7
Kevin Hollinger Jessica Althoff Katie Hermes
Kevin HollingerJessica AlthoffKatie Hermes
Founded in 1985 Sunnyvale, California
closely-held private company
Total of 34 stores 8 – Northern California,
Texas 9 – Southern California 2 – Arizona, Georgia 1 – Illinois, Indiana,
Nevada, Oregon Washington
The first Fry’s in Sunnyvale, CA.
Store themesProduct selectionLine queueDestination spot
LocationsCustomer service record(Q) How many Fry's employees does it take to
change a light-bulb? (A) None. They need to call a manager. (Q) Why do I always wait so long in line? (A) Because there's only a few managers and
they're busy changing light-bulbs.
“Ethics is not a word in Fry's vocabulary, nor will it ever be.”
AdvertisingExpansion
Best Buy / Circuit CityOnline shoppingLand issues for expansion
The real question is…
What will the Wilsonville store theme be?
