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SUMMER TRANING REPORT

ON

HRIS AND JOB ANALYISIS

SUBMITTED UNDER PARTIAL FULLFILMENT

OF THE REQUIREMENT FOR THE AWARD DEGREE OF

TWO YEAR (FULL TIME) MBA.

(SESSION-2011-13)

MICROTEK COLLEGE OF MANAGEMENT & TECHNOLOGY

VARANASI

SUBMITTED TO :- SUBMITTED BY :-

H. N. Srivastava Deepika Srivastava

Banaras Beads Pvt. Ltd. Tripti Gupta


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A RESEARCH PROJECT

ON

Effectiveness of Training and Development

Programme

SUBMITTED UNDER PARTIAL FULLFILMENT

OF THE REQUIREMENT FOR THE AWARD DEGREE OF

TWO YEAR (FULL TIME) MBA.

(SESSION-2011-13)

Under The Guidance: - SUBMITTED BY :-

Mr. Shishir Kumar Singh Madhavi

MBA 4th Semester

Roll No. 1110870027

RAJARSHI SCHOOL OF MANAGEMENT AND TECHNOLOGY

VARANASI


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DECLERATION

I hereby declare that the project entitled ATTITUDE MEASUREMENT FOREMPLOYEES Submitted by Aishvarya Jaiswal to RAJARSHI SCHOOL OF

MANAGEMENT AND TECHNOLOGY VARANASI for the state level Guide

Programme 2012-2013 is a record of original work carried out by me.

Aishvarya Jaiswal

Roll No. 1110870002


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PREFACE

This survey has been conducted to check the fact that NOKIAS

MARKET LEADERSHIP IS IN DANGER . The basic objective of this

survey is to see the market standing of Nokia mobile phones in comparison

to its rivals like Samsung, Blackberry, Micromax etc.

This project is carried out to translate the theoretical knowledge of the

subject into the field work. This project is carried out in the partial

fulfillment of the BBA course of School of Management Sciences,

Varanasi.

VINEET KUMAR PANDEY


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ACKNOWLEDGEMENT

It is my pleasure to thank all who helped me directly or indirectly in

preparation of this project. It is a great privilege to record my deepest sense

of gratitude to all the people who stood by me throughout the making of

this project.

The first person I want to thank to the director of RAJARSHI SCHOOL OF

MANAGEMENT AND TECHNOLOGY VARANASI Mr. Aman Guptafor

providing us with an excellent environment for developing this project.

I also reserve my special thanks to Mr. Aman Gupta for his benevolent

guidance, heart felt encouragement and constructive criticism for that

helped me immensely in the development of this project.

Finally my gratitude goes to all the teacher of RAJARSHI SCHOOL OF

MANAGEMENT AND TECHNOLOGY VARANASI, my friends, my

family members for their perseverance and cooperation with all their

blessings.

Without their support my project would not have taken its present shape.

Hope you will appreciate my effort.

Aishvarya Jaiswal

Roll No. 1110870002


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TABLE OF CONTENTS

INTRODUCTION SWOT ANALYSIS

RESEARCH OBJECTIVE

RESEARCH METHODOLOGY ANALYSIS AND INTERPRETATION

FINDINGS CONCLUSION

LIMITATIONS BIBLIOGRAPHY

ANNEXURE


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Nokia Introduction

Nokia is the world leader in mobility. They make a wide range of mobile

devices, services and software that enable people to go beyond

communications to navigation, music, video and more. Nokia is not onlythe world leader in mobile phones. They are also the worlds largest

camera manufacturer and a leader in digital music.

Mobility has the power to help economies grow and societies develop. It is

changing the world, in developed and developing countries alike. Their

vision is to release this potential by extending mobile access and allowing

people to do more on their mobile devices. Nokia is a truly globalcompany, headquartered in Finland. They have sales in more than 150

countries.

Nokia has worked in partnership with WWF since 2003 to raise

environmental awareness among our employees and on othis

environmental activities.


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Nokia joined several othis major mobile manufacturers in 2007 to sign a

voluntary agreement based on the results of the European Commissions

Integrated Product Policy pilot project on mobile phones. The projectfocused on finding how the mobile phone industry can reduce the

environmental impact of its products throughout their lifecycle.

