frontpage.com

Olympia press corps34 reporters in 1993About 10 in 2010

Stories missed in 2010• BIAW push to overhaul workers

comp• Battle over bottle water tax and

$505 million bond to help schools• Seattle vs. Pend Oreille County on city owing for electric power from dam

We zig when everyone else zags

AP and the pack frontpage.comBig story of the day Everything else * Tax stories * Business stories * Education stories * Environment stories * Supreme court rulings * State civil litigation * PDC roundups * Tracking top bills

We funnel free stories through other news and political sitesbecause we want page views

News sites Political organizationsSeattle Times BIAWSeattlepi.com AWBThe News Tribune Evergreen Freedom FoundationThe Herald WEAThe Olympian Sierra ClubSound Publishing Political partiesPuget Sound Business Journal Grassroots groupsOthers Others

Target: 10,000 PV/ Day

• Four counties – 3.66 million people• Top 2 business groups – 19,300• WEA – 60,000• Sierra Club – 28,000• White collar, above average income• More than half of state’s businesses• More than half of state’s construction

Ads• Olympian & TNT -- $12 CPM• Seattlepi.com -- $3 to higher than $12 CPM

frontpage.com target -- $5 to $10 CPM

Strengths* Traditional newspaperapproach to news equalswide audience

* Cover what others don’tcover

* Universal reference tool

Weaknesses Mostly untried revenue model

No track record, no reputation

Fierce competition for ads

Weak economy

Finances

•

• In the works•

• Number crunching done next week• Ballpark estimate -- $150,000 to $200,00

Questions?

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