V I C A • 1 6 6 0 0 S H E R M A N W A Y , S U I T E 1 7 0 , V A N N U Y S , C A 9 1 4 0 6 • 8 1 8 . 8 1 7 . 0 5 4 5 • V I C A . C O M

FRIDAY, OCTOBER 257:00 A.M. – 2:30 P.M.HILTON UNIVERSAL HOTEL555 Universal Hollywood Drive, Universal City

Our annual Business Forecast Conference continues to attract nationally recognized experts on our region’s dynamic economy. The breakfast forecast helps business leaders plan for the challenges of 2020.

Early bird ticket rate is $125 per person, if tickets are purchased before 09.27.19.

VICA’s 2019 Journal provides a wonderful opportunity to showcase your business. For more information, contact the VICA office for a rate sheet or go to vica.com.

Our exhibit booth package is $1500, if purchased before 09.27.19. Benefits include locations available in the Exhibit Hall; 4 all-day tickets including meals; FREE black & white quarter page advertisement in the event journal; guaranteed traffic by business leaders and public officials; easy accessibility.

Please email this form to cathy@vica.com. For more info, email jessica@vica.com or call 818.817.0545. No refunds after 10.18.19. Provide guest details by 10.18.19.

SPONSORSHIP OPPORTUNITIESTo secure your sponsorship package or advertisement, please contact Jessica Yasukochi at jessica@vica.com or call 818-817-0545.

TICKETS: $175 ($125/EARLY BIRD RATE) NUMBER OF TICKETS: _____ PAYMENT: CHECK

NAME: ____________________________________________________________________________ PHONE: _________________________________________

COMPANY: __________________________________________________________________________ FAX: _________________________________________

EMAIL: _______________________________________________________________________________________________________________________________

CREDIT CARD #: ___________________________________________ EXP. DATE: _________ BILLING ZIP: _________________ SEC. CODE: __________

NAME ON CARD: ____________________________________________________ SIGNATURE: ____________________________________________________

C O - S P O N S O R E D B Y

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Exhibit Booth Package

Journal AdvertisingDeadline: Friday, September 27, 2019 S I Z E D I M E N S I O N S B / W C O L O R

a Covers //SOLD// 8.5" wide x 11" high (+ BLEED) n/a $2500**

b Full Page 7" wide x 10" high $1200 $1350c Half Page 7" wide x 4.75" high $800 $1000d Quarter Page 3.375" wide x 4.75" high $450 $600

$1500*— Deadline: Friday, September 27, 2019 3 Locations available in the Exhibit Hall 3 4 all-day tickets; includes meals 3 FREE quarter page black & white advertisement in the event journal 3 Easy accessibility3 Guaranteed traffic by business leaders and public officials

*Call 818-817-0545 for non-member rates.

a

b

c

d

Bleed: 9"x11.5"

Trim: 8.5”x11”

Safety: 8"x10.5"

File Formats: High-resolution PDF (with fonts embedded), PSD, JPEG, TIFF, or EPS File (with fonts outlined & images embedded). Other formats may result in delays. Also, please contact us if you need design assistance.

Fonts: All fonts must be OpenType or Postscript Type 1, unless text has been converted to outlines. Any Truetype fonts must be converted to outlines.

Images: Resolution for all artwork should be 300 dpi at 100%. Save all b/w images as Grayscale. Save all color images as CMYK, no RGB. Any artwork under 150 dpi is not considered print quality. Low resolution materials (including 72 dpi images from the internet) may appear bitmapped or blurry and is not acceptable for print reproduction.

Color Mode: Submit artwork as grayscale for b/w positions or CMYK for color positions. No RGB. Publisher cannot be responsible for variances in color if a SWOP proof is not provided.

Ad Submission: Ad files under 10MB can be emailed directly to jessica@vica.com. If your files are larger than 10MB, please send

them through weTransfer.com to jessica@vica.com.

**JOURNAL SPONSOR (includes Outside Back Cover position)

ALL ADS INCLUDE 2 ALL-DAY TICKETS Call for non-member rates.

Select sponsorships still available! For information, email jessica@vica.com or call 818.817.0545.

