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fring™momo Award Submission 2008
November 2008
Neal Fullman
confidential and proprietary
Agenda
What is fring?Phenomenal growthfring & 3rd parties
MNO’sBrands
fring and innovation
2
What is fring?
fring™ is a mobile internet service &
community, that enables its users to
share experiences and talk, chat &
interact with other fringsters and their
online communities, from their mobile
phones.
3confidential and proprietary
The perfect mobile mash-up
4
The three C’sCommunity
Communication
Content
Mashed-up community, communications & content
fring users talk, chat & interact with each other and all of their favorite online communities from their mobile phones
They Skype each other, IM chat on MSN, they Twitter together, swap files and go online with cool mobile web apps
5
6
Options Hide
Alan is listening to Madonna
Alex
Alan
Gil1983
Troy
DYNAMIC BUDDY LISTDYNAMIC BUDDY LIST
Real-time presence indication
Real-time User
generated content
Real-time Behavior/
Context
7
Options Close
Add more add-ons
Skype
Gmail Notifier
COMMUNITIES & ADD-ONS CATALOGUECOMMUNITIES & ADD-ONS CATALOGUE
User selects online communities & Add-on apps according to
membership & personal interests
8
C u there. wait 4 me outside
DYNAMIC USER PROFILEDYNAMIC USER PROFILE
Real-time User
Generated Content
and User Profile is built automatically
Communities & Add-ons subscribed to by user
Real-time status for
each community or
add-on
Real-time content
generated by add-on
9
Options Hide
Alan is listening to Madonna
Alex
Alan
Gil1983
Troy
DYNAMIC BUDDY LISTDYNAMIC BUDDY LIST
HangUp
+123456789123Call in progress
Loudspeaker
VOICE CALLSVOICE CALLS
VoIP calls to
other fringsters,
online communities,
& regular phone contacts
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Sara: Guys, the Blue is rocking tonight!
Peter: where?
Sara: Covent Garden
Peter: which club, time?
Sara: Underground @ 9pm
Sara
Options Close
C u there. wait 4 me outside. Ok?C u there. wait 4 me outside. Ok?
RICH INSTANT MESSAGINGRICH INSTANT MESSAGING
Live rich IM chat between fringsters & online communities
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FILE TRANSFERFILE TRANSFER
Send files to fringsters & online community buddies
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Sara (WIDGET): Hi Pete. I can see you nearby.
Peter: where are you?
Sara: Go to end of road & turn right. I’m waitng outside the club
Peter: Cool. Cu in 2 :-)
Sara (WIDGET)
Options Close
View fringster’s real-time location & communicate with them from any online device
with fring web widget & Google Map
(GPS or Cell Triangulation)
LOCATIONLOCATION
The perfect mobile mash-up
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The three C’sCommunication
Community
Content
LOCATIONLOCATION
VOICE CALLSVOICE CALLS
RICH IMRICH IM
COMMUNITIES & ADD-ONS
COMMUNITIES & ADD-ONS
DYNAMIC BUDDY LISTDYNAMIC BUDDY LIST
FILE TRANSFERFILE TRANSFER
USER PROFILESUSER PROFILES
REAL-TIME PRESENCEREAL-TIME PRESENCE
Linux on N810
Symbian S60
iPhone Windows Mobile
Symbian UIQ
minifring on J2ME
one, two… fring
14
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Symbian S60 (Jan. 07)Windows Mobile 5, 6 (June 07)Symbian UIQ (July 07)iPhone (April 08)J2ME (July 08)Linux (July 08)Brew (in process)
fring (Jan. 07)Skype (Jan. 07)Google Talk (Jan. 07)Windows Live (Feb. 07)SIP (March 07)twitter (May 07)icq (Aug 07)Yahoo (Dec 07)AIM (Dec 07)Facebook (July 08)Orkut (July 08)
GPRS/HDGE/3G (Jan. 07)Wi-Fi (Jan. 07)Bluetooth (Jan. 07)EVDO/CDMA (June 07)WiMAX (coming with service rollout)
multi platform
multi bearer
multi community
Growth –Users
16
Registered Users
Growth –Users
17
Growth – Usage
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Chat Messages Calls
Mobile
Mobile platformsNokia Symbian Series 60
Samsung Symbian
Windows Mobile 6
Java ME (J2ME)
iPhone
iPod Touch
iRiver (& other MP3 players)
Sony Ericsson UIQ
Linux
Blackberry & Android in development
Additional ‘connected’ devices
Representing 1000+ of the world’s most popular mobile devices
1000+ different mobile device types connect to the fring network on a daily basis
Unique “thin client” technology allows ease of porting to new devices & platforms as they come to market
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000
Janua
ry,07
February,
07
March,07
Apri l,07
May,07
June,0
7
July ,07
August,0
7
September,0
7
Octobe
r,07
Novem
ber,0
7
Decem
ber,0
7
Janua
ry,08
February,
08
March,08
Apri l,08
