Full Report- ENT

P a g e | 1

Acknowledgement Praise upon Allah S.W.T because of His generosity and merciful, our business plan has

completed on time.

First of all, we would like to express our gratitude to Madam Laila Mohammad Baharuddin, our

lecturer of Technology Entrepreneurship (ENT 600), who always guide and support us through

the completion of our business plan.

Secondly, thanks to our group member for the commitment and hardworking throughout this

business plan which consists of:

1. MOHD KASWANDEE RAZALI as our General Manager

2. AHMAD AJWAD BIN AWANG as our Administration Manager

3. ZULFARIZAN BIN ZAKARIA as our Production Manager

4. AHMAD FADIL BIN IDERIS as our Financial Manager

5. MUHAMMAD HANIF BIN BAHARUDDIN as our Operational Manager

6. YUSAIMI BIN YASIM as our Marketing Manager

Finally, we would like thank to our family and friends for the love and support in encouragement

to us throughout the process of in making the business plan.

SUN-Nur Industry Sdn. Bhd.

P a g e | 2

1.0 1.0 EXECUTIVE SUMMARYSUN-Nur SDN BHD

1.1 Brief description of the business and product concepts

Nowadays, industry manufacturing looking more interested in furniture product where

people would like to have their own furniture. Today, many types of furniture are produce

in variety looks, style, colours and the benefits itself. Each of the people has their own

dreams furniture concepts that they interested of.

Our company’s names SUN-Nur SDN BHD. We are choosing this name because it gives

the meaning of light. Light provide a lot of benefit to all of human being. We bring this

concept to show to people that we are giving and providing the new product in industry

that suitable for all usage.

SUN-Nur SDN BHD is a company that produces products in the furniture industry. We

produce a wall desk that based on current technology. This wall desk variety in many

colours provided which can give attraction to the customer. As a variation, this company

produces wall desk by referring the technology in current world.

This wall desk has its own benefits because it can reduce many problems especially in

term of spacing usage. This is also suitable in many places where are need space and it is

referring a technology which give our product being handle more easily.

We are confident that our company’s products are being marketed to attract the public and

thus provide a double benefit to the company because there is always something for

everyone needed.

1.2 The target market and projections

Based on the product, our target market is too wide because we are deal with spacing

needed which makes it more usage at one place. As a starting product, our first target

market is for education development where there is more conduct the activities that need

more space. The price for this product with installation is reasonable due to current


P a g e | 3

technology and it can be buying either medium or rich people. This product also can be

exposed to other development such as kindergarten, school, hall, mosque and home.

1.3 The competitive advantages

Our company produces a product that has more competitors in current industry. The

purpose of product is to reduce space usage with help of technology and markets now are

producing the product just to fit the customer need with certain technology applications.

In our business, we can make sure that our customer get more benefits from our product

and get compete with another furniture industry.

In this industry, our competitors also have their own benefits to attract people. The

different between our product and competitors is we are using light material that can

make customer easy to handle it. The wall desk can be used in any function and places.

1.4 The profitability

The Wall Desk can be done to sold and be one of the furniture industry that have a great

potential growth to country. By introduce this product, industry can gain much profit

where it can attract customer with our design, style, functions and colors. Thus, by

increasing the production of our products, it can increase the market demand.

1.5 The management team

SUN-Nur SDN BHD is a partnership business which consists of six members. They are

General Manager, Administration Manager, Production Manager, Marketing Manager,

Operation Manager and Financial Manager. In this form of business, a person forms a

partnership with one or more persons to carry out a business with a view to make a

maximum profit.


P a g e | 4

2.1 PRODUCT OR SERVICE DESCRIPTION

2.2 Detail The Product

Our product are contain of two sections desk which is size for one section desk is about

1000 x 1075 x 80 millimeter. The height of the leg desk is about 1050 millimeter. Besides

that, our product also has roller and steel for the casing. The product also consist DC

Motor for the movement of the desk.

DC MOTOR

The dc motor will put in the product to act as mechanical roller. The product use about 4

dc motor to ensure the product can move efficiently.

High torque

Can change the polarity of the motor as to open and close the desk

Figure 2.1.1: DC Motor


P a g e | 5

ABS PLASTIC

Our product is made from ABS plastic. ABS Plastic is a copolymer of Acrylonitrile,

Butadiene, and Styrene, and generally possesses medium strength and performance at

medium cost. ABS is a common thermoplastic resin and can often meet the property

requirements at a reasonable price, falling between standard resins (PVC, polyethylene,

polystyrene, etc.) and engineering resins (acrylic, nylon, acetal, etc.).

ABS is considered the best of the styrenic family. It is tough, hard and rigid and has good

chemical resistance and dimensional stability. The features of this ABS plastic are:

medium strength

Tough, hard and rigid, good chemical resistance

dimensional stability, creep resistant, electroplatable

outstanding formability

very high impact strength

high tensile strength and stiffness

excellent high and low temperature performance

Resistant too many plasticizers and excellent ductility.

