Fujitsu Forum2011

Event Preview09 | 10 November 2011IC Munich

Flexibility

Global Cloud

Application ServicesTrusted Cloud

Business Intelligence

CostOn Demand

GrowthInnovation

Capacity

Smart SourcingPlatform

Infrastructure

SharedDynamic

Virtualization

Collaboration

Reshaping ITAgility

Hosting

Hybrid Cloud

Business ProcessesPrivate Cloud

Data Backup

Efficiency

Fujitsu Forum 2011 Register for this exciting IT event!

Gain insights into the IT of tomorrow. In discussions with industry experts you will learn about new perspectives, trends and the strategies that deliver more business growth and success.

The Fujitsu Forum is a special IT event, a combination of first-class presenta-tions, podium discussions, individual discussion groups with IT experts, insights into Fujitsu‘s research and an exhibition of our latest products, services and solutions.

Together with our partners we will present new ideas and innovative concepts that can help you optimize your IT for the challenges of the future.

Sponsors

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Dear Business Partners, Ladies and Gentlemen,

I warmly welcome you to join us for two memorable days full of highlights at our Fujitsu Forum in Munich. Meet with other decision makers and industry leaders from around the world and take advantage of an excellent opportunity to network in this exclusive environment.

Fire up your imagination and gain motivation through hearing fascinating insights and new perspectives from global thought leaders and top Fujitsu executives. Enjoy an evening of breathtaking entertainment with one of the world’s most famous artists – an evening to remember!

See how we at Fujitsu, as the leading European IT Infrastructure provider and a global force, fulfill our ambitious motto »Reshaping IT« and form a winning team with you. See how you can benefit from the inspirations, strategies and innovations at one of the IT industry’s most signifi-cant events, and find out how you can re-shape your IT for a successful and sustainable future.

I wish you a unique experience at the Fujitsu Forum, and I look forward to greeting you personally.

Best regards,

Rolf Schwirz Chief Executive Officer (CEO)Fujitsu Technology Solutions

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Keynotes

Breakout Sessions

Innovation Forum

Expert Talks

Demonstration Center

High-level Fujitsu executives will outline their strategies, perspectives and visions for sustainable IT opti-mization. What‘s more, two renowned guest speakers will offer their views on the evolution of technology in a global society and their expectations for the future.

In line with our motto »Reshaping IT«, our IT experts, customers and partners will present the latest technologies and innovations, best practices, intelligent provisioning models, industry solutions, sustain-ability strategies and much more. And you will have a chance to ask questions and discuss your ideas in these sessions.

Experts from Fujitsu Laboratories in Japan and Great Britain will present their current research in detail. The activities of Fujitsu Laboratories are inspired by the vision of a Human Centric Intelligent Society. Dis-cover what steps you could take in your IT on the way to establishing an intelligent society. Gain insights today into the developments that are shaping the IT of tomorrow.

The challenges facing IT in every enterprise are similar – yet at the same time there are specific details that distinguish them in every business. Our Expert Talks are designed to address these individual situa-tions. They cover more than 50 topics, and you can register to discuss your specific needs in small groups with experts from Fujitsu and its partners in order to find approaches to solutions that can benefit your enterprise.

More than just an exhibition: This is where you can take a look at the latest products, solutions and services from Fujitsu and its partners – live and up close – a truly exciting experience.

A fascinating and compelling conference agenda

The Fujitsu Forum 2011 offers you a wide range of diverse information sources, including exclusive keynotes, various discussion groups, breakout sessions and spectacular portfolio presentations in the exhibition area. Take advantage of this opportunity to learn more about the topics that are of specific interest to you and find out how you can reshape your IT.

Satoru HayashiRod VawdreyRolf Schwirz Baroness Susan A. Greenfield

Dr. Joseph Reger Garry Kasparov

Demonstration Center The IT future in reality

The Fujitsu Celebration Night – Anastacia live

The Demonstration Center gives you a close and in-depth look at products, solutions and services. Discover the options and real benefits delivered by innovative products, solutions and services. An area covering 3,500 square meters with showcases and more than 300 exhibits will provide you with a comprehensive overview of the portfolio offered by Fujitsu and its technology partners. The highlights of the exhibition include new Fujitsu PRIMERGY servers and ETERNUS storage systems as well as new workplace systems from the ESPRIMO, LIFEBOOK, CELSIUS and STYLISTIC product lines. The current Cloud, Managed and Maintenance Services from Fujitsu will also be shown.

