Targeting Cancer Campaign Report 2015 Key Work Area Outcome Progress GP Educati on A number of GP nights in Australia and New Zealand In 2015, xxx GP Education Evenings were convened, including xxx in Australia and xxx in New Zealand. Xxx GPs have attended the GP Evenings, and positive feedback has been received. There are Australia and New Zealand in 2016. Submission to several GP publications on various topics Complete A number of papers have been accepted/published in: Case report in Australian Family Physician (2014) Therapy Update/Australian Doctor – 10 April 2015 The Australia Hospital + Healthcare Bulletin – Summer 2015 Australian Family Physician – September 2015 Australian Doctor – October 2015 Publications under planning: Therapy Update in AustralianDoctor: Brain mets Case report in AustralianDoctor: PNI pitfalls in General Practice MJA article on the contemporary management of brain mets Survivorship issues for men treated for localised prostate cancer Lucinda's paper on the Survey results Submission to CHECK program Complete Two radiation oncology specific online modules have been included in the CHECK program, which is one of the RACGP’s educational activities. Schedule to appear in September edition of CHECK (wide readership across Australia and New Zealand) 1 article focused on palliative radiation oncology and the other on treatment of localised prostate cancer Page 1 of 4
Transcript
Targeting Cancer Campaign Report 2015
Key Work Area
Outcome Progress
GP Education
A number of GP nights in Australia and New Zealand
In 2015, xxx GP Education Evenings were convened, including xxx in Australia and xxx in New Zealand.
Xxx GPs have attended the GP Evenings, and positive feedback has been received.
There are Australia and New Zealand in 2016.
Submission to several GP publications on various topics
Complete
A number of papers have been accepted/published in:
Case report in Australian Family Physician (2014)
Therapy Update/Australian Doctor – 10 April 2015
The Australia Hospital + Healthcare Bulletin – Summer 2015
Australian Family Physician – September 2015
Australian Doctor – October 2015
Publications under planning:
Therapy Update in AustralianDoctor: Brain mets
Case report in AustralianDoctor: PNI pitfalls in General Practice
MJA article on the contemporary management of brain mets
Survivorship issues for men treated for localised prostate cancer
Lucinda's paper on the Survey results
Submission to CHECK program
Complete
Two radiation oncology specific online modules have been included in the CHECK program, which is one of the RACGP’s educational activities.
Schedule to appear in September edition of CHECK (wide readership across Australia and New Zealand)
1 article focused on palliative radiation oncology and the other on treatment of localised prostate cancer
Page 1 of 3
Establish formal links with GP organisations in Australia and New Zealand
The Faculty had a teleconference with the College of GP’s seeking assistance with obtaining official recognition of the GP Night from RACGP through their CPD program for RANZCR such that all future GP education nights have RACGP CPD accreditation
Explore the possibility of getting official recognition of attending GP nights and advocacy-related activities through allocating CPD points to GPs and ROs respectively
Canberra Hospital successfully got approval from RACGP for CPD points for their GP Night.
Community Service Announcement and other videos/films
Promotion of the CSA ‘Targets’ film, via TV channels, social media, etc
Aired through paid campaign on SBS - 34,084 viewers
Accepted onto the filler list for charitable plays by Seven and Ten. No viewer figures available as these are not collected.
xxx views on Youtube as of December 2015
Promotion of Abdallah’s story xxx people reached on Facebook
xxx views on YouTube as of December 2015
Developing promotional resources
Producing tri-folder flyers to advise patients of how to access TC material
A new tri-folder brochure with generic information about radiation therapy and the campaign has been developed and printed.
Producing more TC cards, coffee cups, etc
TC caps were produced for the Fun Run/Walk at College ASM.
Other campaign activities
Improvement of the Targeting Cancer website through search engine optimisation
xxx visits to the site in December 2015. YOY the overall traffic increased by 36%, which is positive.
YOY the SEO traffic increased by 166% and is now the main driver of traffic to the site.
In September, the site ranks on the first page for some of the most popular terms in the industry including radiation oncology, brachytherapy etc
Develop new content for Targeting Cancer website
New website was launched at College ASM, and received positive feedback.
Recruitment of campaign ambassadors
Complete
Julie McCrossin has become the second official ambassador for the campaign, after Tommy Oar.
Further develop partnerships Ms Lee Hunt was appointed as the consumer
Page 2 of 3
with consumer advocacy groups member on the Media and Profile Committee. Article published in the Dec issue of Cancer Voices NSW
Continuous promotion and advocacy work through various channels
Tonic Health Media (THM) is an initiative of Norman Swan, and is an evidence-based patient education and entertainment system for GPs’, other clinicians and hospital waiting areas.
Agreement has been signed with THM to
for playing the Targets 38 second video on the THM network for 3 months
for making the 28 minute documentary and editing the 4 self-contained videos about radiation therapy, and for broadcasting on ABC News24 and THM network
Filming of the documentaries has taken place on 16 October.
Promote radiation oncology teaching to medical students in Australia and New Zealand
In progress
A working group, with representatives from all States and New Zealand, has been formed to promote the teaching of radiation oncology to medical students.
Key areas of work were identified.
Collaboration with international societies esp. ASTRO, CARO, ESTRO
