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Freshjive Fall / Winter 2012 Catalog

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MALCOLM X IF YOU DON’T STAND FOR SOMETHING YOU WILL FALL FOR ANYTHING FALL WINTER 2012 -
Transcript
Page 1: Freshjive Fall / Winter 2012 Catalog

MALCOLM X

IF YOU DON’TSTAND FORSOMETHING

YOU WILLFALL FOR

ANYTHING

FALL WINTER 2012-

Page 2: Freshjive Fall / Winter 2012 Catalog
Page 3: Freshjive Fall / Winter 2012 Catalog
Page 4: Freshjive Fall / Winter 2012 Catalog

SaleS & Shipping policieS:all shipments f.o.b. los angeles, california. completion date is out of the warehouse—not “in store date.” 20% restocking fee on all refused shipments. Return freight

will be billed. Requests for return authorizations must be submitted in writing. all purchase orders require an authorized buyer signature. all sales are c.o.d. cash unless previously arranged. all order changes must be submitted in writing. orders are not cancelable. all merchandise is cut to order. international orders require a 50%

deposit or l/c “at sight.”

F R E S H J I V E

U S S A L E S

I N T E R N A T I O N A L I N Q U I R I E S

P R E S S I N Q U I R I E S

O N L I N E C A T A L O G :

1317 S. olive Street, los angeles, california 90015

tel: 213.748.0129 fax: 213.742.6886

email: [email protected]

uRl: www.freshjive.com

722 figueroa Showroom

718 north figueroa Street los angeles, california 90012

geoffrey nishimoto / Brand manager

tel: 310.467.7096

email: [email protected]

uRl: www.722figueroa.com

Bill hebner

tel: 213.748.0129 x22 fax: 213.748.1232

email: [email protected]

tel: 213.748.0129

email: [email protected]

uRl: www.freshjive.com/catalog

CONTACT I N FOR MATION

Page 5: Freshjive Fall / Winter 2012 Catalog

OVE RVI EWS OF COLLECTION

OVE RVI EW DE LIVE RY 1 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

OVE RVI EW DE LIVE RY 2 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

OVE RVI EW - LOR DS OF LOS ANG E LE S . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

WE BSITE AN D SOCIAL M E DIA

WE BS ITE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

COLLECTION S PAG E ON WE BS ITE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

OR IG I NAL STOR I E S AN D ARTICLE S ON FR E S HJ IVE B LOG . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

TH E WOR LD’S GOT PROB LE M S . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

TU M B LR . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

FR E S HJ IVE MOVI NG PICTU R E S ON VI M EO . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

TWITTE R & FA C E B O O K . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

I N STAG RAM: B E H I N D TH E SCE N E S . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

B E H I N D TH E SCE N E S OF A T-S H I RT DE S IG N . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

PROFE SS IONAL BOXE R ZACHARY WOH LMAN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

TH E R EAL R ICK ROSS I S NOT A RAPPE R . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

H U EY N EWTON AN D TH E B LACK PANTH E R PARTY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

COLLECTIONS

DE LIVE RY 1 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

DE LIVE RY 2 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

TH E LOR DS OF LOS ANG E LE S . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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CONTE NTS

