Claude Ezran: “From Bold Vision to Flawless Execution” Example: Palo Alto World Music Day • I had the original vision and founded this annual festival. I signed-up key partners and sponsors, put together a detailed action plan, and then recruited and led a super- charged team of volunteers to organize it • The event has been a roaring success five years in a row. On June 16, 2013: – Got 50 musical groups (200 musicians total) to perform for free – Got 20,000 people to attend, though social media, PR, advertising and partnerships – Got the City of Palo Alto to close off University Avenue, its main artery, to traffic for most of the day – Spent only $1,000 to pull it off! • For press articles: www.pamusicday.org/news.html • For great videos: www.pamusicday.org/gallery.html
Transcript
Claude Ezran: “From Bold Vision to Flawless Execution”
Example: Palo Alto World Music Day• I had the original vision and founded this annual festival. I signed-up key
partners and sponsors, put together a detailed action plan, and then recruited and led a super-charged team of volunteers to organize it
• The event has been a roaring success five years in a row. On June 16, 2013:– Got 50 musical groups (200 musicians total) to perform for free– Got 20,000 people to attend, though social media, PR, advertising and
partnerships– Got the City of Palo Alto to close off University Avenue, its main artery, to traffic
for most of the day– Spent only $1,000 to pull it off!
• For press articles: www.pamusicday.org/news.html• For great videos: www.pamusicday.org/gallery.html
“From Bold Vision to Flawless Execution”Other Examples
• Xerox ColorgrafX System Led formulation of strategic business plan that refocused
company on new inkjet technology and resulted in a product line that was extremely successful and received a “Hot Pick” award at the Seybold show.
• VMX, Inc.Helped conceive of, and then had worldwide product marketing responsibility for start-up division focused on unified messaging and desktop telephony software for PC LANs. Our market leadership in that area was one of the key reasons why Octel acquired us.
“From Bold Vision to Flawless Execution”Other Examples
• 3ComWas one of the key players who conceived of, and brought to market, "EtherLink III Parallel Tasking", the immensely successful line of third-generation Ethernet adapters with 3Com's own chipset. Within five months of introduction, adapter sales doubled, contributing to a tripling of 3Com's stock price.
• IntelConvinced CEO of the need to realign the executive bonus program with company objectives. Helped him design the new implementation.
