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David ArmanoVP, Creative | Critical MassLogic + Emotion | darmano.typepad.comTwitter: @armano
criticalmass.com
The Fuzzy Tailslideshare.net/darmano/the-fuzzy-tail
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It’s like the
Long Tail…
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When was the last time you met a blacksmith?
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People who did this:
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So what’s your job?
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Now put on your fuzzy glasses.
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How fuzzy are you?
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not as fuzzy
getting fuzzyawfully fuzzy
rigid
fuzzy
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This isn’t fuzzy.
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waterfall
Source:http://www.stsc.hill.af.mil/CrossTalk/2001/06/leishman2.gif
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hierarchy + networks
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Fuzzy logic (and emotion)
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Are fuzzy people “right-brainers”?
Wow!
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Fuzzy people are “light-brainers”
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light-brain functionsagile
inquisitive
adaptable
flexiblepliable
Note: I am not a certified brain surgeon. This visual is conceptual only.
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How do we get fuzzier?
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Forget you were ever an expert.
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So you can learn again.
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Proof of fuzziness…
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The “T-shaped”individual
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From “T-shaped” to “Sun-shaped”
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Passionate individuals.Collaborative teams.
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Let’s meet some “fuzzy people”.
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Chad Hurley“designer”
Steve Chen “engineer”
Jawed Karim “geek”
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Youtube is innovative
Innovation is fuzzy
Fuzzy perfect
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2
3
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Universal Media Player
Community
Distribution
Context + Relevance
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Fuzzy work in the office:
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NASA iPhone Application
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developer + creative lead + project manager + interaction designer
Core team:
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QuickTime™ and aAnimation decompressor
are needed to see this picture.
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creative lead + designer + dev 1 + dev 2 + project manager + advocate
Core team:
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My Vegas + RSVP Event Planner
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2
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Why should you care?
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Because we’re not in the Website business.
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Web
site
$400
.00
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We’re in the ideas + experience business.
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So let’s get
Fuzzy
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David ArmanoVP, Creative | Critical MassLogic + Emotion | darmano.typepad.comTwitter: @armano
criticalmass.comThe Fuzzy Tailslideshare.net/darmano/the-fuzzy-tail