Freedom Mail - Email marketing system for Shaklee distributors

Your biggest challenge:

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Not enough PV at the

end of the month.

Why is this?

Not enough members & distributors buying.

And the people you do have, aren’t buying

enough products.

Your biggest challenge:

3

How can we fix this? We need to increase sponsoring

and increase product consumption.

How?By improving our ability to follow up

with our leads and prospects.

And to improve the quality and frequency of how we

promote to, and educate our entire organization.

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1. Attract traffic & capture leads

3 Keys to Success in Shaklee:

2. Follow up and convert leads

3. Train and duplicate

Promotional campaign & Lead Capture Websites

Email Marketing & Conversion process

Email Marketing & Training Center

Key tools needed

The Big Picture

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The big picture – How it all fits together

Traffic sources

Lead Capture Sites

Email Marketing System

Conversion process

Training Center

The History of

Email Marketing

Seven years later, the first

email marketing campaign

was created and generated

a total of $13 million in

sales!

8

The first email was sent in 1971,

History of Email Marketing

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Timeline


1996 – Hotmail is first free web

based email service.

1978 - 1st email marketing

campaign sent to users via Arpanet.

1998 – Data protection act

created to ensure all email

marketing included an opt-out. 2003 – Can Spam Law

introduced setting regulations for

commercial emails.

2012 – 40% of marketing emails

were opened on a mobile device.

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Timeline cont.


2013 – Industry research

reveals 53% of marketing

professionals agree email is still

their most effective marketing

tactic.

2013 – eMarketer reports those

taking advantage of automation

have seen conversion rates as high

as 50%

Why Email Marketing?

1. Everyone uses email.

2. Email is personal.

3. Perfect for follow up.

4. Email scales as your business grows.

5. You can control who sees your messages.

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5 main reasons it’s so effective:


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Ian Brodie author of the book

Email Persuasion says:

“Email is, without doubt,

the most powerful

marketing tool available in

business today.”

When the Direct Marketing Association studied

the effectiveness of various types of marketing,

Email came out way on top with a

return on investment of around 41 to 1.

Nearly twice that of any other approach.

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It’s still the number 1 marketing tool!


Distributors using email marketing

averaged 2x – 4x more sales than those who do not use it.

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And here’s what Robert Coorey, author of the book Email Marketing That Sells, says:

“Why do I love email marketing so much? Because most people are addicted to checking their email. That’s why it’s so good!”

When data analytics firm Custora published the

results of their 4-year study into the online buying

patterns of over 72 million customers across 14

different industries,

they showed that over 40 times as many

purchases came from links in emails

than from Facebook or Twitter.

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This is why

“Fortune is in the Follow up!”

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Most people don’t

buy or join on the spot.


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We want to improve how many

leads we can convert

into members & distributors.

So we need to improve follow up.


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We want to build an audience

we can repeatedly market to.


Using an email marketing system

allows you to build an audience.

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This happens when your

potential candidates

opt-in to your lead capture websites,

or you add your members and

distributors to your system.

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When you build an

audience that you can

repeatedly communicate

with, you’ll sponsor more

and your customers will

buy more.

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ExactTarget says:

“The greatest online marketing tool ever created is the email autoresponder.

Never before have you ever been able to have a personal communication instantly with so many people around the world.

The only cost you have with email marketing is the monthly fee you pay your email platform.”

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We want to build

Why an Email Marketing System

Know, Like and Trust

with our prospects & clients

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We don't want to allow

leads we can't

connect with over the

phone to slip away.


An email marketing system

can solve this challenge.

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Is it right for Networking Marketing?

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Considering that our number 1 job is to be the

marketing arm for Shaklee….

Well we are Marketers after all!

Why wouldn’t we want to use one of the

most powerful tools for marketing ever

created in history?

In fact, our mission is to create tools and training

that empower you to be better, more effective

marketers.

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All the top leaders in Networking Marketing use lead

capture and an email marketing system.

The big players use it…

2. Follow up and convert leads

3. Train, duplicate and upgrade

Randy Gage

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Ray and Jessica Higdon, who are some the top

leaders in their company use email marketing.

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Eric Worre has grown his list to over 300k

subscribers and Facebook fans using email.

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Sarah Robbins has become one of the industries

most successful network marketers using email.

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Sadly most network marketers don’t have any

sort of email marketing strategy in place.

In fact, if you look at the websites of all the

social media gurus you’ll see just how powerful

email marketing is by the prominence they give it.

Your email marketing

system

Convert fans into

email contacts

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Mari Smith the “Queen of Facebook” focuses on

getting people OFF Facebook into her email list.

Along with Amy Porterfield, Melanie Duncan…

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Some Networkers use

digital newsletters however….

Digital newsletter systems are great for

those interested in focusing on direct sales,

however they can’t compare with the potential

a complete email marketing system offers.

A full featured email marketing system

allows you to send digital newsletters

and a whole lot more!

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Does this mean we’re internet marketers?

Are we going to just start sending emails?