The agreement includes three key commitments:

Produce an index of environmental facts for each mobile product toenable consumers to compare products easily.

Increase consumer communications about unplugging the chargersand safe disposal of phones.

Include a default on-screen message on all new products to unplugchargers once the phone is fully charged.

Nokia is the innovation of long term plans in mobile industry in Pakistanas well as in international mobile industry . Introduction of Nokia is thebasic need of that time and having the biggest mobile exposure ininformation technologys world. Nokia is come up with the name ofinventions and realities behind the ITs world.


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Fredrik Idestam established a wood- pulp mill and

started manufacturing paper in southisn in 1865 in southisn Finland nearthe banks of a river. Those were the days when thise was a strong demand

for paper in the industry, the companys sales achieved its high-stakes and

nokia grew faster.

Afterwards Nokia decided to enter in the mobile phone industry. No one

had the idea that this company would become the most dominant

company in the mobile phone industry. Nokia is now the largest mobile

phones selling company and people admire Nokia a lot.

Nokia has came a long way and now people have faith and trust in Nokia.

On an average every third mobile phone is a Nokia mobile phone in the

whole world. Nokia mobile phones have become a must have gadget in the

latest era.
http://ilm.com.pk/wp-content/uploads/2010/12/Fredrik_Idestam1.png


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Nokia-Connecting People: this slogan is known all over the world. Nokiaemploys 50, 000 people in 120 countries. Currently every third mobilephone sold in the world is a Nokia. The Nokia Company is today one ofthe worlds leading high tech companies. Its rapidly growth in the 1990scoincided with a basal structural change of the Finnish economy andindustry. In this restructuring process Nokia played an important role.Despite the fact that Nokia is a leading multinational company, a majorpart of its business is located in Finland. Nokia plays a significantly role inthe economic growth of Finland, which has been one of the fastest in whole

Europe.A lot of brands selling and manufacturing cell phones and mobiles are inthe market but Nokia cell phones are the leaders in the race. With over adozen varieties and models lining up every day the customer is left inconfusion as to what to buy. With the market gearing up with newcompanies in the foray Nokia manufactures have accepted the challenge.They are coming up with latest technologies being put to test. Thecompany believes in customer satisfaction and that is the success of their

being the leaders in cell phones.

Nokia has a number of models to offer like the Nokia 1000series, Nokia

2000series, Nokia 3000series, Nokia 5000series, Nokia6000series, Nokia

7000series, Nokia8000series, Nokia9000series, Nokia E series, Nokia N

series, and othiss.


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These cells come in slides, flips, smart phone and standard models. Thebrand boasts of varied features like Bluetooth, color screen, 3G, GPRS, GPS,IRDA, Infrared, Java enabled, MMS enabled, MP3 player, Polyphonic ringtones, Radio, Snap on cover, USB, Streaming video, Vibration, etc along

with cameras with VGA camera, 1-1.9 mega pixels, 2-3.5 mega pixels,3.5mega pixels and more. The Nokia cell phones has something in terms ofdesign and its user-friendly features are unremarkable.

The Nokia Company also provides a host of accessories which come alongwith the hand sets like chargers, batteries, ear phones /headset and themanual which describes how to use the piece. Thise are othis accessorieslike cases and pouches, chargers, data cables, enhancements, faceplates,Hands free headsets. You can also buy othis accessories which enhance

your set. The othis fancy accessories are chains, flashiss, holders, LCDscreens, Scratch guard, stylus, memory card readers, etc.

Nokia mobile phones have a wide price range. Depending on the price are

the different features installed. But the basic purpose is served whatever be

the price. Nokia phones are a must own gadget these days.


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Impact of Demogrpahic Factors

While buying a product consumers are prone to various demographicchanges. These changes affect their buying behaviour.

AGE OF THE CONSUMER :-

YOUNGSTERS- their buying decision is influenced mainly by the fashionor trend, latest model, prestigious brand etc., basically for them its theneed of fashion , style. their buying decision is influenced by their peergroup , friends and relatives.

30 TO 45 YEARS- their buying decision is always affected by the need.Their buying is someway affected by the going on trend but in theboundary of their purchasing power. Their buying decision is influencedby the price , quality etc.

SENIOR CITIZENS- their buying decision is affected by the need of beingconnected with othiss. It is the need of their age. They generally buy simpleand cheap phones so that they can use it easily.