Sponsorship Packages

PRESENTING SPONSORS$15,000

Includes: logo placement on all printed materials, emails and throughout the event; includes up to 20 all-day passes and preferred seating at the luncheon; inside-front/back-cover full-color - full bleed ad in event journal; welcome letter in the journal; speaking role during the event; exhibit booth; opportunity to provide swag items for the exhibit bags

// SOLD //

JOURNAL SPONSOR$2,750

Includes: logo placement on journal and listed in most promotional emails; 5 all-day passes; full-color outside-back-cover ad in the journal; exhibit booth; opportunity to provide swag items for the exhibit bags

// SOLD //

CO-SPONSORS$10,000

Includes: logo placement on most printed materials, emails and throughout the event; 10 all-day passes and preferred seating at the luncheon; Full-page color ad in journal; exhibit booth; opportunity to provide swag items for the exhibit bags; possible speaking role as a panel moderator or something similar, if requested

LUNCHEON SPONSORS$7,500

Includes: logo placement on some printed materials, most emails and in the main ballroom at the event; 10 all day passes with a preferred table at the luncheon; Full-page color ad in journal; speaking role during the luncheon portion of the event; exhibit booth; opportunity to provide swag items for the exhibit bags

PANEL SPONSORS$3,000

Includes: Listed in some printed materials, most emails and logo placement in your sponsored panel room; 5 all-day passes with preferred seating at the luncheon; Half-page color ad in journal; speaking role at your panel, if requested; exhibit booth; opportunity to provide swag items for the exhibit bags

TRACK SPONSORS$5,500

Includes: logo placement on some printed materials, most emails and in your sponsored track room; 10 all-day passes with a preferred table at the luncheon; Full-page black/white ad in journal; speaking role in one of the panels of your track, if requested; exhibit booth; opportunity to provide swag items for the exhibit bags

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B F C S P O N S O R P A C K A G E S

EXHIBIT HALL SPONSOR$2,500

Includes: Listed in some printed materials, most emails and logo placement in the exhibit hall; 5 all-day passes; half-page color ad in the journal; exhibit booth; opportunity to provide swag items for the exhibit bags

CENTERPIECE SPONSORS

$2,000

Includes: logo placement on every centerpiece at the event, listed in most promotional emails; 5 all-day passes to the event; Half-page black/white ad in the journal; exhibit booth; opportunity to provide swag items for the exhibit bags

REGISTRATION SPONSORS

$2,000

Includes: logo placement at registration, listed in most promotional emails; 5 all-day passes to the event; Half-page black/white ad in the journal; exhibit booth; opportunity to provide swag items for the exhibit bags

TABLE SPONSORS$1,500

Includes: logo placement at your table during the luncheon, listed in promotional emails; 10 all-day passes to the event with preferred seating at the luncheon, Quarter-page black/white ad in the journal; opportunity to provide swag items for the exhibit bags

BREAKFAST BUFFET SPONSORS

$1,750

Includes: logo placement at the breakfast buffet during the forecast breakfast, listed in promotional emails; 4 all-day passes to the event, Quarter-page color ad in the journal; exhibit booth; opportunity to provide swag items for the exhibit bags

EXHIBITORS$1,500

Includes: Listed in the journal; 5 all-day passes to the event; Quarter-page black/white ad in the journal; exhibit booth; opportunity to provide swag items for the exhibit bags

AD UPGRADES All sponsor half page and quarter page ads can be upgraded to a full page black/white ad for an additional $500.

CONTACT VICA To secure your sponsorship package or advertisement, please contact Jessica Yasukochi at jessica@vica.com or call 818-817-0545.

EXHIBIT BAG SPONSOR$2,500

Includes: Listed in some printed materials, most emails and logo placement on all of the exhibit bags; 5 all-day passes; half-page color ad in the journal; exhibit booth; opportunity to provide swag items for the exhibit bags

// SOLD //

ADVERTISING OPPORTUNITIES

All advertising packages include two tickets to the event

$1,350 – Full-page full-color ad

$1,200 – Full-page black/white ad

$1,000 – Half-page full-color ad

$800 – Half-page black/white ad

$600 – Quarter-page full-color ad

$450 – Quarter-page black/white ad

ECONONIC FORECAST BREAKFAST8:00 - 9:15 A.M.

