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7/21/2019 FSE Barrackpore Septem'14
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ASM:Mr Tamajit
ChakrabortyHQ:BarrackporeMonthly Business Review :
September 2014
7/21/2019 FSE Barrackpore Septem'14
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Highlights : Month
ACHIEEME!"S C#!CER!S
Barrackpore H.Q. done 111 !
Berhampore done 1"#
Major concern is B$rd%an H.Q.
#"&itho$t 'omela (ro%th o)Barrackpore is *+., !Berhampore -". .
'omela is degro%ing.
/illar br.Treti0a 1+2Morr1+23taspore 1#,
achie0ement. (ro%th Br. 1#ach.
4ther brands are not 1""
Morr 5 sale +- bt. Compareto last month 1+- bt. 3ncrease.
6octor )ollo% $p in B$rd%an H.Q.Stockiest problem in Barrackpore.Stockist )ollo% $p in Berhampore
H.Q.Secondary sales o) Barrackpore*., !Berhampore .1.Compare to lastmonth .++ ! ." sale increaserespecti0ely .
Ha0e to impro0e (/. C/. 78. inBarrackpore !B$rd%an H.Q.
&rite on : /er)ormance2 (ro%th2 Targets2 /eople2 &ork9hygiene at an o0erall le0el. Are theyachie0ements or concerns.
7/21/2019 FSE Barrackpore Septem'14
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Competitors Acti0ities )or the month
Comp$ny Competitor 1 Competitor 2 Competitor %
C7Myd$s A$striaSeptember.
(lenmark to$rin Sep.1 (rece
CM; S$n HH36r.7eddy Atopic
derma. Hyat3pca )or
Ac$trate
Con)erenceparticipation in one (lenmark H!H )or /(T
(i)tsAjanta idbi gi)t
card
(lenmark """gi)t card )or
hair*$!;piso)t
Books
64=6ermatology +nd
edition S$n
The /ocket
6octor6ermatology2Ar$n C
3namadar2Aparna/alit.(alderma.
Brand Campaign
>Theme?ne% indication?etc@
3pca Ac$trate
bag kit3sopill 21"2+"Capt$re major initiati0es bei
ng taken by o$r competitors
7/21/2019 FSE Barrackpore Septem'14
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Sales /er)ormance: 5S;
MONTH Ach(%) Cumulative
Name ofFSE:Tamajit Chakraor Tar!et N"Sale Ach" #$M r% &'t * +r* ,th Tar!et N"Sale Ach" #$M r%
(-'") (-'") (%) (-'") (%) .tr" .tr" .tr" .tr" (-'") (-'") (%) (-'") (%)
$artha$"$al 3.75 4.15 111 4.15 60.2 106 18.53 19.89 107 3.98 16
/u**ha*ev4.43 4.73 107 4.73 82.6 90 21.88 20.53 94 4.11 0
/i'0ajit4.09 2.86 70 2.86 60.6 89 20.20 16.19 80 3.23 -18
FSO ,
FSETOTA112.27 11.75 96 3.92 68.5 95 60.62 56.62 93 3.77 -1
4bser0ation ? Comments:1.B$rd%an is degro%ing+.Mejor concern is B$rd%an. Berhampore is (ro%ing*. Ha0e to de0elop B$rd%an ! maintain the trend o) Barrackpore !
Berhampore.