Figure 2.1.2: ABS Plastic


P a g e | 6

HINGED

It contains two sections desk which is size for one section desk is about 1m. Thickness of

desk is around 8cm. It is also include three hinge install at the divider to support load on

the table that gain from the users. By install those hinge, our product can be stronger

compare from the previous desk. The features of our hinged:

Material stainless steel.

Especially for desk.

60 ° opening angle.

3-dimension suitable.

Figure 2.1.3: Hinged Installation


P a g e | 7

STEEL

1. Desk leg

Our product also provides roller and steel for the casing. We are using stainless steel

where most of the desk uses that kind of material. The roller that we use in our wall

desk is also steel where it the features of desk leg:

Height :1050 mm

Finish: Stainless steel

Diameter: 3-1/8" (80mm)

Material: Stainless steel

Figure 2.1.4: Desk Leg

2. Desk casing


P a g e | 8

The function of this casing is to hold the desk from fell down. We are using stainless

steel because this type of steel are much strong compare the other type. To the

inclusion of chromium, which forms a protective film on the surface of the steel.

These are the features of desk casing:

Refers to a group of corrosion resistant steels that contain a minimum of 10.5

percent chromium.

Easy to shape

Strong enough to hold about 30kg

Figure 2.1.5: Desk Casing

ROLLER


http://metals.about.com/od/properties/a/Metal-Profile-Chromium.htm

http://metals.about.com/od/properties/a/Steel.htm

http://metals.about.com/od/Corrosion/a/What-Is-Corrosion.htm

P a g e | 9

In our product, we include one pair consists two roller at side of desk and place it at the

steel casing. We are using stainless steel roller where it can stand longer due to no

corrosion occur. This application of roller can be related to the current technology where

the previous product never used it before.

There are the features of the roller:

Stainless AISI 440(9CR)

Diameter = 1inch (2cm)

Figure 2.1.6: Roller of Desk

Customers who are using our product are from institutions sections especially universities,

kinder garden and schools. This product are mostly used in that kind of places where for the

place have gathering of many people for meeting, study and for many more events that need

very wide usage of space in one room. For example, our product can be used in classrooms,

libraries, mosques, meeting room, halls and more places.

WIRE


P a g e | 10

The wire uses in the product is size about 2mm. The length of the wire that uses in the

product is about 2 meter length. The wire uses to transfer the electrical energy to the DC

Motor.

Figure 2.1.7: Wire of DC Motor

SWITCH

The push button switch in the product is use to control the movement of the product.

Hence, the product can be move automatically as the switch as the remote control of the

product.

Figure 2.1.8: Switch of The System

2.2 The application of the product.


P a g e | 11

The applications of the products are for student necessary at classrooms where this desk

easier to keep it when there need to use of space. It also can apply for restaurant which is

can be used as eating desk where it easier for them to keep it for cleaning the restaurants

and easier to install back. Other than that, it is suitable to produce dining desk at home.

The secondary applications is can act as accessories at the wall. This desk can be applied

at the meeting room for offices, clubs and more.

2.3 Unique features of the product.

Our product have own unique features which are try to save space and can be use when it

needed compare to current development. For example, if our product install at classroom,

we can keep it at the wall and use it as hall. Other than that, our product is easily to install

where the component needed is not too complicated. Besides, our product can be form in

variety of colors due to customer needed and what we can offer is our product can give

facilities to student where it can save time without need to arrange desk.

2.4 Present state of development of the product.

For current development, they are using small desk with roller without the dc motor

which is less technology. Mostly they use timber for desk compare from us which is use

plastic. Due to time, we assume that the installation for one desk is about 6 month. It takes

a little time to produce the product and installation. Due to money, it depends on market

price for material that we use.

2.5 Opportunities for the expansion.


P a g e | 12

The opportunities to expand our product line by introduce playing desk for children. It is

more applicable where it can be install at home. An addition, it also can install tab on the

table which is more technology. As we know, the importance of product development has

potential to ensure survival economy. Based on this point, we make undergone significant

improvement to our product.

Our company also plan for the future in addition to existing lines such as subsets to new

product lines and perhaps we also targeted to different market segment to expand our

product. Furthermore, we also plan to give expansion or innovation based on technical

development. Currently, we use roller for our product and impossible for future we can

create our product with remote control for best quality specification with users help.

Furthermore, we want to add more compartments in the product to make it like a more

conventional desk that can be used at any place as to increase the market size.

The importance to get the opportunities for expansion of the product line or the

development related product, our company have to come up with product to ensure

survival and plan the best strategy for growth to get market demand.