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AREA/LOCATION

METROPOLITAN CITIES-aslife is very fast in metropolitan citiestheirbuying decision is influenced by their high lifestyle, wealth, their status inthe society and moreover the fashion or trend. In most cases they are leastbothis about the price for them fashion ,trend, quality comes first.

RURAL SECTOR- their buying decision is influenced by the income.Nokia offers product range of varying prices from low to high helps theconsumer in their buying decision according to their purchasing power.Their buying decision is influenced by the price , affordability, ease of use,

services providing good value etc.URBAN SECTOR- their buying decision is influenced by the need of thehour, their purchasing power, available model. Their buying decision isinfluenced by the fashion, trend also as some of the population in urbansector is influenced by the fashion.


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MARKETING CONCEPT

Nokia is a consumer led company. Thise is a progressive and continuousincrease in consumer involvement with technology and communicationsglobally. People are broadening their modes of communication to includethe web and, social networks are becoming central to how peoplecommunicate.

People want to be truly connected, independent of time and place, in a waythat is very personal to them. And, Nokias promise is to connect people innew and better ways.

Nokias strategy is to build trusted consumer relationships by offeringcompelling and valued consumer solutions that combine beautiful deviceswith context enriched services.

Trusted consumer relationship-

Maximize nokias lifetime value to consumerBest mobile devices everywhise-

Take share and drive value across price bands and geographies Enhance and capture market growth in emerging markets

Context enriched services

Take share of the internet services market by delivering winningsolutions.

Take share of business mobility market.


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CONSUMER BUYING BEHAVIOUR

Consumer decision making varies with the type of buying decision.complex and expensive purchase are likely to involve more buyer

deliberation and more participants

Various types of consumer buying behaviour-

Complex buying behaviour

The buyer develops a believe about the product. He develops attitude about the product. Lastly, he makes a thoughtful choice.

Dissonancy

Reducing buying behaviour. Sometimes the consumer is highlyinvolve in purchase because it is risky, expensive, and infrequent. But

sees little different in brand.

Variety seeking buying behaviour

Some buying situations have low involvement but significant branddifferences- consumer do a lot of brand switching.


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CONSUMER

BUYING

BEHAVIOUR

COMPLEX

BUYING

BEHAVIOUR

DISSONANCY

HABITUAL

BUYING

BEHAVIOUR

VARIETYSEEKING BUYING

BEHAVIOUR

The buyer enquires about the

available companies offering the

mobile products. After scrutinizing,

he/she comes out with the selective

It is in the nature of consumer that

he/she involves themselves in the

matters of expensive buying. Mobile

products are the products which are

infrequent and people think about

the durability and reliability of

As we know mobile products are th

products which are of infrequent

buying behaviour and are expensive

so a normal consumer cannot afford

to buy habitually. But a consumer of

upper class income buy habitually to

maintain their status in the society.

It is in the blood of consumer that

before making purchase they ask for

variety of the products. Before

buying the mobile products, the

consumer ask for the variety and

features available and after going

through all the variety and features

make the final decision i.e purchase


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MARKET POSITION

Nokia is the world leader in mobility. Nokia have been a pioneer since the

industrys infancy in the 1980s and are now leading the convergence of

mobility and the Internet. They make a wide range of mobile devices,

services and software that enable people to go beyond communications to

navigation, music, video and more. Nokia is not only the world leader in

mobile phones. They are also the worlds largest camera manufacturer and

a leader in digital music. Mobility has the power to help economies grow

and societies develop. It is changing the world, in developed and

developing countries alike. Their vision is to release this potential by

extending mobile access and allowing people to do more on their mobile

devices. Nokia is a truly global company, headquartered in Finland. They

have sales in more than 150 countries. They are focused on continuing to

lead the mobile devices market, and growing consumer Internet and

business services. They have made several strategic acquisitions to help

them achieve this, including Loudeye, a leader in digital music platforms,the media sharing company Twango and the mobile advertising company

Enpocket.

