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East-West Airlines is trying to learn more about its customers. Key issues are their
flying patterns, earning and use of frequent flyer rewards, and use of the airline credit
card. The task is to identify customer segments ia clustering.
!ased upon real business data" company names hae been changed.
# $esampling %tats, &nc. '(()
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Field Name Data Type
&*+ !E$ Telcom
!alance !E$ / $aw
0ual1miles !E$ / $awcc21miles 34A$ 2 $aw
cc'1miles 34A$ 2 $aw
cc51miles 34A$ 2 $aw
note6 miles bins6
!onus1miles !E$ $aw
!onus1trans !E$ $aw
7light1miles12'mo !E$ $aw
7light1trans12' !E$ $aw*ays1since1enroll !E$ Telcom
Award8 !E$ Telcom
Max DataLength
Raw Data orTelcomCreatedField?
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Description
nique &*
umber of miles eligible for award trael
umber of miles counted as qualifying for Topflight statusumber of miles earned with freq. flyer credit card in the past 2' months6
umber of miles earned with $ewards credit card in the past 2' months6
umber of miles earned with %mall !usiness credit card in the past 2' months6
2 9 under ),(((
' 9 ),((( - 2(,(((
5 9 2(,((2 - '),(((
: 9 '),((2 - )(,(((
) 9 oer )(,(((
umber of miles earned from non-flight bonus transactions in the past 2' months
umber of non-flight bonus transactions in the past 2' months
umber of flight miles in the past 2' months
umber of flight transactions in the past 2' monthsumber of days since Enroll1date
*ummy ariable for ;ast1award
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ID# Balance Qual_miles cc1_miles cc2_miles cc3_miles Bonus_miles Bonus_trans Flight_miles_12mo
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)2 2(/25> ( 2 2 2 @5@/ ) @5@/
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2(: /()5 ( 2 2 2 ( ( (
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2)) '?/2'2 ( ) 2 2 @(/(/ '( )((
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'(> 2)'//2 ( ) 2 2 >?@/> 2/ )((
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