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Prof. Dr.-Ing. Dr. h.c. mult. Alexander Verl Executive Vice President Technology Marketing and Business Models Kick-Off Conference, Istanbul, September 25, 2014
FRAUNHOFER GERMAN-TURKISH DAYS THE FRAUNHOFER-GESELLSCHAFT – APPLIED RESEARCH AND THE FRAUNHOFER GERMAN-TURKISH DAYS
www.fraunhofer-german-turkish-days.com
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Contents
Turkey and Fraunhofer: A good match?
About us
Current projects with Turkish partners
One central contact at head quarters
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Turkish economy knows only one direction: Upwards
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Average annual GDP growth forecast (%):2012-2017
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Engines of growth: Relevant markets in Turkey
Automobile
Machinery Industry
Building industry
Electrical and electronics sector
High technology
Energy
Telecommunication
Textile
Tourism
Transport und Logistics
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Health and Environment Affordable healthcare
Turkish growth markets and Fraunhofer fields of research: A good match!
Safety and Security Disaster prediction and management
Information and Communication
Mobility and Transportation Low-emission, reliable mobility in urban areas
Energy and Resources Low-loss generation, distribution and use of electricity
Production and Services Life-cycle production Im
ages
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educational system
ability to compromise
innovationional strength
high level of self-expectation
S U C C E S S
German Key Success Factors
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Contents
Turkey and Fraunhofer: A good match?
About us
Current projects with Turkish partners
One central contact at head quarters
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Researcher discovered the »Fraunhofer-Lines « in the spectrum of the sun Inventor invented new manufacturing technologies to get better lenses Entrepreneur managed and owned a glass foundry
Joseph von Fraunhofer (1787 - 1826)
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Mission of the Fraunhofer-Gesellschaft
Application-oriented research for the direct benefit for the economy and the well being of society
Strengthening the competitiveness of the region, Germany and Europe
Professional and personal development of employees
WE INVENT THE FUTURE
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The Fraunhofer-Gesellschaft Largest Organisation for Applied Research in the EU
München
Holzkirchen
Freiburg
Efringen- Kirchen
Freising Stuttgart
Pfinztal Karlsruhe Saarbrücken
St. Ingbert Kaiserslautern
Darmstadt Würzburg
Erlangen
Nürnberg
Ilmenau
Schkopau
Teltow
Oberhausen
Duisburg
Euskirchen Aachen St. Augustin Schmallenberg
Dortmund
Potsdam Berlin
Rostock
Lübeck Itzehoe
Braunschweig
Hannover
Bremen
Bremerhaven
Jena
Leipzig
Chemnitz
Dresden
Cottbus Magdeburg
Halle
Fürth
Wachtberg
Ettlingen
Kandern
Oldenburg
Freiberg
Paderborn
Kassel
Gießen Erfurt
Augsburg
Oberpfaffenhofen
Garching
Straubing
Bayreuth
Bronnbach
Prien
Institute/research unit
Other research unit
Headquarter
67 institutes and research units more than 23,000 staff € 2,1bn annual research budget
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Bundling competences by networking Groups and alliances
IUK-Technology
Life Sciences
Microelektronics
Light & Surfaces
Production
MATERIALS
Defense and Security
CELL-FREE BIO-PRODUCTION
E3-PRODUCTION
RARE EARTH METALS
E-MOBILITY II
THERANOS
Groups
(7)
Alliances (25)
Fraunhofer research initiatives
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1655
113
233
2009 2010 2011 2012 2013
expansion investment
defense research
contract research
1657 1617
1926 1849
2001
(preliminary results)
Financing volume of the Fraunhofer-Gesellschaft 2009 to 2013 in mil. €
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Key Activity Contract Research 2013: 1,655 bn €
459 million € Institutional funding
573 million € Revenues contract financing (industry)
434 million € Revenues public projects (federal, German Länder)
92 million € Revenues EU-projects
129 million € Other revenues
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The German research landscape
Max-Planck- Gesellschaft
Universities
Allianz Industrie- Forschung (AiF)
(Research organisations)
Industrial research
(companies)
Private funding Public funding
Fun
dam
enta
l res
earc
h
Ap
plie
d r
esea
rch
Source: BMBF Deutschand, simplified
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German Research Landscape
0%
25%
50%
75%
100%
Fraunhofer Helmholtz Leibniz Max-Planck