Nokias biggest competitors are-

Ericsson Blackberry Motorola, Inc. Samsung Electronics
http://www.hoovers.com/ericsson/--ID__41776--/free-co-factsheet.xhtmlhttp://www.hoovers.com/motorola,-inc./--ID__11023--/free-co-factsheet.xhtmlhttp://www.hoovers.com/samsung-electronics/--ID__55277--/free-co-factsheet.xhtmlhttp://www.hoovers.com/samsung-electronics/--ID__55277--/free-co-factsheet.xhtmlhttp://www.hoovers.com/motorola,-inc./--ID__11023--/free-co-factsheet.xhtmlhttp://www.hoovers.com/ericsson/--ID__41776--/free-co-factsheet.xhtml


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MARKETS

This graph shows the market percentage contributed by different regions

of the world. According to this graph out of the total market of Nokia 39%

is contributed by Europe only, 22% by Asia pacific, 14% by Middle east and

Africa, 12% by China and finally 13% by the America continent which

includes both North America and Latin America.

0%

5%

10%

15%

20%

25%

30%

35%

40%39%

22%

14%12%

13%


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TARGET CUSTOMER AND TARGET MARKET

Nokia is one of the most valued consumer brands in the world. Theytake a human approach to designing mobile devices, with the goal of

creating stylish products that work just the way people like them to.

Their emphasis is on the experiences people want rathis than the objects

they use.

Nokia company target all age groups people (youngsters,housewives, working men and women, old people).

They are operating globally . Nokia produces mobile phones for every major market segment and

protocol, including GSM, CDMA, and W-CDMA.

Nokia company plans to focus on rural cities also and creatingproducts keeping in mind their needs ,income groups etc.(products

offered like nokia1100,1110 and so on.)


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NEED CHART

NOKIA COMPANY-Esteem needs

PRICE RANGE

Rs. 7000 to 12000- Physiological needs

Rs. 13000 to 20000- Social needs

Rs.21000 to 40000-Esteem needs


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NOKIA COMPANY ESTEEM NEEDS

Nokia is currently the world's largest manufacturer of mobiletelephones, with a global device market share .

Nokia commits high quality products and excellent backup batteriesto their customers.

It adds status to the customers lifestyle as its featured products arevery expensive.

It offers some products which add status and style to customerlifestyle.

PRICE RANGE

Rs.7000 TO 12000 PHYSIOLOGICAL NEEDS

When the people is in the need of the phone because of his/his nature of

work and his /his requirements of life and with the feeling of remain

connected with his/his family, close relatives and colleagues. Due to his

low income he will prefer low range products which are affordable, reliableand he/she was not able to think about luxury, extra features in the mobile

products.

Examples of products Nokia5300 , NokiaN72, Nokia E63 etc .


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Rs.13000 TO 20000 SOCIAL NEEDS

When the basic needs of people are already fulfilled then he/she thinks

about the connectivity, relationship, contacting people etc. in this range

he/she thinks over and above the necessity of life.

Examples of products-Nokia 7610supernova,Nokia E Series E66, Nokia

N series.

Rs.21000 TO 40000 ESTEEM NEEDS

Whenallneeds are already fulfilled and he/she has remained with extra

purchasing power which implies him/his to think about the status in the

society, luxury (extra features in the mobile products like high megapixels

camera, high sound system etc) and reputation.

Examples of products - Nokia Lumia.


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CONSUMER BUYING PROCESS


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PROBLEM RECOGNITION-

The buying process starts when a buyer recognize a problem or a need.

INFORMATION RESEARCH-

Through personal source (family, friends etc) Commercial source (advertising, dealers, salesperson) Public source (mass media, consumer rating organizations) Experimental source (handling, examining, using i.e testing the

product)

EVALUATION OF ALTERNATIVES-

This is done by comparing the characteristics of the alternatives available to

satisfy the need.

PURCHASE DECISION-

The consumer forms preferences among the brand in the choice set. Theconsumer may also form an intention to buy a particular brand but thise

are two things that influence them

1). Attitude of othiss

2). Unanticipated situation factors

POST PURCHASE BEHAVIOUR-

If a product performance falls short off expectations the consumer is

dissatisfied. If the performance is as expected , the consumer is satisfied

and if the performance is more than expectation the consumer is delighted.


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Need for a mobile to be truly connected,

independent of time and place, in a way that is

ver ersonal to us.

From friends, relatives,

Neighbors, advertisement, newspapers

Television, magazines ,internet, radios etc

Compare the product of one company with the

other company and/or with the past used

product.

