FS70669

champions the role of pharmacy as a healthcare provider in the consumer market place

Agenda

• Where it came from

• What it is

• Advantages & Benefits

• Where it is going

• How you will be involved

Where did All About Health come from?

• Customers don’t know how to promote themselves

• Customers fail to tell people about the services they offer

• Consumers don’t know what pharmacy can offer

• Customer need = promotion of pharmacy to the consumer

• Introduction of All About Health– promoting pharmacy to the consumer

– Launched July 2009– We have launched something that no one else in the industry has

It’s a perfect time because…

• Mintel: Health is one of the top five concerns of people in the UK today

• Diabetes UK: 2.25 million people in the UK diagnosed with Type 2 diabetes with a further 0.5M undiagnosed

• NHS: It is estimated that 12,500 people die every year from influenza

• Health Secretary: by 2050 two-thirds of men and half of all women in Britain could be clinically obese, at a cost to the NHS of £50 billion.

• Dept of Health: Vascular screening programme to prevent at least 9500 heart attacks and strokes, 2000 deaths and 4000 people developing diabetes each year

•Tobacco Control: Smoking costs the NHS over £5bn, 5.5% of the NHS’s total healthcare cost

•British Heart Foundation: 2 in 3 adults have cholesterol that is higher than recommended

What is All About Health?

National awareness programmeDriving awareness of pharmacy as a healthcare provider

national advertising, partnerships, PR, online and regional campaigns

Direct engagementConsumer targeting & registration, data

capture through the All About Health web site, email marketing and health check

Action in PharmacyIn pharmacy marketing tools

to engage consumers

National Awareness Programme… Press

Direct engagement…. www.allabouthealth.org.uk

Direct engagement…. Pharmacy finder

Action in pharmacy

Place magazines & engage consumersUpdate website to promote pharmacyPlace point of sale

Where are we now …

Over 1,200 members

26,000 consumers signed through allabouthealth.org.uk

25million opportunities to see materials each year

Consumer magazine (estimated readership 600,000)

National and regional press coverage on a monthly basis

Advantages & benefits

• Advantage to the customer– A way to engage the patient / consumer - magazine

– Promotion of pharmacy – online / instore

– Promotion of services - online

• Benefits to AAH– Compliant group of customers – supplier opportunities

– Advertising & promotional revenue opportunities

– Provides ‘stickiness’ to AAH

Your role

• Communicate All About Health in every call– What’s new– The benefits– How it adds value to the customer – How it relates to the retail & healthcare proposition

• Ensure the poster & vinyl is in the window

• Ensure the magazines are on display

• Ensure their website is up to date

• Educate the staff on how to engage the patient / consumer

The messages for January

• What’s new– End January

• POS & newsletter - place in window• Magazine – read & engage consumers

– Magazines• More magazines into each box• Each customer will receive 2 boxes

Remember…

Retail Management customers will be receiving the AaH magazine & pos

In summary

• All About Health is what AAH stands for

• The consumer campaign is unique in the industry

• We need to show the value we add in every call