A genuine highlight awaits you at the end of the first conference day. In the evening you will have an opportunity to meet with ex-perts and colleagues in a relaxed atmosphere. But that is not all: You will enjoy world-class entertainment at its finest. Known for dozens of platinum and gold records, our guest star Anastacia will take center stage with her popular No. 1 hits as well as songs from her current repertoire. What’s more, our star will be performing in the exclusive atmosphere of the Fujitsu Forum.Admittance to the concert with valid entrance ticket only.

Scan the code and get further information!Scan the QR codes in the exhibition with your smartphone and get more information directly on your display.For a suitable QR code scanner take a look at the app store of your respective provider.

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You will not want to miss the keynotes. The presentations will be held in the auditorium with capacity for an audience of 1,600 people – and they will also be broadcast live to large video screens in the foyer of the ICM.

Claus-Peter Unterberger, Chief Marketing Officer of Fujitsu Technology Solutions, will officially open the Fujitsu Forum and outline what you can expect to see and hear during the exciting two-day conference.

Rolf Schwirz will present the main keynote of the Fujitsu Forum 2011. In line with the motto »Reshaping IT«, he will outline the company‘s short-term and mid-term strategies that will serve to chart our course up to 2015.

Rolf Schwirz, Chief Executive Officer (CEO), Fujitsu Technology SolutionsRolf Schwirz is Chief Executive Officer of Fujitsu Technology Solutions. In addition to his leader-ship of Fujitsu’s Central Europe, Middle East, Africa and India sales region (CEMEA&I), Schwirz holds worldwide responsibility for the Fujitsu PRIMERGY server line. Schwirz joined Fujitsu in October 2010 from SAP, where he was Head of Mature Markets, EMEA. Prior to that, Schwirz spent 12 years in a variety of international management roles at Oracle.

Rod Vawdrey will join Rolf Schwirz on stage to outline the benefits a global player with a Japa-nese heritage delivers to its customers.

Rod Vawdrey, President of the Fujitsu Global Business Group, FujitsuRod Vawdrey joined Fujitsu in Sydney in 2003 and turned around the company’s Australian operations. In 2011 he was named president of Fujitsu’s Global Business Group. He is charged with directing Fujitsu’s businesses outside of Japan and expanding its presence abroad. Vawdrey joined Fujitsu from NCR where he worked in sales, marketing and other roles in the U.S. and Australia.

Satoru Hayashi will describe how Fujitsu‘s innovative power has positively impacted Japanese society in the wake of the disastrous events that occurred in March. You will hear facts and details about the impact of the earthquake that are hardly known outside Japan. And you will discover the lessons learned for IT.

Satoru Hayashi, Executive Vice Chairman of the Board, Fujitsu Technology SolutionsWithin the executive team, Satoru Hayashi represents the position of the Fujitsu Group in Japan and acts as main liaison to ensure the regional implementation of the company’s global strategic direction. Previously he held various positions at Fujitsu Limited in both the United States and Japan. In June 2010 Satoru Hayashi was named President of the Japan Business Council in Europe.

The KeynotesInformative, visionary and surprising

Keynote A: November 9 11:00 am – 12:15 pm

Keynote B: November 9 3:00 – 4:25 pm

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Responsibility is the main theme addressed by Baroness Susan Greenfield. The renowned researcher and author focuses on the effects of IT on the human brain, thus influencing many aspects of human behavior – learning, thinking and deciding. Her presentation points out how the use of IT can and must play a responsible role in human development and society.

Baroness A. Susan GreenfieldSusan A. Greenfield studied psychology in Oxford as well as brain physiology. In 1996 she ac-cepted a professorship at the university where she continues her research. Greenfield has written several popular books about the brain and consciousness, and regularly gives public lectures in addition to appearing on television talk shows. Susan A. Greenfield is a member of the House of Lords.

On the second day of the conference the keynotes will begin with a presentation fromDr. Joseph Reger which will center around the future of cloud computing.

Dr. Joseph Reger, Chief Technology Officer (CTO), Fujitsu Technology SolutionsAs CTO, Dr. Joseph Reger is responsible for understanding and predicting IT trends that will benefit customers most, as well as for their implementation in the company’s strategy. Reger joined Fujitsu in 1998 from IBM, where he acted as Executive Consultant and Chief IT Architect. Dr. Joseph Reger started his career in academic research (physics and computer science) and has studied and worked at universities in Hungary, Norway, the United States and Germany.