7/21/2019 FSE Barrackpore Septem'14
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Brand /er)ormance: 5S;
MONTH Ach(%) Cumulative
Name of -SM Tar!et N"Sale Ach" #$M r% &'t * +r* ,th Tar!et N"Sale Ach" #$M r% (-'") (-'") (%) (-'") (%) .tr" .tr" .tr" .tr" (-'") (-'") (%) (-'") (%)
1omela &2!m4.12 1.61 39 0.54 178 68 20.34 11.39 56 .76 -59
Tretiva1.73 2.16 125 .72 27 95 8.50 9.03 106 0.60 34
Morr ( 0ith
F+%) 1.24 1.52 123 0.51 17 71 6.16 5.25 85.2 0.35 12
3ta'4or0.33 0.60 178 0.20 161 214 1.65 3.57 215 .238 182
$311A- TOTA17.42 5.89 79 1.96 95.7 82 36.65 29.24 80 1.95
5/ 6 Hair0.44 0.99 225 0.33 209 146 2.19 3.54 162 0.24 318
5/ 6 Forte0.25 0.25 100 0.08 0 97 1.24 1.16 93 .077 -2
Toe!lo0.28 0.39 129 0.13 50 128 1.37 1.73 127 0.12 79
Teia0.41 0.76 184 0.25 52 104 2.03 2.90 143 0.19 72
-O7TH TOTA11.38 2.39 173 0.80 78 121 6.83 9.33 137 0.62
E8aic0.16 0.07 42 .024 333 66 0.79 0.49 57 0.03 182
1a'hi'ma 0.028 0.018 67
0.00
6 999 82 0.14 0.18 132
0.01
2 441
Morr F 9%
All 0al$e in 7s. 'acs
7/21/2019 FSE Barrackpore Septem'14
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Brand /er)ormance:Barrackpore
MONTH Ach(%) Cumulative
Name of -SM Tar!et N"Sale Ach" #$M r% &'t * +r* ,th Tar!et N"Sale Ach" #$M r% (-'") (-'") (%) (-'") (%) .tr" .tr" .tr" .tr" (-'") (-'") (%) (-'") (%)
1omela &2!m1 0.58 58 0.58 544 77 4.95 3.35 68 .67 -51
Tretiva0.86 1.06 124 1.06 38 107 4.25 4.96 117 0.99 57
Morr ( 0ith
F+%) 0.54 0.50 93 0.50 -23 46 2.66 1.778 67 0.36 12
3ta'4or0.18 0.27 148 0.27 80 235 0.90 1.87 207 0.37 152
$311A- TOTA12.58 2.41 93 2.41 160 92 12.76 11.96 94 2.39
5/ 6 Hair0.17 0.42 247 0.42 91 113 0.86 1.30 151 0.26 202
5/ 6 Forte0.09 0.05 56 0.05 -58 46 0.44 0.22 49 0.04 -45
Toe!lo0.10 0.17 162 0.17 42 189 0.51 0.81 158 0.16 81
Teia0.14 0.26 134 0.26 73 124 0.68 1.06 157 0.21 105
-O7TH TOTA10.50 0.90 180 0.90 62 120 2.47 3.38 137 0.68
E8aic0.036 0.006 17 .006 999 64 0.179 0.104 58 .02 1223
1a'hi'ma 0.009 0.018 200 .018 # 267 0.046 0.112 240 .022 #
Morr F 9%0 0.50 0 0.50 0 0 0 1.73 0 0.35 0
All 0al$e in 7s. 'acs
7/21/2019 FSE Barrackpore Septem'14
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Brand /er)ormance:Berhampore
MONTH Ach(%) Cumulative
Name of -SM Tar!et N"Sale Ach" #$M r% &'t * +r* ,th Tar!et N"Sale Ach" #$M r% (-'") (-'") (%) (-'") (%) .tr" .tr" .tr" .tr" (-'") (-'") (%) (-'") (%)
1omela &2!m1.48 0.65 44 0.65 1200 62 7.30 3.83 52 0.77 -58
Tretiva0.42 0.47 110 0.47 -24 81 2.09 1.89 90 0.38 -7
Morr ( 0ith
F+%) 0.38 0.66 174 0.66 40 114 1.88 2.28 121 0.46 24
3ta'4or0.08 0.30 375 0.30 400 241 0.39 1.33 334 0.27 610
$311A- TOTA12.36 2.08 88 2.08 386 80 11.64 9.32 80 1.86
5/ 6 Hair0.10 0.23 243 0.23 156 164 0.48 0.78 163 0.16 546
