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“Trends in Software Development:
from Outsourcing to Crowdsourcing and Collaboration
in an Open Environment”
Martin JähnPhone: +49 163 6323 498
© Martin Jähn & Partner GmbH, 2011DANUB.IT, Novi Sad, 20/21 October 2011
Agenda
Introduction
Impact of technology
Terminology
From Open Source to Open Change
Innovation driven by software
Impacts on software industry
Consequences & conclusions
© Martin Jähn & Partner GmbH, 2011DANUB.IT, Novi Sad, 20/21 October 2011
Introduction
Source: oskayhttp://www.flickr.com/photos/oskay/2310115216/sizes/m/in/photostream/CC BY 2.0 License
Agenda
Introduction
Impact of IC technology
Terminology
From Open Source to Open Change
Innovation driven by software
Impacts on software industry
Consequences & conclusions
© Martin Jähn & Partner GmbH, 2011DANUB.IT, Novi Sad, 20/21 October 2011
TECHNOLOGY drives GLOBALIZATION
ECONOMICS
TIME and SPACE CHANGE OF PERCEPTION
GLOBALIZATION drives TECHNOLOGY
POLITICS
Source: Martin Jähn & Partner GmbH, "Globalization: The Impact of Technology" held on 24 June 1999 at EAM in Prague, Czech Republic
The Impact of the Internet
© Martin Jähn & Partner GmbH, 2011DANUB.IT, Novi Sad, 20/21 October 2011
DANUB.IT, Novi Sad, 20/21 October 2011
Increasing Speed of Change
Combined forces of technology and Globalization change perceived reality of time and space
Global availability of information, technology and management accelerate change
© Martin Jähn & Partner GmbH, 2011
DANUB.IT, Novi Sad, 20/21 October 2011
Agenda
Introduction
Impact of technology
Terminology
From Open Source to Open Change
Innovation driven by software
Impacts on software industry
Consequences & conclusions
© Martin Jähn & Partner GmbH, 2011
DANUB.IT, Novi Sad, 20/21 October 2011
Terminology
© Martin Jähn & Partner GmbH, 2011
„Remember outsourcing? Sending jobs to India and China is so 2003. The new pool of cheap labor: everyday people using their spare cycles to create content, solve problems.“
DANUB.IT, Novi Sad, 20/21 October 2011
Outsourcing
Source: vlima.comhttp://www.flickr.com/photos/vitorcastillo/2994723741/sizes/m/in/photostream/CC BY 2.0 License
© Martin Jähn & Partner GmbH, 2011
DANUB.IT, Novi Sad, 20/21 October 2011
Outsourcing
© Martin Jähn & Partner GmbH, 2011
http://en.wikipedia.org/wiki/Outsourcing
DANUB.IT, Novi Sad, 20/21 October 2011
Follow the Sun
Source: najeebkhan2009http://www.flickr.com/photos/42429527@N03/5067094472/CC BY-NC-SA 2.0 License
© Martin Jähn & Partner GmbH, 2011
DANUB.IT, Novi Sad, 20/21 October 2011
Follow the Sun
© Martin Jähn & Partner GmbH, 2011
http://en.wikipedia.org/wiki/Follow-the-sun
DANUB.IT, Novi Sad, 20/21 October 2011
Wikinomics
Source: mikecoghhttp://www.flickr.com/photos/mikecogh/3919476296/CC BY-NC-SA 2.0 License
© Martin Jähn & Partner GmbH, 2011
Source: kk+http://www.flickr.com/photos/kk/4858422686/sizes/m/in/photostream/CC BY-NC-SA 2.0 License
DANUB.IT, Novi Sad, 20/21 October 2011
Wikinomics
© Martin Jähn & Partner GmbH, 2011
http://en.wikipedia.org/wiki/Wikinomics:_How_Mass_Collaboration_Changes_Everything
DANUB.IT, Novi Sad, 20/21 October 2011
Crowdsourcing
„Remember outsourcing? Sending jobs to India and China is so 2003. The new pool of cheap labor: everyday people using their spare cycles to create content, solve problems.“
Jeff Howe, Wired Magazine, June 2006
Source: “An introduction to CrowdX: from Crowdsourcing to collective intelligence”Prof. Dr. Helmut Krcmar, Jyväskylä, 13-14 June 2011
© Martin Jähn & Partner GmbH, 2011
DANUB.IT, Novi Sad, 20/21 October 2011
Crowdsourcing
© Martin Jähn & Partner GmbH, 2011
http://en.wikipedia.org/wiki/Crowdsourcing
DANUB.IT, Novi Sad, 20/21 October 2011
Looking back...
late 1980s: Outsourcing
© Martin Jähn & Partner GmbH, 2011
DANUB.IT, Novi Sad, 20/21 October 2011
Looking back...
late 1980s: Outsourcing
1990s: “Follow the sun”
© Martin Jähn & Partner GmbH, 2011
DANUB.IT, Novi Sad, 20/21 October 2011
Looking back...
late 1980s: Outsourcing
1990s: “Follow the sun”
2000s: Collaboration
© Martin Jähn & Partner GmbH, 2011
DANUB.IT, Novi Sad, 20/21 October 2011
...and into the future
late 1980s: Outsourcing
1990s: “Follow the sun”
2000s: Collaboration
2010s: Crowdsourcing
© Martin Jähn & Partner GmbH, 2011
DANUB.IT, Novi Sad, 20/21 October 2011
...and into the future
late 1980s: Outsourcing
1990s: “Follow the sun”
2000s: Collaboration
2010s: Crowdsourcing – with picojobs?