P a g e | 13

3.0 TECHNOLOGY DESCRIPTIONOur product used technology in design which is different from previous product. Product

design intent and constructability as well as to facilitate product operation and maintenance and

to ultimately improve of overall product design realization, construction, operation and

maintenance. Our product using AutoCad (C.A.D) software to create a design which is more

overarching in its directive and scope and likewise look for ways to leverage and more effectively

utilize C.A.D, as well as historical. Skill needed in our product is mechanical technique where it

is involve several their component.

Stainless steel has many desirable characteristics which can be exploited in a wide range

of construction applications. It is corrosion-resistant and long-lasting, making thinner and more

durable structures possible. It presents architects with many possibilities of shape, colour and

form, whilst at the same time being tough, hygienic, adaptable and recyclable (N.R. Baddoo,

2008).

Stainless steel has unique properties which can be taken advantage of in a wide variety of

applications in the construction industry. This paper reviews how research activities over the last

20 years have impacted the use of stainless steel in construction. Significant technological

advances in materials processing have led to the development of duplex stainless steels with

excellent mechanical properties; important progress has also been made in the improvement of

surface finishes for architectural applications Structural research programs across the world have

laid the ground for the development of national and international specifications, codes and

standards spanning both the design, fabrication and erection processes. Recommendations are

made on research activities aimed at overcoming obstacles to the wider use of stainless steel in

construction (N.R. Baddoo, 2008).

Another main material we are used in our product is ABS (Acrylonitrile Butadiene

Styrene) is a thermoplastic resin commonly used for injection molding. ABS Plastic is a

copolymer of Acrylonitrile, Butadiene, and Styrene, and generally possess medium strength and

performance at medium cost. ABS is a common thermoplastic resin and can often meet the

property requirements at a reasonable price, falling between standard resins (PVC, polyethylene,

polystyrene, etc.) and engineering resins (acrylic, nylon, acetal, etc.). ABS is considered the best

of the styrenic family.


http://www.sciencedirect.com/science/article/pii/S0143974X08001831

http://www.sciencedirect.com/science/article/pii/S0143974X08001831

P a g e | 14

It is tough, hard and rigid and has good chemical resistance and dimensional stability

(Paragon Webs, 2012). Even though ABS plastics are used largely for mechanical purposes, they

also have good electrical properties that are fairly constant over a wide range of frequencies.

These properties are little affected by temperature and atmospheric humidity in the acceptable

operating range of temperatures. The final properties will be influenced to some extent by the

conditions under which the material is processed to the final product.

The application of the ABS material can be used to make light, rigid, molded products

such as piping, musical instruments (most notably recorders and plastic clarinets), golf club heads

(used for its good shock absorbance), automotive body parts, wheel covers, enclosures, protective

head gear, balls [reusable paintballs], and toys including LEGO bricks.

The application of the DC Motor in the product make the product look futuristic.

Furthermore, the characteristic of the DC Motor that can change the polarity of the motor make it

suitable for the open and closed movement of the desk. Higher torque of the DC Motor make the

movement will easy even the product is heavy.

For the future technology in our product, we will produce more variety of shape and size

to expand our business to the higher level. Hence, we must ensure that our product can be used

for various occasions and activities in the worldwide.


P a g e | 15

4.0 MARKET RESEARCH AND ANALYSIS Information in this section needed to support the assertion that the venture can capture

substantial market in growing industry and stand up to the competition. Because of the

important of the market analysis and the critical dependence of other parts of the blueprint

on this information, you are advised to prepare this section first.

4.1 CUSTOMERa) Our target market is government and private sector. One of our target is for education

place such as university, school, hall and etc. to be more specific, our product is

applicable for student, staff and government employee. The reason is because our

product is commonly present at institution where there are mostly used. Besides, our

product can be uses for kinder garden, mosque, hall, library, hotel, and houses, where

all the places have limited usage of space. Our product not only in state but it also can

be introduce to the worldwide. Since our company located at area Bukit Tambun

where there is an industry section, it will be easier to the customer to buy our product.

Location of our factory is considered in several factors which are well known,

strategic and easy to find.

4.2 MARKET SIZE AND TRENDOur market size is referring to the total education places from the target market. Based on

survey, there are the potential customer in three states which are Perlis, Kedah and Pulau

Pinang.

Potential customers 1000

Potential market share – 5% 50

Selling price per unit (RM) RM 650

Potential sales (RM) 5,000,000


P a g e | 16

Country Percentage potential customers

Pulau Pinang 45%

Kedah 40%

Perlis 25%

45%

40%

25%

PIE CHART PERCENTAGE POTENTIAL CUSTOMER

Pulau Pinang Kedah Perlis

4.2.1 MARKET SHARE

Company Percentage RM

Marcoco (M) Sdn Bhd 40 2,000,000

Haworth (M) Sdn Bhd 25 1,250,000

Arredo industry (M) Sdn Bhd 20 1,000,000

Wall Desk 15 750,000

TOTAL 100% RM 5,000,000


P a g e | 17

40%

25%

20%

15%

PIE CHART FOR MARKET SHARE

Marcoco (M) Sdn Bhd Haworth (M) Sdn Bhd Arredo industry (M) Sdn Bhd Wall Desk

4.3 COMPETITION AND COMPETITIVEa) Strength and weakness of the competitors.


P a g e | 18

COMPETITOR STRENGTH WEAKNESS

Marcoco (M) sdn

bhd

Wide in size.

