FSI Advertising Proposal 2010
(Prepared by FSI Center, 25 July 2009)
FSI Center Sdn. Bhd. 32A, Jalan SL 11/4, Bandar Sungai Long, 43000 Kajang, Selangor.
Tel: 03 9019 7780/7746 Fax: 03 9019 6500 E-mail: [email protected]
Bridging students, quality education and successful careers.
GENERAL INFORMATION
The Mission
Bridging students, quality education and successful careers
The Objective
� To provide students and parents with the latest information on higher education with great
objectivity.
� To guide students to do the right planning for higher education and future careers.
The publication
■ Medium : Chinese
■ Frequency : November, February, April, June, August*
* Please refer to the actual publication date below.
■ No of Pages : Mega Edition (November) min 200 pages
Technical &Vocational Edition (February) min 80 pages
Normal Edition (April, June, August) min 80 pages
Local Public University Guide (December) min 200 pages
■ Size : Trim size/Book size 210 X 297mm
Bleed size 220 X 307mm
Text Area 180 X 270mm
■ Printing Specification: Full-color / black & white offset printing
■ Target Reader: 2009 SPM/STPM/UEC school leavers (academic and non-academic-inclined),
2010 Upper-secondary students (academic and non-academic-inclined),
college students, school counselors, teachers, parents and other public.
■ Circulation & Readership:
Circulation Readership
Mega Edition (January) 26,000 or more 130,000 or more
Technical &Vocational Edition (February) 16,000 or more 80,000 or more
Normal Edition (April, June, August) 16,000 or more 80,000 or more
Local Public University Guide (December) 5,000 or more 25,000 or more
■ Distribution : All Independent Chinese Secondary Schools (60)*
All National Type Chinese Secondary Schools (78)*
Selected National Secondary Schools*
Selected higher education institutions
All popular Bookshop outlets in major towns/cities
*Please see attached FSI Distribution Network (Schools).
Publication Date:
Issue No 44 Local U Issue No 45 Issue No 46 Issue No 47 Issue No 48
Publication date 15/11/2009 15/11/2009 22/02/2010 27/04/2010 29/06/2010 31/08/2010
Booking deadline 24/10/2009 24/10/2009 01/02/2010 06/04/2010 08/06/2010 10/08/2010
Materials deadline 31/10/2009 31/10/2009 08/02/2010 13/04/2010 15/06/2010 17/08/2010
Benefits to Advertisers
FSI’s readers are serious about further education FSI has a highly selective readership who are serious about further education and that means your
message will hit right on the target
FSI speaks in the language understood best by your potential students FSI choose to publish in Chinese. Chinese is the language best understood by most of the Chinese
students. Therefore, in order to communicate with this specific group of students most effectively,
we have chosen to the language spoken by them.
Advertisement life is durable in FSI We have carefully designed the content of FSI so that it is to be kept for future reference just like a
book. With this, the life span of the advertisement is longer than other form of printed
advertisement, such as newspaper.
Complimentary copies to your prospects Over 90% of FSI will be giving away to schools, selected organization and individual students to
maximize the effectiveness of your advertisement.
The bridge between you and your potential students We offer many value-added services through the concept of FSI Network – the bridge between
you and your potential students. Advertiser who takes up a minimum of one full-page
advertisement will be eligible for FSI Network membership for 12 month, and enjoy the following
benefits:
� Free student database
� Free listing in the related editorial
� Free 2-page profile in Mega edition*
� 30% discount for any type of full-page advertisement in FSI Local Public University Guide. new!
� RM1000 cash voucher for purchasing of any advertisement in Further Study Interactive.
(www.furtherstudy.com.my)
� Free listing in “Matrix of Courses”(Every issue)
� Free publicity in “Edu Bulletin” (Every issue, first come first serve.)
� Free promotion of Scholarship (In FSI publication and year-round activities.)
� RM100 saving per venue on exhibition fee in FSI School Education Fair
� RM200 saving per venue on exhibition fee in FSI Education Roadshow
� Secondary Schools contact details (Yearly update)
� Participation in FSI’activities and projects.
*Only for advertiser who advertise in Mega Edition.
Circulation/Distribution
Analysis
Circulation by Type of Reader
■ FSI Mega Edition ■ FSI Normal Edition
■ FSI Technical & Vocational Edition ■ FSI Local Public University Guide
Channels of Distribution Mega Edition Technical &Vocational/ Local U
Normal Edition
� Free copies to SPM/STPM/ 10,000 - -
UEC school leavers*
� Free subscription to upper 14,000 14,000 -
secondary Students
� Direct promotion and sales - - 3,000
by schools
� Free copies to schools and 1,000 1,000 500
other Organizations**
� Popular/Mentor Bookshops*** 1,000 1,000 1,500
*Free copies will be distributed to visitors during FSI Education Roadshow in Johor Bahru, Melaka, Seremban, Kluang, Ipoh,
Bukit Mertajam, Penang and Alor Star, Mentakab, Kuantan.
**Including 61 Independent Chinese Secondary Schools, 79 National Type Chinese Schools, 198 National Secondary
(number will be increased) and about 100 other organizations (associations, educational centres, youth bodies, religion
bodies etc.; number will be increased.)
