From intranet todigital workplace

Jane McConnell

March 2013First published in 2010, revised several times since then.

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The digital workplace is multi-dimensional.

Here’s how it happened

!Managed information and enterprise applications.

!Owned by Communication.

!At this stage, it is called the “intranet”.

! Structured according to the organizational structure with control and clear, distinct “territories” and responsibilities.

1

Authoritative, stable managed

dimension

! The arrival of digital platforms for structured project collaboration brings “real work” to the digital workplace.

!Goals become productivity & e�ciency.

!Business and IT work together to meet operational needs by creating collaborative platforms.

!Competition starts between the “intranet” and the “collaborative platform”.

1 2

Authoritative, stable managed dimension

Authoritative, stable managed

dimension

Structured collaboration

dimension

! The arrival of “social media” in the enterprise brings disruption.

! People are empowered, potentially.

! Traditional roles of management, HR, IT and Communication are challenged as people begin to self-declare and self-organize.

!However, social stays in its own corner, isolated from “real work”.

Social collaboration dimension

3

Authoritative, stable managed

dimension

1

Structured collaboration

dimension

2

Authoritative, stable managed dimension

Authoritative, stable managed dimension

Structured collaboration

dimension

! The convergence of the 3 dimensions goes beyond disruption to transformation.

! Social collaboration impregnates the enterprise facilitating visibility of work, openness, e�ciency and accountability.

! The digital workplace mode requires leadership rather than management. It is built on : “freedom within a framework”.

! Self-organizing communities have strong influence over work and decisions.

Social collaboration dimension

3 4

Authoritative, stable managed dimension

1

Structured collaboration

dimension

2

Authoritative, stable managed dimension

Authoritative, stable managed dimension

Structured collaboration

dimension

Mobile dimension

“Digital Workplace Trends 2013”

Purchase the report.

www.digital-workplace-trends.com.

Thank you.

jane@netjmc.comtwitter @netjmc

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References: Air Liquide, Paris  -  Amadeus, Madrid  –  ArcelorMittal, Luxembourg  –  Areva, Paris   –   Arup, UK   –   Alcatel-Lucent, Paris   -   Alstom, Paris  -   AGF, Paris   –   Bayer, France   –   Boehringer Ingelheim, Germany   –   EDF, Paris   –   EDP, Lisbon - ERDF, Paris   -   Ericsson, Stockholm -   GDF Suez, Paris   -   Gemalto, France    -   GlaxoSmithKline, Belgium   -   IKEA, Sweden   -   Lagardère, Paris   -   Nokia, Helsinki   -   Novartis, Switzerland   -   Océ, the Netherlands   -   OMV Petrom, Vienna   -   Pernod Ricard, Paris   -   PPR, Paris  -  RATP, Paris  -  Groupe SEB, Lyon   -   SNCF, Paris   -   Suez Environnement, Paris   -   Telenor, Norway   -   Total, Paris   -   UPM, Helsinki