Contract financing fromindustry**
Competitive public funding*
Institutional core funding
Source: Paktbericht 2013, Data from 2012 * BMBF, Bundesländer, EU, ... ** Contract financing from industry without revenues from licensing intellectual property rights
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From a small association to the leading organization for applied research in Europe
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50
60
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1949 1954 1959 1964 1969 1974 1979 1984 1989 1994 1999 2004 2009 2013
Number of institutes 1
23 236
02000400060008000
1000012000140001600018000200002200024000
1949 1954 1959 1964 1969 1974 1979 1984 1989 1994 1999 2004 2009 2013
Staff
2 001
0200400600800
1000120014001600180020002200
1949 1954 1959 1964 1969 1974 1979 1984 1989 1994 1999 2004 2009 2013
Budget (in € million) 2
1 Since 2013: institutes and research units 2 2013: preliminary
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Intellectual Property Rights of Fraunhofer
2009 2010 2011 2012 2013 (vorläufig)
Active Patents 5235 5457 5657 6103 6407
Inventions reported p.a. 691 694 671 696 733
Invention disclosures p.a. 563 520 500 499 603
2012: Fraunhofer was Nr. 15 of the most active patent applicants and Nr. 12 of the most active trade mark applicants at the German Patent and Trade Mark Office
2013: According to international media and information firm Thomson Reuters Fraunhofer is one of the »Top 100 Global Innovators«. (only 3 German companies made it into TOP 100)
2013: Fraunhofer was Nr. 45 of the most active patent applicants at the European Patent and Trade Mark Office
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Fraunhofer Worldwide
Representative / Marketing Office
Dubai
Bangalore
Jakarta
Beijing Seoul
Tokyo
Boston Plymouth
East Lansing San José
Newark Maryland
Cairo
Ampang
Santiago de Chile
Singapore
Cambridge
Brussels
Porto
Vienna
Bolzano Graz Budapest
Wrocław
Gothenburg
Thessaloniki
Sydney
London
Glasgow
Salvador
Sendai
Paris
Subsidiary Center
Senior Advisor
Project Center / Strategic Cooperation
São Paulo Campinas
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International revenue of the Fraunhofer-Gesellschaft 2009 – 2013 (in € million)
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International revenues 2013 by countries – Top 20 (without EU-Commission) in € million
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Fraunhofer lighthouse projects
Energy and Resources
Health and Environment
Communication and Information
Mobility and Transportation
Production and Services
Safety and Security Electromobility II – Transfer
Transfer of various research findings into market-relevant products
E³ production
New production technology to gain maximum value with minimum resources
Cell-free bioproduction
Synthesis of customized proteins on an industrial scale
Rare earth metals
Up to 50% reduction of rare earth metals needed for permanent magnets
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Entertainmentrobotics
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Cable driven robots
Shelf access equipment Handling tasks
Painting of airplanes
New fun rides
Handling of heavy goods Automated erection of
solar power plants
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Zielsetzung: Automatische
Produktion von 5000
Hautpräparaten/Monat
Prototypischer Betrieb der Anlage
am Fraunhofer IPA
Kooperationsprojekt zwischen
Fraunhofer IGB/IPA/IPT/IZI
IPA: Gewebezuchtstation,
Handhabungssystem, Schleusen,
(Lagerungssystem), Steuerung
IPA-Highlight: Bioproduktion Beispiel Tissue Fabrik
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Tissue Engineering Automated production of human skin models
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Disadvantages of conventional natural rubber:
Dependence on South-Asian region (price instability, cartels)
Manual and labour intensive harvesting
Ecological sensible regions of production
Long-distance transport
Fraunhofer R&D: Resource-efficient car production Tires: Dandelions as alternative material for natural rubber
41%
30%
15%
14%
Advantages of Dandelion
Can be grown in Europe
Automated harvesting and processing
Better CO2 balance
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Contents
Turkey and Fraunhofer: A good match?
About us
Current projects with Turkish partners
One central contact at head quarters
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Fraunhofer IAO – Cooperations in Turkey (since 2005)
Collaboration with Turkish universities
Koc University, Istanbul Technical University (ITU), Okan University, Zirve University etc.
EC funded projects e.g. CoVES, Dream etc.
