12/2/2013 1

We are Living in an Interesting Time.

Where do most Data Scientists apply

their Magic?

We live in a targeted world. Advertisers need efficient ways to sift through the volume of data.

For a CHANGE, should we think of using

BIG Data to solve Big PROBLEMS?

Time for Disrupting the Undisrupted.

Invented in 1816. Has not changed much since 1940.

Quiz• What does Cyber mean?

• Who and when first used the term Cyber?

• Was it intended to mean computing in cloud?

Machines

Man (Animals)

Societies

Communication and Guidance in:

To get to your goal,

you have to know where you are NOW.

Knowledge is a product of Data and Information.

Knowledge leads to Information which determines relevant action.

Data

Information

Knowledge

Knowledge

Information

Action

Data to

Action

Computing the Future

12/2/2013 10

Astrology

To

Astronomical Volumes of Data

Scarcity

We think differently in different

situations.Scientific Theories

New Scientific Principle.

We think differently in different situations.

AbundanceWhich one to select?

Correlation

(insight)Hypothesis

ExperimentDesign

Test

Correlation is Not Causality

Causality

Correlation is Mother of Causality

Until recently, you were a folder.

Now You are Your Data.

Disruption Time

Health = Genetics + Lifestyle

Topol: Creative Destruction of Medicine

Computing Power, Data Universe

Social Networking

Internet

Mobile connectivity, Bandwidth

Information Systems

Imaging

Wireless Sensors

Genomics

New Medicine

Old Medicine

Cre

ativ

eD

est

ruct

ion

Continuous Monitoring and

Contextualized Actions

• Continuous sensors creating ‘health persona’.

• Predictive techniques for preventive advice.

• Quantitative measurements for better control.

Behavior Change is the Holy

Grail of Health Care

• Understanding personal actions in context.

• Creating Personal ‘Good Health Habits’ in own eco-system.

• Contextual persuasive pervasive feedback.

• Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives.

Context = Environmental + Personal

Data Prevention

Environmental Pollution

Environmental Factors

Sensors

Personal Health Effects

Tracking Network

Improved Public Health

Ongoing Evaluation of Personal Context

Ongoing Evaluation of Environmental Context

Social Factors

Connecting People to Appropriate Resources

effectively, efficiently, and promptly in given situations.

Connecting Sick People to Medical Services

Connecting

People

And

Resources

Aggregation

and

Composition

Situation

DetectionAlerts

Queries

Information

12/2/2013 21

EventShop : Global Situation Detection

Situation Recognition

Evolving Global Situation

Personal Situation

Recognition

Personal EventShop

Evolving Personal Situation

Need- Resource Matcher

Recommendation

Engine

PersonaDatabase

Resources

Needs

Data Ingestion

Wearable Sensors

Calendar

Location….

Dat

a S

ou

rces

….

Data Ingestion

and aggregation

Database Systems

Satellite

Environmental

Sensor Devices

Social Network

Internet of Things

Actionable Information

An actionable abstraction of spatio-temporal characteristics.

23

Observed State(Situations)

From Observations to Situations

Real World Events

Ob

serv

atio

ns

12/2/2013 25

Billions of data sources.Environment for

Selecting, and Combining

appropriate sources to detect situations.

Prediction for Pro-active actions

Interactions with different types of UsersDecision MakersIndividuals

12/2/2013 26

SLN for Disaster Management

Disaster Situation

Assimilation and Control

Environmental

Resources and Historic Data Governmental Agencies

Internet of Things

Social Sources

Experts

Users

Advice

Information

12/2/2013 28

Flood level - Shelter

Flood LevelShelter

Twitter

Classify (Flood level - Shelter)

12/2/2013 29

Asthma (Allergies)

26 Million Americans, 300 Million Worldwide, have Asthma.

Asthma is under-diagnosed and under-treated.

Lifestyle changes help as much as medication.

The causes of asthma are not completely understood.

