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No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means – electronic, mechanical, photocopying, recording or otherwise – without the permission of Plug Power Inc. COMPANY CONFIDENTIAL Copyright 2006 by Plug Power Inc. Fuel Cells and the Hydrogen Economy Dr. John F. Elter, CTO Plug Power, Inc. JESM May 24, 2007
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Page 1: Fuel Cells and the Hydrogen Economy - IIS7proceedings.ndia.org/jsem2007/Elter.pdf · ... such as price competition and competition from other traditional and alternative energy ...

No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means – electronic, mechanical, photocopying, recording or otherwise – without the permission of Plug Power Inc. COMPANY CONFIDENTIAL Copyright 2006 by Plug Power Inc.

Fuel Cells and the Hydrogen EconomyDr. John F. Elter, CTOPlug Power, Inc.

JESMMay 24, 2007

Page 2: Fuel Cells and the Hydrogen Economy - IIS7proceedings.ndia.org/jsem2007/Elter.pdf · ... such as price competition and competition from other traditional and alternative energy ...

SAFE HARBOR STATEMENTThis presentation contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including but not limited to our 2007 milestones and statements regarding our growth plans. We believe that it is important to communicate our future expectations to our investors. However, there may be events in the future that we are not able to accurately predict or control and that may cause our actual results to differ materially from the expectations we describe in our forward-looking statements, including, without limitation, the risk that the anticipated benefits of our acquisitions will not materialize, unit orderswill not ship, be installed and/or convert to revenue, in whole or in part; Plug Power’s ability to develop commercially viable on-site energy products; the cost and timing of developing Plug Power’s on-site energy products; market acceptance of Plug Power’s on-site energy products; Plug Power’s ability to manufacture on-site energy products on a large-scale commercial basis; competitive factors, such as price competition and competition from other traditional and alternative energy companies; the cost and availability of components and parts for Plug Power’s on-site energy products; Plug Power’s ability to establish relationships with third parties with respect to product development, manufacturing, distribution and servicing and the supply of key product components; Plug Power’s ability to protect its intellectual property; Plug Power’s ability to lower the cost of its on-site energy products and demonstrate their reliability; the cost of complying with current and future governmental regulations; the impact of deregulation and restructuring of the electric utility industry on demand for Plug Power’s on-site energy products and other risks and uncertainties discussed under “Item IA—Risk Factors” in Plug Power’s annual report on Form 10-K for the fiscal year ended December 31, 2006 , filed with the Securities and Exchange Commission (“SEC”) on March 16 , 2007 , and the reports Plug Power files from time to time with the SEC. Plug Power does not intend to and undertakes no duty to update the information contained in this press release.

Page 3: Fuel Cells and the Hydrogen Economy - IIS7proceedings.ndia.org/jsem2007/Elter.pdf · ... such as price competition and competition from other traditional and alternative energy ...

Agenda

Introduction

Industry Overview

What is Plug Power Doing

Challenges

What’s Next

Page 4: Fuel Cells and the Hydrogen Economy - IIS7proceedings.ndia.org/jsem2007/Elter.pdf · ... such as price competition and competition from other traditional and alternative energy ...

Figure 10. Type, 1970 - 2025

WORLD ENERGY MARKET USE BY FUEL

Sources: History: Energy Information Administration (EIA), International Energy Annual 2002, DOE/EIA-2019(2002) (Washington, DC, March 2004), web site www.eia.doe.gov/iea/. Projections:EIA, Systems for the Analysis of Global Energy Markets (2005).

Page 5: Fuel Cells and the Hydrogen Economy - IIS7proceedings.ndia.org/jsem2007/Elter.pdf · ... such as price competition and competition from other traditional and alternative energy ...

• Polar ice caps are melting faster than ever

•More and more land is being devastated by drought

•Rising waters are drowning low-lying communities•By any measure, Earth is at the tipping point

The Debate Is Over

Page 6: Fuel Cells and the Hydrogen Economy - IIS7proceedings.ndia.org/jsem2007/Elter.pdf · ... such as price competition and competition from other traditional and alternative energy ...

BUILDINGS ACCOUNT FOR HALF OF ALL GREENHOUSE GAS EMISSIONS

Building 48%

Industry 25%

Tran

spor

tation

27%

Page 7: Fuel Cells and the Hydrogen Economy - IIS7proceedings.ndia.org/jsem2007/Elter.pdf · ... such as price competition and competition from other traditional and alternative energy ...

