FROM BIG TO SMALL

BIG RETAILERS'SUCCESSFORMULASTranslated for Shopify store owners

1Customers aren't alwayslooking for the lowestprice. If they were, they'dalways shop on Jet orAmazon.

Amazon is in an incredible spotright now thanks to its 'lowprice player' perception but it's success lies beyond price cuts.

Amazon's high earnings can beattributed to a couple of things:Prime memberships, cloudhosting, and market expansionto name a few.

2

Branding can seriouslymake or break yourbusiness. It's better to useyour brand to warranthigher prices instead ofdiluting it with constantsales

3

4While discounts can drawbig crowds to your storeor site, a strong brandidentity can improve yourpricing strategies andsales in the long run.

5a simple redesign of yourwebsite can make youappear to be more hipand up to date than yourcompetitors. And onceyou have a sleek andmodern layout, A/B testit to make sure it'soptimized for browsing.

Offering live chat can also

improve your company's

brand. It makes you look more

informed and

accommodating, instilling

trust in the consumer about

your brand.

6

Real-time analyticsrepresents atremendousopportunity forretailers who arebuilding their businessand retaining theircustomers.

7

The future of retail is all about using technology tostrengthen customer relationships and improve thecustomer experience, while making the day-to-day

operations easier for merchants.

8

9

The recommendationengine is a seamlessway for retailers tostart seeing the benefitsof data.

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