Date post: | 24-Dec-2014 |
Category: |
Design |
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EXPERIENCE LAB // MOBILE FIRST DESIGN TO ONLY MOBILE
MOBILE FIRST DESIGN // ONLY MOBILE
• Overview of Mobile First Design – Content & Visual Design strategy
• Ideas for an Only Mobile future – Devices go beyond the phone
MOBILE FIRST DESIGN // OVERVIEW
• Less is More – Build for the small screen first. – Create scannable smart previews of your
content.
Smart Preview
Marketing in an Only Mobile World
Mobile First Design
ONLY MOBILE // IN 2022, DEVICES EVOLVE
• Voice recognition in 2022
ONLY MOBILE // MARKETING
• Voice recognition – Devices listen, record and comment on our
conversations in real time – Devices can find solutions for your firm that
match client needs in real time
ONLY MOBILE // MARKETING
• Gesture recognition in 2022 – “SixthSense” by Pattie Maes & Pranav Mistry
ONLY MOBILE // MARKETING
• Gesture recognition – Screens could be any surface
ONLY MOBILE // MARKETING
• Wearable devices in 2022 – Google Glass
ONLY MOBILE // MARKETING
• Wearable devices – Devices that scan the world for you
• Navigation literally points the way
ONLY MOBILE // MARKETING
ONLY MOBILE // MARKETING & TECH
• Nokia patents tattoo technology that pulses when you receive a call
ONLY MOBILE // MARKETING & TECH
• Flexible “screens” can already take any shape or size
ONLY MOBILE // MARKETING & TECH
• Carbon Nanotubes from IBM to replace Silicon – Faster, smaller, more capability
ONLY MOBILE // MARKETING & TECH
SO IT MADE ME WONDER…
• Less will continue to be more – More information available – Navigating your audience to that information is
paramount
• Screens will include many things – Screen-less, Tattoos, Implants
MARKETING 2022 // BOTTOM LINE
• Prepare your content for mobile digestion – Less is more
• Solidify your brand elements – Claim your fonts in the digital space – Adjust logo accordingly
MARKETING 2022 // TAKEAWAYS
QUESTIONS?