May,08
June,0
8 (estim
ated)
Regi
ster
ed U
sers
fringsters spreading the word…
4 hrs. login duration per user per day
Users from 200+ countries WW
1,000 different mobile device types connect to fring network daily
9% of N95 owners in UK are fring usersfring is #1 data generating 3rd party app for Nokia N95
According to Nokia Smartphone 360 study
400,000 new users monthly growth
Millions enjoying fring worldwide
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fring & 3rd parties
fring is working with 3rd parties to bring value and enhance their existing eco-systems
We work with
MNO’s
Global brands
Manufacturers
SIP & WiFi providers
VoIP, IM & internet communities are perceived by MNO’s as an important component of their future eco system
Understanding that voice is becoming IP driven
Voice is becoming commoditized
IP makes the entire communication cake bigger for all
Cross platform (Mobile Fixed)
Provides reason to sell data
Provides opportunities for cross-selling into higher value, high margin data products e.g. premium content
22
fring working with MNO’s
fring working with MNO’s
Very positive dialogue with a number of MNO’s in various territories worldwide
Relationships based on exploring the opportunities presented by mobile internet communications & communities rather than the threats
Several trials already underway (both fring & white label options)
23
fring working with brands
fring provides the opportunity to engage customers in an always-on mobile live brand experience …
confidential and proprietary
…and participate in their daily routine,
…via interactive opt-in channels embedded inside fring’s mobile client which we call
Really effective mobile marketing
25
“fring Add-ons”
What is a fringAdd-on?
A fringAdd-on is an application developed under
the fringAPI, enabling any 3rd party brand to
leverage fring’s mobile internet capability &
functionality & use it to create live mobile brand
experiences
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Building communities around the offering
User at the heart of the experience…
taking all of his online communities
mobile…
supplementing them with fring Ad-ons & other brand communities…
basedon personal choice, lifestyle & interests.
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And it’s always-on, always-connected
fring is a connected community application
This means it runs in the background, continually maintaining the user connection with the mobile internet.
This makes it highly context-sensitive, continually monitoring and updating the user’s presence, location, connectivity, status, behaviour.
And it provides a 2 way, real-time, high value relationship between brand and the user.
A new way to achieve brand mobility
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An always-connected, 2-way channel: reach and feedback in real-time
Mobile customer engagement, without the need for mobile browsing
Media-rich, fully branded mobile real estate
Presence-aware and location-sensitiveAnd perceived by the customer as a useful, engaging utility
Why just advertise when you could engage?
Moving into the early majority
confidential and proprietary
First fringAdd-on applications released: facebook, Gmail notifier, Google’s Orkut, V-Tap Video Streaming, Yandex email
Upgraded chat experience with real-time typing indication & enhanced presence features
Month on month innovation & enhancing user experience
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Aug Sept Oct Nov Dec Jan Feb March April May June July Aug Sept Oct Nov
fringME! web widget enabling web visitors to communicate with & find fringsters from PC to Mobile via real-time Googlemap
World First !!! fring delivers first ever consumer mVoIP solution for the iconic apple iPhone
Multi-lingual 7 language mobile client including European, Chinese & Russian languages
Launched minifring, solution for J2ME devices and fring for Linux (new Nokia 810) & fring for Samsung
fring Auto roaming memory of previous connections & seamless handover between connection types
Released fringAPI enabling any developer & 3rd party brand to create fring Add-on applications
Released fring for Mobilkom Austria A1 representing the first operator deal of its kind in the world
Released official iPhone AppStore fring – No.1 download worldwide & a new fringster born every second during first 48 hours
Thank-you
For further information please contact:
Neal Fullman
International Communications Director
+972 54 727 3432
32