***44 branches in all major cities/towns.
****FSI School Education Fairs, FSI Seminars and activities jointly organized with other organizations.
2009 SPM/UEC/STPM
school leavers 50%
2010 Form 4, 5 & 6/
SM 2 & 3 40%
Counselors/
Parents etc. 10%
2010 Form 4 & 5/ SM 2 & 3 (non-academy-inclined) 60%
2009 SPM/UEC school leavers (non-academy-inclined) 30%
Counselors/
Parents etc. 10%
2010 Form 4, 5 & 6/
SM 2 & 3 85%
Counselors/
Parents etc. 15%
2009 STPM school leavers
who intend to enter local
public universities 90%
Counselors/
Parents etc. 10%
Supporting Activities
FSI School Education Fair
FSI School Education Fair has become one of FSI annual activities since 1999. This activity is proven a
favorite among the institutions and the students as it has met the objective favorable to their
interests. 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
No. of School 1 14 20 28 28 30 28 27 33 41 41
No. of student 1,000 10,558 11,651 15,575 15,745 17,519 18,279 15,889 21,327 24,664 24,734
FSI Career Planning Seminar
FSI Career Planning Seminar was planned to guide the students to do the right planning for higher
education and their future careers. Our acknowledgement to the education institutions, namely,
Taylor’s College, Sedaya College, Olympia College, Stamford College, Nilai College and Sunway
College for their generous sponsorship to encourage more and more students to attend this important
seminars that helped many students to pursue their goals in life. 1999 2000 2001 2002 2003* 2004* 2005**
No. of School 35 8 17 10 24 26 4
No. of student >10,000 >2,500 >3,500 >3,000 >5,000 >6,000 >1,500 *In year 2003 onward, FSI Career Planning Seminar was in-corporated into FSI School Education Fair.
** In Kota Kinabalu, Sabah.
FSI Education Roadshow (Exhibition & Workshop)
Following the success of the education fairs held at the secondary schools nation wide, we are
organizing a year-end Education Roadshow with the aim to seize the opportunity to invite students,
whom the education institutions had met in the previous fair, to enroll with them.
FSI Complimentary Scheme
The objective of organizing the FSI Complimentary Scheme was to enable FSI magazine to reach a
bigger pool of readers. It was an event in 2000 jointly organized by Nanyang Siang Pau and Dong
Jiao Zong to distribute free copies of FSI magazines to the targeted group that included schools,
educational organization, association, religion and youth bodies, etc. It is now a long-term project to
ensure FSI magazine reaches every corner in Malaysia.
FSI Free Subscription Scheme
As part of our commitment toward the education, we had made FSI magazine free to the students
in 2002. With the co-effort of the schools’ counselors, we have received overwhelming response
from the students in the subscription.
2002 2003 2004 2005 2006 2007 2008 2009
No. of School 55 74 93 117 135 151 166 157
No. of Student 3,173 5,161 5,853 8,633 9,666 12,434 13,647 14,000
Others Projects
Among the activities which had been carried out in the past were Further Studies Seminars, Essay
Writing Contest, Counselor Workshop, Live Chat on Education and Careers etc.
2001 2002 2003 2004 2005 2006 2007 2008
No. of Show
(Venue) 5 10 10 9 8 8 8 10
No. of visitor >3,000 >6,000 >6,000 >6,000 >7,000 >7,000 >8,000 >8,000
No. of Exhibitor 30 40 41 47 53 58 62 68
Advertising Rate
■ Mega Edition (November 2009)
One full-page advertisement + Two-page write-up + Benefits with FSI Network
� Outside-back-cover (OBC) RM8,000.00
� Outside-Front-cover ¼ page (OFC) RM7,000.00
� Inside-front-cover (IFC) RM7,000.00
� Page one (Full color) RM7,000.00
� Inside-back-cover (IBC) RM5,500.00
� Other pages color (ROP Color) RM4,500.00
� Other pages black & White (ROP B/W) RM3,200.00
Half-page advertisement
� ROP Color RM2,250.00
� ROP Black & White RM1,600.00
■ Normal Edition (April, June, August 2010)/
T&V Edition (February 2010)/
Local Public University Guide (December 2009)
One Full-page advertisement + Benefits with FSI Network
� Outside-back-cover (OBC) RM5,200.00
� Outside-Front-cover ¼ page (OFC) RM4,600.00
� Inside-front-cover (IFC) RM4,200.00
� Page one (Full color) RM4,200.00
� Inside-back-cover (IBC) RM3,500.00
� Other pages color (ROP Color) RM3,000.00
� Other pages black & White (ROP B/W) RM2,000.00
Half-page advertisement
� ROP Color RM1,500.00
� ROP Black & White RM1,000.00
SPECIAL REBATE!! � 10% rebate of the total advertisement cost on your last insertion for FOUR or FIVE consecutive issues of any
type of advertisement in ONE contract. � 30% discount for any type of full-page advertisement in FSI Local Public University Guide.* new!
� RM1000 cash voucher for purchasing of any advertisement in Further Study Interactive
(www.furtherstudy.com.my).*
*For FSI Network members only (please refer to Advertiser Benefits).
Loading Page 2,3,4,5 (Full color only) : add 15%
Other position : add 10%
Booking deadline Three weeks prior to publication date
Materials deadline Two weeks prior to publication date
Cancellation Four weeks prior to publication date
Materials required Full color advertisement: 150-line color-separated
positive with progressive proof*
Black & White: Screened positive or original artwork*
*Softcopy also accepted. Please refer to the material specification upon signing of contract.
