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From Social to Sales, presentation by Anthony Rawlins, Digital Visitor

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From Social to Sales Presentation by Anthony Rawlins, CEO & Founder Digital Visitor
Transcript
Page 1: From Social to Sales, presentation by Anthony Rawlins, Digital Visitor

From Social to SalesPresentation by Anthony Rawlins, CEO & Founder

Digital Visitor

Page 2: From Social to Sales, presentation by Anthony Rawlins, Digital Visitor

Our philosophy

• Social commerce and social media agency

• Specialists in Travel and Tourism

• Combining social media on your website AND on social media channels

• Gathering content and broadcasting this as far and wide as possible

• Maximising short term gains and long term benefits of social media

• Providing a clear ROI

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Page 3: From Social to Sales, presentation by Anthony Rawlins, Digital Visitor

Some of our awards

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Best Use of Social Media - 2011 runner up

- Best Online Application

- Best Technology Provider

- Rising Brand of the Year

Innovation in Travel – vs. Virgin Atlantic, Trip Advisor and Kuoni

Best Online Application

- Best Desktop Application- Best Technology Provider- Rising Star of the Year

- Top 100 SW Creative Companies

Page 4: From Social to Sales, presentation by Anthony Rawlins, Digital Visitor

Some of our clients

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Page 5: From Social to Sales, presentation by Anthony Rawlins, Digital Visitor

What is social commerce?

• The use of social media to assist in the online buying and selling of products and services

• Includes...

– Discussions and forums

– Question and answers

– Customer reviews and ratings

– Tips and hints

– User recommendations and referrals

– Online communities

– Social advertising

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Page 6: From Social to Sales, presentation by Anthony Rawlins, Digital Visitor

Customer buying cycle

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Page 7: From Social to Sales, presentation by Anthony Rawlins, Digital Visitor

Conversations / discussions

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• Early in the buying cycle - people want to be inspired

• They want to research and enquire

• It’s up to OTAs and the like to provide inspiration and information

• Ask questions – get your online visitors to answer eg. What’s the weather like? Which place is better?

• A conversation thread will encourage repeat visits to your website

• Benefit SEO - content = organic traffic

• Generates content to share on social channels to drive people back to your website

Page 8: From Social to Sales, presentation by Anthony Rawlins, Digital Visitor

Watch – your social newsletter

• Subscribe to destinations during the research phrase

• When new user generated content is added, followers are notified

• Drives repeat visits to your website and audiences

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Page 9: From Social to Sales, presentation by Anthony Rawlins, Digital Visitor

Reviews – do’s

• Include on your website - easy to implement/integrate

• Allow short reviews, long reviews AND reviews with media content

– implementing reviews WITH photos and videos increased browsing time by over 100%

• Show reviews on relevant pages can increase conversations between 2 – 18%

Incentivise

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Page 10: From Social to Sales, presentation by Anthony Rawlins, Digital Visitor

Reviews – don'ts

• Leave it isolated - gather content proactively

• Think you need 5 million reviews to make a difference - one can help!

• Think reviews are for hotels only - what about destinations, tours etc...

• Limit what can be added - allow media uploading

• Think reviews is all you can do - there is much more

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Page 11: From Social to Sales, presentation by Anthony Rawlins, Digital Visitor

Tips and hints

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• After booked but before travel

• Capturing tips and hints for travellers provides good info to your customers

• Improves loyalty

• Drives new search traffic

• Provides content to share with social channels

Page 12: From Social to Sales, presentation by Anthony Rawlins, Digital Visitor

Social media channels

• All this content should be shared with your social media channels – good quality, engaging content

• Nothing worse than a channel which is constantly selling and not inspiring

• The higher the engagement and quality of content, the more you can turn your community into customers

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Page 13: From Social to Sales, presentation by Anthony Rawlins, Digital Visitor

Top tips

• Social commerce accesses many stages of the customer buying cycle on your website

• You can use technology to absolutely maximise the benefits of social media content from your customers

• Inspire with discussions

• Convince with reviews

• Breed loyalty with tips and hints

• Use all this content to drive your social channels

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Page 14: From Social to Sales, presentation by Anthony Rawlins, Digital Visitor

Thanks

Anthony Rawlins, CEO and Founder, Digital Visitor

www.digitalvisitor.com

+44(0)1179 055 195

[email protected]

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