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Friends and Family Rewards Program

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  • The basic idea here is that the best advertising is a message from a friend. - Mark Zuckerberg, Facebook

  • For all the changes in the car business in the past fifty years, one reality hasnt changed.

    Dealers are still searching for more effective ways to find people who are looking to buy a new vehicle.

  • What really affects automotive purchasing decisions?

    Even though the consumers buying process has evolved dramatically, its important to remember that they dont make decisions in isolation.

    With the growing distrust of advertising, people are influenced more than ever by the opinions of others.

    As a result, the conversations that occur are the most important factors in determining brand decisions and dealer selection.

    92% of people trust recommendations from friends and family above all other forms of advertising. - Nielsen Research

  • We trust the people we know. We value their opinions. Its about turning conversations into leads and leads into sales.

    Thats the power of referrals.

    62% of your customers know someone who will be buying a car within the next 90 days. - Joe Verde

  • Most satisfied new car customers would give a referral, but dont - Why?

    Because 95% of sales people dont ask. And most dealerships dont have a formalized and measureable referral strategy that works month after month.

  • The Challenge

    The Solution

    The Results

    Converting conversations into new sales

    The Friends and Family referral sales system

    Salespeople using our system sell more cars

    The Bottom Line

    Customers feel appreciated.

    Dealerships close more sales.

  • Proven Business Model

    Its simple, its easy, and it really works

    1 Simple to use software

    2 Easy to measure and track 3 Our dealerships experience solid sales growth

  • 0

    5

    10

    15

    20

    25

    Monthly Members Added and Sales

    Salespeople

    Bud S. David A. Derek S. Dino D. Frank R. Jackie C. John C. Mary-Lou S. Raymond B. Steve R. Tony L.

    21

    9

    7

    7

    7

    5

    15

    15

    12

    4

    4

    17

    17

    18

    1111

    2

    2

    0

    10

    20

    30

    40

    50

    60

    Rewards Approved by Month

    Rewards Approved by Month

    Sold Referrals (Rewards Approved) by Month

    Sold Referrals (Rewards Approved) by Month

    Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

    Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov DecJan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

    MonthTotal Referrals Sold: 473 (Based on Delivery Date)

    MonthTotal Referrals Sold: 459 (Based on Delivery Date)

    MonthTotal Rewards: $48,250.00 (Based on Delivery Date)

    Referral Rewards

    MonthTotal Rewards: $47,150.00 (Based on Delivery Date)

    Referral Rewards Group Referral Rewards

    Refe

    rral

    s So

    ld

    Refe

    rral

    s

    25

    21

    42

    32

    48

    36

    5554

    30

    4249

    39

    0

    1000

    2000

    3000

    4000

    5000

    6000

    $2,500$2,100

    $4,200

    $3,200

    $4,800

    $3,700

    $5,700$5,500

    $5,500

    $3,000

    $4,450 $4,900

    $4,200

    0

    10

    20

    30

    40

    50

    6039

    3435 39

    46

    3240

    40

    53

    40

    30

    46

    24

    Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

    0

    1000

    2000

    3000

    4000

    5000

    6000

    $3,400 $3,500 $3,950$4,600

    $3,250$4,100

    $4,050

    $5,400

    $5,200$4,200

    $5,400

    $3,100

    $2,400

    5554

    Members Added

    New Referrals Referral Sales Rewards

    Salesperson August 2013 August 2013

    August 2013 August 2013

    Bud S. 21

    9

    9 $900.00

    David A. 7

    1

    9 $0.00

    Derek S.

    5

    0

    0 $0.00

    Dino D. 15

    4

    4 $400.00

    Frank R. 17

    5

    0 $0.00

    Jackie S. 18

    11

    11 $1, 100.00

    John C. 11

    6

    2 $200.00

    Mary-Lou S. 17

    15

    15 $1, 500.00

    Raymond B. 0

    2

    2 $200.00

    Steve R. 7

    4

    4 $400.00

    Tony L. 12

    8

    7 $700.00

    Total 130

    65

    54 $5,500.00

    Friends and Family Rewards Actual Sales Numbers

    Monthly Summary Report August 2013

    Friends and Family Rewards Actual Sales Numbers

    Monthly Referrals / Rewards Report 2013

    Friends and Family Rewards Actual Sales Numbers

    Monthly Referrals / Rewards Report 2012

    0

    5

    10

    15

    20

    25

    Monthly Members Added and Sales

    Salespeople

    Bud S. David A. Derek S. Dino D. Frank R. Jackie C. John C. Mary-Lou S. Raymond B. Steve R. Tony L.