The final keynote will be presented by a mega star: Garry Kasparov, the world‘s best champion-ship chess player of all time and one of the founders of Solidarnost. He will express his views on strategy and decision-making competence. Together with Rolf Schwirz he will outline the anal-ogies that undoubtedly exist between chess and the business world, showing how knowledge of the game can be applied when making key business decisions.

Garry KasparovGarry Kasparov became the youngest ever undisputed World Chess Champion in 1985 at the age of 22. He continued to hold the »Classical« World Chess Championship until 2000. He was the world‘s number-one ranked player for 255 months, holding this title longer than any other player in chess history. Kasparov announced his retirement from professional chess on March 10, 2005, to devote his time to politics and writing. He formed the United Civil Front movement and joined The Other Russia opposition alliance. He was a candidate for the 2008 Russian presiden-tial race, but later withdrew.

! Exclusively for our Channel Partners On both conference days we will be offering an exclusive keynote for our Channel Partners. The presentation will highlight the benefits new products and services from Fujitsu can deliver to resellers and how they can profit from Fujitsu‘s current strategy.

The Channel Partner Keynote will be presented both days from 1:00 – 2:00 pm by Hans-Dieter Wysuwa, SVP Product Sales Group, Fujitsu Technology Solutions.

Keynote C: November 1010:00 – 11:30 am

Keynote D: November 103:00 – 4:15 pm

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Compact information The Breakout Sessions

Breakout Sessions on »Optimizing Operations through Managed Services« How Fujitsu Managed SAP Supports Lean Internationalization at CampofrioFabio di Capua, CTO, Campofrio Food Group

Campofrio Food Group (CFG), the major producer of processed meats in Europe, launched an outsourcing project to standardize the infrastructure landscape across Europe and support the growth strategy of CFG by being able to quickly and efficiently support new acquisitions. The highly standardized managed infrastructure from Fujitsu for SAP delivers scalable service and easily adapts to new business functionalities and requirements. The financial model, based on managed transactions per month, provides predictability and visibility which facilitates payment for use and a mechanism for variability up and down.

Service Desk, from Local Dispersed Best Effort to Centralized Service DrivenHenry Dixon, Regional IT Manager EMEA: Countries, Goodyear Veerle Lievens, Sales Director EI/Finance/Industry, Fujitsu

The Goodyear reference story demonstrates the Service Desk outsourcing process – from the selection of the service partner to the transition of two local Goodyear help desks to one centralized Fujitsu service desk, plus striving for continuous service improve-ment through internalizing the customer’s business language and the implementation of a learning organization which takes care of call reduction and best practice recommendations.

Turn Mobile Complexity into Improved Business PerformanceAnders Mortensen, Global Director for Mobility Services, Fujitsu

Enterprise adoption of smartphones and tablets continues to grow, and employees are increasingly bringing their own devices to the workplace. As a result, the diversity of devices, mobile oper-ating systems and applications is growing rapidly, and employees

Is everything moving to the cloud, or is there an effective combination of proven provisioning models and innovative scenarios? Which trends and technologies will define IT in the future? How can IT departments effectively handle current challenges and make decisions that will also shape the future of their IT to meet their expected needs? What is the basis for an IT approach that makes the most of your IT investment while also ensuring your competitiveness in the markets of the future?

In six thematic blocks our experts will show customers and partners the many facets involved in Reshaping IT. The following pages provide an overview of the individual presentations to be given in the breakout sessions. Please note that these descriptions are subject to change as not all information about speakers, topics and contents was available at the time of the editorial deadline.

are taking their company’s information resources with them into unmanaged territory. How can you support such an increasingly complex and non-standard environment while also safeguarding corporate data and improving your business? This session will show how to leverage your mobile infrastructure to drive corporate learning and give your employees the knowledge required for making the best decisions and increasing corporate responsive-ness.

Managed Services Contract Closed – What Happens Next?Andreas Wernecke, Director Data Center Services, Fujitsu

The transition of your IT service delivery to Fujitsu Managed Ser-vices – either from your internal IT organization or from another service provider – is handled with care and based on our experi-ence. A well-defined governance model, focused on knowledge transfer and clear communication, is equally important. During the transformation phase – in conjunction or after a successful transition – jointly agreed projects are carried out to reshape your IT environment according to your business needs.

Fujitsu’s Workplace »now2« Combines Cost Effectiveness with End User SatisfactionMurat Güven, Program Manager Workplace, Fujitsu

New Office Workplace (now2) from Fujitsu covers the manage-ment of Fujitsu’s internal IT workplaces throughout their life cycle. We will show how standardization and automation ensure highest service quality and increases our end users’ productivity, while we reduce our risks and costs.

