frantech OCTOBER 27-28, 2015 | DALLAS, TX

OCTOBER 26-28, 2015 | INTERCONTINENTAL DALLAS | DALLAS, TX

Update your techknowledgey.

2 #FRANTECH2015

wp

Knocking out your competition one review at a time

Thank you to Our sponsors:

Facebook “f ” Logo RGB / .eps Facebook “f ” Logo RGB / .eps

®

#FRANTECH2015 3

Monday, October 264:30 pm Registration Desk Open Garden Court I and II

5:00 pm – 6:00 pm Welcome Reception in the Think Tank Garden Court I and II

Tuesday, October 27 8:00 am - 5:00 pm Registration Desk Open Garden Court I and II

8:00 am – 8:45 am Continental Breakfast in the Think Tank Garden Court I and II

Discover cutting-edge tools and creative solutions in our Think Tank. Network with other attendees and see what technology experts have to offer to help increase your franchise system’s productivity, brand awareness, customer engagement, how to generate qualified leads and streamline operations.

8:45 am – 10:15 am Welcome and Opening General Session Malachite Showroom

Welcome by: Linda Shaub, CFE, Chair of FranTech Task Force, VP Marketing, Interim Healthcare, Inc.

Keynote Presentation: Designing Your Business for the 21st Century - Mike Walsh, CEO, Tomorrow

Mike Walsh is the CEO of Tomorrow, a global consultancy on designing business for the 21st century, and will cover a range of thought provoking issues including: • How your future customers will think, talk and

transact.• Lessons on disruptive innovation from fast

growing, emerging markets.• How to leverage enterprise social networks to

solve real business problems.• What it takes to recruit, retain and motivate

tomorrow’s employees.• How to apply speed, agility and the new lean IT

mindset to your technology teams.• Hacking your corporate culture to transform

employee engagement.• Why the multicultural web of tomorrow will be

different from the one we use today.• Identifying the critical data pivots in your business,

the real-time numbers no leader can afford to ignore.

frantech OCTOBER 27-28, 2015 | DALLAS, TX

frantech OCTOBER 27-28, 2015 | DALLAS, TX

4 #FRANTECH2015

10:15 am – 10:45 am Refreshment Break in the Think Tank Garden Court I and II

10:45 am – 11:45 am Roundtable Discussions Malachite Showroom

1. Cracking The Code on Maximizing Your Franchise’s Online Marketing Budget Facilitator: Jamie Adams, Chief Revenue Officer, Scorpion Franchise

2. Establishing a Powerful Digital Footprint Facilitator: Brian Iredell, Director, National Sales, Signpost, Inc.

3. What Will Paid Search Look Like in 2016? Facilitator: Christian Pillat, Managing Director, Adfinitely

4. Are Your Marketing Activities Working from the Same Playbook? Facilitator: Glen Hellman, Chief Revenue Officer, Surefire Social

5. Google: The Importance of Local Digital Advertising Facilitator: Jean-Michel Heler, Franchise Strategic Manager, Google

6. Where is the Real Technology Bang for Your Buck to Run an Efficient, Effective Organization Facilitator: Keith Gerson, CFE, President, Global Operations, FranConnect

7. Building Your Brand Through a Social Media Program Facilitator: Ken Colburn, President/CEO, Data Doctors Franchise Systems, Inc.

8. Cybersecurity - Risks in the Digital World Facilitator: Lee Plave, CFE, Partner, Plave Koch PLC

9. Using Social to Attract Millennials Facilitator: Martin McDonald, Director of Strategic Accounts, G/O Digital

10. You’ve Purchased a New Technology - Now What? Facilitator: Sarah Nelson, Marketing Program Manager, Constant Contact

11. Software - Build, Buy, or Rent Facilitator: Shayne Mehringer, Chief Information Officer, The Dwyer Group

12. Hyper-Local Mobile Marketing Facilitator: Tiffany Monhollon, Director of Content Marketing, ReachLocal Inc.

13. Loyalty Program Data - More Valuable Than the Increased Sales? Facilitator: Tom Epstein, CFE, Chief Executive Officer, Franchise Payment Network

14. Why Online Reviews Matter Facilitator: Matt Jones, Chief of Operations, Web Punch LLC

15. Automating Franchisor and Franchisee Collaboration Facilitator: Corey O’Donnell, Vice President of Marketing (YBN), Yodle

[

#FRANTECH2015 5

12:00 noon – 1:30 pm General Session & Luncheon with Presentation Garden Court III

Digital Marketing Case Study Learn from one of the most progressive leaders in franchising on how digital marketing is helping both the company market to their consumers and prospective franchisees and how their company is helping others use digital techniques to grow their business.

