FROM VEHICLES TO CLOUD AND BEYOND –CONQUER THE CHALLENGE OF HOLISTIC CONNECTIVITY

JUNCHINI OCHISYSTEMS ENGINEERING& TECHNICAL STRATEGYBOSCH JAPAN

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ACTIVELY SHAPING GLOBAL MEGATRENDS INNOVATIONS FOR PEOPLE, SOCIETY, AND ENVIRONMENT

Efficient powertrains

Infotainment in the carDriver assistance systems

Connected mobility

Electromobility

Automated mobility Automated parking

Connected services

HMI systems

Internet of things

Safety on the roads

Hybrid powertrain systems

Urban mobility

Charging infrastructure

Alternative fuels

Rental vehicles

Convenient mobility

Reduction of emissions

Connectivity Energy & clmateUrbanization

60 % of the world’s populationlives in cities.

The probability that global warming will be limited to just 2 °C is very low.

By 2020, 50 billionthings will be connected.

Connectivity Demographics Energy & climateUrbanization

By 2030, 60 % of the world’s population lives in cities.

The cohort of people aged 65 or over is growing twice as fast as all the others. The probability that global warming will be

limited to just 2 °C is very low.By 2020, 50 billionthings will be connected.

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Density

Accidents

Air Quality

Congestion

MASTERING GLOBAL PAIN POINTS WILL BE KEY TOSUCCESS FOR THE FUTURE OF MOBILITY

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TodayVehicle as the central object

FutureConnected, user-centric, intermodal transportation services

MOBILITY IS A BASIC NEED OF MANKIND

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FUTURE CONNECTED MOBILITY

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connectivity

Safe

Exciting

Efficient

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EVERYTHING WILL BE CONNECTED – Mobility Eco-System

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Digital Twin of Connected services

Digital Twin of Connected Vehicle

Digital Twin of Connected Mobility Provider Offers

Digital Twin of Connected users

Digital Twin of Connected Systems

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Mobility Cloud Suiteon Bosch IoT Cloud

NEW MOBILITY SERVICES MEANS DATA-BASED BUSINESS

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OEM:Automated Driving

Road Condition Services

MSP:Vehicle Control

Resource & route optimization

Consumer:Mobility Experience

Wrong way driver warning

Communities:Data as Service

Urban Traffic Management

Real-time vehicle data

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Vehicle ConnectivitySecure, Safe and Reliable Remote Software Updates (OTA)

Connected Mobility Solutions

Chances• Fewer recalls and visits to the repair shop • Save time & cost• Offer new functionality after SOP

Challenges• Reshape SW release and deployment process• Capability for worldwide scaling• Internal business models (how to finance it)

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Chances• Attractive service addressing a huge driver pain• Differentiation towards other OEM• Additional revenue streams

Challenges• Data ownership, privacy, security• Data pricing (no comparable baseline)• Experience in trading with data

Community-based parkingNo searching, just finding

Connected Mobility Solutions

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Chances• Must-have feature of modern car• Enabling of new mobility schemes (sharing, rental)• Replacement of physical keys / looks

Challenges• Highly secure E2E system• Compatibility with broad range of Smartphones • Seamless integration into various mobility schemes

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Perfectly keylessPrecise wireless localization and secure key management

Connected Mobility Solutions

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TRANSFORMATION CHALLENGES FOR FUTURE MOBILITY

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It is time for a CHANGE

PERSONALIZED AUTOMATED CONNECTED ELECTRIFIED

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OEM TRANSFORMATION: BUSINESS MODELS

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Data / information trading

Multi-sided value streams

Pay-per-use / subscriptions

Selling cars

RFI – RFQ process

One Time Payments

Spare-parts & maintenance business

Traditional Future

Control points in eco-systems

Recurring service business

Few touchpoints with customer

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OEM TRANSFORMATION : COLLABORATION

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For Users

Requirements Specification

Project plan SOP Release

Waterfall, strict processes

With Users

User Stories Features

Continuous Integration Continuous Delivery

Program increments, Lean Agile

Market Competition and supplier – customer hierarchy Eco-Systems – Partners, Coopetition

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OEM TRANSFORMATION : INFRASTRUCTURE

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» Service / data centric approach

» Build on worldwide scalable solutions & environments

» SLAs for non-differentiating functions

» Continuous integration / deployment of functionality

» IT centric approach – limited and less scaling

» Deployment in individual environments on T&M

» Huge IT departments & required application experts

» Regular SW releases with defined roadmaps

IP

Algorithms

Software

Delimited Environments On-Premise models

Digital Platforms Multi-Cloud / Hybrid models

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Eco-systems

Horizontalintegration

Opensource

Agility

StrongUser

Focus

Culture andleadership

PartnersCollaboration

Newbusinessmodels

Open IoT ecosystemsare key to success: Connected world requires

cross-domain integration− open standards

− data business model

Strategic alliances and partnerships

Marketplaces, clouds, platforms

Technology − Multi-layer protocol

interoperability

− Standardized interfacesand APIs

− Open source

Clouds

Devices & connectivity

Software & services

Big data analytics

Infra-structure

Success Factors

THANK YOU