COMPETING MENTAL MODELS

Centralized generation with de-centralized use

Generation at point of use

Page 8: Fuel Cells and the Hydrogen Economy - IIS7proceedings.ndia.org/jsem2007/Elter.pdf · ... such as price competition and competition from other traditional and alternative energy ...

FUEL CELL AND HYDROGEN INDUSTRY DRIVERS

Energy Security• Develop domestic primary energy sources for H2 including HC

and renewables to diversify energy supply• Imported oil threatens the economy by both price and

availability

Environmental Benefit• H2 production with carbon management• Reduce greenhouse gasses and other pollutants (e.g., SOX, NOX)

Energy Efficiency• FC-powered automobiles and light trucks• Point of use stationary power

Page 9: Fuel Cells and the Hydrogen Economy - IIS7proceedings.ndia.org/jsem2007/Elter.pdf · ... such as price competition and competition from other traditional and alternative energy ...

What is a Fuel Cell?

A fuel cell is a electrochemical device that converts chemical energy directly into electrical energy.

AnodeH2 2H+ + 2e-

EO=0 V

CathodeO2+4H+ + 4e- 2H2OEO = 1.23 V

Page 10: Fuel Cells and the Hydrogen Economy - IIS7proceedings.ndia.org/jsem2007/Elter.pdf · ... such as price competition and competition from other traditional and alternative energy ...

Classification of Fuel Cells

Type T (oC) Electrolyte Conductor-----------------------------------------------------------------------------------

PEM <100* H+-membrane H+

PBI 160-190 H3PO4 H+

Alkaline <200 KOH OH-

Phosphoric acid ~200** H3PO4 H+

Molten carbonate ~500 Li2CO3+K2CO3 CO32-

Solid Oxide ~1000 Y2O3/ZrO2 O2--------------------------------------------------------------------------------------------------------------------------------

Page 11: Fuel Cells and the Hydrogen Economy - IIS7proceedings.ndia.org/jsem2007/Elter.pdf · ... such as price competition and competition from other traditional and alternative energy ...
Page 12: Fuel Cells and the Hydrogen Economy - IIS7proceedings.ndia.org/jsem2007/Elter.pdf · ... such as price competition and competition from other traditional and alternative energy ...

North America

Focus on back-up power (power following)

Protecting the Source

US Government support

Europe

Focus on Combined Heat & Power (heat following)

Reducing Consumption

Gas Utilities are involved with fuel cell promotion

European union support

Asia

Focus on Combined Heat & Power (heat following)

Reducing Consumption

Gas Utilities are involved with fuel cell promotion

Japanese government budget for fuel cell research, development, & demonstration ($1billion over next 3 years (2005-2007)

GLOBAL PERSPECTIVE

Activities Span 3 ContinentsActivities Span 3 Continents

Page 13: Fuel Cells and the Hydrogen Economy - IIS7proceedings.ndia.org/jsem2007/Elter.pdf · ... such as price competition and competition from other traditional and alternative energy ...

CROSSING THE CHASM

Reference:Geoffrey A. Moore

The EarlyMarket

Innovators,technologyenthusiasts

Earlyadopters,

visionaries

Earlymajority

pragmatists

Late majorityconservatives

Laggards,skeptics

Time

Customers wanttechnology

and performance

Customers wantsolutions

and convenience

The

Cha

sm The MainstreamMarket

Page 14: Fuel Cells and the Hydrogen Economy - IIS7proceedings.ndia.org/jsem2007/Elter.pdf · ... such as price competition and competition from other traditional and alternative energy ...

THE ADOPTION CURVE

MassStationary

Market

2000 20XX

Value

Commodity

f(cos

t, re

liabi

lity,

feat

ures

)

Automotive

Early Adopters

$18-$50/kW

$300-$700/kW

$8000-$20,000/kW

It’s a fuel cell

I can buy it at Home Depot My 1st car is a

fuel cell car

Page 15: Fuel Cells and the Hydrogen Economy - IIS7proceedings.ndia.org/jsem2007/Elter.pdf · ... such as price competition and competition from other traditional and alternative energy ...

To be the leading provider of clean, reliable on-site energy.