Carry to displace.

More cheap compare

to our product.

Heavy since most

made from wood.

Can’t save place.

Not more to

technology product.

Haworth (M) sdn

bhd

Variety of material and

product.

Always cherished the

small moment in life.

Too expensive when

low economy.

Arredo industry

(M) sdn bhd

Can buy in cheap

price.

Payment in

installments.

Helps that people who

is low income.

Low in quality.

No installation service.

Liability in long term.

b) The comparison of the elements between competitors and our product.

ELEMENT COMPETITORS WALL DESK


P a g e | 19

Market share Depend on market

price.

Depend on order from

customers.

Quality As help institution

needed.

Give more advance in

institution needed.

Price

Depend on market

price of the materials

used.

Reasonable due to the

installation but it is still

affordable to institution.

Performance Not very exposed to

the technology.

More technology when it

used it where it refer on

current technology.

Delivery Have to deal with

agent. Directly to customer.

Timing

Can be used in long

term because no

installation.

Depend on the user.

Service warranty No warranty. Three month due to the

installation.

C) The advantages and disadvantages of our product.

Product

characteristi

Added value Advantages Disadvantages


P a g e | 20

c

Wall desk

Using the existing

technology such as

roller and switch to

move the table

when used and

hinge we use to

connect the table.

Portable.

100% safe and

environmentally friendly.

Easy to operate, store and

transport.

Have the aesthetic value.

Can act as wall

decorations.

Variety in colour.

Save space and can be

used for other usage.

Limited in

size.

Cannot move

to other place

after

installation.

Depends on

market price

of material.

4.4 ESTIMATED MARKET SHARE AND SALES

YEAR

MARKET SHARE 1 2 3

TOTAL SALES 15% 20% 25%

TOTAL SALES RM 750,000 RM 1,000,000 RM 1,250,000

4.5 MARKETING STRATEGYa) Overall marketing strategy


P a g e | 21

The Wall Desk has set the marketing strategy according to the marketing mix.

Product

Price

Place(distribution)

Promotion

Our company emphasis on diversification strategy because there are totally involve with

the development of the product. There are finally a real, working, practical. The Wall

Desk is a 100% safe and environmentally friendly because we are use plastic material. In

fact, it is proven that the material can be recycle.

After putting a lot of thought and based on the fact that this is the first technopreneur to

introduce this product to the market, the price that will be charged is slightly reasonable in

order to compete with other competitors. Furthermore, our price will be based on material

of the wall desk.

This company performs advertising and promotion in order to introduce this product and

increase sales by attracts the prospective buyers. The advertisement will be done through

internet, radio, television and newspaper.

In additions, this company is going at full force to distribute pamphlets in area Kedah,

Perlis and Pulau Pinang to get more customer. In conjunction to the promotion strategy,

this company is going to give free installation for one month opening. Then, this company

is going to provide six month warranty for each unit without any extra charges.

In this case, the best way is to sell this product directly and to customers. At the same

time, this is also the best way to gain customers trust and to create good business

relationship with the customers which is vital for future planning.

b) Pricing


P a g e | 22

The pricing of our products will be based on the standard price observed during the

market surveys done on other nearby and local shops similar to WD Manufacturer.

Additionally, we will also refer to the current prices via the websites of the products

(online) or through the catalogues provided directly by the wholesaler. We will use the

cost based pricing method. It is an estimate per unit cost and add a markup. For example

our selling price is three times more than other material cost. This will make sure that our

price of product can cover the cost incurred and make profit. This will ensure that our

products and services will be affordable to our potential customers while at the same time

ensure that we will not have any financial losses.

c) Sale tactic

We at WD Manufacturer will ensure that the latest products that we provide for our

customers are of the highest of quality. We also ensure that the products from our

company are packaged properly to protect the products during the process of transporting

the goods to our customers. These strategies are all to improve customer loyalty and

satisfaction towards WD Manufacturer as well as to show that we priorities the needs of

our customers and are efficient to serve them.

d) Service and warranty

As for services and warranty, they are done as quickly as possible to minimize the delay

of returning the customer’s goods after servicing, and this will in turn increase the

capability to accept more servicing works from future customers.

e) Advertising and promotion


P a g e | 23

To further spread information about WD Manufacturer emergence in the market plus the

products and the services that we provide, we have decided to employ the following

promotional tools to attract potential customers:

Internet

Television

Radio

Newspaper

We will promote our business through all of these methods to spread the information and

make it easier for people to communicate with us.

f) Distribution

WD Manufacturer is located at 1730 Mukim 7 Lorong Industri 5, Taman Perindustrian

Bukit Panchor, 14300, Nibong Tebal in the area of Pulau Pinang, with its ever-growing

population of which will potentially increase the size of our target market, therefore

securing a promising and successful future for our business. The area is also surrounded

by large industrial areas that would be in need of our products and services.