5/ 6 Forte0.09 0.19 211 0.19 111 188 0.44 0.79 180 0.16 53
Toe!lo0.06 0.17 269 0.17 240 92 0.31 0.44 143 0.09 94
Teia0.12 0.29 240 0.29 45 116 0.59 1.15 193 0.23 129
-O7TH TOTA10.37 0.88 237 0.88 138 143 1.81 3.23 178 0.65
E8aic0.09 0.06 67 0.06 757 86 0.44 0.32 73 0.06 36
1a'hi'ma 0.009 0 0 0 0 61 0.046 0.02 37 .003 0
Morr F 9%0 0.29 0 0.29 0 0 0 1.02 0 0.20 0
All 0al$e in 7s. 'acs
7/21/2019 FSE Barrackpore Septem'14
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Brand /er)ormance:B$rd%an
MONTH Ach(%) Cumulative
Name of -SM Tar!et N"Sale Ach" #$M r% &'t * +r* ,th Tar!et N"Sale Ach" #$M r% (-'") (-'") (%) (-'") (%) .tr" .tr" .tr" .tr" (-'") (-'") (%) (-'") (%)
1omela &2!m1.63 0.38 23 0.38 -13 68 8.07 4.21 52 0.84 -63
Tretiva0.44 0.62 143 0.62 100 87 2.15 2.18 101 0.44 43
Morr ( 0ith
F+%) 0.32 0.36 113 0.36 112 62 1.61 1.19 74 0.24 62
3ta'4or0.07 0.02 34 0.02 0 133 0.36 0.38 106 0.08 12
$311A- TOTA12.46 1.38 56 1.38 48 73 12.14 7.93 65 1.59
5/ 6 Hair0.17 0.33 194 0.33 3200 171 0.85 1.43 168 0.29 394
5/ 6 Forte0.072 0.016 22 .016 -68 44 0.35 0.143 41 0.03 -44
Toe!lo0.11 0.05 48 0.05 -44 92 0.55 0.48 88 0.10 65
Teia0.155 0.20 131 0.20 43 76 0.77 0.70 91 0.14 4
-O7TH TOTA10.507 0.596 118 0.59 108 107 2.507 2.746 110 0.55
E8aic0.034 0 0 # 19 0.17 0.024 14 .005 #
1a'hi'ma 0.009 0 0 0 # 100 0.046 0.056 120 .011 227
Morr F 9%0 .20 0 .20 0 0 0 1.186 0 0.24 0
All 0al$e in 7s. 'acs
7/21/2019 FSE Barrackpore Septem'14
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> 5ig in 'acs@
Apr'14
M$y'14 (un'14 )"R'1 (ul'14
Au*'14
Sep'14 )"R '2 H'1
+rim$ry S$les
Sales al$e>lacs@
1".-+ 11." 1+.1* 11."+ 11.#
/er)ormance ,- , ,, -
H# #r,ers -A.
Sales al$e>'acs@
".#* " " ".,* "
to Sales -.- " " #.-+ "
Institution #r,er -B. - Crp $n, "en,er Bus.
Sales al$e>'acs@
" " " " "
to Sales " " " " "
R/RR -C. -Return /oo,s
Reeipt Report.
ie Epiry3 bre$$*e
Sales al$e>'acs@
".+# ".1 ".1, ". ".*-
to Sales +.* 1.# 1.*, +. .1
SRC! -5. - S$les ReturnCre,it notes.
Sales al$e
>'acs@ "."1 ".1 " ".", ".1#
to Sales "."* 1.1# " ".#+ 1.**
"ot$l -A6B6C.
S$les $lue-7$s.
101 018 019 11 04;
< to S$les =81 1%8 149 10;1 %=1
B$siness Hygine
> H4 4rder limit @
7/21/2019 FSE Barrackpore Septem'14
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Acti0ity S$mmary 9 5S4s
C$ll Aver$*e
Apr M$y (un (ul Au* Sep Cum+$rth$p$l
.-, 1".*, .1 .# .,"
Bu,,h$ ,.+ ,.," ,.1 ,.+ ,."Bisw$>it ,.,- .* ,. .1
?S# 4
?SE ,.+ . .** ,., .#1
5r Cover$*e <
Apr M$y (un (ul Au* Sep Cum+$rth$ -* ,.* ,.- 1.+ *.*Bu,,h$ ,* 1.+ ,#.+ ,* .1 ,-.*Bisw$>it .- .+ .- ," 1.+
?S# 4
?SE %91% 424 *+. *+.-- *+.
7/21/2019 FSE Barrackpore Septem'14
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o. o) Missed Calls 9 5S4s
Misse, 5rs -!ot met even one.