    21

    9

    7

    7

    7

    5

    15

    15

    12

    4

    4

    17

    17

    18

    1111

    2

    2

    0

    10

    20

    30

    40

    50

    60

    Rewards Approved by Month

    Rewards Approved by Month

    Sold Referrals (Rewards Approved) by Month

    Sold Referrals (Rewards Approved) by Month

    Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

    Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov DecJan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

    MonthTotal Referrals Sold: 473 (Based on Delivery Date)

    MonthTotal Referrals Sold: 459 (Based on Delivery Date)

    MonthTotal Rewards: $48,250.00 (Based on Delivery Date)

    Referral Rewards

    MonthTotal Rewards: $47,150.00 (Based on Delivery Date)

    Referral Rewards Group Referral Rewards

    Refe

    rral

    s So

    ld

    Refe

    rral

    s

    25

    21

    42

    32

    48

    36

    5554

    30

    4249

    39

    0

    1000

    2000

    3000

    4000

    5000

    6000

    $2,500$2,100

    $4,200

    $3,200

    $4,800

    $3,700

    $5,700$5,500

    $5,500

    $3,000

    $4,450 $4,900

    $4,200

    0

    10

    20

    30

    40

    50

    6039

    3435 39

    46

    3240

    40

    53

    40

    30

    46

    24

    Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

    0

    1000

    2000

    3000

    4000

    5000

    6000

    $3,400 $3,500 $3,950$4,600

    $3,250$4,100

    $4,050

    $5,400

    $5,200$4,200

    $5,400

    $3,100

    $2,400

    5554

    Members Added

    New Referrals Referral Sales Rewards

    Salesperson August 2013 August 2013

    August 2013 August 2013

    Bud S. 21

    9

    9 $900.00

    David A. 7

    1

    9 $0.00

    Derek S.

    5

    0

    0 $0.00

    Dino D. 15

    4

    4 $400.00

    Frank R. 17

    5

    0 $0.00

    Jackie S. 18

    11

    11 $1, 100.00

    John C. 11

    6

    2 $200.00

    Mary-Lou S. 17

    15

    15 $1, 500.00

    Raymond B. 0

    2

    2 $200.00

    Steve R. 7

    4

    4 $400.00

    Tony L. 12

    8

    7 $700.00

    Total 130

    65

    54 $5,500.00

    Friends and Family Rewards Actual Sales Numbers

    Monthly Summary Report August 2013

    Friends and Family Rewards Actual Sales Numbers

    Monthly Referrals / Rewards Report 2013

    Friends and Family Rewards Actual Sales Numbers

    Monthly Referrals / Rewards Report 2012

    0

    5

    10

    15

    20

    25

    Monthly Members Added and Sales

    SalespeopleBud S. David A.

    Derek S. Dino D. Frank R.

    Jackie C. John C. Mary-Lou S

    . Raymond B. Steve R. To

    ny L.

    21

    97

    77

    5

    15

    15 12

    4

    4

    17

    1718

    11 11

    22

    0

    10

    20

    30

    40

    50

    60

    Rewards Approved by Month

    Rewards Approved by Month

    Sold Referrals (Rewards Approved) by M

    onth

    Sold Referrals (Rewards Approved) by M

    onth

    Jan Feb Mar Apr

    May Jun Jul

    Aug Sep Oct Nov

    Dec

    Jan Feb Mar Apr

    May Jun Jul

    Aug Sep Oct Nov

    Dec

    Jan Feb Mar Apr

    May Jun Jul

    Aug Sep Oct Nov

    Dec

    Month

    Total Referrals Sold: 473 (Based on Deli

    very Date)

    Month

    Total Referrals Sold: 459 (Based on Deli

    very Date)

    Month

    Total Rewards: $48,250.00 (Based on D

    elivery Date)

    Referral Rewards

    Month

    Total Rewards: $47,150.00 (Based on D

    elivery Date)