The distribution channel for WD Manufacturer is illustrated below:


Consumer

Manufacturer

P a g e | 24

5.0 MANAGEMENT TEAM5.1 ORGANIZATION

a) Organization Chart


FINANCIAL MANAGER

AHMAD FADIL BIN IDERIS

OPERATION MANAGER

MUHD HANIF BIN BAHARUDDIN

PRODUCTION MANAGER

ZULFARIZAN BIN ZAKARIA

ADMINISTRATION MANAGER

AHMAD AJWAD BIN AWANG

GENERAL MANAGER

MOHD KASWANDEE RAZALI

MARKETING MANAGER

YUSAIMI BIN YASIM

P a g e | 25

The organization chart shows the duty manager in this company. We from various department

will do the best to succeed our company. To success in our company we need some advisor to

managing and financial part to ensure that we are follow the right track in our new business. With

the experience we have, we hope our team can made use their experience to help the company

growth and development.

b) Task and responsibilities

Position Task and Responsibilities

a) Marketing ManagerResponsible in promote the business for the smooth

flow of business.

i) Sales Assistant Helping to promote the services and selling the product.

b) Operation ManagerResponsible in planning the business plan for the

smooth flow of business.

i) Technician Responsible in solving the technical problem.

ii) DriverTransporting the equipment that necessary to the

customers.

iii) Workers Responsible to create and install the product.


P a g e | 26

5.2 KEY MANAGEMENT PERSONAL

a) Background of our partnership.

NAME AND POSITION BACKGROUND

MOHD KASWANDEE

RAZALI(GENERAL MANAGER/

ADMINISTRATION MANAGER)

6 year experience in managing MIGNOM Manufacturing Sdn Bhd.

Master in Business Study University Oxford,UK Bachelor in Business Management (Hons),Uitm Good in communication skill. Can speak 4 language.

AHMAD AJWAD BIN AWANG

(ADMINISTRASTIVE MANAGER)

5 year experience as Production Manager in Samsung Malaysia Sdn Bhd.

Good communication skill Bachelor in Human Resource Study (Hons), Uitm

ZULAFARIZAN BIN ZAKARIA

(PRODUCTION MANAGER)

5 year experience as Production Manager in Samsung Malaysia Sdn Bhd.

Good communication skill Bachelor in Business Study University of

Manchester, UK

YUSAIMIMI BIN YASIM

(MARKETING MANAGER )

4 year experience as Marketing Manager in IMATION Sdn Bhd.

Good communication skill Bachelor in Marketing (Hons), UPM

AHMAD FADIL BIN IDERIS

(FINANCE MANAGER)

5 year experience as Finance Manager in SIME DARBY Bhd

Bachelor in Finance(Hons), UKM Good communication skill

MOHD HANIF BIN BAHARUDDIN(OPERATION MANAGER)

6 year experience in BERJAYA LAND Sdn Bhd. Good communication skill Bachelor in Electrical Engineering (Hons),Uitm

b) Task and responsibilities


P a g e | 27

POSITON TASK AND RESPONSIBILITIES

GENERAL MANAGER

In change as a leader in all activities in the company.

Give instruction to all workers.

Receive reports from all managers about the company

operation.

Monitor the development of the company in the market.

Responsible to the worker’s achievement and solve

employee’s problem and difficulties.

Prepare all documentation of the company.

ADMINISTRATION MANAGER

Administration and manager organization matter to achieve

organization goal.

Investigates and examine procedure

Make recommendations for improvements.

Managing the working schedule, evaluating and preparing

the staff performing.

MARKETING MANAGER

Responsible in find the new chance of the new market.

Maintain the profitability and meet collection target.

Responsible in introduction the business to the public and

private

OPERATION MANAGER

Giving good service to customer

Responsible to all the operational activities in the business.

Ensure that customer will satisfy with the business agenda.

Planning the overall operation and future expansion of

business.


P a g e | 28

FINANCE MANAGER

Manage credit control and evaluation

Manage the document flow between internal process owner

and external partner.

Develop the business account, policies, procedure and

auditing, budgeting and financial matter.

Fully authorities in financial department.

PRODUCTION MANAGER

Product Development Plan: Review, summarize, extend,

and regularly update the product development plan and

budget of the company in concert with the development of

the business plan by the management team and the board.

