FSILG MARKETING/BRANDING GUIDE

GOAL:To provide the FSILG community with marketing strategies that will allow members to effectively promote and represent their organization (and

its mission / core values) to internal and external stakeholders.

*Note: There are links available throughout the slideshow as resources and guides.

HOW TO EFFECTIVELY MARKET AND REPRESENT YOUR ORGANIZATION

1. Create an “elevator pitch” that encompasses the mission of your organization.

2. Consider your website layout and how it affects branding.

3. Maintain consistency with your national organization and throughout your marketing efforts.

4. Effectively promote your organization, events and activities.

5. Use available resources.

ELEVATOR PITCHStep One:

“ELEVATOR PITCH”

• Create a simple statement that represents your group.

• Consider including your organization’s values, mission statement, or motto for inspiration. Also, consider what is unique about your organization.

• Make sure that the statement is something that the members believe in/support.

• Encourage all members to memorize and be able to recite the statement.

EXAMPLE OF AN ELEVATOR PITCH

EXAM

PLE

OF

AN E

LEVA

TOR

PITC

H

BRANDINGStep Two

MAKE SURE YOUR BRAND HASA CLEAN AND SIMPLE LOOK

LIST YOUR VALUES AND/OR PURPOSE

DISPLAY YOUR MOTTO/TAGLINE

HAVE YOUR CREST, LOGO OR BANNER EASILY VISIBLE ON YOUR HOMEPAGE

MAINTAIN AN UPCOMING EVENTS PAGE

DISPLAY AN UP-TO-DATE ROSTER

INCLUDE LINKS TO RELATED SITES

SUPPLY A VARIETY

OF CONTENT

MAINTAIN CONSISTENCYStep Three

REMAIN CONSISTENT WITH NATIONAL GUIDELINES/STYLE

GUIDES

REMAIN CONSISTENT WITH NATIONAL GUIDELINES/STYLE

GUIDES

PROMOTIONStep Four

SHOW YOUR AFFILIATION WITH MIT

Note: You can change the MIT logo to match your organization’s colors.

For more information, view the MIT Graphic Identity Guide.

CONNECT TO PANHEL/IFC/LGC

PROMOTE YOUR SOCIAL MEDIA

PROMOTE YOUR SOCIAL MEDIA

CON

NEC

T TO

SO

CIAL

MED

IA

LINK TO NEWS ARTICLES WRITTEN ABOUT YOUR

ORGANIZATIONSources:

ResidentialLife & DiningTumblr blog

DSL News Blog

MIT News

Local news sources

USE AVAILABLE RESOURCESStep Five

LOOK WITHIN YOUR ORGANIZATION

• Contact your national organization for style guides, templates and guidelines.

• Ask other chapters for ideas/assistance.

• Ask members for their feedback and help with promoting your website and brand.

UTILIZE MIT RESOURCES

Alyssa MayMarketing & Communications Manager

Residential Life & Diningamay@mit.edu || (617) 253-0585

Jess BolandrinaMarketing & Programs Specialist

Residential Life & Diningjbolandr@mit.edu || (617) 253-7546

FSILG OfficeMarlena Martinez Love

Catherine “Cat” SohorAdam McCready

W59-200 Suitefsilg-office@mit.edu

(617) 253-7546

THANK YOU!

QUESTIONS??