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COMMERCE: Work Travel Plans
ECOMM – 6/05/2010
FROM A EUROPEAN PROJECT TO A REGIONAL STRATEGY
TO PROMOTE WTP IN ILE-DE-FRANCE
Session A workshop 4 : Networks for company MM
Nathalie GRANES, Jean-Yves MARIE-ROSE, Frédérique PREDALI
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COMMERCE: Work Travel Plans
ECOMM – 6/05/2010
WHAT IS AT STAKE AT THE REGIONAL SCALE
�12072,4 km 2
�11,2 M Inhabitants
�1300 cities - 8 départements (county)
�5,5 millions of jobs ( 32% Paris & inner urban area–37% agglomeration– 31%rural)
�More than 900 000 companies (42% Paris & iua–30%agglo- 28% rural)
�About 37 M of journeys/day including 22.8 M withmotorised vehicles
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COMMERCE: Work Travel Plans
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The inner urban area
secundary towns andrural areas
The agglomeration
GEOGRAPHICAL CONTEXT
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COMMERCE: Work Travel Plans
ECOMM – 6/05/2010
BEFORE PROJECT :
OCCASIONAL REQUESTS, ANSWERS ON DEMAND
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COMMERCE: Work Travel Plans
ECOMM – 6/05/2010
►Pilot MPs ���� only supported by ADEME and ARENE
►Specific requests from firms when new location isneeded ���� specific surveys to analyse the impact on staff mobility
���� Raise awareness about environmental issues
2006 : EMERGENCE OF A COMPULSORY FRAMEWORK
► Air Protection Plan in IDF : WTP mandatory for big companies
AN INCENTIVE FRAMEWORK UNTIL 2006
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COMMERCE: Work Travel Plans
ECOMM – 6/05/2010
► A specific methodology by ADEME and ARENE
► Accompanying measures (financial aids fromADEME)
► More than 250 surveys made on request
► Emergence of WTPs identified as a global approach : IGR (hospital), EuroDisney, Pleyel (business area)…
BUT...
► A lack of visibility and notoriety
THE SITUATION IN 2007
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COMMERCE: Work Travel Plans
ECOMM – 6/05/2010
SINCE NOVEMBER 2007 FROM LOCAL TO REGIONAL SCALE
A PROACTIV APPROACH
���� the COMMERCE project really boosted a new strategy
But also 2 other levels :
����the revision of our Regional Master Transport Plan
���� the legislative framework becoming more restrictive regarding air pollution (Grenelle law, climat plan, qualityair plan)
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COMMERCE: Work Travel Plans
ECOMM – 6/05/2010
THE ADDED VALUE OF
1/ An ambitious programme of actions : guides, seminar, local forums, communication, trainings…
2/ Within a specific timeframe : 3 years
3/ With the caution of European commission
����A key factor for an exemplary mobilization of partners
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COMMERCE: Work Travel Plans
ECOMM – 6/05/2010
� Commitment of new stakeholders : allowing a widespread and joined implication
� Creation of a communication brandmark to gather all WTPs initiativesand give more coverage :
� Define a strategy : focus on business / network TPs a nd on big trafic generators
A NEW DYNAMIC IN PROGRESS
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COMMERCE: Work Travel Plans
ECOMM – 6/05/2010
� A network for all project holders
� New financial incentives from RIF
� Good practice guides
� Promoting tools like PEWTA
� MM officialized as a specific challenge in our new transport Master Plan
New tools to structure the partnership
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COMMERCE: Work Travel Plans
ECOMM – 6/05/2010
A big increase of WTPs :
from 49 to more than 120 WTPs within 1 yearrepresenting about 280 000 employees
But also…
���� A lack of means to deal with 900 000 companies and 5 M of employees
���� A strong need to transfer know- how and expertise to territorial structures at a local level
RESULTS
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COMMERCE: Work Travel Plans
ECOMM – 6/05/2010
A NEW STEP SINCE 2010 STRUCTURE A NETWORK OF MOBILITY ADVISORS
OBJECTIVES
- disseminate tools and know-how and tailorthem to each territory
- promote the development of mobility advisors dedicated to WTPs
ACTIONS
• Encourage the development of local networks
• Financial incentives • Specific trainings
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COMMERCE: Work Travel Plans
ECOMM – 6/05/2010
To manage a successful transition to the local partners while keeping alive the regional dynamic
2 strategic tools :
►The Club Mobilité Capitale
►Our new website www.promobilite.fr
OUR NEW CHALLENGE
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COMMERCE: Work Travel Plans
ECOMM – 6/05/2010
� Raised by ADEME in 2007 – approved by firms in 2009� Created by demand from managers involved into Mobility Plans� 3 thought process meetings in 2007� Official set up in January 21st 2008� Nearly 1 workshop every 2 months (8 meetings in 2008 – 6 in
2009 and 5 in 2010)
� More projects… more efficient� 280 000 employees� More than 100 WTPs, 320 individuals and 170 structures involved
into the club
� Members are main part of WTPs’ evaluation� Annual WTP surveys (2008 and 2009)� Mandatory Mobility Plans survey (Feb 2010)� Evaluation of IDF Mobility Plans upon ADEME subsides (2010-