This will involve establishing technical and personal

credibility with a strong, diverse scientific and engineering

team while directing their activities.

Commercialization: Bring together the company's diverse

research, design, and product development to deliver

commercially-viable products to the marketplace in a

timely and cost effective manner, tightly integrate with

research and manufacturing to ensure the successful

introduction of products.

Engineering Management: Work with the technical team

to implement the product development plan, including

regularly reviewing progress, adjusting resource usage, and

recommending initiation of new projects or cessation of

existing projects.


P a g e | 29

5.3 MANAGEMENT COMPENSATION AND OWNERSHIPa) The salary, share of ownership and the amount of equity investment.

NAMES POSITION

MONTHLY

SALARY

(RM)

SHARE OF

OWNERSHIP

(%)

AMOUNT

OF EQUITY

INVESTED

Mohd

Kaswandee

Razali

General

Manager4 500 30 120000

Ahmad Ajwad

Bin Awang

Administration

Manager2 000 20 60000

Zulfarizan Bin

Zakaria

Production

Manager2 000 20 60000

Mohd Hanif

Bin

Baharuddin

Operation

Manager2 000 10 30000

Ahmad Fadil

Bin Ideris

Finance

Manager2 000 10 30000

Yusaimi Bin

Yasim

Marketing

Manager2 000 10 30000

TOTAL 14500 100 330000


P a g e | 30

b) The net salary paid

No Position No. of Worker

Wages Per Month(RM)

EPF(13%)(RM)

SOCSO(1.75%)

(RM)

Net SalaryPaid(RM)

1 General Manager 1 2 500.00 325.00 43.75 2 868.75

2 Administrative manager 1 2 000.00 260.00 35.00 2 295.00

3 Marketing manager 1 2 000.00 260.00 35.00 2 295.00

4 Operation manager 1 2 000.00 260.00 35.00 2 295.00

5 Finance manager 1 2 000.00 260.00 35.00 2 295.00

6 Operation manager 1 2 000.00 260.00 35.00 2 295.00

Grand Total (RM) 14 343.75

No Position No. of Worker

Wages Per Month(RM)

EPF(11%) (RM)

SOCSO(0.5%)(RM)

Net SalaryPaid(RM)

1 Worker 25 24 871.75 3091.50 140.50 28 103.75


P a g e | 31

5.4 SUPPORTING ADVISOR AND SUPERVISORa) Indicate the supporting services that will be required:

1. Installation

Install a desk to the wall.

Include the practical guideline (demonstration).

2. Services

Free repair in the period of warranty.

Will be charged for the spare part if the warranty period is end.

b) Names and services provided

NAMES OF PROFESSIONAL ADVISOR SERVICES PROVIDED

Kian (Penang) Sdn. Bhd. Consulting Firm

Ministry of Science, Technology and

Innovation (MOSTI)Accounting Firm

U-Case Office Solutions Sdn. Bhd. Company Secretary


P a g e | 32

6.0 FINANCIAL ESTIMATE: TOTAL START-UP COST 6.1 ONE- TIME START-UP COST

In order to start our business, we must spent the equity that we have wisely

A. START UP COST RMCapital Expenditure: Administrative

Business fixtures and equipment 10 000Office renovation 5 000Vehicles 35 000

Capital Expenditure: operationMachinery 7 000

One-time Start-Up ExpenditureInstallation of fixtures/equipment 1 000Starting inventory cost 5 000Office supplies 2 500Legal and professional fees 1 200Advertising for opening 1 000

Other Pre-Operation ExpendituresDeposit (rent, utilities, etc) 5000Business Registration and Licences 800Insurance and Road Tax for Motor Vehicle 1 000Other expenditures 1 000

Start-Up Cost 75500


P a g e | 33

6.2 WORKING CAPITAL REQUIREDIn order to start our business, we must spent the equity that we have wisely

WORKING CAPITAL (MONTHLY) RMMarketingDelivery expenses 500Advertising 1 000

AdministrativeSalaries and wages 45 500Rent 2 500Utilities 300Office supplier 500Insurance 150Office maintenance 200

OperationRaw material 54500Maintenance 150

Other expenditure 100

Total working capital -Total working capital required (1 month) 105400Working capital + contingency (5%) 110670

We need 6 months to fully develop and establish the “The Automatic Wall Desk”

prototype. The total working capital required for 6 months expenses is RM 664020.


P a g e | 34

6.3 COST OF COMING UP WITH PRODUCT The team is required to prepare the Cost of Coming with Prototype. Cost of coming up

with prototype is cost of per unit added with outsourcing cost (50% from cost of per unit).

