IMAGES TO BUSINESS DATA

▷ INFORMING THE NEXT BEST ACTIONJACK C CRAWFORD▷ Employing artificial intelligence for business advantage

Copyright 2016, Jack C Crawford. For educational purposes only (fair use)

SINCE THE DAWN OF TYPEWRITERS, ORGANIZATIONS HAVE CREATED SILOS OF INFORMATION

Image: breezeware.net

THIS DISRUPTS THE CUSTOMER’S EXPERIENCE

Image: nuance.com

SILOED AI WILL JUST MAKE IT WORSE

Make it better instead

▷Let the machine take over the parts we do poorly

Image: enterpriseinnovation.net

IMAGES? ENTERPRISE DATA?TWO IDEAS:

A) Remove humans from image analysis▷ Don’t review every receipt in an expense report▷ Let the machine do it for you

B) Engage in real time▷ Recognize mood▷ Respond accordingly

THE PROJECT – EXPENSE RECEIPT AUDITING

Image: dreamtimes.com

THE HYPOTHESIS

The image can be compared against the DATA that is in the expense report line itemIf it matches, there is no need to view the receipt

convolutional neural

nets

recurrent neural netsdeep learning

IT’S NOT GOING TO BE EASY, BUT IT WILL BE WORTH IT100 employees submit expense reports each weekAn average of 15 line items, each with a required receipt

Headcount of 6 people to review (i.e. audit) each line item

Savings: HUGE

NEXT BEST ACTION

▷Recognize mood

▷Respond accordingly

Image: ointegration.com/go/why-personalization

Image: pega.com

Image: pega.com

Going from an image to the next best action is simply a trigger to the machine learning driven recommendation

AND IT DOESN’T TAKE A HUMAN TO PERFORM THE ACTION (SEE PREVIOUS SLIDE)

THANK YOU@JACKCCRAWFORD