Optimizing Operations through Managed Services

Harvesting Cloud Benefits

Transforming the Data Center

Boosting Workplace Productivity

Driving Business Performance with Industry Solutions

Cutting the Energy Bill

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Breakout Sessions on »Harvesting Cloud Benefits«Can You Really Have a Cloud StrategyJeremy Worrell, Director of Cloud Computing, Fujitsu UK & Ireland

Some analysts and suppliers have talked about the implied need for organizations to have a cloud strategy. In this session Jeremy Worrell will discuss the practicalities of that and why the cloud might even come to replace strategy.

Security, Privacy and Risk Standards of Operating in the Cloud David Robinson, Chief Security Officer and Director Information Secu-rity Business Unit, Fujitsu UK & Ireland

Cloud services are an inevitable part of our future – the cloud is here to stay and will affect you. How do you know it’s safe, where does your data go, how can you be assured of having a reputable and trusted provider, and what does a good cloud service look like? All these questions will be answered with insight to provide you with a pragmatic approach to ensuring commensurate secu-rity for your cloud services.

The Sky is not the Limit – Opportunities Below, In and Above the CloudsAndré Kiehne, Vice President Cloud Business, Fujitsu

See and hear what the cloud is doing for our customers. Cloud im-plementations are no longer a question of »if« but rather »when«. See how your peers decided to lead the pack by successfully utiliz-ing cloud technologies to dramatically improve their business.

Cloud Computing – From Hype to RealityStephan Kaiser, Senior Vice President, PAC

Cloud computing is currently the major game changer in the IT market. It will tremendously impact how IT users »consume« IT products and services, and how IT providers will do business in the future. This breakout session will give you a realistic view of the major changes in the IT ecosystem from an IT analyst perspective.

How to Build Your Private CloudPatrick Echle, Director Product Marketing Data Center Systems, Fujitsu

Find out how to integrate industrialized solutions into existing DC infrastructures based on our experiences in customer projects. At the Fujitsu Forum 2011 we will launch the fully automated, standardized Fujitsu HV CFT and show our offering with a reference architecture based on our DI blocks, in line with our global cloud strategy.

Making the Cloud RealCraig Baty, EGM Marketing & CTO Fujitsu Australia

Fujitsu’s ISV Cloud ProgramBjörn Kreutzfeld, Fujitsu

Utilizing Infrastructure from Fujitsu Global Cloud PlatformScott Rupprecht, Fujitsu

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Breakout Sessions on »Transforming the Data Center«

Winning Strategies for the Data Center in 2011 and Beyond: Balancing Innovation, Legacy and Market DynamicsThomas Meyer, Vice President EMEA Systems and Infrastructure Solutions, IDC

The ability to reshape the data center effectively, deciding on the right approach and picking the right elements for optimization are key decision factors for CIOs wanting to remain competitive and to change the status of IT from »reactive« to »proactive« to become a net contributor to their company’s success.

Joint Data Center Strategies for Efficient IT Alexander Wallner, Area Vice President Germany, NetApp

The solution from NetApp and Fujitsu offers a truly unified storage architecture that is capable of meeting all storage needs – NAS and SAN, primary, secondary, and archive – from a flexible platform with a flexible architecture. A single set of processes can be implemented for all data management functions, including backup and disaster recovery, and important storage tasks can be delegated to other functions with policy-based management. The result is complete compatibility for managing more data with fewer resources.

How to Implement Data Protection More Efficiently – Best Practices Marcus Schneider, Senior Director Storage Solutions, Fujitsu and a CTO from Helsana

Based on an implementation at the Swiss health insurance provider Helsana, this session discusses optimization potential for data protection. Discover the right way to organize data backup in the future and how to consolidate tape environments and imple-ment disaster recovery and deduplication in backup environments for efficient data protection.

Instant Insight and Better Decisions with SAP HANAThomas Bechtel, Portfolio Manager HANA Infrastructure, Fujitsu and Armin Daubmann, Head of SAP Consulting, TDS

Once you are able to instantly extract business information out of your enterprise data, this will revolutionize decision-making processes and even enable new business models. With in-memory technology based on SAP HANA, real-time data access becomes a reality! We will discuss the business scenarios that will profit from SAP HANA with a smart implementation and secure operations.

