10
FROM SCRATCH TM 2019 MEDIA KIT
FROM SCRATCH TM
2 0 1 9 M E D I A K I T
CookingwithPaulaDeen invitesreadersintoPaulaDeen’s hometoexperiencewhatsheholdsdear:family,friends,anddeliciousSouthernfood.Weembraceandcelebratetraditionalvaluesandlesscomplicatedtimes,whenloveandcaringweresharedovercomfortingfoodandconversation.
PrintTotalDistribution236,000Frequency 7x
DigitalMonthlyPageviews 500,000E-NewsletterSubscribers224,000AverageOpenRate15.6%
50+NEWRECIPESINEACHISSUE
960,000TOTALREACH
O V E R V I E W
Sources— Print:Publisher’s2018StatementofOwnership;DigitalandSocial:GoogleAnalytics,basedonJan.2019data.
UNDER40
40–49
50–59
60–69
70ANDABOVE
A U D I E N C E
[GENDER]
• South: 56%
• West: 12%
• Midwest: 21%
• Northeast: 11%
$50,000 – $75,000[MEDIANHHIRANGE]
[GEOGRAPHICAL]
27.63%
40.77%
21.07%
7.84%
3.05%
[AGE]
97%FEMALE3% MALE
Sources— Print:Publisher’s2018StatementofOwnership;DigitalandSocial:GoogleAnalytics,basedonJan.2019data.
60%
R E A D E R S T A T I S T I C S
gettheirrecipesfrommagazinesorcookbooks
78%
65%
56%
88% sayPaulaDeen istheirfavoritecookingcelebrity
havebeenreadersfor4+years
preparerecipesfromscratch
regularlyvisittheCookingwithPaulaDeenwebsite
Sources— Print:Publisher’s2018StatementofOwnership;DigitalandSocial:GoogleAnalytics,basedonJan.2019data.
Editorialcontentanddatessubjecttochange.AskyouraccountmanageraboutCookingwithPaulaDeen specialinterestpublications(SIPs).
2 0 1 9 | 2 0 2 0 E D I T O R I A L C A L E N D A R
JulyAug 2019 SalesClose3/28
OnSale6/4
Sept 2019 SalesClose5/29
OnSale7/30
Oct 2019 SalesClose7/3
OnSale9/3
NovDec 2019 SalesClose8/8
OnSale10/15
JanFeb 2020 SalesClose10/14
OnSale12/17
MarApr 2020SalesClose12/20
OnSale2/18
Formoreinformation,pleasecontactyouraccountmanagerorMeganMcIllwain,
ThesuccessofCookingwithPaulaDeen isduetoaloyal,trustingreadershipconfidentthepublicationwilldelivereverytime.Combinedwithacommitmenttoa30/70ad-to-editratio,itcreatesatargeted,expectedenvironmentforadvertising.
P R I N T M A R K E T I N G
Advertising RatesCover2,Page1$18,312Spread $15,260FullPage$8,7202/3Page$6,9761/2Page$5,6681/3Page$4,3601/4Page$3,379Cover4$11,990
Ad SpecsTrimSize7.875”x10.5”FullPage6.875”x9.375”(bleed8.125”x10.75”)2/3Page4.5”x9.375”1/2Page(H)6.875”x4.625”1/3Page(SQ)4.5”x4.625”1/3Page(V)2.1875”x9.375”1/4Page3.375”x4.625”
Digital EditionsAlladvertisementsrunondigitaleditionsatnoadditionalcharge.Optiontoincludeahyperlinktodirectreaderstoadvertiserwebsite.
Business Reply Card, Polybag, and InsertsPricingavailableuponrequest;allbusinessreplycardsmustaccompanyaminimumofafull-pageadvertisement.
Frequencypricingandcustomprogramproposalavailableuponrequest.1/6P,1/8P,and1/12Padsizesareaccepted;askyouraccountmanagerforcurrentrates.Allratesarenet.
D I G I T A L M A R K E T I N G
Writtenbyeditors,CookingwithPaulaDeen digitalplacementsallowcontenttotraveltomeetreadersintherightplace,throughtherightplatform,attherightmomentontheirjourney.
Leverageourdeepexpertiseinengagingcontentcreationandgettoknowourpassionateaudiencethroughcustomdigitalandsocialplacementstimedtocomplementyourinternalmarketingcampaignsanddrivewebtraffic.
Advertising PlacementsBlogPost$2,000• Advertiserlogo• 3+images• Linkstoadvertiserwebsite• 300-500words• Optiontoembedvideo
E-NewsletterAd$20CPM• 300x250px ad• Linktoadvertiser website• GIForJPEGaccepted
[BLOGPOSTVIAHOMEPAGE] [E-NEWSLETTERAD]Allratesarenet.DigitalMarketingcontinued>
Advertising PlacementsSponsoredE-Newsletter$50CPM
• Advertiserlogo• 3+images• Linkstoadvertiserwebsite• Upto300words• GIFaccepted
Additional OpportunitiesReaderSweepstakes
Weacceptthird-partyimpressionandclicktrackingpixelsondigitalplacements.SponsorshipverbiageincludedincompliancewiththeFederalTradeCommission.
[SPONSOREDE-NEWSLETTER]
D I G I T A L M A R K E T I N G
Allratesarenet.
Formoreinformation,pleasecontactyouraccountmanagerorMeganMcIllwain,[email protected].
Pricingandcustomprogramproposalavailableuponrequest.
S T O R Y M A K E R
Formoreinformation,pleasecontactyouraccountmanagerorMeganMcIllwain,[email protected].
HoffmanMedia’sbrandedcontentdivision,StoryMaker,offersadvertisersaccesstoanin-houseteamofwriters,designers,photographers,videographers,eventplanners,andcontentcreatorstohelptelltheirstory.
Turnkey,customprogramspromotedacrossmultipleplatformsprovideforacomplete,well-roundedopportunitytogeneratedynamicconversationswithcurrentandnewcustomersinaneditorialstyle.
AdvertorialContentCo-OpPartnershipTippedCoverInsertPolybagReaderSweepstakesInfluencerNetworkProgramTestKitchenPartnershipRecipeDevelopment
FoodandPropStylingPhotographyVideographyCustomBookPublishingCatalog/TravelGuideDevelopment
andProductionRestaurantTakeoverEventPlanningandExecutionWhiteGloveContentCreation
Opportunities
S U B M I T T I N G A R T W O R K
CreativeforcustomcontentanddigitalplacementsshouldbedirectedtoMeganMcIllwain,[email protected].
Forprintadcreative10MBorless,senddirectlytoKimberlyLewis,[email protected],orRachelCollins,[email protected] orWeTransfer.
For submitting via FTP:
STEP1ForiOS(Mac):UseFetch(fetchsoftworks.com)orTransmit(www.panic.com/transmit)tosignontoftp.hoffmanmedia.com.Yourcustomerusernameis“anonymous,”andyourpasswordwillbeyouremailaddress.
ForWindows(PC)andInternetExplorer7:TypeintheURLftp.hoffmanmedia.com,andpressenter.Clickonthepagebuttonatthetoprightandselect“OpenFTPSiteinWindowsExplorer.”
ForWindows(PC)andInternetExplorer6orearlier,oranyotherbrowser:TypeintheURLftp.hoffmanmedia.com,andpressenter.Goto“File”andchoose“LogOnAs.”Yourusernameis“anonymous,”andyourpasswordwillbeyouremailaddress.
STEP2Placeyourfileintheappropriatemagazinefolder,andnotifyyouradvertisingproductionrepresentativethatthefileisreadyfordownload.