© Martin Jähn & Partner GmbH, 2011
DANUB.IT, Novi Sad, 20/21 October 2011
Agenda
Introduction
Impact of technology
Terminology
From Open Source to Open Change
Innovation driven by software
Impacts on software industry
Consequences & conclusions
© Martin Jähn & Partner GmbH, 2011
Open Source (Code)
DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
Source: grok_codehttp://www.flickr.com/photos/grokcode/3084292004/sizes/m/in/photostream/CC BY-NC 2.0 License
Source: webmink http://www.flickr.com/photos/webmink/88050544/sizes/m/in/photostream/CC BY-SA 2.0 License
Source: freeasinfreedomhttp://www.flickr.com/photos/12693492@N04/1338136415/sizes/m/in/photostream/CC BY-NC-ND 2.0 License
Ford vs. Selden, 1911
DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
Ford making a case against a “patent grabber”
Subsequently, first patent sharing platform within car industry is set up
By 1941, 600+ automotive patents areshared
Open Change (Management)
DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
OSBA
© Martin Jähn & Partner GmbH, 2011DANUB.IT, Novi Sad, 20/21 October 2011
DANUB.IT, Novi Sad, 20/21 October 2011
Agenda
Introduction
Impact of technology
Terminology
From Open Source to Open Change
Innovation driven by software
Impacts on software industry
Consequences & conclusions
© Martin Jähn & Partner GmbH, 2011
DANUB.IT, Novi Sad, 20/21 October 2011
Methodologies
© Martin Jähn & Partner GmbH, 2011
“One system development methodology [...]not necessarily suitable for [...] all projects. Each [...] is best suited to specific kinds of projects, based on various technical, organizational, project and team considerations.”
from “Selecting a Development Approach”, HHS-CMS, March 2008
DANUB.IT, Novi Sad, 20/21 October 2011
Methodologies
1) Classic linear development
1) Classic iterative development
1) Agile methods
© Martin Jähn & Partner GmbH, 2011
DANUB.IT, Novi Sad, 20/21 October 2011
Methodologies
1) Classic linear development
1) Classic iterative development
1) Agile methods
© Martin Jähn & Partner GmbH, 2011
Waterfall Method
DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
Source: Az0rhttp://www.flickr.com/photos/az0r/5616474490/sizes/m/in/photostream/CC BY-NC-SA 2.0 License
DANUB.IT, Novi Sad, 20/21 October 2011
Methodologies
1) classic linear development
1) classic iterative development
1) agile methods
© Martin Jähn & Partner GmbH, 2011
Iterative Prototyping
DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
Source: http://www.smashingmagazine.com/2010/06/16/design-better-faster-with-rapid-prototyping/
DANUB.IT, Novi Sad, 20/21 October 2011
Methodologies
1) classic linear development
1) classic iterative development
1) agile methods
© Martin Jähn & Partner GmbH, 2011
DANUB.IT, Novi Sad, 20/21 October 2011
Agile Methods
Dynamic System Development Method
Extreme programming (XP)
Feature Driven Development
Lean software development
Scrum
© Martin Jähn & Partner GmbH, 2011
DANUB.IT, Novi Sad, 20/21 October 2011
Agile in the Cloud
© Martin Jähn & Partner GmbH, 2011
DANUB.IT, Novi Sad, 20/21 October 2011
Agenda
Introduction
Impact of technology
Terminology
From Open Source to Open Change
Innovation driven by software
Impacts on software industry
Consequences & conclusions
© Martin Jähn & Partner GmbH, 2011
DANUB.IT, Novi Sad, 20/21 October 2011
Short Wrap-up
© Martin Jähn & Partner GmbH, 2011
DANUB.IT, Novi Sad, 20/21 October 2011
Short Wrap-up
Acceleration of communication (space&time)
© Martin Jähn & Partner GmbH, 2011
DANUB.IT, Novi Sad, 20/21 October 2011
Short Wrap-up
Acceleration of communication (space&time)
Digitalization of the analogical world
© Martin Jähn & Partner GmbH, 2011
DANUB.IT, Novi Sad, 20/21 October 2011
Short Wrap-up
Acceleration of communication (space&time)
Digitalization of the analogical world
Increased rates & amounts of interaction
© Martin Jähn & Partner GmbH, 2011
DANUB.IT, Novi Sad, 20/21 October 2011
Short Wrap-up
Acceleration of communication (space&time)
Digitalization of the analogical world
Increased rates & amounts of interaction
Agile value creation
© Martin Jähn & Partner GmbH, 2011
DANUB.IT, Novi Sad, 20/21 October 2011
Short Wrap-up
Acceleration of communication (space&time)
Digitalization of the analogical world
Increased rates & amounts of interaction
Agile value creation
Digital innovation
© Martin Jähn & Partner GmbH, 2011
DANUB.IT, Novi Sad, 20/21 October 2011
Short Wrap-up
Acceleration of communication (space&time)
Digitalization of the analogical world
Increased rates & amounts of interaction
Agile value creation
Digital innovation
“7 billion brains working together”
© Martin Jähn & Partner GmbH, 2011
DANUB.IT, Novi Sad, 20/21 October 2011
Agenda
Impact of technology
Terminology
From Open Source to Open Change
Innovation driven by software
Impacts on software industry
Consequences & conclusions
© Martin Jähn & Partner GmbH, 2011
DANUB.IT, Novi Sad, 20/21 October 2011
Global Orchestra – your role?
Source: Baltic Development Forumhttp://www.flickr.com/photos/baltic-development-forum/4000629590/sizes/m/in/photostream/CC BY 2.0 License
© Martin Jähn & Partner GmbH, 2011
TopCoder
“Trends in Software Development:
from Outsourcing to Crowdsourcing and Collaboration
in an Open Environment”
Martin JähnPhone: +49 163 6323 498
DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011