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FALL 2012

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FALL 2012

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FALL 2012

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FALL 2012

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DE LIVE RY 1 OVE RVI EW

8

#1103302DEADBOY SWEATER

#1133322CLAY SHIRT

#1103309 MOD CARDIGAN

#1133310SHADOWS HOODED LS

#1193304 ODYSSEY ZIP HOOD

#1153306GANGLANDS JACKET

#1153312CORSITY JACKET

#1133323SLATS POCKET T

#1183301OUTSKIRTS CREW

#1143303DEADBOYS BEANIE

#1143304ROCKERS BEANIE

#1133328STD POCKET T

#1193302OUTSKIRTS ZIP HOOD

#1183302SHADOWS CREW

#1183306ODYSSEY CREW

#1153310GREASERS CARDIGAN

#1183303ZEBRAS SWEATER

#1193306SUNSETTER HOODED PULLOVER

#1183307RINGSIDE CREW

#1193307RINGSIDE HOOD

#1133309GRIDLOCK LS

#1133317CUBANO LS

#1133318ECHO PARK LS

#1133327CROSSOVER HENLEY

#1153305MOD BOMBER

#1103304MOD VEST

#1133326TRACK SHIRT

#1153304CLAYTON JACKET

Page 11: Freshjive Fall / Winter 2012 Catalog

DE LIVE RY 1 OVE RVI EW

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#1123312DEADBOYS JEAN

#1123305CLAY PANT

#1123310 CUBANO PANT

#1123309ODYSSEY PANT

#1123307MOD PANT

#1163311F.Y.W.A.R. T

#1163319CLASS WAR FAIR T

#1163303NUG T

#1163321X PILLS T

#1163324BEWARE OF GOD T

#1163301STREET DOG T

#1163316MAD PUSSY T

#1163305INCARCERATED T

#1163349KING CONFLICT T

#1163328MEDICAL CROSS T

#1163314BIBLE BELT T

#1163315GET ZAPPED T

#1163350HUEY NEWTON LIGHT T

#1163308THE END T

#1163306CASH ONLY T

#1163302LET’S GO T

#1163310PILL CABINET T

#1163318EVIDENCE T

#1163304CERVEZA T

#1163309PIPE DREAMS T

# 1163327CLOSED/CERRADO T

#1163346UNDER SURVEILLANCE T

#1163338STAND OR FALL T

#1163326 STAY REAL HEATHER T

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DE LIVE RY 2 OVE RVI EW

#1153309NOIR JACKET

#1143301 VIEJITO BEANIE

#1103303AZTEKA CARDIGAN

#1183304MIGRATION CREW

#1193305BOOGALOO ZIP HOOD

#1133325BLAZERUNNER SHIRT

#1103301VIEJITO CARDIGAN

#1153307 CABRON JACKET

#1153308BLAZERUNNER JACKET

#1143302VIEJITO SCARF

#1193303 AZTEKA HOODED PULLOVER

#1133311MIGRATION HOODY

#1103310VIEJITO PULLOVER

#1133302BUNKERS LS

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DE LIVE RY 2 OVE RVI EW

#1163313BLUNTS T

#1163352MALCOLM X LIGHT T

#1163317TIME BOMB T

#1163312YOUTH WASTED T

# 1163354POLITICS ROACH

#1163320BY ANY MEANS T

#1163322NO 2 PARTY FUTURE T

#1163344THE END IS HERE T

#1163325MULTIPLE O SERIES ONE T

#1163345MULTIPLE O SERIES TWO T

#1163343MULTIPLE O SERIES THREE T

#1163323 VIOLENT REVOLUTION T

#1163307NO FUTURE T

#1123306NOIR PANT

#1123311CABRON PANT

#1123313VIEJITO SWEATER PANT

#1123304DOCKWEILER PANT

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#1163330HUEY NEWTON T

#1163353MALCOLM X T

#1163337ATAK WORLD T

#1163342STAND OR FALL HEAVY T

#1163339FUCK THE POWER T

#1163341STAY REAL HEAVY T

#1163331LORDS T

#1163334WILD IN THE STREETS T

#1163333HARD TIMES IN L.A. T

#1163336COP REVENGE T

#1163335NEVER SAY DIE T

#1163332WEST COAST T

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#1173301X BASEBALL T

#1143305LORDS SNAPBACK

# 1163347NOBODY BEATS THE BIZ T

#1163348THE REAL RICK ROSS T

#1173302LORDS BASEBALL T

#1183309 ATAK WORLD CREWNECK

#1143306X SNAPBACK

#1183310LORDS CREWNECK

#1193309NEVER SAY DIE ZIP HOOD

#1193310FUCK THE POWER ZIP HOOD

#1153311STAY REAL JACKET

Page 16: Freshjive Fall / Winter 2012 Catalog

SOCIAL M E DIA AN D WE BSITE

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WE BSITEwww.freshjive.com

COLLECTIONSView our collections by season via our photographed marketing campaigns.

ABOUTHistory about the company and its origin.

IMAGE MENULocated at the top of the s i te is a scrol lable image menu of var ious stor ies and blog posts.

TUMBLRA random image from our curated tumblr posts, click-through link to our tumblr page.

TWITTER FEEDThe 3 latest tweets.

WORLD PROBLEMSA direct link to all of The World’s Got Problems posts by Jason Rosencrantz.

ARTICLES BY TITLEA quick, go-to list of our exclusive stories

The Freshjive website is presented in a minimal style for maximum clarity to communicate our product and message. PHOTOSHOOTS OF THE COLLECTIONS, ORIGINAL BLOG STORIES, THE WORLD’S GOT PROBLEMS BLOG OP-ED, VIDEOS VIA FRESHJIVE MOVING PICTURES, GRAPHIC IMAGES, and the social platforms of FACEBOOK, TWITTER, VIMEO, TUMBLR, and INSTAGRAM.

Page 17: Freshjive Fall / Winter 2012 Catalog

SOCIAL M E DIA AN D WE BSITE

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WE BSITE: COLLECTIONS

SEASONAL PHOTOGRAPHIC EDITORIAL

www.freshjive.com/collections/

Each season our collection is presented in the form of a photographic editorial.

Page 18: Freshjive Fall / Winter 2012 Catalog

SOCIAL M E DIA AN D WE BSITE

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WE BSITE: OR IG I NAL STOR I ES AN D ARTICLESwww.blog.freshjive.com/

once a week we post an original article written in-house. every article is related or inspired by a recent graphic in the line. Some of the previous articles inlcude an interview with the photographer of the first racially integrated motorcycle club the chosen few, alcohol and impotence, Wealth in america, the history of cigarette advertising, the history of chain gangs, the united fruit company, and the chernobyl Disaster.

ORIGINAL ARTICLEOnce a week we post an original story or article written in-house.

RELATED T SHIRT DESIGNEvery post is related or inspired by a recent graphic in the line.

Page 19: Freshjive Fall / Winter 2012 Catalog

SOCIAL M E DIA AN D WE BSITE

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www.blog.freshjive.com/

originally created in 2008, Jason Rosencrantz’s cultural op-ed blog, the World’s got problems, takes an unapologetic look at the pressing national and global issues of the day. envisioning, like orwell, a vision of the future “as a boot stamping on a human face forever”, these weekly agitprop posts relate to the meanings behind the t-shirt designs in the freshjive line.

TH E WOR LD’S GOT PROB LE MS B LOG

Page 20: Freshjive Fall / Winter 2012 Catalog

SOCIAL M E DIA AN D WE BSITE

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www.freshjive.tumblr.com/

TU M B LR

Philosophia “Love of Wisdom”. The pursuit of wisdom from research of history and knowledge of the world. The philosophia here is sourced from our extensive personal collection of vintage books and magazines, our own images throughout the years, the photography for our graphic artwork, and particular pieces from the collection. With very few exceptions, all of the images were discovered in our library or created ourselves. None were obtained through other blogs or websites.

12 CURATED IMAGESOur Tumblr is treated as a gallery.Each week a well thought out collection of 12 images are posted, all related both to a particular graphic we’ve created and the article.

ORIGINAL CONTENTUnlike many Tumblrs that re-post images found on other blogs or websites, Freshjive almost exclusively posts original images, images from our massive library of physical books, or images used in our original articles.

