FSR MARKETING REPORT

Nicolas Stepowski

DELEGATES ASSEMBLYSaturday, June 24th, 2017

SUMMARY

REPORT 2016/2017

a) SPONSORING

b) EVENTS

c) MERCHANDISING

d) CORPORATE IDENTITY

e) NEW EQUIPMENT SUPPLIER

1. REPORT 2016/2017

a) SPONSORING

Partnership with a commercial agency: « Integrate Sport »Commercial audit: creation of a new commercial brochureBusiness search with big companies in SwitzerlandTermination of the contract at the beginning of year 2017

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a) SPONSORING

Introduction of new business actionsNew offers: weekend travel with the National Rugby TeamsBreakfasts with player’s families during the National Team camps

E-mailing campaignFocus on big companies in Switzerland

Search by the French-Swiss Chamber of Commerce and Industry (CCIFS)Promotion of the FSR Events: special offers for CCIFS’s members (emailing + newsletter)Thematic evening, aperitifs and networking…

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a) SPONSORINGNEW SPONSORS

YONA LEE DESIGN STUDIO : OFFICIAL DESIGN AGENCY2 years contract (CHF 20'000 / year – 100% exchange)

KAPPA / RUGBY STORE GRENOBLE : OFFICIAL EQUIPMENT MANUFACTURER4 years contract (CHF 20'000 / year – 100% exchange)

NEW SPONSORS

F.PREISIG AG : PARTNER OF THE SWISS WOMEN’S RUGBY TEAM1 year contract (CHF 5’555 / year)

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a) SPONSORING

NEW DONATORS THANKS TO MANAGERS OF SWISS NATIONALTEAMS

SWISS WOMEN XV : MOORE MEDIA (CHF 1’500)

SWISS U18 :KYOS (CHF 2’000),AGEDA COMMUNICATION (CHF 1’500)

SWISS U17 :HDIC (CHF 1’500)INVESCAP (CHF 1’500)JOHNSON and JOHNSON (CHF 1’000)

OTHER DONATORS : players’ families (CHF 4’500)

Renewed partnerships

DHL EXPRESS : OFFICIAL LOGISTIC PARTNER – 2 years contract (CHF 25’000 / year)

ECOSERVICES : REFEREE PARTNER – 4 years contract (CHF 5'000 / year)

David Allen : FSR DONATOR (CHF 32'000 / year)1. RE

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a) SPONSORING

Partnership renewal currently in discussion

CANAL + SUISSE : end of the contract on 30.06.2017

F.PREISIG AG : end of the contract on 30.09.2017

End of partnership

MINERVA TUTORS – CHF 15’000

GLOBAL REACH PARTNERS – CHF 30’000

TRB CHEMEDICA – CHF 5’000

In 2016, the cash support decreased as a result of the end of partnerships withGlobal Reach Partners and Minerva Tutors, partially offset by the newexchanges partnerships (51 % of the sponsoring incomes).

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2012 2013 2014 2015 2016

SPONSORSHIP & DONATION INCOMES

EXCHANGECASH

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1. REPORT 2016/2017

b) EVENTS

Development of the FSR EventsEvolution of the statement of work for the FSR events’ hosting (labelling)Will to promote Rugby ALL OVER SWITZERLAND

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b) EVENTS

Increase in incomeTicketing: pre-sale on the web-shop + through partner networks (ex: French-Swiss Chamber of Commerce and Industry)Hospitality: increase of VIP ticket salesEvent partnerships: business offers during FSR events (live stream advertising, booth at the stadium, leaflet distribution, speaker announcements…)

Media coverageBroadcast of Swiss championship’s matches in LIVE: FINALS’ DAY + CUP FINALSPartnership with Swiss Olympic Channel for International matches

b) EVENTS

SUISSE RUGBY DAY - Yverdon-les-bains19.11.2016 - SWITZERLAND vs PORTUGAL26.11.2016 - SWITZERLAND vs MOLDOVA

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FSR Marketing Budget (ticketing, hospitality, merchandising)Expenses: CHF 5’420Incomes: CHF 16’121TOTAL : + CHF 10’701

Key figures2'200 spectators against Portugal and 1’000 spectators against MoldovaMore than 3’200 views for the live stream of the match SWITZERLAND vs PORTUGAL57 people at the VIP reception on Nov 19th and 37 people on Nov 26th630 recyclable glasses kept by the public

b) EVENTS

SUISSE RUGBY DAY - Plan-les-Ouates12.03.2017 - SWITZERLAND vs UKRAINE

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FSR Marketing Budget (ticketing, hospitality, merchandising)Expenses: CHF 4'790Incomes: CHF 12’155TOTAL : + CHF 7’365

Key figuresMore than 1’000 spectators 140 people at the VIP reception (SOLD OUT)More than 400 recyclable glasses kept by the public

b) EVENTS

FINALS’ DAY - Plan-les-Ouates (10.06.2017)For the first time ever, 5 Finals of the Swiss Championship take place on the same day in the same stadium (NLA, NLC Plus, Excellence A vs B, Swiss leagues U16 and U18)FIGURES NOT YET AVAILABLE

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b) EVENTS1.

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CUP FINALS - Avusy (17.06.2017)For the first time ever, the 2 Cup Finals (FSR Cup and Swiss Cup) takeplace on the same day in the same stadium (with the finales of the Swiss Championship U14)FIGURES NOT YET AVAILABLE

Profits of the FSR events have increased significantly since 2016

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-CHF 2 000

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PROFITS FSR EVENTS1.

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1. REPORT 2016/2017

c) MERCHANDISING

Organization and LogisticsInsourcing of the order sending and the stock managementCost optimization

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c) MERCHANDISING

Range of productsNew supplier: Rugby Store GrenobleOnly one order this season: polo KAPPADestocking of Oztyle products = 40% discount

SalesInternet traffic: Facebook post sponsoredBusiness actions: product of the month, Christmas discount

Direct sales (events) = CHF 5’871SRD Yverdon-les-bains (19 et 26.11.2016) : CHF 3’071SRD Plan-les-Ouates (12.03.2017) : CHF 2’800

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c) MERCHANDISING

Indirect sales (webshop) = CHF 4’431

TOTAL Sales (FSR events + webshop) = CHF 10’302

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2013 2014 2015 2016

FSR MERCHANDISING INCOME

INDIRECT SALES (WEB-SHOP) DIRECT SALES (FSR EVENTS)

In 2016, sales slightly decreased compared with the previous 2 years - most ofthe products were out of stock because of supplier's change

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1. REPORT 2016/2017

d) CORPORATE IDENTITY

The partnership with the design agency YONA LEE DESIGN STUDIO allowedthe FSR to redesign its graphical charter and to create new communicationsupports

Value= CHF 20'000 (100% exchange)

d) CORPORATE IDENTITY1.

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1. REPORT 2016/2017

e) NEW EQUIPMENT SUPPLIER

call for tender in June 2016

e) NEW EQUIPMENT SUPPLIER1.

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10 companies answered : finally “Rugby Store Grenoble” – with the brandKAPPA - was chosen as the new Equipment Partner of the FSR for the 4 nextseasons (until 2020)

SPECIAL OFFER for all the Swiss clubs: -30% discount on KAPPA products

END OF PART 1

THANK YOU FOR YOUR ATTENTION !

Contact

www.suisserugby.com

Nicolas StepowskiHead of Marketing

Fédération Suisse de Rugbymarketing@suisserugby.com

M +41 79 785 6286 | T +41 21 588 0021