A Wholistic View on SecurityMichael Weiland, Fujitsu

Flexible Data Management with ETERNUS Disk SystemsFrank Reichart, Senior Director Product Marketing, Fujitsu

Continuous data growth, virtualized environments and initiatives to streamline the operational efficiency of storage environments require new architectures for disk systems. This session provides information about which typical storage scenarios can be better served by new technologies available in the latest generation of ETERNUS disk systems.

Improving Engineering Productivity with High Performance ComputingDr. Eckardt Kehl, HPC Program Manager, Fujitsu

High Performance Computing (HPC) is deployed in many different industries for product development, virtual prototyping or optimi-zation studies. The application of HPC in product development is no longer a question of yes or no, but a matter of optimization of productivity. PRIMERGY HPC solutions are designed to make the deployment of HPC based on x86 cluster technology easy, highly efficient and productive. The presentation provides an overview of the PRIMERGY HPC solution stack as well as typical customer application scenarios.

Making Your Business-Critical Application Ready for Virtualization and the CloudDarren Thomson, CTO, Symantec

Service-level issues have kept most organizations from realizing the benefits of virtualization for business-critical applications with the most demanding SLA’s. Darren Thomson will discuss strat-egies for addressing the availability, storage, data protection, and security challenges that must be overcome to get the full benefits of virtualization for Tier 1 applications. You will learn about real-world best practices and groundbreaking technologies that can take virtualization as far as it can go.

Data Center Convergence of Server, Storage and Network TechnologiesUwe Romppel, Fujitsu

How Customers Benefit from Efficient Infrastructures based on FlexFrame for SAPVolker Sommer, Fujitsu

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Breakout Sessions on »Boosting Workplace Productivity«

Future End-User IT: Value with Choice, Productivity with PayoffsGlen Koskela, CTO Nordic, Fujitsu

Trends like cloud computing, consumerization, social media and mobile devices are changing our work environment. End-user technology is becoming stateless. Technology provisioning and even some data storage is moving out of the enterprise and into the public. Virtual workspaces and personal clouds offer device-independent platforms for collaboration, information, office and business services – supporting new value structures and commu-nities to improve personal and organizational productivity. How to reshape end-user IT to manage choice and where to focus the lifetime spend when end-user IT value is driven by payoffs, not by enforced rules?

Virtual Client Computing – Hype or Hope?Gernot Fels, Principal Product Marketing Manager, Fujitsu

One of the most frequently discussed IT topics is virtual client computing. For some people it is just hype, for others the hope of finally being able to optimize their workplace environments. But how can you get there? The broad variety of existing technologies does not make things easy. Find out which technologies are best.

Workplace Systems: Technology & TrendsBarbara D’Introno, Director Product Marketing Workplace Systems, Fujitsu

In our competitive environment businesses need a productive workforce as well as full cost control which fits a flexible working environment. Modern workplaces can contribute to both and set the course for the future. We will discuss the workplace systems portfolio, latest innovations and values which make Fujitsu prod-ucts outstanding.

The Future of Productivity and Social Media – Office 2010 and BeyondGerhard Otterbach, Global Client Director, Microsoft Germany

Achieving New Levels of Business CollaborationAndrew Davidson, Head of Marketing, Networks Solutions Division, Fujitsu UK & Ireland

The next few years will see further acceleration away from traditional one-to-one communication and towards broader one-to-many and many-to-many conversations. This shift is being enabled by the growth in networked mobile devices and applica-tions. As a result, organisations can achieve new levels of agility and collaboration, made possible by a versatile and dynamic

range of tools and technologies, including conferencing, video streaming and social networking. This session will look at how these collaborative tools are transforming working practices and opening up new, richer interactions both within and between organisations.

The Workplace of the FutureMichael Ricks, Technology and Business Futurist

In a virtually linked world, every place has the potential to be the workplace, and every person has the potential to be a collabora-tor. The workplace of the future is a task-centric, personalized extension of our thoughts, experience and relationships to the world, seamlessly combining technology, services and connectiv-ity. Reshaping the workplace is the single greatest opportunity for organizations to attract and employ the productive capability of tomorrow’s workforce.

Client Roll-Outs – Optimized for You Paul Flemming, Fujitsu

How can you have the latest IT infrastructure in your enter-prise without spending too much time on the rollout? Fujitsu’s DeskView Load portfolio contains an innovative solution for user-specific software deployment. DeskView Load industrialized services enable fast rollouts of new client devices to numerous locations.

Tablets Do BusinessRüdiger Landto, Fujitsu

Touch-based devices dominate the front pages of magazines and retail flyers. 2011 is the year of tablets. Everyone is attracted by this new class of devices, but IT departments see difficulties inte-grating them into their networks, the main concern being a lack of enterprise security and manageability. We will present customer use cases addressing these concerns.