QUOTE We finish it off with a quote pertaining to the curated post.

OUR IMAGESThe first image is usually our own. All our original images (or original articles) are designated with the black box logo in the caption area.

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SOCIAL M E DIA AN D WE BSITE

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FRESHJIVE MOVING PICTURESThe Freshjive Vimeo page hosts promotional videos we put out about once a month under the moniker of Freshjive Moving Pictures.

www.vimeo.com/freshjive

VI M EO: FR ESHJ IVE MOVI NG PICTU R ES

last year we introduced freshjive moving pictures as another creative outlet to highlight our conceptual promotional film and video projects.

Page 22: Freshjive Fall / Winter 2012 Catalog

SOCIAL M E DIA AN D WE BSITE

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www.twitter.com/freshjive

FACE BOOK

TWITTE R

NEW ARTICLESTweets announcing our once a week exclusive website articles.

TUMBLR EXHIBITSAnnouncments related to our once week curated tumblr posts, which in turn relate to our weekly original blog articles.

TUMBLR QUOTESQuotes related to our weekly curated Tumblr exhibits.

RMK QUOTESRandom epiphanic insights from owner/creative director Rick Klotz, a man begrudgingly forced to use the latest technological gadgets for the practical sake of communicating the messages and philoso-phy of the company.

WORLD PROBLEMSAnnouncements related to our exclusive World’s Got Problems posts on our website by Jason Rosencrantz.

FRESHJIVE MOVING PICTURESTweets introducing new video projects which are hosted on the Freshjive Vimeo page.

www.facebook.com/pages/FRESHJIVE/116898757214

our twitter account is focused on keeping our followers up to date with the lates product, news, articles, quotes, and images the company puts out. tweets fall into the following categories and always begin in uppeR caSe for quick communication: neW aRticle, fReShJiVe moVing pictuReS, tumBlR exhiBitS, RmK QuoteS, WoRlD pRoBlemS, and RanDom announcementS.vvt

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SOCIAL M E DIA AN D WE BSITE

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@FRESHJIVESNAPS

I NSTAG RAM

instagram posts are focused on the catgeorical ideas: BehinD the SceneS photos, QuoteS, and our own in-house photogRaphY.

BEHIND THE SCENESUpdated with photos of everything behind the scenes from photoshoots, our creative process, visitors, etc.

QUOTESArtistically presented quotes from our curated Tumblr and random epiphanic insights from RMK.

PHOTOGRAPHYPhotographs from our designers and photographers along with our curated Tumblr posts.

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B E H I N D TH E SCE N ES OF A T SH I RT DESIG N

Most all the t shirt designs in the line are created from our own photography. What starts out as an idea amongst the designers is then produced in the particular manner best suited for the idea. For example, for the Evidence T, the idea was inspired by objects that linger in the evidence room of the police department. We focused on the particular gun that Lee Harvey Oswald, the man who himself murdered John F Kennedy, was murdered by: a .38 revolver. The cover page of the newspaper with the news of the murder was printed out and wrapped around the gun with rubber bands. The tag with the evidence information was shot separately. Then the artwork went through countless versions and critiques before the final one was finished and sent to print.

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B E H I N D TH E SCE N ES OF A T SH I RT DESIG N

Page 26: Freshjive Fall / Winter 2012 Catalog

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ZACHARY “KI D YAMAKA” WOH LMANPROFESSIONAL BOXE R

trained under the tutelage of famed coaches freddy Roach and eric Brown, Southern california born boxer Zachary Wohlman dazzled audiences in his professional boxing debut on December 2nd. Victorious in his first bout, a unanimous 4 round decision, Zachary has recently partnered with freshjive. Developing organically over time, the relationship first started as a model for hire and then progressed into a friendship between Zac and freshjive owner Rick Klotz. initially designing his fight robe and trunks, freshjive recently produced an introductory video on the Zac, with more videos to be released in the upcoming months. With a style, class, and knowledge of boxing history not seen in today’s boxing world, Zac is destined to be a major contender.

www.zacharywohlman.com

ZACHARY “KI D YAMAKA” WOH LMAN PROFESSIONAL BOXE R

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ZACHARY “KI D YAMAKA” WOH LMAN PROFESSIONAL BOXE R

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26

“FR E EWAY” R ICKY ROSS: TH E R EAL R ICK ROSS

“FR E EWAY” R ICKY ROSS: TH E R EAL R ICK ROSS

celebrated by some and condemned by others, the legacy of “freeway” Ricky Ross is a tale of ambition, excess and devastation. largely responsible for spreading the crack cocaine epidemic throughout los angeles in the 1980’s, Ross built a drug empire that functioned similarly to a fortune 500 company. establishing crack houses throughout the city, Rick earned the nickname “freeway” from the numerous properties he owned along the 110 harbor freeway in los angeles. earning over $600 million in his career, the entrepreneur managed to grow his empire to epic proportions all while being illiterate. in 1996, Ross was arrested and sentenced to prison, although his story didn’t end there. following his arrest, Ross became the subject of further con-troversy when he was linked to nicaraguan exile and cocaine trafficker oscar Danilo Blandon. With oscar being an informant for the cia and tied to the iran-contra debacle, many believe the connection supports the conspiracy that the u.S government was responsible for spreading crack cocaine into poor african american neighborhoods throughout the u.S.

now free and out of prison, Ross has embarked on re-appropriating his own name, which was pirated by the famed miami rap artist, Rick Ross.

