Frt 110523.3 - Vision Meeting - Intrapeneurship - Alcatel-Lucent - presentatie

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Tactics in Identifying New Business Opportunities:What Doesn't Work and Why

Guido H. Petit, Director Alcatel-Lucent Technical Academy

ALL RIGHTS RESERVED. COPYRIGHT © ALCATEL-LUCENT 2011.2 |

ALCATEL-LUCENT

”””” Ben VerwaayenChief Executive Officer

Broadband everywhere is speeding up life and business. It takes no time to go from having a new idea, to touching peoples lives. We must innovate – and help our customers innovate – at the speed of ideas.

““““

• Headquarters: Paris, France

• Annual Revenues: approx. €16 billion

• Employees: 77,000 +

• 130 countries

FAST FACTS

• R&D Budget: €2.5 billion

• Active Patents Held: 27,900

• Patents Awarded in 2010: 2,400

• Nobel Prizes Won: 7

““““

REALIZING THE POTENTIAL OF A CONNECTED WORLD

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� 27,900 active patents � Collaboration with >250 universities worldwide

�Multiple Open Innovation Initiatives

PRESENCE IN 8 COUNTRIES

� Belgium

� China

� France

� Germany

LIFE-CHANGING TECHNOLOGIES

� DSL� PON�WiMAX�WDM� The transistor

MARKET IMPACT

GLOBAL REACH A HERITAGE OF INNOVATION

DEFINING THE FOREFRONT OF THE INDUSTRY

2010 BREAKTHROUGHS

� lightRadioTM

� 100G optical transmission� DSL Phantom Mode

� India

� Ireland

� South Korea

� United States

� Digital signal processing� CCD� Communications satellites� The laser� Cellular telephony

BELL LABSINNOVATING AT THE SPEED OF IDEAS


INNOVATING AT THE SPEED OF IDEASRECENT BREAKTHROUGHS

lightRadio™ A groundbreaking antenna small enough to fit in your hand

100G 100 Gigabit per second optical transmission and Internet Protocol (IP) routing

DSL Phantom Mode Boosts the transmission speeds of copper DSL by 50%

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GreenTouch TM


GreenTouch TM

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7 | Guido H. P

Tactics in IdentifyingNew Business Opportunities:What Doesn’t Work and Why

ExplorinExploringg other Routes other Routes


AlcatelAlcatel--Lucent in BelgiumLucent in Belgium

~1800 employees in Belgium~ 900 R&D engineers~150 Bell Labs researchers~ 20% women / 80% men~ 37 nationalities

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It all started after …It all started after …

… a Major Restructuring Operation in 2002 … a Major Restructuring Operation in 2002


We launched an Idea Capturing Tool …We launched an Idea Capturing Tool …

Collect ideas from all ranks

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We collected and published Statistics We collected and published Statistics … …

Launch of the Launch of the ““Stretch Your MindStretch Your Mind ”” ContestContest

Innovation ThermometerInnovation Thermometer


and the prize is …and the prize is …January 2005

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13 | Guido H. Petit | HSATM | June 2009

Bringing Entrepreneurship Inside

Entrepreneurial Boot CampsEntrepreneurial Boot Camps

“Innovation is the responsibility “Innovation is the responsibility of every employee in the company”of every employee in the company”


The Boot Camp ProgramThe Boot Camp Program

�Weekend 1 (Friday + Saturday)- How to develop a successful business plan- New Venture Creation- Opportunity Development

�Weekend 2 (Friday + Saturday) - Entrepreneurial Marketing- Principles of New Product Growth

�Weekend 3 (Friday + Saturday) - Entrepreneurial Finance- Legal Aspects- Intellectual Property Rights

�Dry Run

�Super Friday (Grande Finale) - Presenting and Selling the Business Opportunity Plan to a Jury

Ela

psed

Tim

e =

3 m

onth

s

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Meerle

ALL RIGHTS RESERVED. COPYRIGHT © ALCATEL-LUCENT 2011.16 |Setting the Right Expectations

Make it a Challenge!

