Friends With Food (FWF)
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Rawamangun, East Jakarta, Indonesia
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OT (Myanmar)
Wan (Malaysia)Tou
(Laos)
Peiying (Singapore)
Mar(Indonesia)
Anh(Vietnam)Sophy
(Cambodia)
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JakartaJakarta - 1960 Jakarta - 2017
Jakarta● The most populated city in
ASEAN
● Population: 10 million (projected 2019)
● Land area: 661.5 km2 (New York is 783.8 km²)
● Over 2 million households
● 60% landed houses
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INDONESIA’S POPULATION : 264 MILLION
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Traditional lifestyle
Traditional buying behaviour
● Purchase from Tukang Sayur - vegetables seller
● “Buy today, eat today”
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Long line in the marketHeavy traffic
OverconsumptionStock piling food
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GD
P p
er c
apita
($) P
urch
asin
g P
ower
Par
ity
World Bank Data
Indonesia’s GDP per capita, surpassed $10,000 (middle-income) in 2013.
This middle class lives mostly in Jakarta.
Overconsumption lifestyle of 5 million
Jakartans
7,000 tonnes of
garbage per day
‘Jakarta Generates up to 2,400 Tons of Plastic Waste Daily’. The Jakarta Post, 10 August 2018.
5,400kg x 1300 Asian elephants
=
Average adult Asian elephant weights 5,400kg.
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20%Markets
8%Office
9%Public facilities
Waste generation by source in Indonesia (2006)
Anjani, Annisa . ‘HOUSEHOLD
WASTE MANAGEMENT IN
INDONESIA: What Is an
Effective Means to Household
Waste Reduction in Indonesia?’
Tohoku University, 2011.
Sources of waste in Indonesia
6%Industries
9%Street
5%Others
43%House-holds
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64%Food/Organic
12%Plastic
7%Paper
7%Glass
9%Others
What forms majority of the garbage?
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Municipal Solid Waste (garbage) in Indonesia (2009)
United Nations Environment
Programme. ‘Waste Management in
ASEAN Countries. Summary Report’.
Thailand, 2017.
How is the organic waste currently managed?
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ORGANIC WASTE
(unsorted & untreated)
CITY GOVERNMENT
SERVICESHOUSEHOLDS
OPEN DUMP LANDFILL
COMMUNITY AROUND LANDFILL
Food is purchased in bulk Waste is
collected
Flow of food
Flow of waste
Air, water, and soil pollution
Mountain of trash!
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All of Jakarta’s waste is dumped in Bantar Gerbang landfill.
Bantar Gerbang
Mountain of trash!● ASEAN’s largest
dump
● 40 meter high mountain of trash
● 6,500 to 7,000 tonnes/day dumped here
Bantar Gebang
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WASTE CRISIS
💡Key Questions:
1. What are the contributing factors to organic waste creation in Jakarta?
2. What are the challenges of the existing waste management system?
How have we analyzed the problem?
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What are the contributing factors to organic waste creation in Jakarta?
Consumption growth Higher income, higher
consumption
Increasing populationExpected to be 14
million people by 2030
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What are the challenges of the existing waste management system?
No waste sortingConsumers/residents do not want to sort,
poor collection system
Insufficient policyInsufficient capacity &
limited budget
Lack of InfrastructureNo other alternatives to
landfillSlow development of
incinerators
Limited LandfillInsufficient capacity in
existing landfills - running out of space
We decided to tackle:
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● Lack of Infrastructure● Limited Landfill● Insufficient Policy● No waste sorting system● Increasing population● Increasing consumption
● Root cause of problem
● Feasibility of solution
● Lasting impact on community
● Achieving SDG 12
There is a need to change consumer behavior to reduce organic waste in Jakarta for better landfill conditions, creating a sustainable environment and community.
Problem Statement
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Our Objectives
1. To change consumer perspective on waste creation and disposal
2. To reduce the amount of organic waste in the landfill by composting
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Terminology
Consumer Behaviour How people make decisions about what they buy, want, need or act in regards to a product, service or company.
This focuses on:1. The way people consume food2. The way people treat their food waste
(sorting behaviour)20
How do we solve the problem?
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FWF PILOT PROJECT
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Non-governmental Organisation
What is FWF?
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Friends with Food (FWF) acts as a
facilitator to change consumer behavior
to sort their waste, and reduce food
loss.
Start small, think big!
Rawamangun● Located in East Jakarta
● 40,000 people within 2.6 kilometres square
Community Characteristic● ARISAN- Social gathering
that involves housewives
● 40 members with close network
● All Activities take place in each member’s home
● Middle income community that produce considerate amount of food waste
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Characteristics:
● Middle class● Landed houses ● 1 community park● 1 ward office
What will FWF do?
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Our solution is inspired by Mottainai
1SORT WASTE
2COMMUNITY
COMPOST
4EAT
VEGETABLES FROM GARDEN
3GROW
COMMUNITY GARDEN
● Achieve awareness on waste-sorting
● See value in waste and food
● Reduce food loss
Understand how food waste becomes fertilizer
See value in food waste
Appreciate the value of food
Visualise food waste
created
Bring organic waste
Gain extra income
from selling fertiliser
Garden grows food that community enjoys
Produce food waste that can be composted
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Action Plan
Friends with Food (FWF)
● Establish the system for the initiatives
● Provide resources (training and seeds for gardening)
● Reach out to community leader
Community Leader
● Invite households to sort their waste, attend composting and cooking, visit garden
Households
Community Compost
&Community
Garden
● Participate in workshop
● Contribute organic waste
● Work with ward office to allocate land for community compost and garden
Ward Office
● Allocate land for community activities
Activities
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Activities What it will achieve
● Workshops on sorting
● Community garden and composting
● Cooking classes
● Contribute to better environment
● Inculcate the sorting habit
● Consumers to see value in waste
● Raise awareness on waste production
● Foster community interest and bonding
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SUPPORTERS
● Community Leader● Households● Indonesia IATSS
Alumni
OPERATORS
Who are our stakeholders?
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Supporters
● Get publicity● Accountable
report● Sustainable
framework of the project
Community Leaders
● Get $$● Get publicity ● Better community
Households
● Get publicity● Better behaviour to
sort waste and reduce food loss
● Closer neighborhood relationship
Community leader will impose tight monitoring system to householdsHouseholds will impose ‘social pressure’ to one another
BudgetDescription Year 1 Year 2 Year 3 Total Cost
Organization Personnel salaries
$ 18,000 $ 18,000 $ 18,000 $ 54,000
Operational Expenses: 1. Awareness
Building2. Development3. Operational
$ 34,440 $ 34,440 $ 34,440 $ 103,320
Total Project Expenses
$ 157,320
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Implementation Schedule
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Road MapSHORT TERM
(<3 Years)MID-TERM (3-5 Years)
LONG-TERM (> 5 Years)
● Engage with stakeholders● Seek for grants ● Set up the system,
resources and NGO license
● Implement the project in 10 communities in Jakarta.
● Collaborate with NGOs and companies
● Collaborate with media for greater publicity
● Implement the project in 100 communities
● Collaborate with government to integrate this into their roadmap
● Scale up throughout Indonesia (10 provinces, 1000 communities)
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Key targets:
● Reduce global food loss
● Sound waste management system
● Promote 3Rs - Reuse, Reduce, Recycle
● Raise awareness on sustainable lifestyle
Sustainable Community Design
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● Considering social, economic, and environmental factors equally
● All stakeholders must be involved and have equal participation
Waste Less, Live Best
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