    Referral Rewards Group Referral Rewar

    ds

    Refe

    rral

    s So

    ld

    Refe

    rral

    s

    2521

    42

    32

    48

    36

    55 54

    30

    42

    49

    39

    0

    1000

    2000

    3000

    4000

    5000

    6000

    $2,500 $2,100

    $4,200

    $3,200

    $4,800

    $3,700

    $5,700 $5,500

    $5,500

    $3,000

    $4,450$4,900

    $4,200

    0

    10

    20

    30

    40

    50

    60

    39

    3435

    39

    46

    32

    40 40

    53

    40

    30

    46

    24

    Jan Feb Mar Apr

    May Jun Jul

    Aug Sep Oct Nov

    Dec

    0

    1000

    2000

    3000

    4000

    5000

    6000

    $3,400$3,500

    $3,950

    $4,600

    $3,250

    $4,100 $4,050

    $5,400$5,200

    $4,200

    $5,400

    $3,100$2,400

    55 54

    Members Added

    New Referrals Referral Sales

    Rewards

    Salesperson August 2013

    August 2013 August 2013

    August 2013

    Bud S. 21

    9 9 $90

    0.00

    David A. 7

    1 9 $0

    .00

    Derek S.

    5 0

    0 $0.00

    Dino D. 15

    4 4 $40

    0.00

    Frank R. 17

    5 0 $

    0.00

    Jackie S. 18

    11 11 $1,

    100.00

    John C. 11

    6 2 $20

    0.00

    Mary-Lou S. 17

    15 15 $1,

    500.00

    Raymond B. 0

    2 2 $20

    0.00

    Steve R. 7

    4 4 $40

    0.00

    Tony L. 12

    8 7 $70

    0.00

    Total 130

    65 54 $5,5

    00.00

    Friends and Family Rewards Actual Sales

    Numbers

    Monthly Summary Report August 20

    13

    Friends and Family Rewards Actual Sales

    Numbers

    Monthly Referrals / Rewards Report 201

    3

    Friends and Family Rewards Actual Sales

    Numbers

    Monthly Referrals / Rewards Report 201

    2

    0

    5

    10

    15

    20

    25

    Monthly Members Added and Sales

    SalespeopleBud S. David A.

    Derek S. Dino D. Frank R. Jackie C.

    John C. Mary-Lou S. Raymond B. Stev

    e R. Tony L.

    21

    97

    77

    5

    15

    1512

    4

    4

    171718

    11 11

    22

    0

    10

    20

    30

    40

    50

    60

    Rewards Approved by Month

    Rewards Approved by Month

    Sold Referrals (Rewards Approved) by Month

    Sold Referrals (Rewards Approved) by Month

    Jan Feb Mar Apr May

    Jun Jul Aug Sep

    Oct Nov Dec

    Jan Feb Mar Apr May

    Jun Jul Aug Sep

    Oct Nov Dec

    Jan Feb Mar Apr May

    Jun Jul Aug Sep

    Oct Nov Dec

    Month

    Total Referrals Sold: 473 (Based on Delivery Date)

    Month

    Total Referrals Sold: 459 (Based on Delivery Date)

    Month

    Total Rewards: $48,250.00 (Based on Delivery Da

    te)

    Referral Rewards

    Month

    Total Rewards: $47,150.00 (Based on Delivery Da

    te)