Search for the latest model available in the

market and their price.

Collect information regarding the features like

After evaluating all the alternatives available the

consumer decides to buy the nokia mobile with

all the features the particular customer want and

the price that suits to his income.

After making the final purchase the consumer

compares the satisfaction he/she derived from

the nokia phone with the earlier one and share

their experience with the others.


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PRICING STRATEGY

Keeping in mind the need and preferences of the consumers the nokia

company provide various products of different price range which

complements the income, lifestyle, status, required features of the

concerned consumer.

Some products that complements the need of different classes

Lower income group-

Phone :Nokia 2330 classic

Manufacturer:Nokia

Price (Indian Rupees): Expected Price:Rs.3100

Description: Affordable handset whichsupports ovi mail and life tools. It got Radio and

awebbrowser. Has an inbuilt VGA camera offer

su ort for a lications.
http://www.fonearena.com/nokia-phones.htmlhttp://www.fonearena.com/nokia-phones.htmlhttp://www.fonearena.com/nokia-phones.htmlhttp://www.fonearena.com/nokia-2323-classic_724.htmlhttp://www.fonearena.com/nokia-2323-classic_724.htmlhttp://www.fonearena.com/nokia-2323-classic_724.htmlhttp://www.fonearena.com/nokia-2330-classic_725.htmlhttp://www.fonearena.com/nokia-2330-classic_725.htmlhttp://www.fonearena.com/nokia-2323-classic_724.htmlhttp://www.fonearena.com/nokia-phones.html


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Middle income group-

Phone: Nokia 5300

Manufacturer:Nokia

Type: Slide

Price:Rs.5500

Features: Bluetooth, Colour Screen, GPRS,

MMS enabled, MP3 Player, Polyphonicringtones, Radio, Snap on cover,

Streaming video, USB, Vibration.

Phone: Nokia N72

Manufacturer:Nokia

Price: Rs.7500

Features: In pearl pink or gloss black, the new

nokia N72 has high-perfomance multimedia at

its core, wrapped in a beautiful design. It offers

the benefits of versatile photography,

entertainment and personal productivity to

people who value style as much as highperformance. A powerful yet stylish multimedia

device, the Nokia N72 is equipped with a 2-

megapixel camera and integrated digital music

player, with dedicated capture and music

player keys, an integrated browser, FM radio
http://www.fonearena.com/nokia-n72_344.htmlhttp://www.fonearena.com/nokia-phones.htmlhttp://www.fonearena.com/nokia-phones.htmlhttp://www.fonearena.com/nokia-phones.htmlhttp://www.fonearena.com/nokia-n72_photos_344.htmlhttp://www.fonearena.com/nokia-phones.htmlhttp://www.fonearena.com/nokia-phones.htmlhttp://www.fonearena.com/nokia-phones.htmlhttp://www.fonearena.com/nokia-n72_photos_344.htmlhttp://www.fonearena.com/nokia-n72_photos_344.htmlhttp://www.fonearena.com/nokia-n72_photos_344.htmlhttp://www.fonearena.com/nokia-n72_photos_344.htmlhttp://www.fonearena.com/nokia-n72_photos_344.htmlhttp://www.fonearena.com/nokia-n72_photos_344.htmlhttp://www.fonearena.com/nokia-n72_photos_344.htmlhttp://www.fonearena.com/nokia-n72_344.htmlhttp://www.fonearena.com/nokia-n72_photos_344.htmlhttp://www.fonearena.com/nokia-n72_344.htmlhttp://www.fonearena.com/nokia-n72_344.htmlhttp://www.fonearena.com/nokia-phones.htmlhttp://www.fonearena.com/nokia-phones.htmlhttp://www.fonearena.com/nokia-n72_photos_344.htmlhttp://www.fonearena.com/nokia-n72_photos_344.html


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Upper income group-

Nokia: 7610 Supernova

Manufacturer:Nokia

Price: Rs. 11000

Description: The Nokia 7610 Supernova is a slide

quad-band phone with a 3.2 Mega Pixel Camera,

VGA Video recording , TV

Model: Nokia E Series E61i

Type: Smartphone

Manufacturer: Nokia

Price: Rs. 14,300.00

Description: Colour Screen, 3G, Vibration,Streaming video, Polyphonic ringtones, MMS

enabled, Bluetooth, Java enabled, IRDA,

Infrared, MP3 Player, GPRS.

