Date post: | 15-Apr-2017 |
Category: |
Retail |
Upload: | new-black-bv |
View: | 225 times |
Download: | 2 times |
Showrooming
Webrooming
From
to
Era
Embrace OMNIchannel experience
Created by www.NewBlack.io
Webrooming vs. Showrooming
How to embrace webrooming in Research stage
How to embrace webrooming in Purchase stage
4 key factors to embrace OMNI-channel experience
Research Online -> Purchase Offline
Dynamic supply chain process
Research Offline -> Purchase Online
Pro-activeProvide consumers withrelevant and local info
such as nearby store location,direction, travel time fromshoppers current locationand nearby parking info.
ExperienceEngage with consumers totouch & feel their product
selection and helpthem to reduce the scope of
search.
ExpertiseDemonstrate product features& benefits that are relevantto the consumers’ need andgive advice & solution tocomplete their shopping
journey by cross-sell & up-sell.
EfficiencyEnsure a fast & smooth
checkout processwith a variety of payment
options, delivery options anddigital receipts option.
EfficiencyOptimize omni channel
experience such as onlinereservation in nearby store,ready pick up notification
and pick up time framesuggestion.
AccuracyAvoid consumers
disappointment due to wronginfo such as in-store inventory,
price, opening time andwarranty policy.
1
Empower employees with knowledge2
Effective data analytic3
Integrated commerce platform4