    Referral Rewards Group Referral Rewards

    Refe

    rral

    s So

    ld

    Refe

    rral

    s

    2521

    42

    32

    48

    36

    55 54

    30

    42

    49

    39

    0

    1000

    2000

    3000

    4000

    5000

    6000

    $2,500 $2,100

    $4,200

    $3,200

    $4,800

    $3,700

    $5,700 $5,500

    $5,500

    $3,000

    $4,450$4,900

    $4,200

    0

    10

    20

    30

    40

    50

    60

    3934

    3539

    46

    32

    40 40

    53

    40

    30

    46

    24

    Jan Feb Mar Apr May

    Jun Jul Aug Sep

    Oct Nov Dec

    0

    1000

    2000

    3000

    4000

    5000

    6000

    $3,400$3,500

    $3,950

    $4,600

    $3,250

    $4,100 $4,050

    $5,400$5,200

    $4,200

    $5,400

    $3,100$2,400

    55 54

    Members Added New R

    eferrals Referral Sales Rewar

    ds

    Salesperson August 2013 Augu

    st 2013 August 2013 August

    2013

    Bud S. 21 9

    9 $900.00

    David A. 7 1

    9 $0.00

    Derek S. 5

    0 0

    $0.00

    Dino D. 15 4

    4 $400.00

    Frank R. 17 5

    0 $0.00

    Jackie S. 18 11

    11 $1, 100.00

    John C. 11 6

    2 $200.00

    Mary-Lou S. 17 15

    15 $1, 500.00

    Raymond B. 0 2

    2 $200.00

    Steve R. 7 4

    4 $400.00

    Tony L. 12 8

    7 $700.00

    Total 130 65

    54 $5,500.00

    Friends and Family Rewards Actual Sales Numbers

    Monthly Summary Report August 2013

    Friends and Family Rewards Actual Sales Numbers

    Monthly Referrals / Rewards Report 2013

    Friends and Family Rewards Actual Sales Numbers

    Monthly Referrals / Rewards Report 2012

    0

    5

    10

    15

    20

    25

    Monthly Members Added and Sales

    Salespeople

    Bud S. David A. Derek S. Dino D. Frank R. Jackie C. John C. Mary-Lou S. Raymond B. Steve R. Tony L.

    21

    9

    7

    7

    7

    5

    15

    15

    12

    4

    4

    17

    17

    18

    1111

    2

    2

    0

    10

    20

    30

    40

    50

    60

    Rewards Approved by Month

    Rewards Approved by Month

    Sold Referrals (Rewards Approved) by Month

    Sold Referrals (Rewards Approved) by Month

    Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

    Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

    Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

    MonthTotal Referrals Sold: 473 (Based on Delivery Date)

    MonthTotal Referrals Sold: 459 (Based on Delivery Date)

    MonthTotal Rewards: $48,250.00 (Based on Delivery Date)

    Referral Rewards

    MonthTotal Rewards: $47,150.00 (Based on Delivery Date)

    Referral Rewards Group Referral Rewards

    Refe

    rral

    s So

    ld

    Refe

    rral

    s

    25

    21

    42

    32

    48

    36

    5554

    30

    42

    49

    39

    0

    1000

    2000

    3000

    4000

    5000

    6000

    $2,500$2,100

    $4,200

    $3,200

    $4,800

    $3,700

    $5,700$5,500

    $5,500

    $3,000

    $4,450$4,900

    $4,200

    0

    10

    20

    30

    40

    50

    60

    39

    34 35 3946

    3240

    40

    53

    40

    30

    46

    24

    Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

    0

    1000

    2000

    3000

    4000

    5000

    6000

    $3,400 $3,500$3,950

    $4,600

    $3,250

    $4,100 $4,050

    $5,400

    $5,200$4,200

    $5,400

    $3,100

    $2,400

    5554

    Members Added New Referrals Referral Sales

    Rewards

    Salesperson August 2013 August 2013 August 2013 August 2013

    Bud S. 21

    9 9

    $900.00

    David A. 7

    1 9

    $0.00

    Derek S.

    5

    0 0

    $0.00

    Dino D. 15

    4 4

    $400.00

    Frank R. 17

    5 0

    $0.00

    Jackie S. 18

    11 11

    $1, 100.00

    John C. 11

    6 2

    $200.00

    Mary-Lou S. 17 15

    15 $1, 500.00

    Raymond B. 0

    2 2

    $200.00

    Steve R. 7

    4 4

    $400.00

    Tony L. 12

    8 7

    $700.00

    Total 130

    65 54

    $5,500.00

    Friends and Family Rewards Actual Sales Numbers

    Monthly Summary Report August 2013

    Friends and Family Rewards Actual Sales Numbers

    Monthly Referrals / Rewards Report 2013

    Friends and Family Rewards Actual Sales Numbers

    Monthly Referrals / Rewards Report 2012

    0

    5

    10

    15

    20

    25

    Monthly Members Added and Sales

    SalespeopleBud S. David A. Derek S. Dino D. Frank R. Jackie C. John C. Mary-Lou S. Raymond B. Steve R. Tony L.

    21

    9

    7 7 7

    5

    15 15

    12

    4 4

    17 1718

    11 11

    2 2

    0

    10

    20

    30

    40

    50

    60

    Rewards Approved by Month

    Rewards Approved by Month

    Sold Referrals (Rewards Approved) by MonthSold Referrals (Rewards Approved) by Month

    Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

    Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

    MonthTotal Referrals Sold: 473 (Based on Delivery Date)

    MonthTotal Referrals Sold: 459 (Based on Delivery Date)

    MonthTotal Rewards: $48,250.00 (Based on Delivery Date)

    Referral Rewards

    MonthTotal Rewards: $47,150.00 (Based on Delivery Date)