Bundled Items: Data Cable, Headset, Charger,

Software, Memory, Battery
http://www.fonearena.com/nokia-phones.htmlhttp://www.fonearena.com/nokia-phones.htmlhttp://www.fonearena.com/nokia-phones.htmlhttp://www.fonearena.com/nokia-7610-supernova_709.htmlhttp://www.fonearena.com/nokia-7610-supernova_709.htmlhttp://www.fonearena.com/nokia-7610-supernova_709.htmlhttp://www.fonearena.com/nokia-phones.html


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Phone: Nokia N81

Manufacturer:NokiaPrice (Indian Rupees)

Price: Rs.25000

Description: A music phone pack with

multimedia features.
http://www.fonearena.com/nokia-n81_photos_616.htmlhttp://www.fonearena.com/nokia-n81_photos_616.htmlhttp://www.fonearena.com/nokia-phones.htmlhttp://www.fonearena.com/nokia-phones.htmlhttp://www.fonearena.com/nokia-phones.htmlhttp://www.fonearena.com/nokia-n81_photos_616.htmlhttp://www.fonearena.com/nokia-n81_photos_616.htmlhttp://www.fonearena.com/nokia-n81_photos_616.htmlhttp://www.fonearena.com/nokia-phones.htmlhttp://www.fonearena.com/nokia-n81_616.htmlhttp://www.fonearena.com/nokia-n81_photos_616.html


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SWOT ANALYSIS

Strengths

Experience 142 year of history Strong financial support for R & D (1.4 billion USD) Largest network of selling & distribution Strong customer relation Wide range of products for all class High Resale value compared to othis competitors Durability Long battery life User friendly Global Expansion

Weakness

N Gage is a flop. Low voice quality Less stylish in low priced products Heavy sets Market skimming prices of high sets Unlike I phone apple, Nokia N97 is complex, tough and not user friendly

Opportunities

New growth markets Othis hand held devices Well designed and styled sets Increase their presence in 3G & edge market Improvise on quality of camera Mini notebooks

Threats

China mobiles It has made exact copy of Nokia N96 Cheap & wide range models from Motorola Sales may decline due to global economic downturn I phone apple A fierce competitor for Nokia N97


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RESEARCH OBJECTIVES

To find out Is Nokia market leadership is in danger? To find out the reason if Nokias market leadership is in danger? To get an overview of mobile phones sector industry.

To know about the rivals of Nokia mobile phones. To know about the different consumer preferences regarding mobile

phones.

To study the impact of different variables on the purchasing ofmobile phones.


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RESEARCH METHODOLOGY

Type of research :- Descriptive Research. Type of data :- Primary data.

Source of data collection :- Questionnaire.

Universe of the study :- Varanasi, Uttar Pradesh. Sampling unit :- Students of different institutes and colleges.

Sampling technique used :- Convenience sampling.

Sample size :- 100 samples.

Statistical tools :- Analysis and interpretation of data will be doneusing simple statistical tools like coefficient of correlation in order to

derive conclusion. Data will be presented with the help of graphs like

Bar graphs, Area graphs, Line graph, Pie chart etc.


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Q.1. Are you a mobile phone user?

Interpretation

When the respondents were asked if they are mobile phone users, out of 100

respondents 96% of the respondents are using mobile phones. On the othis hand

the rest 4% of the respondents are not using any mobile phones.

96%

4%

Yes

No


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Q.2. Which brand of mobile phone do you use?

Interpretation

This Bar diagram shows that out of the 96 respondent(since 4% of the

respondents are not using any mobile phones), 42% of the respondents are

using Nokia mobile phones, 38% are using Samsung, 12% are using Blackberry

and 8% are using othis brand of mobile phones.

Samsung mobile phones seem to be a very close competitor of Nokia mobile

phones.

42%

38%

12%

8%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

Nokia Samsung Blackberry others


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Q.3. Which brand of mobile phones would you like to use?

Interpretation

When the respondents were asked that which brand of mobile phones would you

like to use. 37% of the respondents wanted to use Samsung mobile phones, 30%

wanted to use Nokia mobile phones, 21% wanted to use Blackberry and 12%

wanted to go for some othis brand.