Page 29: Freshjive Fall / Winter 2012 Catalog

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H U EY P. N EWTON AN D TH E LEGACY OF TH E B LACK PANTH E R PARTY FOR SE LF DE FE NSE

H U EY P. N EWTON AN D TH E LEGACY OF TH E B LACK PANTH E R PARTY FOR SE LF DE FE NSE

as co-founder of the Black panther party, political and urban activist huey p. newton garnered national attention for his contributions to the civil rights movement in america. the group’s provocative rhetoric and militant posture (both cultural and political) permanently altered the contours of american identity. taking the ongoing movement for civil rights and equality for african americans one step further, the party started various social programs and initiatives. “huey could take street-gang types and give them a social consciousness, ” remembers oakland county Supervisor John george. the fBi, then run by J. edgar hoover, sought to destroy the Black panther party as it was perceived as a danger to american society. through its cointelpRo counterintelligence program designed to neutralize political dissent, hoover conducted illegal covert operations which lead to the murder of various Black panther party members. although the party dissolved in later years, the legacy of huey p. newton serves as a historic reminder of the power passionate citizens hold when fighting for social justice.

“huey p. newton is the baddest motherfucker to set foot inside of history.” - eldridge cleaver

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DE LIVE RY 1

CLAY SHIRT #1133322DeScRiption: 100% cotton shirt, wool contrast piecing,

double welt pocket with wool contrast bottomSiZeS: S, m, l, xl, xxl

coloRWaYS: iRon gRaY, patRiot Blue

GRIDLOCK LS #1133309DeScRiption: 100% cotton open plaid woven with

engineered placement, single welt chest pocketSiZeS: S, m, l, xl, xxl

coloRWaYS: pompeian ReD, Blue

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DE LIVE RY 1

CUBANO LS #1133317DeScRiption: cotton two tone twill, guayabera style long sleeve, vintage wash

SiZeS: S, m, l, xl, xxlcoloRWaYS: BlacK

ECHO PARK LS #1133318DeScRiption: 100% cotton yarn dye stripe chambray, vintage wash

SiZeS: S, m, l, xl, xxlcoloRWaYS: BlacK, BiKing ReD

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DE LIVE RY 1

MOD VEST #1103304DeScRiption: 100% cotton basket weave v-neck knit vest,

two tone rib detailSiZeS: S, m, l, xl, xxl

coloRWaYS: BlacK, heatheR gRaY

DEADBOYS SWEATER #1103302DeScRiption: 100% acrylic sweater with contrast stripe detail,

ribbed neck, cuffs and waistbandSiZeS: S, m, l, xl, xxl

coloRWaYS: chaRcoal heatheR gRaY

MOD CARDIGAN #1103309DeScRiption: cotton cardigan sweater knit with basket weave texture,

contrast two tone rib detailing patch pocketsSiZeS: S, m, l, xl, xxl

coloRWaYS: BlacK, heatheR gRaY

ZEBRAS SWEATER #1183303DeScRiption: 100% acrylic sweater knit with Zebra all

over print, ribbed v-neck, cuffs and waistbandSiZeS: S, m, l, xl, xxl

coloRWaYS: chaRcoal heatheR gRaY

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DE LIVE RY 1

SUNSETTER HOODED PULLOVER #1193306 DeScRiption: cotton heathered slub jersey pullover with woven hood and details throughout

SiZeS: S, m, l, xl, xxlcoloRWaYS: BlacK

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DE LIVE RY 1

RINGSIDE CREW #1183307DeScRiption: 100% cotton crew neck pullover, ribbed cuff and

waistband, cf rib piecing, overlapped neck trimSiZeS: S, m, l, xl, xxl

coloRWaYS: oatmeal, DaRK chaRcoal

SHADOWS CREW #1183302DeScRiption: 100% cotton yarn dyed stripe

jersey crew with binded rib detailSiZeS: S, m, l, xl, xxl

coloRWaYS: BiKing ReD, BlacK

RINGSIDE HOOD #1193307DeScRiption: 100% cotton, hooded henley, rib cuff and hood hem,

contrast sleeves and hoodSiZeS: S, m, l, xl, xxl

coloRWaYS: oatmeal, DaRK chaRcoal

SHADOWS HOODED LS #1133310DeScRiption: 100% cotton yarn dyed stripe jersey,

hooded pullover, chambray lining, binded cuffSiZeS: S, m, l, xl, xxl

coloRWaYS: BiKing ReD, BlacK

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DE LIVE RY 1

SLATS POCKET T #1133323DeScRiption: 100% cotton long sleeve tee, chest patch

pocket, rib cuff and neck trimSiZeS: S, m, l, xl, xxl

coloRWaYS: gRaY

CROSSOVER HENLEY #1133327DeScRiption: cotton lS henley, contrast sleeve,

contrast yoke, rib cuffs and contrast placketSiZeS: S, m, l, xl, xxl

coloRWaYS: athletic heatheR gRaY, DaRK chaRcoal

STD POCKET T #1133328DeScRiption: cotton short sleeve tee with patch pocket

SiZeS: S, m, l, xl, xxlcoloRWaYS: BlacK

TRACK SHIRT #1133326DeScRiption: heathered Jersey tee with stripe

pieced detail at armhole, rib at neckSiZeS: S, m, l, xl, xxl

coloRWaYS: athletic heatheR gRaY, DaRK chaRcoal

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DE LIVE RY 1

ODYSSEY CREW #1183306DeScRiption: cotton speckle french terry, two tone

rib details, will detail, vintage washSiZeS: S, m, l, xl, xxl

coloRWaYS: BlacK, clematiS Blue

OUTSKIRTS CREW #1183301DeScRiption: 100% cotton crew with engineered

stripe at hem, cf placket & binded rib detailSiZeS: S, m, l, xl, xxl

coloRWaYS: BiKing ReD, chaRcoal heatheR gRaY

ODYSSEY ZIP HOOD #1193304DeScRiption: cotton speckle french terry, 2 tone rib details,

