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Free falling towards a Content Strategy

Date post: 21-May-2015
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Description:
Being tasked with developing an enterprise wide content strategy can be both an exhilarating and daunting experience. The same thing could be said about jumping out of a plane! Alan J. Porter, author of The Content Pool, uses the example of his own recent skydiving experience as a model for mapping your progress through the content strategy development process. The presentation will introduce and discuss seven stages of the content strategy journey and illustrate them with practical examples
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FREE FALLING TOWARDS A CONTENT STRATEGY Alan J. Porter lanjporter / @the contentpool
Transcript
Page 1: Free falling towards a Content Strategy

FREE FALLING TOWARDS A CONTENT STRATEGY

Alan J. Porter

@alanjporter / @the contentpool

Page 2: Free falling towards a Content Strategy

27th April, 2013Above Waco, Texas

@alanjporter / @the contentpool

Page 3: Free falling towards a Content Strategy

Stage 1: ON THE PLANE

@alanjporter / @the contentpool

Page 4: Free falling towards a Content Strategy

@alanjporter / @the contentpool

Stage 2: ON THE EDGE

Page 5: Free falling towards a Content Strategy

Stage 3: THE FALL

@alanjporter / @the contentpool

Page 6: Free falling towards a Content Strategy

@alanjporter / @the contentpool

Stage 4: FREE FALL

Page 7: Free falling towards a Content Strategy

@alanjporter / @the contentpool

Stage 5: THE PARACHUTE DEPLOYS

Page 8: Free falling towards a Content Strategy

@alanjporter / @the contentpool

Stage 6: THE DESCENT

Page 9: Free falling towards a Content Strategy

@alanjporter / @the contentpool

Stage 7: THE LANDING

Page 10: Free falling towards a Content Strategy

WOULD YOU DO IT AGAIN?

@alanjporter / @the contentpool


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