This Area chart also shows that Samsung mobile phones are getting more and

more popular among the mobile phone customers.

30%

37%

21%

12%

0%

5%

10%

15%

20%

25%

30%

35%

40%

Nokia Samsung Blackberry Others


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Q.4. Which type of mobile phone are you using?

Interpretation

When the respondents were asked that which type of mobile phones they use,

20% respondents said they are using Bar phones. 14% are using Slider phones,

34% are using Touch screen and 32% are using QWERTY keypad phones.

This Line diagram also shows that Touch screen and QWERTY keypad phones

constitute almost around 66% of the total mobile phone being used by the

customers.

0%

10%

20%

30%

40%

Bar phone

Slider

Touch screen

QWERTY

Keypad

20%

14%

34%

32%


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Q.5. Which type of mobile phone would you like to use in future?

Interpretation

When the respondents were asked which type of mobile phones would they like

to use in future, 35% of the respondents were interested in using a Tablet phone

in future while 11% wanted to use Bar phones, 33% wanted to use Touch screen

phones and 21% wanted to use QWERTY keypad.

This bar diagram also depicts the consumer behavior that the consumers

always want to have something new and they embrace innovations.

11%

35%33%

21%

0%

5%

10%

15%

20%

25%

30%

35%

40%

Bar phone Tablet Phone Touch screen QWERTY Keypad


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Q.6. Which type of phones by Nokia you admire the most?

Interpretation

When the respondents were asked that which type of Nokia mobile phones they

admire the most. 41% of the respondents replied in favor of Touch screenphones, 29% were in favor of Bar phones. 12% said Slider phones and 18% in

favor of QWERTY keypad.

This line graph also shows that Nokia has a very good image in the minds of

customers regarding Touch screen phones.

29%

12%

41%

18%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

Bar Phone Slider Touch screen QWERTY keypad


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Q.7. Which brand provides the best after sales services in mobile phones sector?

Interpretation

When the respondents were asked that which brand provide the best after sales

services. 38% respondents favors Nokia, while 30% of the respondents favorsSamsung, 23% favors Blackberry and the rest 9% of the respondents favors

othis brands.

This doughnut chart also shows that customers are satisfied with the after sales

services provided by Nokia.

38%

30%

23%

9%

Nokia

Samsung

Blackberry

Others


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Q.8. What feature attracts you the most in case of mobile phones?

Interpretation

When the respondents were asked that which feature attracts you the most in

case of mobile phones. 17% of the respondents opted for durability, 24% opted

for style, 16% opted for user friendly interface and the rest 43% of the

respondents said price is the factor which attracts the customers most.

This pie chart also shows that price plays a very crucial role in attracting the

customers.

17%

24%

16%

43%

Durability

Style

User friendly

Price


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Q.9. Why Nokia is famous among mobile phone users?

Interpretation

When the respondents were asked that why Nokia mobile phones are famous

among mobile phone users, 54% of the respondents said that it is because of the

durability of the Nokia products, 9% said that it is because of the style, 11%

opted for user friendly interface of the Nokia products and 26% said Nokia is

famous among mobile phone customers due to its reasonable pricing strategy.

This column chart also shows that Nokia products are considered as value for

money as they last long than the products of othis companies.

0%

100%

Durability

Style

User friendly

Price

54%

9%

11%

26%


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Q.10. Are you satisfied with the cell phone you are using?

Interpretation

When the respondents were asked if they are satisfied with the mobile phone

they are using, 39% of the respondents seemed to be satisfied with the mobile

phones they are using. On the othis hand 61% of the respondents were clearly

dis-satisfied with the mobile phone they are using.

0%

20%

40%

60%

80%

Yes

No

39%

61%


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Q.11. Do you think Nokia has a good goodwill?

Interpretation

When the respondents were asked if they think Nokia has a good goodwill then

73% of the respondents said that YES Nokia has a good goodwill in the minds

of the mobile phone customers. On the othis hand 27% of the respondents

doesnt agree that Nokia has a good goodwill.

0%

20%

40%

60%

80%

Yes

No

73%

27%


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Q.12. Do you think Nokias market leadership is in danger?

Interpretation

When the respondents were asked to give their opinion on weathis they think

that Nokias market leadership is in danger, 55% of the respondents said YES.

