Date post: | 15-Jan-2015 |
Category: |
Business |
Upload: | twinkle-sebastian |
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Free yourself from
conventional thinking
Sears Kodak Sony
have failed due to a reason...
Sears Kodak Sony
have failed due to a reason...
Sears Kodak Sony
have failed due to a reason...
Sears Kodak Sony
have failed due to a reason...
Sears Kodak Sony
have failed due to a reason...
‘Status Quo thinking’
Ways to kill the Status Quo thinking
1.Impose artificial limitations
imposing strict limitations on the resources
available
Enforcing artificial constraints stimulate
more inventive solutions
Artificial constraints could be...
A. thinking exclusively on
existing customers
B. assuming new
customers as no longer a revenue option
c. No cross selling
d. increasing share of wallet
2. Alter The point of view
willing to look at all possibilities from a
new perspective
3. Compare your organisation to others
This approach can be a powerful driver of new
ideas
"Expose yourself to the best things humans have
done, and then try to bring
those things into what you are doing.“
Steve Jobs
it's about stimulating surprising ideas that
might not come to light otherwise.
it's about stimulating surprising ideas that
might not come to light otherwise.
4.Look for unorthodox opportunities
Don't constrain your thinking to improving only products or services...
rethink every touch point between you and
your customer
Improve on the current interaction of the
customer with your organization.
Case - Barnes & Noble
Barnes & Noble focused on creating a unique multi-channel experience on its
Nook tablet.
They built physical stores to demonstrate
and enabled a user-friendly online experience
They built physical stores to demonstrate
and enabled a user-friendly online experience
Barnes & Noble, an example, for every
retailer on multi-channel strategy as they meld their online, mobile, and
physical presence.
Barnes & Noble, an example, for every
retailer on multi-channel strategy as they meld their online, mobile, and
physical presence.
Barnes & Noble, an example, for every
retailer on multi-channel strategy as they meld their online, mobile, and
physical presence.
Barnes & Noble, an example, for every
retailer on multi-channel strategy as they meld their online, mobile, and
physical presence.
To summarize:
Impose artificial limitations
Alter Your Point-of-View
Look for unorthodox opportunities
Impose artificial limitations
Alter Your Point-of-View
Look for unorthodox opportunities
Impose artificial limitations
Alter Your Point-of-View
Look for unorthodox opportunities
Impose artificial limitations
Alter Your Point-of-View
Look for unorthodox opportunities
Thank You