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From Efficiency to Innovation Design Thinking & Business Model Innovation
Dr. Tobias Hildenbrand, SAP Products & Innovation
Siemens Key Expert Day, Karlsruhe, 28 October 2015
Where did we come from?
© SAP 2015 | 3 ALMOST 40 YEARS OF WATERFALL…
Source: SAP
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Where do we want to go?
“Back to the Roots”
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Our Goal and Approach: Customer-Centered Innovation
Approach: Customer- Centered
Goal: Innovation
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Conduct regular Retrospectives
Split organization into teams
Split work
Split time
Deliver more frequently
Risk Risk
Deliver more reliably and predictably
Reducing Risk with Large-Scale Lean & Agile Development
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Putting ourselves into the Shoes of the End Users
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Design Thinking to Develop Empathy & Product Ideas
Why Worry about Business Models?
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Why should SAP worry about Business Models?
Industry Clouds
Business Networks Platform-as-a-Service
Internet of Things
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Design Thinking & Business Model Innovation – Time-to-Value
What is a Business Model for us?
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Describe your Business Model Baseline
Network & Enterprise View
http://www.youtube.com/watch?v=QoAOzMTLP5s
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SAP’s Classic Business Model – On Premise Business Suite
How does Business Model Innovation work?
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Recent Examples for Business Model Innovations at SAP
Organizational Setup Requires Business Model
Innovations to be Managed Across Board Areas
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Why do we need a Business Model Innovation Service Center?
Today’s Issues
Business Model Innovation Services
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Business Model Innovation – Lifecycle Approach
“Business Model Library”
SAP’s Business Model Development & Innovation Approach
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Business Model Development & Innovation (BMDI™) An Iterative Approach to Find the Appropriate Business Model for Products
Baseline Appropriate
Business Model
Version n Version n+1
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Analyze & Improve
Challenge & Change
Test & Verify with MVPs
Evaluate & Decide
w/ Business Case
Enterprise View = Business Model Canvas
Business Model Network View
Business Model Design with BMDI™
Project Example: SAP Sports One
26 © 2015 SAP SE or an SAP affiliate company. All rights reserved.
27 © 2015 SAP SE or an SAP affiliate company. All rights reserved.
29 © 2015 SAP SE or an SAP affiliate company. All rights reserved.
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Conclusion and Q&A
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Conclusion – Innovation Culture Mix at SAP
Framework: William E. Schneider
Thank You ! Comments or Questions?