Speaker: Catherine Monson, CFE, CEO, FASTSIGNS International

1:45 pm – 2:45 pm Concurrent Breakout Sessions

1. Driving Local Digital Performance Lalique I Google and Yodle will discuss how to complement your national strategy with a local strategy. Learn how to use AdWords to drive store traffic, phone calls, and direct response actions to your franchisees. Understand how to effectively implement, optimize, and track your local campaigns. Uncover what makes franchisees successful in the digital world. Speakers: Jean-Michel Heler, Franchise Strategic Manager, Google; Clinton Scott, Channel Sales Account Manager, Google; Corey O’Donnell, Vice President of Marketing (YBN), Yodle; Adam Long, CFE, Vice President, HomeTeam Inspection Service

2. Turning Gut Instincts Into Proven Insights with Google Consumer Surveys Lalique II

Join Google Consumer Surveys to learn how you can leverage their market research platform to identify new opportunities for your brand, improve your brand strategy, and measure consumer insights.

The GCS team will be walking you through an educational session, touching on:• How to effectively conduct market research.• How to use the GCS platform for quick,

inexpensive, and high-quality research.• How to make sense of the data and take

action. Speaker: Jenna Nichols, Strategic Partner Development Manager, Google

[ [

StreamSend FranchiseA Smarter Franchise Email Marketing Solution

StreamSend Franchise is a powerful marketing platform that streamlines and centralizes

franchise email marketing programs and enables automated and data-driven campaigns.

Visit our booth to learn how centrally branded,

dynamically personalized, and geo-targeted campaigns

will produce better results and increase sales!

Control your brand and messaging across the entire organization

Increase sales with dynamic content and data-driven marketing

Automatically build customer profiles

Report on campaigns franchise-wide, by individual locations or direct sales representatives

WIFI AVAILABLE!Network Name:IFAFRANTECH

Password:stanconnect

6 #FRANTECH2015

3:15 pm – 3:45 pm Refreshment Break in the Think Tank Garden Court I and II

3:45 pm – 4:45 pm Concurrent Breakout Sessions

1. An Apple (and Android Pay and EMV) a Day Keeps the Hackers Away Lalique I

This session will address the new technologies of Europay, MasterCard and Visa (EMV) and Near Field Communication (NFC) (Apple Pay and Android Pay) and how these new technologies will keep your franchisees safer from a data hack as well as protect your franchisees and your brand from liability should a hacking event occur.Speaker: Tom Epstein, CFE, CEO, Franchise Payments Network

2. Thriving in a Post-Mobilegeddon World: Adjusting Your Franchise’s Mobile Marketing Lalique II

Google’s Mobilegeddon proves that you can’t be too prepared when it comes to being mobile ready. Mobile marketing strategies and responsive sites are a necessity in order to be found online, but how can you ensure your franchise doesn’t drop into the abyss while your competitor rises to the top? This session will help you navigate the mobile-driven waters by learning to narrow your focus, connect with your audience where they are and how to use the right mobile marketing strategies for your franchise to drive in-store traffic and sales.Speaker: Martin McDonald, Senior Director of Strategic Development, G/O Digital

5:00 pm – 6:30 pm Reception in the Think Tank Garden Court I and II

Wednesday, October 288:00 am - 2:15 pm Registration Desk Open Garden Court I and II

8:00 am – 8:30 am Continental Breakfast in the Think Tank Garden Court I and II

8:30 am – 9:30 am General Session - “A View from the C-Suite” Malachite Showroom

Speakers: Shayne Mehringer, Chief Information Officer, The Dwyer Group; Mark Liston, CFE, President, Glass Doctor; Pam Harper, Vice President of Marketing, The Dwyer Group

9:45 am – 10:45 am Roundtable Discussions Garden Court III

1. Link Building - Where Should You Begin? Facilitator: Andy Garner, Director of Business Development, Highervisablity LLC

2. How to Help Franchisees Hire the Right People Using Technology While Limiting Co-Employment Facilitator: Adam Robinson, CEO, Hireology, Inc.