No! We want our emails to support our classic

method of building and maintaining a

Network Marketing business.

Now we just have a better way to support and

automate our follow up and we can educate and

connect with more people, more efficiently.

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The sequence is still essentially the same!

1. Find prospects to talk to

2. Present to our prospects

3. Train our new builders & educate our members

What can you use it for?

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Inviting people to your events & webinars.

Educating your entire organization about new

products.

Updating your business builders about

promotions and business issues.

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Orientating new members.

Following up with leads you acquire from

vendor shows / fairs.

Following up with online leads.

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1. Your business leads.

2. Your product leads.

3. Your distributors.

4. Your members.

Who should I email?

What you need

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Lead capture website

Follow up emails

A lead magnet

Conversion process

E-book Video Membership

How it Works

1. Promote your lead capture site- Use Facebook, Newspapers, Word of mouth, Blogs etc.

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2. Build your list- Add your Shaklee members & keep doing step 1 consistently

3. Email your list weekly- Invite to webinars, share great content, offer promotions

*Call your contacts!- Remember we’re always trying

to connect to give live presentations

not just email our list!

How it Works

1. Attract traffic

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Capture leads

Classroom 1 Classroom 2 Classroom 3

New Builders

2. Convert leads

3. Train and duplicate

Emails follow up automatically

How to prospect for builders with email marketing

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They buy180

Webinar

Invite to

a webinar

Easily import your Shaklee members

(we can help!)

Add to 180

follow up

campaign

They re-order!

How to use emails with webinars to create sales

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They buyVisit your

Shaklee PWS

Day 1

Send a broadcast

educating about the

power of Muscadine

Grapes in Vivix

Day 7

Send a broadcast

sharing top 6 health

benefits of Vivix &

testimonials

Visit your Shaklee PWS

How to create sales with email marketing

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1. Visitor Opts-in from

your lead capture site

2. System captures the

info your lead submitted

How to get people into your system

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3. Systems starts sending series of emails (Auto responder)

Leads stay

connected,

they’re

reminded

& educated

How it Works

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4. You create 1 time broadcasts (Regular Campaign)

Leads stay

connected,

they’re

reminded

& educated

How it Works

Here’s where it gets powerful

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Freedom Mail is integrated with our

powerful marketing and 3 step sponsoring system!

Email marketing Contact manager

And you can forget the tech stuff!

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As powerful as the system is, it’s still super easy to use

because we do the hard tech stuff for you!

Beautiful emails

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Personalized to build know, like & trust

Encourages them tofriend you

Encourages them tolike your fan page

Can Spam compliant

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Build credibility and value when

you can educate your prospects

on our industry.

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Create curiosity & re-awaken

dreams when you can tell the

whole Shaklee story!

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Improve your success

helping people discover

Shaklee 180!

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Find product clients

with the Health Secrets

Lead Capture site!

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Increase PV with

Your Wellness Project

resource center!

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Our Strategic Partner

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Shaids has been creating Shaklee literature

and other sales aids for over 10 years.

You’ll be excited to know they will be creating

emails for your product related campaigns!

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Content written by SHAIDS

will be included in

your Freedom Mail account!

Does it duplicate?

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So why don’t more people use

email marketing systems?

Because they’re incredibly hard to set up,

configure and deploy.

You have to design and deploy the lead capture

websites, install the web forms, write the emails,

design and code the emails, create the lead magnets;

PDF, videos etc. and ensure it all works.

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Remember in Network Marketing, it doesn’t matter

what works, it only matters what duplicates…

Setting up your own lead capture pages, creating

emails and configuring systems

just doesn’t duplicate.

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Introducing Freedom Mail

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Freedom Mailhas 2 main parts

Part 1.

The pre-built campaigns and pre-written

emails that WE write, design, code and

integrate into the system for you.

*These connect to all the lead capture websites

and our powerful marketing system.

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Freedom Mailhas 2 main parts

Part 2.

The standard features that you can

extend and customize for your own

campaigns and broadcasts.

*We’ll also help you set these up if you like.

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Features Overview

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Features Overview

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Features Overview

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Features Overview

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Features Overview

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Create Contact ListsCreate Unlimited Lists

Email your Prospects

Email your Builders

Email your Members

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Ideas for emails to send1. Invite to weekly product / business call

2. Invite them to like your fan page

3. Share product updates – Great after the convention!

4. Share info focusing on a single topic about a product

5. Share a Shaklee video you like

6. Offer new product promotion

7. Offer product of the month

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Make them personal.Keep it simple.

Start off with a few sentences of what you’ve been doing. Share why you wanted to email them about this topic. - How you think it would benefit them- Why it mattered to you

Write like your talking to your friend. Not salesy and promotional. You’re trying to educate, inform and help them.

Why Freedom Mail?

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Freedom Mail is: Network Marketing Friendly!

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Freedom Mail is: Network Marketing Friendly!