allover printed stripe, twill hood lining, vintage washSiZeS: S, m, l, xl, xxl

coloRWaYS: BlacK, clematiS Blue

OUTSKIRTS ZIP HOOD #1193302DeScRiption: 100% cotton engineered stripe zip up hood,

kangaroo pocket, binded rib detailsSiZeS: S, m, l, xl, xxl

coloRWaYS: BiKing ReD, chaRcoal heatheR gRaY

Page 37: Freshjive Fall / Winter 2012 Catalog

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DE LIVE RY 1

MOD BOMBER #1153305DeScRiption: 100% cotton basket weave jacket, quilted lining,

removeable fur collar, suede front and back yoke panelsSiZeS: S, m, l, xl, xxlcoloRWaYS: BlacK

excluSiVelY WoVen checKeRBoaRD faBRic pinStRipe lining SueDe pocKet Detail SueDe ShoulDeR Detail anD RemoVaBle fuR collaR

Page 38: Freshjive Fall / Winter 2012 Catalog

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DE LIVE RY 1

CLAYTON JACKET #1153304DeScRiption: 100% cotton two tone twill, striped oxford lining,

raglan sleeve, two tone rib details at neck,cuff & bottom hemSiZeS: S, m, l, xl, xxl

coloRWaYS: iRon gRaY, patRiot Blue

GREASERS CARDIGAN #1153310DeScRiption: 100% cotton woven button up cardigan,

single welt solid pocketsSiZeS: S, m, l, xl, xxlcoloRWaYS: BlacK

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GANGLANDS JACKET #1153306DeScRiption: colorblock detail, lightweight quilted lining, welt pockets.

SiZeS: S, m, l, xl, xxlcoloRWaYS: BlacK

DE LIVE RY 1

QuilteD lining anD inneR poocKet Detail cuff Detail inneR YoKe Detail

Page 40: Freshjive Fall / Winter 2012 Catalog

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CORSITY JACKET #1153312DeScRiption: Wool hooded jacket with contrast leather

sleeves, baseball collar and yarn dyed ribbing detailSiZeS: S, m, l, xl, xxl

coloRWaYS: chaRcoal

DE LIVE RY 1

DEADBOYS BEANIE #1143303DeScRiption: Striped beanie with contrast color detail,

fold over opening SiZeS: one SiZe

coloRWaYS: chaRcoal heatheR gRaY

ROCKERS BEANIE #1143304DeScRiption: acrylic beanie with zebra print and flat ribbed hem

SiZeS: one SiZecoloRWaYS: chaRcoal heatheR gRaY

Page 41: Freshjive Fall / Winter 2012 Catalog

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DE LIVE RY 1

DEADBOYS CROSS-GRAIN JEAN #1123312DeScRiption: 100% cotton raw cross grain cut denim jean, inside all

over stripe print. copper hardware, logo leather patchSiZeS: 28, 30, 32, 34, 36, 38coloRWaYS: BlacK, Blue

BacK pocKet Shape Rectangle logo patch pRinteD StRipeS on BacKSiDe of Denim

Denim cut on cRoSS gRain

Page 42: Freshjive Fall / Winter 2012 Catalog

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DE LIVE RY 1

CLAY PANT #1123305DeScRiption: 100% cotton 2-tone twill, vintage wash

SiZeS: 28, 30, 32, 34, 36, 38coloRWaYS: iRon gRaY, patRiot Blue

CUBANO PANT #1123310DeScRiption: 100% cotton color blocked pant, cuffed hem,

pieced waistbandSiZeS: 28, 30, 32, 34, 36, 38

coloRWaYS: BlacK

contRaSt Detail on inSiDe cuff excluSiVelY WoVen tWo-tone tWill full cotton lining anD Button flY excluSiVelY WoVen engineeReDcoloR BlocKing

Page 43: Freshjive Fall / Winter 2012 Catalog

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DE LIVE RY 1

MOD PANT #1123307DeScRiption: 100% cotton basket weave fabric, chino style, front

creases, cuffed hemSiZeS: 28, 30, 32, 34, 36, 38

coloRWaYS: BlacK

ODYSSEY PANT #1123309DeScRiption: cotton speckle french terry, stripe printed, elastic encased

rib waistband, vintage washSiZeS: S, m, l, xl, xxl

coloRWaYS: BlacK, clematiS Blue

RiBBeD Bottom alSo aVailaBle in clematiS Blue peRma-cuff excluSiVelY WoVen checKeRBoaRD faBRic

Page 44: Freshjive Fall / Winter 2012 Catalog

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DE LIVE RY 1

CASH ONLY T #1163306DeScRiption: finerweight combed cotton

SiZeS: S, m, l, xl, xxlcoloRWaYS: BlacK

LET’S GO T #1163302DeScRiption: finerweight combed cotton

SiZeS: S, m, l, xl, xxlcoloRWaYS: BlacK, White

THE END T #1163308DeScRiption: finerweight combed cotton

SiZeS: S, m, l, xl, xxlcoloRWaYS: BlacK, DeepWateR Blue

STAY REAL HEATHER T #1163326DeScRiption: finerweight 51/49 cotton polyester blend &

90/10 cotton cotton polyester blendSiZeS: S, m, l, xl, xxl

coloRWaYS: SmoKeD peaRl, Dutch Blue, athletic gRaY

Page 45: Freshjive Fall / Winter 2012 Catalog

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DE LIVE RY 1

CLOSED/CERRADO T #1163327DeScRiption: finerweight 51/49 cotton polyester blend

SiZeS: S, m, l, xl, xxlcoloRWaYS: SmoKeD peaRl, QuaRRY gRaY

UNDER SURVEILLANCE T #1163346DeScRiption: finerweight 51/49 cotton cotton polyester blend