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On Top of Daily Duties

ALL RIGHTS RESERVED. COPYRIGHT © ALCATEL-LUCENT 2011.18 | 5 Teams each with 5 Participants

Encourage Collaboration

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Convince the Jury about …Convince the Jury about …

• Vision, trends and market needs• Sustainable business opportunity• Team Strength• Value Chain and Players• Business case and financials• Competition• Solution and Technology• Fit with business strategy/core competences• Lead customers• Rollout plan and exit strategy• Need for partnering

In 1

5 m

inut

es!


Let People pursue their Passion

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A Real Life Experience


… the Jury is …

Venture Capitalists

The CEO, CTO and CFO of Alcatel-Lucent Belgium

Business School Professors

Venture Capitalists

Faculty MembersBusiness School Professors

CEO, CTO and CFO of Alcatel-Lucent Belgium

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Who are the Best Connected People?Who are the Best Connected People?

Show me the Money!

And……What is the Secret Sauce?


… the Jury is …

Venture Capitalists

The CEO, CTO and CFO of Alcatel-Lucent Belgium

Business School Professors

… and the Reward?

… Exposure to & Networ king with Top Management

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Dating EventDating Event

Dating Event: Connecting People & Ideas


MultiMulti--Disciplinary & CrossDisciplinary & Cross--Functional TeamsFunctional Teams

Research Finance Marketing Sales

Talented people are everywhere but …

Engineering&

Development

… they are not connected… they are lacking relationships!

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Research

Engineering

MarketingSales

FinanceDiversity


Who are the Best Connected People?Who are the Best Connected People?

Leve

l of C

onne

ctiv

ity

Underground Network

Use of Community Platforms

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Becoming Rare Species


EntrepreneurialEntrepreneurialBoot CampsBoot Camps

Venture Capitalists

Professors

CEO, CTO and CFO

Dating EventDating Event

JuryJury

Fas

t Tra

inin

g &

Coa

chin

g T

rack

Fas

t Tra

inin

g &

Coa

chin

g T

rack

Mul

tiM

ulti--

disc

iplin

ary

disc

iplin

ary

Team

sTe

ams

Venture CouncilVenture Council Incubation Phase

BusinessBusinessUnit Unit 11

Bell LabsBell LabsResearchResearch

BusinessBusinessUnit Unit ii

Alcatel-Lucent Bell

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… including Success Stories

Promote Success Stories


CoachingCoaching

Coaching*

Theory

* by internal & external people

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Transition barrier increases over time

An Exponential

Learning

Curve


34 | Guido H. Petit | HSATM | June 2009

You are challenged every day by your peers!

Overcome Gravitational Forces andOrganizational Barriers

A Stretch Track – A Real Challenge

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Takeaway 2

Encouraging Risk Taking and Entrepreneurship

A Way to Change the Innovation Mindset


Scouting Entrepreneurial Talent

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The Outcome The Outcome sofarsofar ……

New TechnologyExisting Market

New TechnologyNew Market

Existing TechnologyExisting Market

Existing TechnologyNew Market

Research

BusinessDivisions


LargeAdjacent

Separable

Team

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We often need

different leaders

in each stage

of the innovation

process

ALL RIGHTS RESERVED. COPYRIGHT © ALCATEL-LUCENT 2011.40 |The Touchatag Boot Camp Team

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The tikitag Venture Team

The Touchatag Venture Team


Mobile Wallet Service1 billion wallets for un-banked by 2015

Proximity payment

Remote ticketing

Mobile marketing

E- and M-commerce

Person to person payment

International remittance

Pilot projects Partnership

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The P2P Spider Boot Camp Team


The P2P Venture Team today

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Some Testimonials


Managing Expectations Learn from Failures

“Success is a journey, not a destination!”Deepak Chopra

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Recognize the Accomplishments of the Teams


Belgium

FranceAmericas

India

ChinaGermany

… within Alcatel-Lucent

Internationalization of Boot Camps …Internationalization of Boot Camps …

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Connected Innovation ModelConnected Innovation Model

InnovationInnovation is is nownow muchmuch moremoreacrossacross businessesbusinesses thanthan

withinwithin the the depthsdepths of a businessof a business

++AcademiaAcademia

Have also organized boot camp like programs


Faculty: Prof.Dr. Stefan Stremersch (stefan.stremer [email protected])Example of a similar boot camp program

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Helps to identify Entrepreneurial Talent

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Innovation …Innovation …

… a complex and

critical interplay

between the best

people inside

and outside your

organization


[email protected]

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