FASHION RESEARCH ITALY brings fresh hope to the future of Italian fashion as it leaves the door openfor manufacture fashion companies to get support and take training workshops.*The flower pattern represents the essence of the Italian permanent and visible style.

Milano became Italy’s fashioncapital, as its Quadrilatero della moda (fashion square) displayed the main boutique designs, decoration, jewelry and workshops all MADE IN ITALY. These stood out for their quality, elegance, attention-to-detail style and durability.*The geometrical pattern is included as it always follows the fashion trends.

FRISHIRT

Italian fashion expressed from four concept ideas:

In the 50s, during thedark postwar days, Italy broke free fromParis and held a deluxe fashion show in Florence’s Sala Bianca, combining for the first time Italian fashion and tailoring. The whole event was organized by the marquis Giovanni Giorgini.

FUTUREINNOVATIONPAST MEMORY

Due to the countlessHollywood films made in Italy, many internationalstars such as Audrey Hepburn came to the country, drawn to the Italian fashion. Being under the paparazzi’s spotlight, the “Italian style” went global and became highly noticeable abroad.