SiZeS: S, m, l, xl, xxlcoloRWaYS: Dutch Blue, QuaRRY gRaY

BEWARE OF GOD T #1163324DeScRiption: finerweight 51/49 cotton polyester blend

SiZeS: S, m, l, xl, xxlcoloRWaYS: BlacK

STAND OR FALL T #1163338DeScRiption: finerweight 51/49 cotton polyester blend

SiZeS: S, m, l, xl, xxlcoloRWaYS: BlacK, maZaRine Blue

SIGN OF THE TIMES SERIES

SIGN OF THE TIMES SERIES SIGN OF THE TIMES SERIES

Page 46: Freshjive Fall / Winter 2012 Catalog

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DE LIVE RY 1

NUG T #1163303DeScRiption: finerweight combed cotton

SiZeS: S, m, l, xl, xxlcoloRWaYS: off White

EVIDENCE T #1163318DeScRiption: finerweight combed cotton

SiZeS: S, m, l, xl, xxlcoloRWaYS: White, nine iRon

STREET DOG T #1163301DeScRiption: finerweight combed cotton

SiZeS: S, m, l, xl, xxlcoloRWaYS: off White

CERVEZA T #1163304DeScRiption: finerweight combed cotton

SiZeS: S, m, l, xl, xxlcoloRWaYS: White, nine iRon

Page 47: Freshjive Fall / Winter 2012 Catalog

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DE LIVE RY 1

X PILLS T #1163321DeScRiption: finerweight combed cotton & finerweight 51/49 cotton polyester blend

SiZeS: S, m, l, xl, xxlcoloRWaYS: White, SmoKeD peaRl

PILL CABINET T #1163310DeScRiption: finerweight combed cotton

SiZeS: S, m, l, xl, xxlcoloRWaYS: White, pale Blue

PIPE DREAMS T #1163309DeScRiption: finerweight combed cotton

SiZeS: S, m, l, xl, xxlcoloRWaYS: White, SmoKeD peaRl

MEDICAL CROSS T #1163328DeScRiption: finerweight combed cotton

SiZeS: S, m, l, xl, xxlcoloRWaYS: BlacK

Page 48: Freshjive Fall / Winter 2012 Catalog

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DE LIVE RY 1

INCARCERATED T #1163305DeScRiption: finerweight combed cotton

SiZeS: S, m, l, xl, xxlcoloRWaYS: BlacK, off White

CLASS WAR FAIR T #1163319DeScRiption: finerweight combed cotton

SiZeS: S, m, l, xl, xxlcoloRWaYS: BlacK, off White

HUEY NEWTON LIGHT T #1163350DeScRiption: finerweight combed cotton

SiZeS: S, m, l, xl, xxlcoloRWaYS: BlacK, off White

KING CONFLICT T #1163349DeScRiption: finerweight combed cotton

SiZeS: S, m, l, xl, xxlcoloRWaYS: BlacK, off White

Page 49: Freshjive Fall / Winter 2012 Catalog

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DE LIVE RY 1

MAD PUSSY T #1163316DeScRiption: finerweight combed cotton

SiZeS: S, m, l, xl, xxlcoloRWaYS: White

BIBLE BELT T #1163314DeScRiption: finerweight combed cotton

SiZeS: S, m, l, xl, xxlcoloRWaYS: BlacK

GET ZAPPED T #1163315DeScRiption: finerweight combed cotton

SiZeS: S, m, l, xl, xxlcoloRWaYS: off White

THE P SERIES THE P SERIES

THE P SERIES

F.Y.W.A.R. T #1163311DeScRiption: finerweight combed cotton

SiZeS: S, m, l, xl, xxlcoloRWaYS: White, SmoKeD peaRl

Page 50: Freshjive Fall / Winter 2012 Catalog

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DE LIVE RY 2

BLAZERUNNER SHIRT #1133325DeScRiption: 100% cotton two tone herringbone stripe, solid cotton nylon contrast details, slanted single welt chest pocket

SiZeS: S, m, l, xl, xxlcoloRWaYS: ReD StRipe, BlacK SoliD

BUNKERS LS #1133302DeScRiption: 100% cotton contrast plaid detail

with nylon taffeta interior yokeSiZeS: S, m, l, xl, xxl

coloRWaYS: BlacK, DaRK gRaY

Page 51: Freshjive Fall / Winter 2012 Catalog

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DE LIVE RY 2

AZTEKA CARDIGAN #1103303 DeScRiption:100% cotton jaquard cardigan with aztek artwork, 2

tone rib detail, poplin cf placket & pockets SiZeS: S, m, l, xl, xxl

coloRWaYS: chaRcoal heatheR gRaY, DaRK puRple heatheR

VIEJITO CARDIGAN #1103301DeScRiption: 100% acrylic sweater knit, tribal art

throughout, solid shawl collar, woven pocketsSiZeS: S, m, l, xl, xxl

coloRWaYS: DaRK tan, DaRK naVY

AZTEKA HOODED PULLOVER #1193303DeScRiption: 100% cotton hooded pullover, woven contrast, placket

and adjustable waistbandSiZeS: S, m, l, xl, xxl

coloRWaYS: chaRcoal heatheR gRaY, DaRK puRple heatheR

VIEJITO PULLOVER #1103310DeScRiption: acrylic azteka art pullover sweater,

solid knit detail, cf placketSiZeS: S, m, l, xl, xxl

coloRWaYS: DaRK naVY, DaRK tan

Page 52: Freshjive Fall / Winter 2012 Catalog

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DE LIVE RY 2

BOOGALOO ZIP HOOD #1193305DeScRiption: 100% cotton jaquard knit, zipper closure, poplin detail and ribbed cuffs