2011)
The Club Mobilité Capitale
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COMMERCE: Work Travel Plans
ECOMM – 6/05/2010
Private companies
Local authorities
Public operators
Businesses parks manager
Government Services
The Club Mobilité Capitale : Attendance in 2009
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COMMERCE: Work Travel Plans
ECOMM – 6/05/2010
Areas involved into the Club
2,9
39,8
28,1
49,9
1
3,7
2,6
1,6
1
2,9
15,5
5,76,6 8
5
11,3
1
% of workers involved into WTPfrom WTP Manager Survey in IDF
Region (June 2008 to June 2009)
ROISSY
MLV - DISNEY
RENAULT
EVRY
ORLY
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COMMERCE: Work Travel Plans
ECOMM – 6/05/2010
Thursday Dec 04Final workshop 2008
(19)
Tuesday Oct 14Car fleet management
(21)
Thursday Sept 11Changing behavoir
(22) Thursday June 19ECOMM - EPOMM
(17)
Tuesday May 20 Professional Trips
(17)
Thursday Apr 17Economic zones
(17)
Tuesday Mar 18Urban Cycling
(23)
Monday Jan 21CMC launching
(35)
8 workshops 2 hrs’ duration
� Good turnout� “we fix the rules”� Average attendance = 19
WORKSHOPS VENUES AND TOPICS
The Club Mobilité Capitale : 2008
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COMMERCE: Work Travel Plans
ECOMM – 6/05/2010
Thursday Dec 17environment-friendlyWTP + WTP case : RATP
(31) Tuesday Oct 15ROI from a WTP
(22)
Tuesday Jun 231st Forum ‘09
Towards sustainablemobility(100)
Tuesday May 26WTP case :
STMicroelectronics(21)
Tuesday Apr 28sharing cars
+ WTP case : Icade(17)
Tuesday Mar 19Domains and functions
around WTPs(25)
6 workshops 2 hrs’ duration
WORKSHOPS VENUES AND TOPICS
� Very good turnout + succes of the 1st forum� “I heard about the Club…”� Average attendance increases = 23
The Club Mobilité Capitale : 2009
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COMMERCE: Work Travel Plans
ECOMM – 6/05/2010
Tuesday Nov 92nd Forum ’10
(La Poste)
Tuesday Sept 30ImplementingCycling sytems
Tuesday Jun 17
Tuesday Apr 15Chambers of commerce
assistance(26)
Tuesday Mar 11Law and regulations + CASDEN WTP case
(24)
5 workshops 2 hrs’ duration+ 3 groups
Law and regulations
ROI from a WTP
environment-friendlyWTP
� Very good turnout (average attendance = 25 /Have we reached the limits ?)
� 3 groups with a pilot and contributors (15 max.)
WORKSHOPS VENUES AND TOPICS
The Club Mobilité Capitale : 2010
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COMMERCE: Work Travel Plans
ECOMM – 6/05/2010
A dedicated Website for WTP in Ile-de-France
� A goal for the partnership : to be the WTP reference in the IDF region
� To share ideas, information and good pratices
� To give arguments to anyone who wants to promote WTP :elected people, CCI, employees…
� The best way to become the reference?� By creating a dedicated website : www.promobilite.fr
� Companies should find more easily information for their WT P� Links to guides, networks…� Partners, technical and financial help…� Examples and good practices…
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COMMERCE: Work Travel Plans
ECOMM – 6/05/2010
Pro’mobilité Website : behind the scenes� How to create such a website?
� meetings with the regional partners of Pro’mobilité� to define the website architecture and hosting� to appoint the editorial staff � to check and complete the information, press release…
� One year…
� Keys for the partnership success :� A partnership agreement to :
� present the goal of the website,� define the rules between technical partners and editorial staff� and the website hosting and maintaining
� Agreement signed by each direction : Hierarchical involvement� A self-made website with a real participatory approach
May June July Aug. Sept. Oct. Nov. Dec. Jan. Feb. Mar. Apr. May
website architecture
writing texts on line! ECOMM
agreement
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COMMERCE: Work Travel Plans
ECOMM – 6/05/2010
Homepage� A common image� Graphics standards
from our guide
In the right column:
� News
� Link with CMC
� Toolbox� Vocabulary
� Links
� Supports to download
� Business directory� Opened registration
to service providers
� Contact us
On the top line:
� the tabs…
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COMMERCE: Work Travel Plans
ECOMM – 6/05/2010
The tabs
� What is it?
� About us
� What for?
� Actions
� What is a WTP?
� What for?
� What to find in a WTP?
� TP for business park
The Dynamic WTP How to succeed in your WTP
WTP & Europe Mobility advice
� Step by step
� Regional helps
(subsidies and network)
� At stake
� What is it?
� Why to promote WTP?
� Councellors : new jobs
� Mobility advice regional network
� MM in Europe
� European projects
To be continued…
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COMMERCE: Work Travel Plans
ECOMM – 6/05/2010
ENDING WORDS
3 main stakes
� Perpetuate the dynamic by managing at the same time a regional partnership and different local networks
� Set up an evaluation and monitoring system matchingregional as well as firms’ expectations
� New regional councillors further to our recent regionalelections : a new boost for MM in Ile-de-France?
