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FROM FARM TO FORK FROM FARM TO FORK “A value chain example from meat industry” Özcan Albak Vice Chairman Namet Gıda San.ve Tic. A.Ş. 1
| Date post: | 17-Jan-2016 |
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FROM FARM TO FORKFROM FARM TO FORK
“A value chain example from meat industry”
Özcan AlbakVice Chairman
Namet Gıda San.ve Tic. A.Ş.
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AgendaAgenda
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Our value chainOur value chain
Our understanding of “farm to fork”
Controlling the system in every step in order to create “value”
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Our value chainOur value chain
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Our value chain Our value chain strategiesstrategies
Describing through an example from my company:
• Specialization in red meat production from bovine• Learning curves for poultry and ovine are different from that of
bovine• Avoiding dairy cattle as its meat/bone ratio is low
• Balancing of vertical integration and outsourcing • Outsourcing wheat, barley, clover-based feed; but own plantation of
corn to produce silage• Proprietary control over distribution, manufacturing/sales of
delicatessen
• Spillover effects of upstream operations quality on branded downstream production
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Spillover effects between Spillover effects between downstream & upstream downstream & upstream
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Our value chain Our value chain strategiesstrategiesSustainable growth through investing in … Feed material
Using high-quality corn seeds for quality corn-based feed Custom scientific ration practice for meat breed
Livestock Purchasing meat breed livestock
Slaughter-houses Obtained hygiene standards certificate Extending shelf-life of meat products from the very beginning
Production units State-of-the-art facilities Award winning packing technology
Distribution channels Refrigerated truck fleet for maintaining the cold-chain till retailer’s
shelf
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