SiZeS: S, m, l, xl, xxlcoloRWaYS: BlacK, heatheR

MIGRATION CREW #1183304DeScRiption: cotton light weight crew striped pullover, binded rib

detailSiZeS: S, m, l, xl, xxlcoloRWaYS: gRaY, tan

MIGRATION HOODY #1133311DeScRiption: cotton light weight hooded pullover, poplin binding

at hood hem and pockets, chambray lined hoodSiZeS: S, m, l, xl, xxl

coloRWaYS: gRaY, tan

Page 53: Freshjive Fall / Winter 2012 Catalog

51

CABRON JACKET #1153307DeScRiption: 100% cotton hooded military style jacket, welt

pockets, quilted lining, incased drawcord at waist and hemSiZeS: S, m, l, xl, xxl

coloRWaYS: iRon gRaY

DE LIVE RY 2

excluSiVelY WoVen RailRoaD pinStRipe canVaS

heaVY QuilteD lining RiB cuff Detail

Page 54: Freshjive Fall / Winter 2012 Catalog

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DE LIVE RY 2

NOIR JACKET #1153309DeScRiption: nylon hooded jacket, contrast flannel lining, contrast placket and patch details, chest zip pocket.

SiZeS: S, m, l, xl, xxlcoloRWaYS: BlacK

plaiD Wool lining ZippeR cheSt pocKet anD contRaSt Wool fRont pocKet

contRaSt Wool flap anD pocKetS contRaSt Wool elBoW paDS

Page 55: Freshjive Fall / Winter 2012 Catalog

53

BLAZERUNNER JACKET #1153308DeScRiption: 100% cotton herringbone striped woven jacket, moto collar,

zipper placket & pockets, contrast yokes, elbow patch and elastic sleeve cuff

SiZeS: S, m, l, xl, xxlcoloRWaYS: BlacK

DE LIVE RY 2

VIEJITO BEANIE #1143301DeScRiption: acrylic Beanie with azteka art, solid folded opening

SiZeS: one SiZecoloRWaYS: DaRK tan, DaRK naVY

VIEJITO SCARF #1143302DeScRiption: acrylic scarf with azteka artwork and contrast woven side

SiZeS: one SiZecoloRWaYS: DaRK tan, DaRK naVY

Page 56: Freshjive Fall / Winter 2012 Catalog

54

DE LIVE RY 2

NOIR PANT #1123306DeScRiption: 100% cotton 2-tone twill chino style with

vintage wash, zipper welt pocket, and rib cuffsSiZeS: 28, 30, 32, 34, 36, 38

coloRWaYS: BlacK

CABRON PANT #1123311DeScRiption: 100% cotton military style pant, cargo side pocket

SiZeS: 28, 30, 32, 34, 36, 38coloRWaYS: iRon gRaY

RiBBeD cuff SiDe leg Zip pocKet loW pRofile caRgo pocKetS excluSiVelY WoVen RailRoaD pin-StRipe canVaS

Page 57: Freshjive Fall / Winter 2012 Catalog

55

DE LIVE RY 2

DOCKWEILER PANT #1123304DeScRiption: 100% cotton canvas pants, contrast

yoke piecing at waistband, vintage washSiZeS: 28, 30, 32, 34, 36, 38

coloRWaYS: BlacK

VIEJITO SWEATER PANT #1123313DeScRiption: acrylic sweater knit, aztekan pattern, ribbed waistband and

bottom cuff, drawstringSiZeS: S, m, l, xl, xxl

coloRWaYS: DaRK naVY, DaRK tan

RolleD up cuffSRiBBeD Bottom cuffS contRaSt panelalSo aVailaBle in BRoWn

Page 58: Freshjive Fall / Winter 2012 Catalog

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DE LIVE RY 2

POLITICS ROACH T #1163354DeScRiption: finerweight combed cotton

SiZeS: S, m, l, xl, xxlcoloRWaYS: White, RoSe SmoKe

MALCOLM X LIGHT T #1163352DeScRiption: finerweight combed cotton

SiZeS: S, m, l, xl, xxlcoloRWaYS: BlacK, off White

BY ANY MEANS T #1163320DeScRiption: finerweight 51/49 cotton polyester blend

SiZeS: S, m, l, xl, xxlcoloRWaYS: SmoKeD peaRl, BlacK

VIOLENT REVOLUTION T #1163323 DeScRiption: finerweight 51/49 cotton polyester blend

SiZeS: S, m, l, xl, xxlcoloRWaYS: BlacK, BiKing ReD

Page 59: Freshjive Fall / Winter 2012 Catalog

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DE LIVE RY 2

NO FUTURE T #1163307DeScRiption: finerweight combed cotton

SiZeS: S, m, l, xl, xxlcoloRWaYS: BlacK, off White

THE END IS HERE T #1163344DeScRiption: finerweight combed cotton

SiZeS: S, m, l, xl, xxlcoloRWaYS: BlacK

NO 2 PARTY FUTURE T #1163322DeScRiption:finerweight combed cotton & finerweight 51/49 cotton polyester blend