Sponsored by

HEALTHCARE: THE DOCTOR WILL SEE YOU NOWIt’s no surprise that healthcare coverage remains a mystery to be solved. Who should pay for it? Will universal healthcare be the trick? Patients want quality care, convenience and to be seen right away – at a reasonable cost, of course. What lies ahead as debates continue over the best type of healthcare system?Sponsored by

TRANSPORTATION: SEE IT THROUGHLos Angeles’ transit system and infrastructure are transforming before our eyes. Projects are currently under development, and more are in the process of being planned. What challenges will meet us squarely face to face? What opportunities will we seek? We have money and we have plans, but the road ahead will not be easy. Will we see it through?Sponsored by

ADDRESSING HOMELESSNESS: NOT AS EASY AS IT LOOKSEach year, the homeless population increases with no apparent end in sight. Addressing homelessness is not as easy as it looks, and it’s not just about increasing our housing supply. How can we help families and individuals break the cycle of homelessness? How do we help our neighbors off the street with tools that will help them find jobs and stable housing?Sponsored by

ENERGY/GREEN NEW DEAL: DON’T BE DECEIVEDNew policy proposals to achieve our city and state’s ambitious climate goals may not be what they appear. Could your eyes be deceiving you? Our energy reliability and affordable costs could be jeopardized without a full examination of our clean energy vision. How can we work towards a balanced energy approach without a tunnel vision approach? Sponsored by

STATEJEFFREY A. KRAVETZ, CFARegional Investment Director

U.S. Bank, Private Wealth Management

LOCALSOMJITA MITRA, PH.D.Director of Institute for Applied Economics

LAEDC

FEDERALSARAH HOUSEDirector and Senior Economist

Wells Fargo Securities, LLC Wells Fargo & Company

PANEL 1 9:30 - 10:45 A.M. PANEL 2 11:00 A.M. - 12:15 P.M.

HEALTHCARE & HOMELESSNESSSponsored by

TRACK

1

TRANSPORTATION/ENERGY Sponsored by

TRACK

2

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Sponsorships available! For information, email jessica@vica.com or call 818.817.0545.

2019 BUSINESS FORECAST CONFERENCE

SPORTS: ALL EYES ON USLos Angeles is fast becoming the sports mecca of the world, with the eyes of the world turning our way. If you can imagine it, we host it: eleven major league teams, Olympics, Super Bowl, MLB All-Star Game. What does this mean for our economy and our community? Our panel will discuss the potential that sports can realize for our region.Sponsored by

DATA SECURITY: BLINK OF AN EYEThe worst threats are the ones you never see coming. From hospitals to banks to government infrastructure that we all rely on, strong data security is critical to every business. This panel will shed light on the threats you don’t understand, the data breaches that sound like they’re named after a dystopian video game, and why data security is something that no business can turn a blind eye to.

ECONOMIC DEVELOPMENT: BEYOND THE CRYSTAL BALLThe future is ours to create, so how can we achieve the possibilities that we envision? Join our experts as we work together to paint a picture of the San Fernando Valley and Los Angeles and explore the land use, transportation, infrastructure, and economic development opportunities that will get us beyond the crystal ball.Sponsored by

ELECTIONS: OBJECTS IN MIRROR ARE CLOSER THAN THEY APPEARWe’ll be just four months and seven days from Super Tuesday, and this primary season, California finally gets a look-in. But which candidates will wave goodbye to 2016 in the rearview mirror, and which ones will end up hitting an obstacle they hadn’t seen? Join our experts as they sort through what to look out for in the run up to 2020.

PANEL 1 9:30 - 10:45 A.M. PANEL 2 11:00 A.M. - 12:15 P.M.

SPORTS/ECONOMIC DEVELOPMENT

TRACK

3

ELECTION/ DATA SECURITY

TRACK

4

LUNCHEON + KEYNOTE12:45 P.M.

KAREN IRWINPresident and Chief

Operating Officer

Universal Studios Hollywood

Irwin joined Universal Studios Hollywood in 2017 as President and Chief Operating Officer with oversight of all business operations for the theme park and adjacent Universal CityWalk.

Irwin has served on the Executive Committee for the Metro Orlando Econom-ic Development Commission, Boards of Directors for the Rosen School of Hospitality at The University of Central Florida and Valencia Community Col-lege. She has also been President of Universal Orlando Volunteer Board and Chair of the Universal Workplace Giving Campaign. She currently serves on Boards for L.A. Tourism and Convention, the L.A. Sports and Entertainment Commission, Visit California and the Universal Studios Hollywood Discover a Star Foundation.

A graduate of the University of Florida, with a bachelor’s degree in Journal-ism and Communications, Irwin also completed an Executive Development Program at the Wharton School of Business and has 34 years of management and leadership experience in the hospitality industry.