Apr M$y (un (ul Au* Sep
+$rth$ * + 1 11 #Bu,,h$ +" 11 1- 1 1#Bisw$>it , - , + 11
?S# 4
?SE"ot$l
# 1 #
o o) 6rs missed in region ?Done by 5S4s
7/21/2019 FSE Barrackpore Septem'14
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&ork Analysis
@or An$lysis $n, ?iel, Eorts -?or the month.
!# #?5AS
AAI7AB7E
!##?5A S ?@
5RCA77A/
CHEMIS"
CA77A/
#thersMS7
C# <
!# #?C#RE
5RMISSE5
"#"A7!# #?
5RMISSE5
!#5AS#? "+
5EIA"I#!
!# #?5AS?SE
@#RE5
BDr,w
$n 1 +1 .1 .
E1E1
E 1.+ + 11 + #
Berh$mpore
1 +" ,." *E1E1
E*,-.* 1 1# +
B$rr$pore
1 +*. .," *.+"E1E"E1.
*.* " # 1*
?SE %1 208 =1 484 86160648 22 %8 2
?SE 4thers : Con)erence ? 7e0ie% ? BrieFng?Camp? 'ea0e : /';AS; (3; B7;AG / A6 6;TA3'S
7/21/2019 FSE Barrackpore Septem'14
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e% C$stomer Creation:one
R#I -Rs 7$s.
Sl !$meSpei$lity
+l$eH)
Apr M$y (un (ul Au* Sep
1 +in$i Roy /p Berh 01
2 "!/hosh +e, Bwn 008
%S$by$s$hi
M$lli +e, Bwn 008
4!$r$y$n
S$h$/+ Bp 01
8umu,RH$l,$r
5er Bp 01
; +5h$r /p Berh 01
9
=
10
11
12
on prescriber to prescriber con0ersion in Done
7/21/2019 FSE Barrackpore Septem'14
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Strategy ;8ec$tion >Acti0ity /lan s ;8ec$tion@
ameo) 5S;
/eriod
Sienti (ourn$ls
?SE CAM+AI/! 'omela CampC$mp$i*n
-?S0.
/lan Act$al /lan Act$al /lan Act$al /lan Act$al
Barrackp$
A$g 1* + + +" 1- -"E" +E1+
Berhamp$r
A$g1* , , 1, " + + -"E" *-E"
B$rd%an
A$g 1* - +1 1* + + -"E" *E1
5S4 *5S;
TotalA$g1* 1- 1 8= 20 #
1906=0
1*E+
All Fg$res in $mbers
7/21/2019 FSE Barrackpore Septem'14
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Sales /lan: Month and IT6
All 0al$e in 7s. 'acs
!$me?SE H)
"HIS M#!"H "5 with this month S$les
"/" SA7E < Ah /R< "/" SA7ES < ACH /R<
B$rr$pore
1 1 1"" #.-+ -.-+ =48;<
7/21/2019 FSE Barrackpore Septem'14
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Q$erries!$me !o oF )ueries Sent Eeute,
1 B$ddha de0($ha
1 1
2 Bis%ajitBho%mick
1 1
% /artha pratimpal
4 5S4 *
8 5S; + 2
7/21/2019 FSE Barrackpore Septem'14
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MoM )or e8t 7e0ie%Conern Ation "imelines Inh$r*e St$tus
Concern Action Timelines 3ncharge
15S; (ro%thBr..-, to.#
5ollo% $p 7432e% "billing 6r.con0ersion..1 to ."dr r8.increase
A$g. end 5S;2".,"6one
25S; total Morr 5+" bt. 3ncrease ne% 78. Au* 5S;
+- bt6one
% 5S; pillar br1.* to +
?ollow up R#I Au* 5S; 1.-notdone
4Barrackpore
Tonenglo% ."# to
.+"
.1 to ." dr r8.increase
Au* 5S; ".1#not
done 8
BarrackporeMorr 5 1+" bt
e% 6r.78 incr.5ollo% $p
Au* 5S; 1+bt.6one
;Barrackpore(ro%th Br. ".#to ".,
/p Cp Follow upG 1 to = 5r r Inr
Au* 5S;"."6one
Berh$mporeMorr ? 100 ph
?ollow up R#I new R Inre$se Au* 5S;
#- ph.
otdone