One (1) prototype cost is as follow:

Item Cost (RM)

ABS plastic 100

hinged 20

Steel (desk leg and desk casing) 150

Electrical components

( switch, wires, motor )140

roller 40

Total cost 450.00

1 prototype cost = RM450 (Cost per unit) + 20% (Outsourcing Cost)

= RM 450.00 + RM 90.00

= RM 540

The team required to estimate the cost of 10 prototypes in developing and establishing the

“The Wall Desk”.

The total cost of coming up with 10 prototypes are as follow:

Cost of coming up with 10 prototypes

= RM 540 (Cost of coming up with prototype) X 10

= RM 5400


P a g e | 35

6.4 TOTAL START-UP COST The team is required to total up the costs of all start-up costs. The cost of start-up costs

consist of:

1) One-Time Start-Up Cost

2) Total Working Capital required for 6 months

3) Cost of coming up with 10 prototypes

Below is the total of start-up cost:

The Total of Start-Up Cost

= One-Time Start-Up Cost + Total Working Capital required for 6 months +

Cost of coming up with 10 prototypes

= RM 75500 + RM 664020+ RM 5400

= RM 744920


P a g e | 36

NAMES POSITION

MONTHLY

SALARY

(RM)

SHARE OF

OWNERSHIP

(%)

AMOUNT

OF EQUITY

INVESTED

Nurhazim

Zakwan bin

Mohd Nordin

General

Manager /

Administration

Manager

4 500 40 120000

Muhammad

Ashrul bin

Zamrus

Marketing

Manager2 000 20 60000

Mohammad

Muslim bin

Mohd Ali

Operation

Manager2 000 20 60000

Muhammad

Abdillah bin

Ahmad Nordin

Finance

Manager2 000 10 30000

Muhammad

Zarif bin

Zulkefli

Production

Manager2 000 10 30000

TOTAL 12500 100 300000


P a g e | 37

6.5 CASH FLOW STATEMENT


P a g e | 38

6.6 INCOME STATEMENTWD SDN BHD

PRO-FORMA PRODUCTION COST STATEMENT

Year 1 Year 2 Year 3

Raw MaterialsOpening Stock 0 50,000 25,000Current Year Purchases 654,000 0 0Ending Stock 50,000 25,000 10,000Raw Materials Used 604,000 25,000 15,000Carriage Inward 1,800 2,160 2,592

605,800 27,160 17,592Salaries, EPF & SOCSO 0 0 0Factory Overhead

Depreciation of Fixed assets (Operations) 3,540 3,540 3,540

0 0 0 00 0 0 00 0 0 00 0 0 0

Total Factory Overhead 3,540 3,540 3,540Production Cost 609,340 30,700 21,132


P a g e | 39

WD SDN BHDPRO-FORMA INCOME STATEMENT

Year 1 Year 2 Year 3Sales 10,740,000 12,000,000 14,000,000Less: Cost of SalesOpening Stock of Finished Goods 0 1,000 1,000Production Cost 609,340 30,700 21,132Less: Ending Stock of Finished Goods 1,000 1,000 1,000

0 0 0608,340 30,700 21,132

Gross Profit 10,131,660 11,969,300 13,978,868

Less: EnpenditureAdministrative Expenditure 589,800 707,760 849,312

Marketing Expenditure 18,000 21,600 25,920

Other Expenditure 100 120 144Business Registration & Licences 800

Insurance & Road Tax for Motor Vehicle 1,000 1,000 1,000

Other Pre-Operations Expenditure 1,000 0 0

Interest on Hire-Purchase 2,500 2,500 2,500

Interest on Loan (1,757) (1,581) (1,406)

Depreciation of Fixed Assets 4,500 4,500 4,500

Total Expenditure 615,943 735,899 881,970Net Profit Before Tax 9,515,717 11,233,401 13,096,898

Tax 2,664,401 3,145,352 3,667,131Net Profit After Tax 6,851,316 8,088,049 9,429,766Accumulated Net Profit 6,851,316 14,939,365 24,369,131


P a g e | 40

Financial scheme

Based on the funding research our company use government financing schemes for technology

venture in Malaysia are Ministry of Science, Technology and Innovation (MOSTI).

Grand offered for MOSTI is divide by three types:

1. Innofund

2. technoFund

3. content Fund

Our company use second offer which this schemes offer for tecnoFund which is to stimulate the

growth and successful innovation of medium and large enterprises. technoFund which also to

increase capability and capacity of Malaysian Government Research Institutes (GRI) and

Institutions of Higher Learning (IHL) to undertake market driven R&D and to commercialize the

R&D finding through spin-offs/licensing.

MOSTI is also divide into two types of funding;

1. type A – Pre-Commercialization (funding up to a maximum of the total project cost or

RM5 million whichever is lower)

2. type B – IP Acquisition (Laboratory Scale)

Fund Disbursement:

1. Payment will be made in stages according to the terms of the Award of the Pre

Commercialisation Fund (TechnoFund).

