FRONT ROW is the online concept boutique with the outstanding customer service presenting a limited selection of the most edgy and promising designers and contemporary fashion brands from all over the world. Our aim is to create a unique shopping experience through involving clients into brands̀ atmosphere and present every designers̀ creation as a work of fashion art.

We are truly proud of the designers we present. Most of them we were the first to present in the Russian market, some of them we sell exclusively. Our clients are fashion-forward ladies from 22 to 35 living in major Russian cities. They follow seasonal fashion trends, value and buy current must-haves. They love to mix and match clothes of established brands with pieces of contemporary and emerging designers to make edgy looks.

There are a lot of online shops which sell clothes. We sell designers̀ vision and lifestyle. The atmosphere of the brand is displayed on the Designers page through interactive multimedia tool which include reviews, photos and videos of the designers. All this is also suitable for iPhones and iPads so all our visitors can dip in and enjoy the brand̀s world no matter where they are.

We believe that every creation of a designer is a little work of art. To present it accordingly we invented a unique catalogue page mode which has no analogue in the industry. Every item is displayed separately, which gives an opportunity to see every little detail of it as well as how it fits with other clothes. You have nothing to disturb you, all your attention is riveted on the particular creation of the designer.

All the pictures for the product pages are made in our studio by professional photographer and with the help of professional models to reach the highest quality of shots and keep color rendition from shot to shot. All the looks are created by our stylists and meet catwalk trends and current street-style tendencies.

Another thing we are really particular about is customer service. Our aim is not only to deliver first class service and bring feeling of care but to make our clients fell “wow”. AllAll the members of our team receive trainings based on The Ritz Carlton principles. The orders are delivered on any date and time clients wish. Incoming phone calls, emails and live chat inquiries are welcome 24/7. All the clothes stored perfectly straightened out so our clients get their beloved items in brilliant condition, luxury packed and ready to fascinate.