Popular systems that DON’T allow youto use it for Network Marketing (MLM)

Constant ContactCONSTANT CONTACT® PROHIBITED CONTENT AND COMMERCE STATEMENTProvides, sells or offers products, services or content frequently associated with spam, such as:

Online and direct pharmaceutical sales, including but not limited to health and well-being products, Work-at-home offers promoting "get rich quick," "build your wealth" and "financial independence;"

Pyramid schemes or multi-level channel, network and/or referral marketing (MLM) businesses used for prospecting or recruiting;

Mail Chimp

Emma

Active Campaign

Contactology

iContact

Mad Mimi

And more…

SimplicityIt’s incredibly simple to set up,

create messages and stay

connected with your contacts.

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1. It’s MLM friendly.

Why Freedom Mail?

2. It works even if you don’t know how to use it.

3. Everything is built in.

4. It’s customizable and extendable.

5. It’s user friendly and simple to use.

6. It has powerful analytics.

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1. Connected to your lead capture sites out of the box.

Freedom Mail VS Shaklee’s back office

2. Comes with pre-written emails, we update for you.

3. Easier to Navigate.

4. Can’t add a new person to an existing campaign.

6. Our support.

7. It has a dedicated email delivery team.

8. It’s a dedicated email marketing platform.

5. It’s an Autoresponder unlike Shaklee’s mailer.

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1. Your ISP will throttle when you send to large lists.

Freedom Mail VS Outlook, Gmail etc.

2. Can’t automate campaigns.

3. Hard to personalize.

4. Very hard to get reporting.

6. You have no support.

7. Your ISP could cancel your internet service.

8. It’s designed for person to person not 1 to groups.

5. Only good if you’re sending in very small batches.

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Here’s what they’re saying

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Here’s what they’re saying

Just imagine…

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When Shaklee launches their new products

at this years convention,

and you’re able to send a broadcast to your

entire organization and all your leads and

10 of them purchased over 100PV!

Freedom Mail Promo

92

Online Business lead capture site Comes with Personalized Beginners Guide E-book

and first 2 months are free

(This will be priced at $67 and $3.95 mo.)

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(This will be priced at $67 and $3.95 mo.)

The 7 Big secrets to losing weight lead capture siteComes with Personalized E-book and PPT presentation

and first 2 months are free

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Pre written emails for ALL the lead capture sites we offer

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Weekly product

focused emails

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Where it all comes together!

Personal Branding Hub Site

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Your Hub site will be where it ALL comes together!

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Your Wellness Project (Free upgrade when we bring it online)

Your Wellness Project resource center

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Free Installation

10

0

Special Freedom Mail pricing

10

1

ContactLimit

Regular Pricing

Special Pricing

You Save

500 $12 $12

1000 $24 $15 $9 a month

2500 $36 $29 $7 a month

5000 $56 $49 $7 a month

10 000 $100 $69 $ 31 a month

LIFETIME SPECIAL FREEDOM MAIL PRICING

10

2

Just

Improve Follow Up & Increase Sponsoring

Get all the goodies for the bundle price

Your 1st

month

10

3

What you’d normally pay for all this

2 extra lead capture sites with e-books

$67 Beginners guide to an online business

$67 7 Big Secrets to Losing Weight

$24/mo. Freedom Mail with 1000 contacts

Pre-written emails

$5000+ 90+ professionally designed emailsCopywriters charge $60/hr. each email can take several hours to write & design

$24/mo. Weekly product oriented emails

$25 Installation & Support

$5208

10

4

Just

Your 1st

month

All you pay today is

Your total cost is

just $49 a monthfor everything on your

3rd month

10

5

Lock in at the best price now!

We will move the price up

to $59 a month after this special

promo ends.

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Here’s a recap of everything you’ll have:

3 Step sponsoring and training system - Contact manager

- Training center

- Online business classrooms

4 lead capture sites & Personal branding hub site- Mini-Office Outlets LCW

- Beginners guide to an online business LCW

- Big Secrets to Losing Weight LCW with eBook, PowerPoint & webinar reg. pages.

- Simple Secrets to Health

FREE lifetime upgradesAs we bring new lead capture sites online you’ll get them for free.

Lowest price on Freedom Mail for LIFE!

Pre-written emails for ALL our lead capture sites

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Check out our pricing in comparison:

Emma which offers custom designed email marketing is

$45 for $2500 contacts – You pay only $15 a month!

108


Infusionsoft offers email marketing, contact management starts at $199

a month! And you have to create your own websites, emails etc.

109


Hub spot offers email marketing, contact management starts at $200

a month! And you have to create your own websites, emails etc.

110

• 3 Step sponsoring and training system

• 3 lead capture sites

• FREE lifetime upgrades

• Lowest price on Freedom Mail for LIFE!

• Pre-written emails for ALL our lead capture sites

• Weekly product oriented emails

• Personal branding Hub site

All for just $117 1st month

Here’s a recap of everything you’ll have:

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www.myFreedomMail.com

Visit the link below to get in

on this limited time offer!

Date post:	16-Jul-2015
Category:	Internet
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Freedom Mail - Email marketing system for Shaklee distributors

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