! Agenda Builder:Build your own Breakout Session agenda atts.fujitsu.com/fujitsuforum

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Breakout Sessions on »Driving Business Performance with Industry Solutions«

Breakout Sessions on »Cutting the Energy Bill«ICT-Enabled Energy Efficiency Dr. Bernd Kosch, Head of Environmental Technology, Fujitsu

Energy-efficiency is the most promising way to substantially ad-dress the global energy and climate issues in the near-term. Infor-mation and Communication Technology (ICT) is a leading enabler of energy efficiency by limiting the carbon footprint not only of the ICT sector itself, but also by providing the basis for increasing efficiency in other sectors. This presentation provides an overview of current technology and expected short-term potentials, as well as the positioning of ICT with respect to the new Energy Efficiency Plan of the European Union.

In these breakout sessions the main focus will be on industry solutions. The following topics are on the agenda:

Retail as a Service – Transforming the Store IT Operation ModelRichard Clarke, Vice President, Global Retail Strategy, Fujitsu

Fujitsu is offering end to end retail solutions, including store hard-ware, software, services and flexible infrastuctures, priced on a »pay as you go« subscription basis. Benefits for the retailer include reduced TCO, changing capital costs to operating costs, faster and lower-cost technology refresh and increased control over multiple vendors.

Operational Performance in Financial Institutions with Smart Capture Solutions and Process ImprovementJuan Angulo Lopez-Dóriga, Applications Services Director, Fujitsu

Mr. Angulo will present a case study to improve efficiency in the business process in the financial sector. Financial institutions use, within their business processes, multiple and heterogenous sources of information where different agents, processes of valida-tion and systems, and it is using tools of capture, classification, extraction, validation and export information as well as tools to design and develop flows, as they reach higher levels of efficiency, speed of response, security and risk mitigation. The intensity in the use of paper within the sector, among other reasons, moti-vated by regulatory requirements, determine that financial institu-

Sustainability from Cradle to GraveHagen Alsleben, Head of Product Management for Allround Servers, Fujitsu and Bernd Germandi, Senior Product Marketing Manager, Fujitsu

How Fujitsu ensures sustainability embedded in the product lifecycle process will be demonstrated with the PRIMERGY TX120 server and workplace systems from Fujitsu. The breakout session will cover product definition, vendor selection, product design, production, delivery, operation, disposal and recycling.

tions have an urgent need to optimize these business processes to maintain a high competitive edge in the quality of customer service and the reduction of operating costs.

Innovation and Future of IT in HealthcareDr. Lester Russel, Global Chief Medical Officer, Fujitsu

Technology is taking a relevant role in almost every industry and healthcare is becoming more and more important for our society. Fujitsu is leading the technology edge with several innovations in the IT area. In this session Dr. Russell will explain how innovations from Fujitsu will contribute to shape the future of the healthcare industry, bringing some examples from recent projects with Fujitsu customers in UK, Europe, Japan and other countries across the world.

ECM – Innovation for the Public SectorDr. Knuth Lange, Principal IT-Consultant, Fujitsu

The presentation will show examples of some of Fujitsu’s Public Sector customers in Germany and their sometimes specialized solutions for Input Management, Document Management and Preservation. Apart from the technical aspects of an ECM project, organizational and human factors play a major part and are there-fore highlighted by Fujitsu’s Strategic IT Consulting during an ECM implementation.

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Innovation ForumExperience tomorrow’s IT today

The Innovation Forum takes a longer-term view of IT, highlighting how new developments can help develop society in many differ-ent areas. By providing you with a snapshot of the technologies designed to improve tomorrow’s world, it enables faster, easier IT planning and decision-making. You can see the technologies themselves, and listen to six high profile speakers.

Fujitsu Laboratories’ Technology Innovation – Toward An Intel-ligent SocietyTatsuo Tomita, President and Dr. Hirotaka Hara, President of Software System Laboratories, Fujitsu Laboratories Ltd.

Fujitsu Laboratories’ R&D activities envisage a Human Centric Intelligent Society. The aim is to close the gap between the real world and the virtual world of ICT, and to provide solutions for complex and large-scale problems which will address social challenges and open up a new realm of possibilities. In this presentation the ongoing core strategic research themes at Fujitsu Laboratories will be introduced, demonstrating how some of these innovative technologies can be applied to realize the goal of an intelligent society.

