FUNdamentalsWhere it’s fun to learn!

What we doTutor students from ages: 8-18 in small

groupsIncorporate fun activities with learningMake it affordable for allEncourage participation with a reward

system

Customer Insights

Interested activities: basketball, football, soccer, interactive games

Potential customers were willing to pay $50 - $200 per month

MathScienceHistoryEnglish

GroupIndividual

What subjects do you struggle with most

Do you prefer group or individual tutoring?

100% of students surveyed were willing to try a tutoring service

Where We Operate

Austin city areaDistrict details

86,100 students 124 schools

Rent facilities local high schools

Transportation AISD partnership

Marketing MessageOur Slogan: FUNdamentals, where it’s fun

to learn!

Our Motto:

Our Mission: To provide quality tutoring for all economic levels and promote healthy living

Healthy Mind

Healthy Body

Healthy Life

Promotion StrategyGetting the word out: brochures, posters,

and online commercials

PartnersLocal schoolsChurchesNon-profit organization

Direct Mail40%

Social Media20%

Website20%

Print20%

Advertising Mix

Price Arrangement Prices range from $50-$150 based on income

Confidential price subsidies given after verification

Price Comparison

* based on a 12 hours of tutoring/month

FUNdamentals Lower Income

FUNdamentals Higher Income

Austin Tutors Sylvan0

100

200

300

400

500

600

Cost/Month

Dol

lars

Financial Estimates Yearly revenue of $120,000

100 students average price ($100)

Yearly Expenses $158,400 $57,600 facilities $28,000 advertising$72,000 for tutor wages

Annual Grant and Sponsorship need $38,400 $46,080 with incidentals of 20%

FundingGrants FundraisersPartnerships with NFL Play 60 and NBA Fit

Competitive AdvantageActiveGroup Learning

(Individual Option)School PartnershipsFlexible Pricing

Conclusion

We provide a fun, yet educational program for your children and teens at a good price

We help your kids stay on top of their work and stay in shape for setting up a better future.

LEARNING is FUNdamental

Questions?