© 2012 Material Handling Industry®. Copyright claimed as to audiovisual works of seminar
sessions and sound recordings of seminar sessions. All rights reserved.
Welcome to Session 209
Sponsored by: Presented by:
Don Blanton
Manager Marketing
From Farm to Fork: How Mobile
Solutions Track & Trace Food
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Welcome!
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Agenda
Technology Testimonial – Grower / Packer
Need for Public Safety
Challenges & Opportunities
Compliance – Then & Now
Mandatory verses Voluntary
Actual Case study – Orange Grower
Mobile Solutions for Track & Trace
Case Study – Apples
Q & A
Need – Public Safety CDC estimates that every year 1 in 6 Americans (48 million) gets sick
128,000 Hospitalizations Annually
3,000 Deaths Annually
All from food borne illnesses
*
* Source: http://www.niaid.nih.gov/topics/foodborne/pages/default.aspx
Notable Outbreaks in the News 2011 Cantaloupes
2010 Eggs
2009 Cookie Dough
2008 - 2009 Peanuts
2008 Tomatoes' Jalapenos
2007 Pet Food
2006 Spinach
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Business Execs
Consumer Safety
Brand Protection
Recall Decision
IT Execs
Traceability Systems Locate Product Quickly
Handle Escalations
Process Recall
Operational Execs
Process, Process, Process
Challenges & Opportunities
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Compliance – Then & Now
C. O. O. L. (Country of Origin Labeling)
USDA - 2002
Mandatory
Bio-Terrorism
FDA - 2002
Mandatory
Food Safety Modernization Act
“What we’re looking for is a system that is practical,
feasible, and rapid,” says Sherri McGarry, senior
advisor in FDA’s Office of Foods.
PTI (Produce Traceability Initiative)
United Fresh Produce Association (United Fresh)
Produce Marketing Association (PMA)
Canadian Produce Marketing Association (CPMA)
Voluntary (7 mandates completed by 2012)
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COOL and GS1/PTI timeline
2002 Q3'08 Q1'09 Q3'09 Q4'11 Q4'12
CO
OL
G
S1 /
PT
I
2002 Farm Bill
Implemented
Officially
in effect
WTO Rules COOL
violates WTO rules
1. Obtain
Company Prefix
2. Assign GTIN
Numbers
4. Show Human
Readable on
cases
5. Encode GTIN and
Lot# in barcode
6. Read and Store
info on INBOUND
cases
7. Read and
Store info on
OUTBOUND
cases
3. Provide GTIN
info to buyers
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COOL and GS1/PTI Timeline into 2012
COOL GS1 / PTI
2002 – FSRIA Passed for COOL Q1’09 – Obtain Company Prefix
Q3’08 – implemented Q1’09 – Assign GTIN numbers
Q1’09 – In effect Q3’09 – Provide GTIN information to
buyers
Nov’11 – WTO rules COOL
violates WTO rules
Q4’11 – Show human readable
information in cases
Q4’11 – Encode GTIN and Lot # in
barcode
Q4’11 – Read and store information
on inbound cases
Q4’12 – Read and store information
on outbound cases
Rapid Recall Exchange – Endorsed by FMI (Food Marketing Institute), GMA (Grocer
Manufactures Association), NGA (National Grocers Association). Powered by GS1.
Several Large Food Retailers and CPG brand owners encourage reporting
Preview at: http://www.rapidrecallexchange.org
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Actual Case Study - LoBue Citrus
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Citrus Grower/Packer Success Story
Citrus grower/packer implemented traceability system to conform with PTI mandate
System was comprised of handheld computers, scanners, printers, and labels
Length of Implementation: < 3 months, anticipated ROI < 2 years
Process Before After
Inventory Verification 8-16 hours per day Unnecessary
Inventory Accuracy 88-94% 98-99%
Traceback 2 Hours 2 Minutes
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Mobile Solutions for Track & Trace
Processing Plant
Farm
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Mobile Solutions for Track & Trace
Grocery Store Delivery
Transportation Distribution Center
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Produce Traceability – Scan and Voice-Pick
Food Traceability throughout the entire supply chain requires a robust label that is universally compatible with traceability platforms
Incorporation of GS1 standard Code128 linear bar codes and four-digit voice-pick codes on the same label ensures this platform compatibility
Code128
Linear
4-digit
Voice-pick
The four-digit Voice-pick code is generated using the same data contained in the Code128 bar code (GTIN, Lot, and option Date).
The GTIN and Lot data is processed using the public source CRC-16 HASH computation, greatly reducing the voice-pick transaction time
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Actual Case Study – Washington Fruit Fruit
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Benefits of Food Safety Modernization
Practical, Feasible, and Rapid Food Safety Control
Complete traceability of products – Farm to Fork
Focused recall capability – only recall suspect lots
Easy installation of system with short learning curve for employees
Compliance with PTI / GS1
Complete supply-chain traceability using transparent industry-standardized protocols
Opportunities with large grocery retailers mandating compliance with PTI/GS1
Improved Operational Efficiency
Improved inventory accuracy
Accelerated truck loading times
Faster, Pallet-level processing with carton level visibility
© 2012 Material Handling Industry®. Copyright claimed as to audiovisual works of seminar
sessions and sound recordings of seminar sessions. All rights reserved.
For More Information:
Don Blanton: [email protected]
Home Page: www.intermec.com
Visit MODEX 2012 Booth 1323