Cooperation with TÜBITAK – Scientific and Technological Research Council of Turkey
Projects with Turkish companies
Strong collaboration with Koç Holding and their companies Arçelik (home appliance), TOFAŞ, Ford Otosan (automotive)
Machinery Sector: Balkan Tekstil Makinaları
TAYSAD - Association of Automotive Parts and Components Manufacturers
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Name: Arçelik A.Ş. Branch: Household Appliances Turnover: TL 4.6 billion (2012) Staff: Over 23,500 (2012)
Fraunhofer IAO Reference customer in Turkey
Turkey’s largest industrial and services group
Research focused company with more then 1000 R&D Staff
Source: Arçelik
9 successful projects with Arçelik focused on
Research & Development Management Technology and Innovation Management
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Association of well-known and competent reference partners with regard to the Turkish market
Offers assistance and reliable information for companies in Stuttgart and the region, and of the State of Baden-Württemberg, interested to enter the Turkish market
Transparent pilot function for a successful entry onto the Turkish economic zone
German-Turkish cooperation platform
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Assistance in partner search (cooperation)
Assistance in location search and construction
Information about possibilities of support and funding
Information about export regulations
Assistance through legal advisors
Local marketing in Turkey
Exhibitions in Turkey (visits, exhibition stands)
People and culture (Soft factors)
Delegations in Turkey
Exchange of experience
Events
German-Turkish cooperation platform Assistance services
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Fraunhofer IIS – Cooperations in Turkey
Trade fair presentation at the joint stand run by the Federal Ministry for Economic Affairs and Energy at the CeBIT Eurasia in Istanbul in 2011, 2012, 2013, 2014
Acquisition aktivities in Istanbul since March 2013
Branchs and Technologies: Mobile and Satellite Communication, Digital Broadcasting, Audio und Multimedia, Digital Life, Camera technologies, Embedded Systems, Internet of Things, Inspection, X-Ray Technologies
EU Project GAMALINK (SDR based Space Communication) with L+R Research Institut TÜBITAK UZAY in Ankara and further EU-Projects with different Turkish institutions
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Fraunhofer IIS – Strategic Cooperation with BILKENT University Fraunhofer IIS - BILKENT Symposium in Ankara (June 2014)
Identification of common reserach topics and projects, sponsored by TÜBITAK in the context of the German-Turkish Year of Science
Signing of a collaboration agreement
Agreement on 3 joint projects, co-financed by IIS and BILKENT University
August 2014: Start of the first project (Compressive Sensing)
ICON Project planned: 3 years/ 1 Mio € (co-financed by Fraunhofer and BILKENT University)
Student exchanges since 2010
Research project in medical imaging (co-financed by BMBF and TÜBITAK): Low-Price Scanning System, (August 2014: Kick-off in Ankara)
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Contents
Turkey and Fraunhofer: A good match?
About us
Current projects with Turkish partners
One central contact at head quarters
© Fraunhofer
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Goal Partnerships with added value for the industry on the basis of all Fraunhofer research fields
Key functions
Business Development Development of customer specific formats Strategic partnerships
Key Account Management Sales Project coordination
Technology transfer Commercialization of IP Rights Venture Capital, Spin-Offs, Joint Ventures Fraunhofer Academy
Technology Marketing & Business Models @ Fraunhofer
Prof. Dr.-Ing. Alexander Verl
Executive Board Member
Technology Marketing and Business Models
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Auftragsforschung und zusätzliches Angebot forschungsbasierter Dienstleistungen
Fraunhofer portfolio R&D for the customers
R&D for the industry
Weiterentwicklung Evaluation
R&D Solution R&D Consulting R&D Networking Technology
transfer Professional
training
Added value: Technological excellence and neutrality
Added Value: Advance in knowledge and time
Added Value: interdisciplinary networking
Added value: Extension of the business modell
Added value: Application-oriented learning
Koordination Bündelung
e.g.: E³-research factory: research on appropriate solutions for the production technology of tomorrow
e.g.: Technology Radar: screening of new trends and monitoring of forward-looking technologies
e.g.: Innovation alliance »Green Carbody Technologies« (IWU, IPA, IPT) funded by the BMBF
e.g.: Trainings based on current scientific insights in light construction for automobile manufacturer, boat building and aviation
e.g.: exocad GmbH: Fraunhofer spin-off for the development and marketing of a dental CAD-software
Analysis
Definition Evaluation
Further development
Bundling Technology marketing and business models
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Fraunhofer Customer
Technology Push: Fraunhofer R&D
Market Pull: customer needs
Example: Technology Day with AUDI AG
R&D with added value by bundling competences across
institutes
Access to the Fraunhofer network
R&D with added value by strategic cooperation Example: Technology Day
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The key account management
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Energy
Automotive
Life Sciences
Microelectronics & Smart Systems
Integration
IT
Production Engineering
Function
One face to the customer across institutes in order to...
...support relevant investment decisions
...bundle competences of several Fraunhofer institutes
...find system solutions for complex challenges
...accompany major projects by coordination accross institutes
...create optimal organizational frame conditions with the customer
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Fazit
It is better to stumble along new paths, than getting stuck on old roads.
(Chinese saying)
