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FrieslandCampina and Public Private Partnerships Ir. Petra Dekker
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Page 1: FrieslandCampinaandPublic Private Partnerships · Drawing on the OECD’s general definition (OECD, 2005), they can be defined as a formal relationship or arrangement between public

FrieslandCampina and Public Private PartnershipsIr. Petra Dekker

Page 2: FrieslandCampinaandPublic Private Partnerships · Drawing on the OECD’s general definition (OECD, 2005), they can be defined as a formal relationship or arrangement between public

111

Serious Global Challenges

1

- 150 mln households depend on dairy farming

- Farmers are aging (57 years on average)

- 150 mln households depend on dairy farming

- Farmers are aging (57 years on average)

850 mln people undernourished, 1.5 bn obese

Growing scarcity in natural resources

By 2030 the world needs 50% more foods (FAO)

Food waste in supply chains is about 30%

Page 3: FrieslandCampinaandPublic Private Partnerships · Drawing on the OECD’s general definition (OECD, 2005), they can be defined as a formal relationship or arrangement between public

2

We need to do it together

Lyndon Baines Johnson - 36th President of the United States

Page 4: FrieslandCampinaandPublic Private Partnerships · Drawing on the OECD’s general definition (OECD, 2005), they can be defined as a formal relationship or arrangement between public

3

FrieslandCampina 2013

employees21.18611.4 billion

euro revenue

30Facilities in

countries 100Export to over

countries

Millionsof consumers

member dairy farmersown the Company

19,244 Every day

Figures 2013

Page 5: FrieslandCampinaandPublic Private Partnerships · Drawing on the OECD’s general definition (OECD, 2005), they can be defined as a formal relationship or arrangement between public

Every day we nourishmillions ofconsumersaround the world

Page 6: FrieslandCampinaandPublic Private Partnerships · Drawing on the OECD’s general definition (OECD, 2005), they can be defined as a formal relationship or arrangement between public

The growing world population

The scarcity of natural raw materials

Aging farmers

5

Helping to solve three global challenges

Page 7: FrieslandCampinaandPublic Private Partnerships · Drawing on the OECD’s general definition (OECD, 2005), they can be defined as a formal relationship or arrangement between public

What is PPP?

Drawing on the OECD’s general definition (OECD, 2005), they can be defined as a formal relationship or arrangement between public and private actors, where both sides interact in the decision-making process, and co-invest scarce resources such as money, personnel, facility, and information in order to achieve specific objectives in the area of science, technology, and innovation in the food and agricultural system.

These collaborative research or innovation efforts are carried out jointly and co-financed by public and private partners.

6

Page 8: FrieslandCampinaandPublic Private Partnerships · Drawing on the OECD’s general definition (OECD, 2005), they can be defined as a formal relationship or arrangement between public

Why does FrieslandCampina participate in PPP?

Page 9: FrieslandCampinaandPublic Private Partnerships · Drawing on the OECD’s general definition (OECD, 2005), they can be defined as a formal relationship or arrangement between public

8

Healthy Choice - Experience

DP(4

Page 10: FrieslandCampinaandPublic Private Partnerships · Drawing on the OECD’s general definition (OECD, 2005), they can be defined as a formal relationship or arrangement between public

Dia 9

DP(4 IKB hoe neemt overheid hierin deel???? waar zien we ze terug???Dekker, P. (Petra), 11/7/2014

Page 11: FrieslandCampinaandPublic Private Partnerships · Drawing on the OECD’s general definition (OECD, 2005), they can be defined as a formal relationship or arrangement between public

• Stimulate innovation

• Reach consumers at moment of sale

9

How does it work

• Credible

• Independent

• criteria

• effectiveness

• Scientific network/ developments

• Align with WHO global strategy on Diet, Physical Activity and Health

• Help implement (fi notification in NL, encourage industry)

Page 12: FrieslandCampinaandPublic Private Partnerships · Drawing on the OECD’s general definition (OECD, 2005), they can be defined as a formal relationship or arrangement between public

Innovation:

- Program on improvement of nutritional value based on the Choices criteria whit a strong focus on:

- sugar reduction in drinks and desserts

- salt reduction in cheese

10

Choices and FrieslandCampina

Page 13: FrieslandCampinaandPublic Private Partnerships · Drawing on the OECD’s general definition (OECD, 2005), they can be defined as a formal relationship or arrangement between public

Sugar Reduction ProgramSince 2009 FrieslandCampina works on lowering the sugar content in the Drinks. Goal is to lower the caloric content of the products.

Target

In 2012 all brands that want to position as healthy need to apply to the criteria of Choices (Vinkje in the Netherlands, (max. 5g added sugar/100ml) under the conditions:

- No use of intense sweeteners.

- It is allowed to do this in small steps to help the consumer to adjust to a less sweeter taste.

Sugar reformulation in the Netherlands

Page 14: FrieslandCampinaandPublic Private Partnerships · Drawing on the OECD’s general definition (OECD, 2005), they can be defined as a formal relationship or arrangement between public

12

Sugar reformulation in the Netherlands - Results

Product Sugar old g/100ml

Sugar new g/100ml

Lowering %

Fristi 14 8 43

Yoki 11.2 7.8 30

Taksi splash 9.9 7.1 28

Taksi 10.8 8 26

Dubbelfrisss 8.6 6.5 25

Vifit 9.8 8.1 17

Goedemorgen 9.7 8.4 13

2 million kilo’s less sugar is added in these dairy and fruit based drinks on the Dutch market every year

Page 15: FrieslandCampinaandPublic Private Partnerships · Drawing on the OECD’s general definition (OECD, 2005), they can be defined as a formal relationship or arrangement between public

SEANUTS - Experience

N=7211

N=3542

N=3119

N=2872

Page 16: FrieslandCampinaandPublic Private Partnerships · Drawing on the OECD’s general definition (OECD, 2005), they can be defined as a formal relationship or arrangement between public

Who where involved

Principle Investigator

Universities/Institutes

Malaysia UKM

University KebangsaanMalaysia

Dr. Poh Bee Koon

Indonesia PERSAGI Indonesian Nutrition Association

Dr. Sandjaja

Vietnam Viện Dinh DưỡngNational Institute for Nutrition

Dr. Le Nguyen Bao

Khanh

Thailand Institute of Nutrition Mahidol University

Dr. Nipa

Rojroongwasinkul

External consultants: Wim Calame, Paul Deurenberg

From FrieslandCampina: Anne Schaafsma, Ilse Tan-Khouw, Panam Parikh

Page 17: FrieslandCampinaandPublic Private Partnerships · Drawing on the OECD’s general definition (OECD, 2005), they can be defined as a formal relationship or arrangement between public

Our responses to SEANUTS

Developing nutrition that is responsive to the issues highlighted by SEANUTSHolistic approach: diet and physical activity

Page 18: FrieslandCampinaandPublic Private Partnerships · Drawing on the OECD’s general definition (OECD, 2005), they can be defined as a formal relationship or arrangement between public

What have we learned?

Page 19: FrieslandCampinaandPublic Private Partnerships · Drawing on the OECD’s general definition (OECD, 2005), they can be defined as a formal relationship or arrangement between public

17

We need to do it together

Petra Dekker, Corporate Manager Diet & [email protected]

There are many problems we can

solve together, and very few we can solve by ourselves

(Petra Dekker)


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