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FRONT COVER
FRONT COVER
ContentsSection OnePrime MarquePrime Marque ElementsNon-permitted use of MarqueProtected Area
Section TwoPrimary Typeface
Section ThreeBuisness StationaryLetterhead/ Compliment Sheet1/3 A4 Compliment Sheet
Section FourSignage & LanyardWebsite & AppBrochure
1.11.21.31.4
2.1
3.13.23.3
4.14.24.3
Section OnePrime MarquePrime Marque ElementsProtected AreaNon-permitted use of Marque
Section One
1.1Prime Marque
Left Page
Prime marque displayed at different scales.
Homespace’s corporate marque is an important asset. It portrays an interior design message through its above plan view of a room setting through the use of lines and the gap.
The marque also portrays space through the space around the typography and within the rectangle.
Right Page
Prime marque displayed at different scales.
Showing the versatiitly of it in terms of either on a billboard or on a t-shirt.
Prime MarqueOne Point One
1.1130mm
70mm
100mm
40mm
Section One
1.2Prime Marque Elements
Left Page
Showing the measurments and accuracy of the logo.
The 90 degree angle shown firstly.
Right Page
The whole logo is 4.9 times the size of the gap between the letter and the break off in the gap section of the logo.
The letter width is 1.5 times the size of this also.
x
90o
4.9x
Prime Marque ElementsOne Point Two
1.2x
x
1.5x
Section One
1.3/4 Protected Area &Non permitted use of marque
Left Page
Showing the non permitted uses of the marque.
No stretching
No rotating
No colour changes
No rearrangement
Right Page
Showing the space needed to be kept around the marque at all times.
home space
HOME SPACE
Protected Area & Non permitted use of marqueOne Point Three/Four
1.3x
x
x x
Section TwoPrimary Typeface
Section Two
Termina Regular
Termina Light
2.1Primary Typeface
Showing the typefaces and weights used for this marque.
Primary Typeface
Hh
Hh
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
1234567890
1234567890
Two Point One
2.1
Section ThreeBusiness StationaryBusiness Stationary Mockup
Section Three
3.1Business Stationary
Left Page
Showing the business card and letterhead designs in flat.
Right Page
Showing the algnments and measurements for the letterhead and business card.
Homespace Head Office
Shepherd AvenueS4 3FFSheffield
Telephone: 0114 1234567www.homespace.comEmail: [email protected]
Dear, Mr Rhodes
This is dummy text. I is not meant to be read for for content, but rather to create an even texture in order to evaluate typefaces more easily. One may, at a glance, quickly judge the ‘colour’, or grey value, of a typeface using such text.
Then one may check how easily readable a text is and how it affects the reader. One may measure how wide or narrow it sets and, upon closer examination, recognize individual letters and theirs quirks or special feature. As one compares typefaces more and more often, one is eventually able to identify and name them. Of course, this requires attention to detail and practice.
This is dummy text. I is not meant to be read for for content, but rather to create an even texture in order to evaluate typefaces more easily. One may, at a glance, quickly judge the ‘colour’, or grey value, of a typeface using such text. As one compares typefaces more and more often, one is eventually able to identify and name them.
Yours Sincerely
Tom Lees
23rd March 2018Mr J Rhodes442 Halifax RoadSheffield S6 1JRSouth Yorkshire
Homespace Head Office
Shepherd AvenueS4 3FFSheffield
Telephone: 0114 1234567www.homespace.comEmail: [email protected]
Business StationaryThree Point One
Homespace Head Office
Shepherd AvenueS4 3FFSheffield
Telephone: 0114 1234567www.homespace.comEmail: [email protected]
Homespace Head Office
Shepherd AvenueS4 3FFSheffield
Telephone: 0114 1234567www.homespace.comEmail: [email protected]
Dear, Mr Rhodes
This is dummy text. I is not meant to be read for for content, but rather to create an even texture in order to evaluate typefaces more easily. One may, at a glance, quickly judge the ‘colour’, or grey value, of a typeface using such text.
Then one may check how easily readable a text is and how it affects the reader. One may measure how wide or narrow it sets and, upon closer examination, recognize individual letters and theirs quirks or special feature. As one compares typefaces more and more often, one is eventually able to identify and name them. Of course, this requires attention to detail and practice.
This is dummy text. I is not meant to be read for for content, but rather to create an even texture in order to evaluate typefaces more easily. One may, at a glance, quickly judge the ‘colour’, or grey value, of a typeface using such text. As one compares typefaces more and more often, one is eventually able to identify and name them.
Yours Sincerely
Tom Lees
23rd March 2018Mr J Rhodes442 Halifax RoadSheffield S6 1JRSouth Yorkshire
15mm
15mm 60mm 88mm 122mm
99mm
198mm
282mm
21.5mm 63.5mm
20mm
25.5mm
18.5mm
39.5mm
58.5mm
35mm
3.1
Section Three
3.2Business Stationary Mockup
Left Page
Business card mock up
Right Page
Letterhead mock up
Business Stationary MockupThree Point Two
1.1
Section FourLabel/ SignageBrochure/ Website
Section Four
4.1Signage & Label
Left Page
Label mock up
Right Page
Signage Mock up
Signage & LabelFour Point One
Section Four
4.2Website & Brochure
Left Page
Brochure mock up
Right Page
Website mock up
4.2
Website & AppFour Point Two