3. How Do You Manage Local Listings for Your Franchisees? Facilitator: Alex Vaccaro, Director of Marketing, Connectivity

frantech OCTOBER 27-28, 2015 | DALLAS, TX

[ [

#FRANTECH2015 7

4. Facebook Boosted Posts and Paid Advertising Best Practices Facilitator: Jack Monson, Global Head of Strategic Accounts, Manalto Inc.

5. How to Leverage Digital Marketing to Drive Leads to Franchisees and Grow Your Brand Facilitator: Jeremy LaDuque, CFE, SVP, Multi-Unit Marketing, Bridgeline Digital

6. Ways to Reduce Help Desk Calls and Franchise Support Costs Facilitator: Kyle Roberts, CFE, Director of Franchise Development, Higher Logic

7. Brand National Marketing That Benefits Franchisees at the Local Level Facilitator: Mark Kauffman, CEO, UP Creative, Inc.

8. The Evolving Client Need for Text Communication in Operations, Marketing and Scheduling for Franchises Facilitator: Richard Sloop, SVP Product, Marketing & Business Development, Convergent Mobile, Inc.

9. Multi-Channel Marketing for Multi-Location Businesses’ Facilitator: Rick Batchelor, CEO, Qiigo, Inc.

10. What Insights Can E-Mail Campaign Metrics Provide About Your Target Audience and Content? Facilitator: Sherri Fishman, President, Fishman PR

11. Systems Reliance for Sustainable Growth Facilitator: Stan Friedman, CFE, President, FRM Solutions

12. How Technology Can Automate Local Marketing Facilitator: Brandon Veater, Franchise Community Manager, StreamSend

13. Playing the Data Game: Managing Customer Data for Franchisee Communication Programs Facilitator: Sean Herman, VP, Strategic Services, Comark Direct

14. How to Get Franchisee Buy-In for New Technology Facilitator: Don DeSmith, President and CEO, Servant Systems, Inc.

10:45 am – 11:15 am Refreshment Break in the Think Tank Garden Court I and II

11:15 am – 12:15 pm Two Concurrent Breakout Sessions

1. Integrating Technology With Your Digital Marketing Strategy Lalique I

Using real life examples, this session will explore both the internal and external online platforms that can help your franchise grow and succeed. You will learn valuable tips and tricks to both streamline internal communications and ensure maximum results from your external marketing efforts. Coupled together these platforms, when bolstered by technology, will enable your organization to get the most from your resources and achieve top results. Moderator: Zak Barron, Area Director, Constant Contact Speakers: Robert Connelly, Technology Marketing Manager, The UPS Store; Whitney Hepp, Local Marketing Director, Kampgrounds of America, Inc.

[ [

8 #FRANTECH2015

2. Leading and Collaborating In the Virtual World With Your Team and Franchisees Lalique II

Learn innovative ways using technology to create a connected and thriving workplace and franchise system. You will gain practical solutions to implement for virtual meetings, collaboration, franchise support, franchise development and more! This session will be fast and furious and rich with resources and ideas to take back!Speaker: Brian Spindel, CFE, President & COO, PostNet International Franchise Corp; Renee Maloney, CFE, Owner, Painting with a Twist, LLC

12:30 pm – 2:00 pm General Session & Luncheon with Presentation Garden Court III

How Facebook is Helping Achieve Your Business GoalsJoin an expert from Facebook’s Small Business Team as they share best practices, success stories, and strategies for how to grow, manage, and understand your small business presence on Facebook.

Speaker: Jeremy Lynch, Small Business Community Engagement Team, Facebook

2:00 pm – 2:15 pm Wrap-Up Discussion Garden Court III

2:15 pm Conference Adjourns