© Fraunhofer IAO, IAT Universität Stuttgart

Technology & Innovation Management for

Fraunhofer IAO

Dr.-Ing. Dipl-Ing. Des. Antonino Ardilio Head of Technology Management

Washington D.C. , November 21th 2014

© Fraunhofer IAO, IAT Universität Stuttgart

Fraunhofer-Society in a nutshell

Lissabon, Portugal Maryland, MD

Newark, DE Boston, MA

East Lansing, Ml

Plymouth, Ml

Washington, DC

Brüssel, Belgium

Göteborg, Sweden

Jönköping, Sweden

Budapest, Hungary

Wien, Austria

Singapur

Jakarta, Indonesia

Peking, China Tokio,

Japan

Seoul, Korea

= Forschung = Repräsentanz

Dubai, UAE

San José, CA Timisoara, Rumania

Žilina, Slovakia

Karlsruhe

DarmstadtWürzburg

Jena

Stuttgart

Duisburg

Oberhausen

Nuthetal

Dortmund

Oberpfaffenhofen

München

Saarbrücken

St. Ingbert

Erfurt

Magdeburg

Halle

Dresden

Leipzig

Ilmenau

Cottbus

Braunschweig

Berlin

PotsdamTeltow

Aachen

Schmallenberg

Sankt Augustin

Erlangen

FürthNürnberg

Freising

Holzkirchen

Pfinztal

Freiburg

Efringen-Kirchen

RostockItzehoe

Hannover

Bremen

Euskirchen Chemnitz

WertheimKaiserslautern

Schkopau

Paderborn

Karlsruhe

DarmstadtWürzburg

Jena

Stuttgart

Duisburg

Oberhausen

Nuthetal

Dortmund

Oberpfaffenhofen

München

Saarbrücken

St. Ingbert

Erfurt

Magdeburg

Halle

Dresden

Leipzig

Ilmenau

Cottbus

Braunschweig

Berlin

PotsdamTeltow

Aachen

Schmallenberg

Sankt Augustin

Erlangen

FürthNürnberg

Freising

Holzkirchen

Pfinztal

Freiburg

Efringen-Kirchen

RostockItzehoe

Hannover

Bremen

Euskirchen Chemnitz

WertheimKaiserslautern

Schkopau

Paderborn

Graz, Austria

67 institutes and research centers (+14 worldwide) 23.000 employees. 2,0 billion euros annual research budget. 40 % industry share

Bozen, Italy

Munich, Headquarter

Fraunhofer IAO, Stuttgart

© Fraunhofer IAO, IAT Universität Stuttgart

Introduction of Fraunhofer IAO – Profile of Fraunhofer IAO

Director (acting): Prof. Dr.-Ing. Wilhelm Bauer

Founded: IAO – 1981 IAT – 1991 (university institute)

Budget: 31.8 million euros, of which 37% are generated from industry

Staff: around 500 employees

www.iao.fraunhofer.de/lang-en www.iat.uni-stuttgart.de

Figures from 2012, including IAT University of Stuttgart

© Fraunhofer IAO, IAT Universität Stuttgart

Introduction of Fraunhofer IAO – Our areas of business

Service and Human Resources Management

Corporate Development and Work Design

Engineering Systems

Information and Communication Technology

Technology and Innovation Management

Mobility and Urban Systems Engineering

Our topics

• Develop technology strategies

• Enhance R&D performance

• Strengthen innovation capabilities

© Fraunhofer IAO, IAT Universität Stuttgart

Use case Fraunhofer MarketExplorer New markets for gas cylinder

Company facts

Branche Seamless steel and composite cylinders

Mitarbeiter ~ 800

Umsatz ~ 40. Mio. Euro

In which markets „deep drawing“ can be applied?

© Fraunhofer IAO, IAT Universität Stuttgart

http://www.catamaran-phuket.com

www.cng-tank.com www.feuerwehr-lienen.de www.grillerforum.de

…

Use Case Fraunhofer MarketExplorer New markets for gas cylinder

© Fraunhofer IAO, IAT Universität Stuttgart

Use case Fraunhofer MarketExplorer New markets for gas cylinder

picture: http://www.thomasnet.com

Store Gas

Functional analysis

Store matter

34 Functions

Transmission of power

generate Buoyancy

Pipe fluid

…

Results

160 potential markets identified

18 interessting markets

2 attractive Markets

© Fraunhofer IAO, IAT Universität Stuttgart

2. Actual challenges facing Technology Management – Our Support with a new view of the business

Customer

External R&D-Partner

Competitors

Value chain

4

5

3

2

BU Materials

BU Fashion

BU

Lifescience B

U C

hem

ical

s

Board

R&D

R&D R&D

R&D

R&D R&D

R&D

R&

D

1

6

1. R&D strategy Development of a market-oriented R&D strategy

2. R&D organization Development of a sustainable R&D structure

3. TechnologyRadar Semantic identification of attractive technologies in smart data and design of a global R&D network

4. MarketExplorer Semantic identification of attractive market opportunities in smart data, customer requirements engineering

5. Competitive Analysis Identification of direct and indirect competition, development of a 360° monitoring system

7. Research Landscaping Development of a comprehensive landscape of leading research hubs

7

6. IP Strategy Development of a comprehensive IP strategy

© Fraunhofer IAO, IAT Universität Stuttgart

8. Contact

Antonino Ardilio Dr.-Ing. Dipl.-Ing. Des.

Head of Technology Management Telephone : + 49 (0) 711 / 970-2246 E-mail: antonino.ardilio@iao.fraunhofer.de

Joachim Warschat Univ.-Prof. Dr.-Ing. habil.

Director and Head of Technology & Innovation Management Telephone : + 49 (0) 711 / 970-2081 E-mail: joachim.warschat@iao.fraunhofer.de

Address Fraunhofer IAO

Nobelstraße 12 70569 Stuttgart Germany

http://www.iao.fraunhofer.de

Ed Morrison

Regional Economic Development Advisor Purdue Center for Regional Development Telephone : + 1 216 650 7267 E-mail: edmorrison@purdue.edu

© Fraunhofer IAO, IAT Universität Stuttgart

Thank you for your attention

Fraunhofer IAO