On the othis hand the rest 45% said NO they dont feel that the Nokias marketleadership in mobile phone sector is not in danger.

55%

45%

Yes

No


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Q.13 If Yes, Why?

Interpretation

When the respondents were asked Why do they think that Nokias market

leadership is in danger,36% of the respondents said it is due to competitors low

model price, 44% told that it is due to the competitors model features, 14%

favored competitors model designs and the rest 6% told othis reasons.

0

5

10

15

20

25

30

35

40

45

Competitor's

model price

Competitor's

model

feature

Competitor's

model design

Any other

36%

44%

14%

6%


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FINDINGS

After conducting the survey I found that out of 100, 4 people are stillnot using any mobile phones.

Out of all the mobile phone users most of the respondents are usingeithis Nokia or Samsung mobile phones.

Samsung is turning out to be the strongest competitor for Nokia. People want to use Samsung mobile phones more than they want to

use Nokia mobile phones in future though at this point of time

majority of the people are using Nokia mobile phones.

People admire Nokia phones because of its good after sales servicesand the durability of the cell phones made by Nokia.

Most of the people are not satisfied by the cell phones they are usingcurrently.

Goodwill of Nokia mobile phones in the eyes of the customer is verygood.

Thise is a mixed response of the people regarding Nokias marketleadership will continue or not.

Thise is a scope of growth of mobile phones industry as some peopleare still not using mobile phones.


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Majority of the people are using eithis touch screen phones orQWERTY keypad mobile phones.

Most of the people are willing to use tablet phones in the future if itcomes within their budget.

People admire the touch screen phones made by Nokia more than theothis type of phones made by Nokia.

People are now more concerned about the applications and facilitiesprovided in the mobile phones rathis than the durability of the

mobile phone.


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CONCLUSION

After conducting the research I found out that YES Nokias marketleadership is in danger.

The biggest threat to Nokia is Samsung.

Nokia being the pioneer in mobile phone industry has a very goodgoodwill among the customers but Samsung is also getting verypopular at a rapid pace.

Samsung is providing more features to the mobile phones andkeeping the cost of the mobile phone low as much as possible in

order to capture the market share.

Due to Samsung mobile phones which has more features andapplications support and lesser price, people are now taking Nokias

mobile phones as expensive.

People are shifting or are planning to shift from Nokia to Samsung. The major cause of threat to Nokias market leaderaship is

Competitors Model price and Competitors Model features.


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SUGGESTIONS

Nokia should provide more features and application support to themobile phones.

Nokia should try to lower down the price of the mobile phones.

If they cant lower down the prices then they should provide someadditional accessories with the mobile phones.

Nokia should provide more value for money products. Nokia should bring something for the non mobile phone users so that

they cant resist to buy a Nokia mobile phone.


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LIMITATIONS

As the universe is too large and to take the opinion of therespondents is very difficult.

Exact data is not given on internet.

Due to shortage of time response of countable sites andmagazines are taken in order to support this survey report.

Respondents were not rationale sometimes. The data might bebiased.

It was difficult to convince the people to fill the questionnaire.


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BIBLIOGRAPHY

Internet sites :-

Managementparadise.com Wikipedia.com Nokia.com Managementguru.com

Books and Magazines:-

Marketing Management by Phillipe Kotler.

Marketing in retail by Khanna and Hain

Mobile World Magazine.


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Questionnaire

1. Are you a mobile phone user?a)Yes

b) No

2.Which brand of mobile phone do you use?a) Nokiab)Samsungc) Blackberryd)Othiss3.Which brand of mobile phone would you like to use?

a)Nokiab)Samsung

c) Blackberryd)Othiss

4.Which type of mobile phone are you using?a) Barb)Sliderc) Touch screend)QWERTY keypad


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9.Why Nokia is famous among mobile phone customers?a) Durabilityb)Stylec) User friendlyd)Price

10.Are you satisfied with the phone you are using?

a)Yes

b) No

11.Do you think Nokia has a good goodwill?

a)Yes

b) No

12.Do you think Nokias market leadership is in danger?

a)Yes

b) No


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13.If Yes, Why?(a)Competitors model price(b)Competitors model features(c)Competitors model design(d)Any othis Reason.

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