SiZeS: S, m, l, xl, xxlcoloRWaYS: White, BlacK

Page 60: Freshjive Fall / Winter 2012 Catalog

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DE LIVE RY 2

MULTIPLE O SERIES ONE T # 1163325DeScRiption: finerweight combed cotton

SiZeS: S, m, l, xl, xxlcoloRWaYS: pale Blue

MULTIPLE O SERIES TWO T #1163345 DeScRiption: finerweight combed cotton

SiZeS: S, m, l, xl, xxlcoloRWaYS: pale YelloW

MULTIPLE O SERIES THREE T #1163343 DeScRiption: finerweight combed cotton

SiZeS: S, m, l, xl, xxlcoloRWaYS: White

MULTIPLE O SERIES MULTIPLE O SERIES

MULTIPLE O SERIES

YOUTH WASTED T #1163312DeScRiption: finerweight combed cotton

SiZeS: S, m, l, xl, xxlcoloRWaYS: BlacK, White

Page 61: Freshjive Fall / Winter 2012 Catalog

59

BLUNTS T #1163313DeScRiption: finerweight combed cotton

SiZeS: S, m, l, xl, xxlcoloRWaYS: SmoKeD peaRl, White

DE LIVE RY 2

TIME BOMB T #1163317DeScRiption:finerweight combed cotton & finerweight 51/49 cotton polyester blend

SiZeS: S, m, l, xl, xxlcoloRWaYS: White, BlacK

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HUEY NEWTON T #1163330DeScRiption: 100% cotton heavyweight t

SiZeS: S, m, l, xl, xxlcoloRWaYS: White, BlacK

LORDS T #1163331DeScRiption: 100% cotton heavyweight t

SiZeS: S, m, l, xl, xxlcoloRWaYS: BlacK, White

STAND OR FALL HEAVY T #1163342DeScRiption: 100% cotton heavyweight t

SiZeS: S, m, l, xl, xxlcoloRWaYS: BlacK, White

SPECIAL EDITION

HARD TIMES IN L.A. T #1163333DeScRiption: 100% cotton heavyweight t

SiZeS: S, m, l, xl, xxlcoloRWaYS: BlacK, White

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61

COP REVENGE T #1163336DeScRiption: 100% cotton heavyweight t

SiZeS: S, m, l, xl, xxlcoloRWaYS: White

ATAK WORLD T #1163337DeScRiption: 100% cotton heavyweight t

SiZeS: S, m, l, xl, xxlcoloRWaYS: White, BlacK

WILD IN THE STREETS T #1163334DeScRiption: 100% cotton heavyweight t

SiZeS: S, m, l, xl, xxlcoloRWaYS: White, BlacK

MALCOLM X HEAVY T #1163353DeScRiption: 100% cotton heavyweight t

SiZeS: S, m, l, xl, xxlcoloRWaYS: White, BlacK

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STAY REAL HEAVY T #1163341DeScRiption: 100% cotton heavyweight t

SiZeS: S, m, l, xl, xxlcoloRWaYS: BlacK, White

WEST COAST T #1163332DeScRiption: 100% cotton heavyweight t

SiZeS: S, m, l, xl, xxlcoloRWaYS: BlacK, White

FUCK THE POWER T #1163339DeScRiption: 100% cotton heavyweight t

SiZeS: S, m, l, xl, xxlcoloRWaYS: BlacK, White

NEVER SAY DIE T #1163335DeScRiption: 100% cotton heavyweight t

SiZeS: S, m, l, xl, xxlcoloRWaYS: BlacK, White

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63

THE REAL RICK ROSS T #1163348DeScRiption: 100% cotton heavyweight t

SiZeS: S, m, l, xl, xxlcoloRWaYS: BlacK, White

NOBODY BEATS THE BIZ T #1163347DeScRiption: 100% cotton heavyweight t

SiZeS: S, m, l, xl, xxlcoloRWaYS: BlacK, White

LORDS SNAPBACK #1143305DeScRiption: Starter snapback, front logo embroidery.

SiZeS: one SiZecoloRWaYS: BlacK

X SNAPBACK #1143306DeScRiption: Starter snapback, front logo embroidery.

SiZeS: one SiZecoloRWaYS: BlacK

FREEWAY RICKY ROSS SERIES FREEWAY RICKY ROSS SERIES

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X BASEBALL T #1173301DeScRiption: 100% cotton heavyweight t

SiZeS: S, m, l, xl, xxlcoloRWaYS: BlacK

ATAK WORLD CREWNECK #1183309 DeScRiption: cotton poly fleece, direct chest print.

SiZeS: S, m, l, xl, xxlcoloRWaYS: heatheR, BlacK

LORDS BASEBALL T #1173302DeScRiption: 100% cotton heavyweight t

SiZeS: S, m, l, xl, xxlcoloRWaYS: Blue, BlacK

LORDS CREWNECK #1183310DeScRiption: cotton poly fleece, direct chest and back print.

SiZeS: S, m, l, xl, xxlcoloRWaYS: BlacK

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NEVER SAY DIE ZIP HOOD #1193309DeScRiption: cotton poly fleece, direct chest and back print.

SiZeS: S, m, l, xl, xxlcoloRWaYS: BlacK, gRaY

FUCK THE POWER ZIP HOOD #1193310DeScRiption: cotton poly fleece, direct chest and back print.,

SiZeS: S, m, l, xl, xxlcoloRWaYS: BlacK

STAY REAL JACKET #1153311DeScRiption: coach style jacket, fully lined, raglan sleeve, snap

buttons, welt pockets, drawcord cinch hem, direct logo prints.SiZeS: S, m, l, xl, xxlcoloRWaYS: BlacK

Page 68: Freshjive Fall / Winter 2012 Catalog
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NOTES

Page 70: Freshjive Fall / Winter 2012 Catalog

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NOTES

Page 71: Freshjive Fall / Winter 2012 Catalog
Page 72: Freshjive Fall / Winter 2012 Catalog

JOHN F. KENNEDY

THOSEWHO MAKEPEACEFUL

REVOLUTIONIMPOSSIBLEWILL MAKE

VIOLENTREVOLUTIONINEVITABLE

FALL WINTER 2012-


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