VISION STATEMENT

Page 16: Fuel Cells and the Hydrogen Economy - IIS7proceedings.ndia.org/jsem2007/Elter.pdf · ... such as price competition and competition from other traditional and alternative energy ...

2000

Innovators / Early Adopters

Value

Commodity

Mar

kets

RemoteStationary

IntermittentPower

Market Engagement

Progressive Market Engagement

Grid TiedCHP Automotive

MaterialHandling

GenDrive

Page 17: Fuel Cells and the Hydrogen Economy - IIS7proceedings.ndia.org/jsem2007/Elter.pdf · ... such as price competition and competition from other traditional and alternative energy ...

PLUG POWER’S CONTINUOUS RUN SYSTEMS

Fuel

Water

Hydrogen DC Electricity

ACElectricity

Air Water and Heat

FIRST GENERATION GENSYS® FUEL CELL SYSTEM

Page 18: Fuel Cells and the Hydrogen Economy - IIS7proceedings.ndia.org/jsem2007/Elter.pdf · ... such as price competition and competition from other traditional and alternative energy ...

GenCore® 5T Fuel Cell System with cell tower

GENCORE® TARGETS THE $1.9B USD1 GLOBAL BACKUP BATTERY MARKET FOR THE TELECOM INDUSTRY

1 Source: Frost and Sullivan.

System Reliability Improvement

• Extended run • Scalable backup power• Remote monitoring and

diagnostics• Redundancy or replacement

Operating Expense Reduction• Eliminates battery replacement

and maintenance• Reduces personnel callouts

during outages• Alleviates space shortages for

next-generation telecom networks

• Reduces customer churn resulting from network outages

Page 19: Fuel Cells and the Hydrogen Economy - IIS7proceedings.ndia.org/jsem2007/Elter.pdf · ... such as price competition and competition from other traditional and alternative energy ...

SOLUTION: GENCORE®

Durable, robust solution for extended backup

Capable of replacing or augmenting batteries

Maintains batteries at full charge during outage

Predictable and scaleable run time

Low maintenance

Outdoor operation eliminates costly facility

modifications

Small footprint

Lightweight

Environmentally friendly

Page 20: Fuel Cells and the Hydrogen Economy - IIS7proceedings.ndia.org/jsem2007/Elter.pdf · ... such as price competition and competition from other traditional and alternative energy ...

BACKUP POWER FOR SPRINT TOWER

Page 21: Fuel Cells and the Hydrogen Economy - IIS7proceedings.ndia.org/jsem2007/Elter.pdf · ... such as price competition and competition from other traditional and alternative energy ...

GENCORE®

CUSTOMER INSTALLATIONS

Wireline Application

Rooftop in Edmonton Cell Tower in Venezuela

Wireless Applications

South Africa

Page 22: Fuel Cells and the Hydrogen Economy - IIS7proceedings.ndia.org/jsem2007/Elter.pdf · ... such as price competition and competition from other traditional and alternative energy ...

GENCORE® VALUE ADDEDA major carrier in South America used battery back up for their cell tower and then switched to GenCore in October for dependability over 99.5%.

42.45

78.82

90.77

78.77

69.42

99.46

99.98 99.86 99.96

20

30

40

50

60

70

80

90

100

May '06 June '06 July '06 Aug '06 Sept '06 Oct '06 Nov '06 Dec '06 Jan '07

% Availability

Page 23: Fuel Cells and the Hydrogen Economy - IIS7proceedings.ndia.org/jsem2007/Elter.pdf · ... such as price competition and competition from other traditional and alternative energy ...

CUSTOMERS

Page 24: Fuel Cells and the Hydrogen Economy - IIS7proceedings.ndia.org/jsem2007/Elter.pdf · ... such as price competition and competition from other traditional and alternative energy ...

Field Proven

GenCore systems operating in 24 counties

Page 25: Fuel Cells and the Hydrogen Economy - IIS7proceedings.ndia.org/jsem2007/Elter.pdf · ... such as price competition and competition from other traditional and alternative energy ...

Class 1

Class 2

Class 3

MATERIAL HANDLING MARKET

Page 26: Fuel Cells and the Hydrogen Economy - IIS7proceedings.ndia.org/jsem2007/Elter.pdf · ... such as price competition and competition from other traditional and alternative energy ...

