From Data to Results

Maximizing Your Business Insights . . . A Simple Conceptual Overview

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Businesses are awash in data . . .

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•Sales•Marketing•Finance•Operations•Human Resources•Competitors•Customers

DataIs Found Everywhere

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Insights

Data Transformation . . .

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Insights Come From Organizing Information Into Knowledge . . .•Key Performance Indicators (KPIs)•Competitive Benchmarking•Comparative Measures•Voice of Customer (VOC)

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Using What You Now Know . . .

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Intelligence into Plans . . . • Strategic•Marketing and

Promotions•Product• Sales•Operational

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Time For Action . . .

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Launch:Implement BasedUponYour Strategies

• New:• Promotions• Products• Enhancements• Line Extensions• Markets• Pricing• Customers• Expense

Controls• Etc.

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Finally . . .

Results

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Want Something Done?Measure the Results!• Historical time series• Comparatives• Quantitatives/Qualitatives

• Reinforce the Successes• Readjust the Mediocre• Realign the Failures

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ResultsActionsStrategiesInsightsData

Bringing it Together . . .

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Thank You! This Slide Concludes This Simple Overview

If you would like help with the “How” of converting data into results, please reach out to me.

See the next slide for more details.

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Want More Information?•Contact George Sloane• Email: GSloane.Business@Gmail.com• Twitter @theRealGSloane• Also:

• Facebook • LinkedIn • Google+ • Slideshare• AnalyticsDesignGuy.com website