2. Disbursements of the fund is usually made based on the percentage of work completed in

the project according to the predetermined milestones and completion of due diligence by

MOSTI.

3. An initial payment will be disbursed upon execution of the Pre Commercialisation Fund

(TechnoFund) agreement, and the subsequent payments will be disbursed on milestones

achieved upon the completion of due diligence exercised by MOSTI.


P a g e | 41

4. The up-front initial payment should strictly be used to cover activities in order to achieve

the first milestone.

5. The Government has the absolute discretion for the review of the grant approval or the

aggregate amount to be paid to the project.

6. Payment through the collaborator is for procurement of equipment ONLY. It may be

made upon mutual agreement from both parties (collaborator and recipient) and official

request by the recipient to MOSTI.


P a g e | 42

7.0 PROJECT MILESTONESMAY JUNE JULY OGOS SEPTEMBER OCTOBER

WEEK WEEK WEEK WEEK WEEK WEEK

1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4

Incorporation Of The Venture

Completion Of Design And

Development

Completion Of Prototypes

Obtaining Of Sales

Representatives

Signing Of Distributors And Dealers

Receipt Of First Orders

Ordering Of Materials In Production Quantities

Starting Of Production Or

Operations

Delivery Of First Sales


P a g e | 43

Installation

8.0 CONCLUSION

For the conclusion, a business plan is a simple way to present their business ideas to

potential viewers, to assist in preventing problems, and to identify growth strategies, and tools

used in the search for fundamentals. Our product, The Wall Desk are so important because can

make our life easier.

Nowadays we can see more institution built up which higher intake of student. So the

space of each institution is not enough to use. That why we produce our product (wall desk)

which is more multi-function. We can apply this product in every market segment around

worldwide. Besides, our product consists more benefits and function based on current technology

where it can make users handle it easily.

By introduce this wall desk, we can confirm that nowadays furniture industry will make

our company as a guide for their sources of inspirations. An addition, we can increase the

economy as well as being one of the target industry in our country. With the development of the

technology in future, we expect that we can produce another types of furniture in our company.

The Wall Desk is varies in application advancing. This product used stylish and new

technology to develop it. The developers are professionalism in technology. Our management

team is strong in every field to support this project. This is the best product that our company

produces and we determine that it will penetrate the current market.


P a g e | 44

9.0 APPENDICESA) Location


P a g e | 45

B) Model (Sketch up)


SUN-Nur Industry Sdn. Bhd.SUN-Nur Industry Sdn. Bhd.SUN-Nur Industry Sdn. Bhd.SUN-Nur Industry Sdn. Bhd.SUN-Nur Industry Sdn. Bhd.SUN-Nur Industry Sdn. Bhd.SUN-Nur Industry Sdn. Bhd.SUN-Nur Industry Sdn. Bhd.SUN-Nur Industry Sdn. Bhd.SUN-Nur Industry Sdn. Bhd.SUN-Nur Industry Sdn. Bhd.SUN-Nur Industry Sdn. Bhd.SUN-Nur Industry Sdn. Bhd.SUN-Nur Industry Sdn. Bhd.SUN-Nur Industry Sdn. Bhd.SUN-Nur Industry Sdn. Bhd.SUN-Nur Industry Sdn. Bhd.SUN-Nur Industry Sdn. Bhd.SUN-Nur Industry Sdn. Bhd.SUN-Nur Industry Sdn. Bhd.SUN-Nur Industry Sdn. Bhd.SUN-Nur Industry Sdn. Bhd.SUN-Nur Industry Sdn. Bhd.SUN-Nur Industry Sdn. Bhd.SUN-Nur Industry Sdn. Bhd.SUN-Nur Industry Sdn. Bhd.SUN-Nur Industry Sdn. Bhd.SUN-Nur Industry Sdn. Bhd.SUN-Nur Industry Sdn. Bhd.SUN-Nur Industry Sdn. Bhd.SUN-Nur Industry Sdn. Bhd.SUN-Nur Industry Sdn. Bhd.SUN-Nur Industry Sdn. Bhd.SUN-Nur Industry Sdn. Bhd.SUN-Nur Industry Sdn. Bhd.SUN-Nur Industry Sdn. Bhd.SUN-Nur Industry Sdn. Bhd.SUN-Nur Industry Sdn. Bhd.SUN-Nur Industry Sdn. Bhd.SUN-Nur Industry Sdn. Bhd.SUN-Nur Industry Sdn. Bhd.SUN-Nur Industry Sdn. Bhd.SUN-Nur Industry Sdn. Bhd.SUN-Nur Industry Sdn. Bhd.SUN-Nur Industry Sdn. Bhd.

P a g e | 46


Date post:	18-Feb-2016
Category:	Documents
Upload:	wandee2393
View:	6,913 times
Download:	924 times

Full Report- ENT

Documents