Cloud Fusion: Above the Hybrid CloudDr. Hiro Kishimoto, Deputy General Manager, Research Center for Cloud Computing, Fujitsu Laboratories Ltd. and Visiting Professor, National Institute of Informatics, Japan

Enterprise early adopters are already using private clouds and multiple public clouds, known as hybrid clouds. They are now facing difficult problems, including cloud management complex-ity, cloud security risks, and uncertain service levels. In response to these challenges Fujitsu Laboratories has developed PaaS operation lifecycle management, cloud network visualization and analysis, and information-centric security.

Toward Human Centric ComputingDr. Ichiro Iida, Head of Human Centric Computing, Fujitsu Laboratories Ltd.

Human centric computing is a new technology paradigm involv-ing the computing resource being provided according to human circumstances on an »anywhere and anytime« basis. The shift of the paradigm, from technology-centric to human-centric, results in the creation of a new set of real-world values. In turn, this gives rise to a huge and dynamic new market that demands a different approach, well beyond the scope of today’s ICT. This presentation focuses on how Fujitsu Laboratories is addressing this new dy-namic through its research across the spectrum of human-centric computing applications.

High Performance Computing Applications and ChallengesDr. Ross Nobes, Assistant Division Manager Environment and Health Research Division, Fujitsu Laboratories Europe

After a gap of more than 15 years, Fujitsu has recently regained the No. 1 position in the TOP500 list of the world’s most powerful computers, with the K Computer, jointly developed with RIKEN. The use of high-performance computing (HPC) is indispensable for exploring solutions to problems facing society. The use of HPC is also a vital tool for industrial competitiveness, not just for large companies but also for small and medium sized enterprises (SMEs). In this session we will describe the evolution of the K Computer and Fujitsu’s initiatives for promoting open engagement with the computational science community. The HPC Wales Project will be used to illustrate how HPC can promote regional economic development.

Next-Generation Green Data Center Kouichi Kumon, Member of the Board of Fujitsu Laboratories Ltd.

The Green Data Center project is one of the core strategic research projects of Fujitsu Laboratories. The project’s principal target is to achieve tangible power reduction. However, by investigating a new architecture, we also aim to improve data center values themselves, for example by adding greater operational flexibil-ities at reasonable cost. This presentation will highlight the basic concepts and technologies of the project, and reveal some of the preliminary results of our first proof of concept experiments.

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Expert Talks – Meet our Specialists

Experts from Fujitsu and its partners invite visitors to take part in small group discussions. You will have the opportunity to discuss your own specific challenges and problems with IT experts in these small and exclusive discussion sessions. The demand for these Expert Talks is very high, meaning that they are quickly booked – vacancies are rare. Therefore, please contact your Fujitsu point of contact or sales representative soon and reserve your seat at the Expert Talk of your choice. Reservations must be made in advance – bookings cannot be accepted during the conference in most cases.

The following Expert Talks will be offered. More details about the contents and booking information are available at: http://ts.fujitsu.com/fujitsuforum

Optimizing Operations through Managed Services■ How to Manage Your Mobile Devices Securely and Efficiently■ Managed Maintenance from Fujitsu – One Service Provider for All

Your Maintenance Contracts■ Consolidation of Your Oracle Estate■ Best Practices of Workplace Management■ Protect Company Value with Intrusion Detection and Prevention■ Flexible, Secure Data Storage Delivered for Less■ Managed Mobile: Fujitsu’s Solution for Mobile Device Management

for Smartphones and Tablets■ Optimized Operation of Windows 7-based IT Workplaces■ How to Increase the Operational Efficiency of Your SAP Infrastruc-

ture■ Software Asset and License Management – Get your License Man-

agement under Control

Harvesting Cloud Benefits■ Virtual Desktops from the Cloud – Access from Anywhere with Any

Device■ From Data Center to the Cloud with Citrix XenServer■ Business Cases, Vendors and Vendor Models for IT and Cloud Services■ A Big Win for Small Business: SAP Business ByDesign■ Custom vs. Cloud – Getting the Best of Both Worlds■ Microsoft Licensing: How Cloud Computing Changes Your Software

Options■ From Server Virtualization to the Private Cloud■ Cloud Computing: Supporting Our Channel Partners in Successful

Cloud Project Acquisition■ Cloud Computing: Beneficial Use Cases for Clouds■ Backup as a Service – the Ideal Cloud Entry Solution■ Messaging as a Service: E-Mail Services from the Cloud■ Cloud Consulting ■ Secure Long-Term Cloud Archiving■ Fujitsu Cloud CRM Services■ Security in the Cloud