MATERIAL HANDLING $1.5B USD INDUSTRYValue Proposition

Increased Productivity: More product moved

Lower Operational Costs: Labor downtime reduced

Continuous Power: Trucks run at full speed 24x7

More Commercial Space: Battery rooms eliminated

Zero Emissions: Safe, clean, and efficient power sources

Easy Adoption: Fits in same space as a battery

Page 27: Fuel Cells and the Hydrogen Economy - IIS7proceedings.ndia.org/jsem2007/Elter.pdf · ... such as price competition and competition from other traditional and alternative energy ...

PLUG POWER’S CONTINUOUS RUN SYSTEMS

Builds On Experience Of First Generation SystemBased On Autothermal Reforming And PEM Stack TechnologyBase Configuration Is LPG Fuel, DC Power Output For Telecom Industry

THE NEXT-GENERATION GENSYS PROTOTYPE

Page 28: Fuel Cells and the Hydrogen Economy - IIS7proceedings.ndia.org/jsem2007/Elter.pdf · ... such as price competition and competition from other traditional and alternative energy ...

Field Experience

Venezuela ScotlandNew York

South Africa

Alabama Tennessee Michigan

Florida

More than 500 systems sold to customers around the

world!

Page 29: Fuel Cells and the Hydrogen Economy - IIS7proceedings.ndia.org/jsem2007/Elter.pdf · ... such as price competition and competition from other traditional and alternative energy ...

BROAD LIST OF CHALLENGES FOR THE INDUSTRY

Codes and Standards

Cost

Efficiency

Volume

Hydrogen Fear

Understand the impact of good systems thinking

2010 DOE Fuel Cell Targets

Auto - $45/kWe

DG System - $750/kWe

40,000 hours

40% electrical efficiency

Page 30: Fuel Cells and the Hydrogen Economy - IIS7proceedings.ndia.org/jsem2007/Elter.pdf · ... such as price competition and competition from other traditional and alternative energy ...

Hydrogen Facts

4 times higher concentration of hydrogen than gasoline vapor is required to ignite (4% LFL for H2 vs. 1% LFL for Gasoline)

Hydrogen is the lightest element

• 14 times lighter than air (LP and gasoline are heavier than air)• Very high diffusion rate• Extremely buoyant• Dissipates 10 times faster than gasoline vapor and almost 4 times

faster than methane (natural gas)• Hydrogen rapidly disperses when released in air, so a leak is quickly

diluted and rendered harmless

Gasoline has 22 times the explosive power per volume than liquidhydrogen

A hydrogen flame radiates very little heat compared to a petroleum fire

Page 31: Fuel Cells and the Hydrogen Economy - IIS7proceedings.ndia.org/jsem2007/Elter.pdf · ... such as price competition and competition from other traditional and alternative energy ...

FUEL CELL TAX CREDITS IN THE UNITED STATES

GenCore List Price: $19,490

State Federal GenCore

Tax Incentive Amount Amount w/Incentive

Federal 30% tax credit capped at $1000 per kW $5,000 $14,490

Connecticut Local option property tax exemption $405* $5,000 $14,490

Florida 75% tax credit of capital and operating costs, up to $12,000 per unit $12,000 $5,000 $2,490

Sales tax exemption (6%) $1,169*

Maryland 30% tax credit or $1,000/kW if fuel cells serve a green building $5,000 $5,000 $9,490

New York 20% tax credit up to $1,500 per unit; includes installation costs $1,500 $5,000 $12,990

Washington Sales tax exemption (7% - 9.3%) $1,364* $5,000 $14,490

*Tax cost avoided

Page 32: Fuel Cells and the Hydrogen Economy - IIS7proceedings.ndia.org/jsem2007/Elter.pdf · ... such as price competition and competition from other traditional and alternative energy ...

EUROPEAN COMMISSION SUPPORT TO FUEL CELL AND HYDROGEN RTD IN IN FRAMEWORK PROGRAMMES

0

50

100

150

200

250

300

M Euro

FP2(1986-1990)

FP3(1990-1994)

FP4(1994-1998)

FP5(1998-2002)

FP6(2002-2006)

Source: US DOE Hydrogen, Fuel Cells and Infrastructure Technologies Annual Merit Review, Arlington, May 16, 2006

Page 33: Fuel Cells and the Hydrogen Economy - IIS7proceedings.ndia.org/jsem2007/Elter.pdf · ... such as price competition and competition from other traditional and alternative energy ...