Asthma Triggers

Indoor Allergens

Outdoor Allergens

Smoke

Air Pollution

Chemical Irritants

Everyone’s Respiratory Health is Different

Disaster Situation

Assimilation and Control

Environmental

Resources and Historic Data

Governmental Agencies

Internet of Things

Social Sources

Experts

Users

All Users are not EQUAL.

What defines a person?

Activities

Communications

Media

Persona: Turning Disassociated Data into Meaningful Information

AGGREGATED PERSONAL

ANALYTICS

Sensors

35

Persona

36Explosion of FITNESS Devices

CONTINUES

Wearable 2013:

Data Data Everywhere, nor any Insight to Use.

http://www.medhelp.org/

HEALTH PERSONA

Logical Sensor Physiological SensorsFitness Tracking Sensors

Life Event

Kinetic Event

Physiological Event

Food Event

Personicle

Health Persona Framework:

Humans Are Actuators.

In Chronicle Analytics, Time

Matters.

Events Matter More, however.

Life Event Ontology

Heterogeneous event streams

Time

Foursquare

Personal Calendar

Moves

Dri

ve

Wal

k

Meeting in DBH room 3233

Wal

k

Dri

ve

Meeting with trainer in gym

Activity Level

Personicle

Personicle

Home Drive Wal

k

Meeting Work Wal

k

DriveExercise Work

Laleh at University Club

Eating dinner

Input Data Manager

Raw Data StreamsEvent Streams** Predictive

Data Analytics

Personal Data Warehouse

Pe

rso

na

l D

ata

S

ou

rc

es

* location stream, activity stream, motion stream, calendar stream** life-event stream, motion-event stream, physiological-event stream, food-event stream

Personal EventShop Platform

Data Streams *

Data Analytics

Persona

Profile Info.Asthma History

Domain knowledge

Asthma AttackSymptoms & Severity

Recom. Engine

Evolving personal situation

Moves app

Nike Fuel

Foursquare

Google Calendar

Personicle

Actionable Information

43

Environmental Factors

Scenario 1.0: Showing all three data sources: Google Calendar, Moves and Nike+

Nike +

Moves

Google Calendar

Scenario 1.1: Showing Personicle for walking for attending a class

Personicle

I took 832 steps to walk from APS to my Health Informatics class in SSL!

Question: What Triggers My Asthma?

• Red: “Severe asthma attack”.

• Orange: High or very high activity level.

Personicle

Activity Stream

Insight: Exercise Triggers My Asthma

• Red: “Severe asthma attack”.

• Orange: High activity level.

• Exercise triggers my asthma!

Personicle

Activity Stream

t1 t2 t3 t4 t5

Finding Insights

• Blue: Shortness of breath. The lighter the

color, the worse the symptom.

• Green: Low air pollution.

• Red to Purple: High and very high air

pollution

• Exposure to polluted air is a risk factor

of asthma attack within X hour?

Personicle case 1

Personicle case 2

UCI Allergy/Asthma App

Triggers Recommendation

Stop Judging!

Symptoms

SHORTNESS OF BREATH

CHEST TIGHTNESS OR PAIN

COUGHING

WHEEZING

How Do You Feel?

From Persona to Societal Health

Health Persona of different people

Environmental factors

Disease outbreak

Disease Modeling

Geographical location specifications

Use Objective Massive Volume of Personal Data for Building Better Disease Models.

Persona and Societal Health

Use Disease Model and Personal Data for Better Quality of Life.

Smartphone is the Personalized 24/7

Recording Stethoscope

Finally Entering 21st Century.

Middle 3.8 Billion

Target: Global Health Care

1.3 Billion

Bottom 2 Billion

Middle of the Pyramid (MOP) – Almost

Smartphones

Smartphones.

Next

Live EventShop and Collaboration

• Live EventShop Demo– http://auge.ics.uci.edu/eventshop/

• Current Collaborators – Cyber-Physical Cloud Computing Project

• NICT, NIST

– SLN4MOP Project• Sri Lanka Farmers; Prof. Ginige in Sydney leading

– Open Source EventShop • HCL

– Traffic Analysis• Tsinghua University

Thanks.

jain@ics.uci.edu