+ All Categories
Home > Design > frog meets tag Milan

frog meets tag Milan

Date post: 27-Jan-2015
Category:
Upload: matteo-penzo
View: 104 times
Download: 1 times
Share this document with a friend
Description:
What are the ingredients behind frog approach to product/service development? We spent a morning chatting with the start-ups at Talent Garden in Milan in a session on how these could be applied to the lean startup world.
Popular Tags:
18
Nov 29, 2013 MEETS TALENT GARDEN MILAN MATTEO PENZO THOMAS SUTTON
Transcript
Page 1: frog meets tag Milan

Nov 29, 2013

MEETS TALENT GARDEN MILANMATTEO PENZO THOMAS SUTTON

Page 2: frog meets tag Milan

FROG AT A GLANCE

Page 3: frog meets tag Milan

3

WE ARE A GLOBAL PRODUCT STRATEGY AND DESIGN FIRM

We bring together a unique combination of creativity, collaboration and business planning to deliver breakthrough products and services to the market.

We are more than 600 strategists, researchers, designers, and technologists who consult and partner with clients across industries and geographies.

We help organizations increase their value and expand their offerings through a human-centered design process.

Page 4: frog meets tag Milan

Zurich Connect Responsive Redesign - Creative Pitch November 2013 - Confidential4

Page 5: frog meets tag Milan

DiscoverAnalysis Becomes Insights

•Design  research•Market  and  business  research•Technology  assessment•Opportunity  mapping

DesignInsights Become Ideas

•User  Experience  architecture•Sketching  and  modeling•Ecosystem  integra=on•Visual  design•Prototyping  and  usability•Out-­‐of-­‐the-­‐box-­‐experience

DeliverIdeas Become Products

•Detailed  design  &  documenta=on•SoCware  architecture  &  engineering•Tes=ng  &  Quality  Assurance

DeployProducts Go To Market

Cer=fica=on•Systems  integra=on•Packaging  and  marke=ng  support•Post-­‐launch  revisions  and  enhancements

5

OUR PROCESS

Page 6: frog meets tag Milan

6

HOW WE DO IT

Page 7: frog meets tag Milan

7

Know your user

See the big picture

Think with prototypes

Be interdisciplinary

Page 8: frog meets tag Milan

8

Know your user

Page 9: frog meets tag Milan

9

KNOW YOUR USER

Participatory DesignContextual EnquiryfrogImmersiveUser walkthroughs

Analytics will tell you what people do with your product. But they will never tell you why they do it.

Page 10: frog meets tag Milan

10

Think with Prototypes

Page 11: frog meets tag Milan

11

THINK WITH PROTOTYPES

Rapidly

Verify the design intentionsTest, measure, improveGenerate new ideasSee your users in action

The best communication tool

The value of a prototype lies in what you learn from it.

Page 12: frog meets tag Milan

12

See the big picture

Page 13: frog meets tag Milan

13

SEE THE BIG PICTURE

Business Model CanvasTechnology StrategySoftware ArchitectureExperience Strategy

Growth Strategy

Just because you’re a lean start-up, doesn’t mean you don’t need a strategy.

Page 14: frog meets tag Milan

14

Be interdisciplinary

Quality  Assurance

Page 15: frog meets tag Milan

15

Be interdisciplinary

Interac=on  Designer

Visual  Designers

Design  Lead

Interac=on  designer

Quality  Assurance

Android  developers

Web  developersSoCware  Architect

Page 16: frog meets tag Milan

16

BE INTERDISCIPLINARY

Design + Tech + BusinessChicken & Egg vs. Chickens & PigsAgile/Lean UXCross-pollination

Always tailor to the team!

A team of open-minded specialists sparks innovation and achieves excellence.

Page 17: frog meets tag Milan

Work hard party harder

Page 18: frog meets tag Milan

Recommended