    Referral Rewards Group Referral Rewards

    Refe

    rral

    s So

    ld

    Refe

    rral

    s

    25

    21

    42

    32

    48

    36

    55 54

    30

    42

    49

    39

    0

    1000

    2000

    3000

    4000

    5000

    6000

    $2,500$2,100

    $4,200

    $3,200

    $4,800

    $3,700

    $5,700 $5,500

    $5,500

    $3,000

    $4,450$4,900

    $4,200

    0

    10

    20

    30

    40

    50

    60

    3934 35

    39

    46

    32

    40 40

    53

    40

    30

    46

    24

    Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec0

    1000

    2000

    3000

    4000

    5000

    6000

    $3,400 $3,500$3,950

    $4,600

    $3,250

    $4,100 $4,050

    $5,400$5,200

    $4,200

    $5,400

    $3,100

    $2,400

    55 54

    Members Added New Referrals Referral Sales RewardsSalesperson August 2013 August 2013 August 2013 August 2013

    Bud S. 21 9 9 $900.00

    David A. 7 1 9 $0.00 Derek S. 5 0 0 $0.00

    Dino D. 15 4 4 $400.00

    Frank R. 17 5 0 $0.00

    Jackie S. 18 11 11 $1, 100.00

    John C. 11 6 2 $200.00

    Mary-Lou S. 17 15 15 $1, 500.00

    Raymond B. 0 2 2 $200.00

    Steve R. 7 4 4 $400.00

    Tony L. 12 8 7 $700.00

    Total 130 65 54 $5,500.00

    Friends and Family Rewards Actual Sales NumbersMonthly Summary Report August 2013

    Friends and Family Rewards Actual Sales NumbersMonthly Referrals / Rewards Report 2013 Friends and Family Rewards Actual Sales Numbers

    Monthly Referrals / Rewards Report 2012

    PowerfulPerformanceMetrics

  • Heres What Bud Lauria Says...

    Spectacular referral program! Our customer database is our most powerful tool. By rewarding customers for sending in their friends, family, co-workers, etc., we have created our own little army of deputized salespeople and the benefits show in our results. The Friends and Family Rewards Program allows us to administrate our referral program efficiently and effectively.

    Bud LauriaGeneral Manager / PartnerLauria Hyunda

  • Thats why it works!

    The Friends and Family rewards program is an effective, easy to use service that lives up to its claims. As a dealer, I can easily track the performance of the sales advisors and their customers. Unlike other programs on the market, Friends and Family is simple to use and easy to understand. Thats why it works!

    Francine Floreani, H.B.CommDealer Principal/ General ManagerGreat Lakes Honda

  • We couldnt be happier!At the Finch Auto Group, the first thing that struck us about the Friends & Family

    program was the minimal investment in time and resources required for the program to really take off. Weve been able to engage our salespeople, employees and valued

    customers not only to promote their preferred brands, but also our Dealer Group!

    The program allows us to track every referral easily and the cross-dealership referral

    component has given our employees a tremendous incentive to refer their friends and

    family members to the other brands that they are interested in. This feature has had

    a huge impact in allowing us to keep more business in-house. Needless to say, this system has really streamlined the process for our accounting departments!

    Thanks to Friends & Family, were not only selling more cars, but were delivering

    a better customer experience! The program has eliminated our dependence on

    our salespeople awkwardly asking for referrals, a step that many chose to ignore

    altogether. They are now able to easily engage their customers with the excitement of

    a cash reward and the incredible ease-of-use of the Friends & Family program. The results keep pouring in, and we couldnt be happier!

    Jordan Finch Finch Chev

  • Sales Pros Know The Value Of Referrals

    Best Referral Program ever invented!Why am I excited? Its because I believe in this program so strongly. Its just the best form of advertising you could possibly have. Better than half of my business is based on the Friends and Family Rewards Program.

    Mary-Lou SlobodianPerformance Hyundai Awarded GOLD for Best Hyundai Sales Consultant Worldwide

  • Program Deliverables

    Simple to use web-based software

    Proven methodologies and engagement tactics

    Effective POS marketing material

    Branded multi-function VISA rewards card

    Ongoing training and coaching

    Secure data with multi-level password protection

    Real-time metrics and powerful analytics

    Promotions and exclusive offerings

  • Please contact us for pricing

  • Lets get started.

    Your billboard in their wallet or purse!

  • www.friendsandfamilyrewardsprogram.com

    Toll free 1-877-336-3536

    Canadian Headquarters12 - 111 Fourth Ave, Suite 348

    St.Catharines, ON CanadaL2S 3P5

    American Headquarters1623 Military Road #812Niagara Falls, NY, USA

    14304 1745

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