WHAT’S NEXT: SYSTEM

Systems Integration – Pristine Conditions

High Temperature System Concept

• 30% fewer parts >> Lower capital cost

• Simpler system >> Increased reliability

• CO tolerant MEA >> Increased life

• Water independent >> Market acceptance

• Increased efficiency >> Reduced fuel consumption

• High quality heat >> Drive thermally activated devices

High temperature fuel cell technology offers significant improvements over existing PEM technology.

Page 34: Fuel Cells and the Hydrogen Economy - IIS7proceedings.ndia.org/jsem2007/Elter.pdf · ... such as price competition and competition from other traditional and alternative energy ...

FUEL CELL TECHNOLOGY CHALLENGES

Fuel Processing• De-sulfurization Cost• Heat exchanger Cost• Reformate Composition and Concentration • Rapid Start Up

Fuel Cell Stack• System (FP)-Stack-MEA Interactions• Life (Degradation) of MEA• Operational Stability• MEA Cost• Plate Cost

S. Cleghorn, W.L. Gore, 2003 Grove Conference

Page 35: Fuel Cells and the Hydrogen Economy - IIS7proceedings.ndia.org/jsem2007/Elter.pdf · ... such as price competition and competition from other traditional and alternative energy ...

FUEL CELL TECHNOLOGY CHALLENGES

System/BoP• System Cost• Reliability of Components

• (pumps, valves, instrumentation)• Subsystem Cost

– (water management, humidification)

Power Conditioning• Inverter Topology• $/kWe• Super Capacitors

0.0

0.2

0.4

0.6

0.8

1.0

0.0 0.5 1.0 1.5 2.0

Time (normalized)

Rel

iabi

lity

B3 B4 B5 B6

B3 B4B5

B6

Page 36: Fuel Cells and the Hydrogen Economy - IIS7proceedings.ndia.org/jsem2007/Elter.pdf · ... such as price competition and competition from other traditional and alternative energy ...

WHAT’S NEXT: INDUSTRY

Collaboration

Consolidation

Value proposition• Customers determine value• Value drives price• Price drives cost

Page 37: Fuel Cells and the Hydrogen Economy - IIS7proceedings.ndia.org/jsem2007/Elter.pdf · ... such as price competition and competition from other traditional and alternative energy ...

SOLAR POWER

Photovoltaics

Solar Heat-thermal

Solar Heat-electric

Solar Fuel-biomass

Passive Solar Lighting

Building HVAC

Solar Detoxification

The amount of solar energy reaching the earth’s land areas in 1 hour is enough to supply the U.S. energy needs for 1 year (~100 Quads/yr)

Tom Stoffel & Steve Wilcox, NREL Hydrogen & Electric Technologies & Systems Center, 2004

Page 38: Fuel Cells and the Hydrogen Economy - IIS7proceedings.ndia.org/jsem2007/Elter.pdf · ... such as price competition and competition from other traditional and alternative energy ...

Wind PV (Solar)

Electrolysis (water)

e- H2e-

e-e-

Hydrogen Storage

Commercial Consumer

ResidentialConsumer

H2

CH4

e-e-

e-e-

e-e-

Biomass (methane)

Automotive

THE H2 ECONOMY END GAME

Fuel Cell

Page 39: Fuel Cells and the Hydrogen Economy - IIS7proceedings.ndia.org/jsem2007/Elter.pdf · ... such as price competition and competition from other traditional and alternative energy ...

“We’ve made progress …

We see the challenges …

It’s an exciting place to be!”

Page 40: Fuel Cells and the Hydrogen Economy - IIS7proceedings.ndia.org/jsem2007/Elter.pdf · ... such as price competition and competition from other traditional and alternative energy ...

HEADQUARTERS968 Albany-Shaker Road Latham, New York 12110 Phone: (518) 782-7700 Fax: (518) 782-9060

WASHINGTON, D.C. 499 South Capitol Street, SW Suite 606 Washington, D.C. 20003 Phone: (202) 484-5300 Fax: (202) 554-2896

EUROPE, MIDDLE EAST & AFRICA7301 BC Apeldoorn P.O. Box 880 The Netherlands Phone: 31 55 53 81 000 Fax: 31 55 53 81 099

www.plugpower.com


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