Building the World’s Largest OTT Platform

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A Growing Market, Rapid Adoption Rates

Worldwide Mobile VoIP Revenue Worldwide Mobile VoIP Subscribers

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Fight Back; Re-engage With Your Users

• OTT will cost operators an est. $14 billion in lost revenues in 2015, up by 26% from 2014

• In a some markets voice $ have fallen to below 60% vs. 5 years ago

• Social media, IM and VoIP substitution are the primary culprits of lost revenue

WhatsApp now 50% bigger than global SMSWhatsApp now doing 30bn messages/day – global SMS is ~20bn

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Carrier OTT On the Rise

• Open to any user

• P2P: voice calls,

text & picture messaging

• Telephony: bundled PSTN

calls for Swisscom users,

call packages for sale for

guest users

• Open to any user

• P2P: voice calls,

text & picture messaging

• Telephony: roaming plans for

Orange users, LibonOut

plans for guests

• O2 UK users only

• No P2P services

• Telephony-only play

• “Take your number

with you on up to 5

devices”

• Incoming & outgoing

calls & SMS

• Bouygues users only

• No P2P services

• Telephony-only play

• Launched as roaming service

• Roadmap to comprehensive

“virtual phone” multi-device

solution

“Those not embarking on carrier OTT plays may find themselves

challenged by the new communications industry paradigm.” Juniper Research – Future Voice Strategies, Jan 2014

• Open to any user

• P2P: voice calls,

text & picture messaging

• Telephony: bundled PSTN,

content, calls for

international calls, packages

for sale for all Expatriate

users

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• White-labeled, on the Cloud RTC solution for carriers• Quick time-to-market and effortless integration• Open to 3rd party services via WebRTC or native SDK• No CAPEX, pay-as-you-grow pricing model

VOICE, VIDEO, CHAT FRINGOUT FRING ALLIANCE BUILT ON KANDY

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fring Deployments Worldwide

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PaaS Snippets via APIs & SDKs

Because your business needs are yours

KandyBuilt with Kandy

Cloud Infrastructure

Consumption FacilitiesOrder and Activation Facilities

API Authentication, Throttling, and LoggingUsage based Policy and Billing

Kandy.io Your Services, Apps and Solutions

Web SDK

Service Provider Interfaces

Kandy APIs

Management SDK Mobile SDK

Your Portals

Call Control

WebRTC

Voice/VideoConferencing

Collaboration

Messaging,SMS

App

Management, Policy and OrchestrationUser Management and Reporting

Media Transcoder

Media Server

Voice/Video Calls Rich Messaging Content Sharing

PresenceDevice Control

Content Store

User Mgnt. & Provisioning

History

Ma

na

ge

me

nt

Se

rvic

es

Com

pone

nts

Service Control

Service Accounting

Event Notification

SBC Firewall

Address Book

Service Monitoring

Billing

Architecture

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Charter Members Benefits

• Charter Alliance Members will become equity owners in the fring Alliance

• Charter members define roadmap, features, inflows investment in deployment, quality, R&D and marketing

• Participants have complete freedom to market the service offering that best fits their market and customer base

• Pricing models and derivative service offerings are purely at the discretion of each member

• Active Members (those with active subscribers on the system) will also have ownership in the fring Alliance

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It’s about the user experience

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An OTT User’s Experience

Voice, Video, BreakIN/BreakOUT

Multi Party Voice & Video

Rich Messaging, BreakIN/ BreakOUT

Location, File & Screen Sharing

Any screen, Any network, Any Connected device

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Core Paradigm Shift

Business is driven by business, product & marketing – not by engineering

Time to market is weeks – not years

No upfront investment wanted

Outcomes trump technology

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Federation, federation, federation…

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• Create the largest carrier / OTT user base in the world

• Your user, your brand, your billing…now also federated

• Enabling RTC cross any network & device• Ownership in OTT roadmap, innovation &

TTM driving valuation for it’s members

The fring Alliance Has the Potential to Reach6 Billion Active OTT Subscribers

Join Us in Creating the Largest RTC federation in the World

600M

468M

300M

500M

85M

150M

170M38M

284M

50M

176M

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• fring Alliance includes actual ownership for its members

• Members maintain freedom to market and price as their business requires

• Features and packages are purely at the discretion of each member

Business Model Innovation

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• Connect your RCS via NNI to any devices and networks

• Lead OTT features & roadmap with Quick time-to-market and easy integration

• Take your brand to beyond phones ..to PC, tablets and Set top boxes

Bring To Market Your RCS Investment Today

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• fring alliance is build on KANDY, driven and operated by hardcore OTT team

Proven Technology, Aggressive Roadmap

• Backed by GENBAND’stelco-grade products and experience supporting hundreds of millions of users worldwide

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1. Drive, develop & innovate features and experience in the RTC internet application world

2. Optimize operational cost and bring business opportunities for alliance members

3. Facilitate the adoption of new features and best practices cross members

4. Support worldwide marketing efforts

Our Commitment

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Benefits Summary

• Immediately create the largest OTT network in the world to compete with WhatsApp and other stand alone OTT

• Participate in exploding OTT real time communications market in months, not years

• Obtain RCS-like features immediately at less much less cost

• Create value through equity ownership • Plug into a proven state-of-the-art user

experience • Brand and market in alignment with your

business goals• Generate subscriber revenue with new

applications and “software margins”

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Newco Company Structure

fring Alliance (Newco)

GENBAND 51%

Alliance Members49%

Charter Members

25%

Active Subs - All Members

24%

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Meet Us In Istanbul