Transforming the Data Center■ BS2000 Services – Support from the Beginning■ New BS2000 Developments and Strategy Update■ Affordable Blade Server Technology for Midsized Companies■ Scale-Up and Scale-Out with High-End x86 Fujitsu PRIMERGY Servers■ PAN Manager for Fujitsu PRIMERGY BX900■ The Next Generation of Fujitsu PRIMERGY Dual Servers■ Ready-to-Go Solutions for High Performance Computing■ Fast and Efficient Provisioning of IT Infrastructure Resources ■ ServerView Resource Orchestrator■ Dynamization and Virtualization in the Data Center – ServerView

Virtual IO Manager■ ServerView for Integrated Server Lifecycle Management■ Virtualized IT Infrastructures Made Simple – RapidStructure■ FlexFrame for SAP – More than a Proven Solution for SAP Infrastruc-

ture Optimization■ Disaster Recovery – Covering Rare Events with High Impact■ High-Performance Virtualization with Fujitsu Hardware and Hyper-V■ Maximizing Data Center Investments with Limited Budgets■ SPARC Enterprise Servers■ Unix to Linux Migrations – Reduce Costs and Boost Efficiency

(the SAP Example)■ Fujitsu Infrastructures for SAP BWA and SAP HANA – Your Sure Path

to Smarter Business Decisions ■ The Fast Track to SAP: Packaged SAP Solutions for the Mid-Market■ How to Tune the Performance of Your Oracle Databases■ Creating Blocks, Pods & Fast Tracks – Is this Finally the Trend for IT

Industrialization to Take the Next Hurdle?

Boosting Workplace Productivity■ A Guided Tour through the Jungle of Desktop Virtualization■ BYOC – Buy Your Own Computer?■ How to Secure Your Data even if Your PC is Lost or Stolen■ Integration and Secure Operation of New Mobile Devices in Data

Centers■ DeskView & made4you: Customized Products and Solutions for Your

Clients■ Desktop Centralization■ Enrich Your Business with Fujitsu’s Versatile Tablet and Slate Solutions■ Make It YOUR LIFEBOOK – Tailor-Made Solutions Meeting Your Needs■ Fujitsu CELSIUS Workstations Paired with 3D Visualization

Driving Business Performance with Industry Solutions■ Improve Support, Reduce Costs – Application Management Using

SAP Business Intelligence as an Example ■ Data Exchange Made Easy – How Enterprises Can Benefit from EDI

Services■ Using Fujitsu’s Fraud Screen to Reduce the Impact of Deficit Reduc-

tion Programs■ How to Preserve Legal Security in Paperless Business Processes■ Data Encryption, Secure Data Deletion and Anti-Theft Security

Solutions for Your IT

Cutting the Energy Bill■ Go Green: Your Way to Green Labels, Carbon Footprint Values and

Energy Savings

Expert Talks exclusively for our Channel PartnersWe fully appreciate the role played by our Channel Partners in en-suring our market success. And that’s why we are looking forward to your participation in the Fujitsu Forum. Please contact your partner manager to register for the Expert Talks of your choice.

■ Distribution Office NetApp (DON) and the Benefits for Your Daily Business

■ LIFEBOOK4LIFE for the Channel■ The Deskbound Success Story of the Channel Continues■ Fujitsu PRIMERGY – Efficient IT Infrastructures for Small and

Medium-Sized Enterprises ■ The ETERNUS Storage Portfolio for the Channel■ Success in the Cloud■ The Fujitsu Global Storage Portfolio – Partnering with the Fast-

est Growing Vendor of Storage Solutions■ Fujitsu PRIMERGY Servers – The SELECT Expert Program■ Accessorize Your Business■ Make IT Dynamic – Business Opportunities and Support for

Fujitsu Channel Partners

Attend the Fujitsu Forum in the International Congress Center in Munich. Learn about the latest industry developments and share your experiences by networking with experts and users at this event.

Register now and benefit from:■ Concrete recommendations and visionary concepts for meeting

current and future IT challenges■ Experiencing innovative technologies, solutions and services for

reshaping data centers and workplaces■ A compact overview of best practices for provisioning, operating

and supporting IT infrastructures ■ Profound insights into the performance, developments and IT

portfolio offered by Fujitsu and its partners ■ Ideas and solutions for application and process innovations

The online registration form, latest details and an Agenda Builder are available on our website: http://ts.fujitsu.com/fujitsuforum

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