WWW.LEANAVENUE.COM

What does lean

really mean?

How do I produce

effective content?

What is

lean content about?

Just-in-time production

Smaller batches

Leveraging employees' creativity

Inventory Control

Reduction of waste

Entrepreneurship is management

Build-Measure-Learn

Entrepreneurs are everywhere

Innovation Accounting

Validated Learning

BY ERIC RIES

Entrepreneurship is management

Build-Measure-Learn

Entrepreneurs are everywhere

Innovation Accounting

Validated Learning

BY ERIC RIES

Vanity Metrics: website visitors

registered users

Minimum ViableProduct (MVP)

AARRR

(In)validatehyoptheses

CustomerArchetype

Buyer'sJourney

Personas Qualified Quantified

CAC - Revenue = ROI

blog articles - social media posts - referrals

optin forms - emails - high value content

nurturing - newsletters - feedback forms

proposals - pricing tables - invoices

fowardables - gifts

Curation Repurposing Recycling Creation

Social Media Paid Channels Influencers Partnerships

AARRR KPIs Cohorts A/B Testing

Minimum ViableContent (MVC)

AARRR

(In)validate hypotheses

Alongside data,you need human feedback

in order to validate your hypotheses.

Lean Content =Continuously improving content

validated by human feedback

Tested the content in workshops.

Wrote the first version as an ebook.

Validated the table of contents on his blog.

Wrote & re-wrote the book.

Personas: Xtensio

Metrics: Kissmetrics, Mixpanel

Content Curation: Pocket, Feedly, Scoopit

Blogging: Medium, LinkedIn Pulse

Alerts: Talkwalker Alerts

More online tools: Maqtoob

1. Why did you come? What did you expect?

2. What did you like in this presentation?

3. Any suggestion for improvement?

Marie Laenen

marie.laenen@leanavenue.com

@MarieLaenen

+32 495 48 68 90